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have been fixtures of daytime programming, although daytime soap operas have seen declines in North
America due to changing audiences and viewing habits. This type of daytime programming is typically aired on weekdays; weekend daytime programming is often very different and more varied in nature, and
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radio shows), but may also feature reruns of recent or "classic" events, lesser-viewed and niche events, or other original programming. It is not uncommon for live events to occur domestically during the daytime hours — particularly for events taking place in the prime time hours of other regions
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Due to demographic shifts and the decreasing number of people at home during the daytime, the daytime television audience has shrunk rapidly in recent years, and that which remains is largely over the age of 55 and thus considered undesirable for most advertisers.
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In Canada, daytime lineups on the major commercial networks are nearly identical in programming to their
American counterparts (and often include network and syndicated daytime programs from the U.S., with timeslots adjusted by market to allow the invocation of
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devotes its morning schedule to children's educational programming, while the remainder is typically devoted to reruns of other CBC programs, and imported programs from the UK and
Australia (the network's most recent attempt at a daytime lifestyle show,
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programming is most common during the daytime hours on broadcast stations, such as news-based programs (often dealing with entertainment news and gossip), talk shows (including personality-based programs, lifestyle-oriented programs, or
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all provide some degree of daytime programming, but the once-popular genre of soap operas have declined; although a few remain active, they have been largely replaced by less-expensive programming such as talk shows (including
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respectively, with two of them serving officially as extensions of their networks' respective morning shows). Game shows were also common in U.S. daytime lineups, but by the 1990s, only CBS's long-running
218:. As such, daytime programs are often hosted by women or personalities popular among women, and pertain to subjects such as women's issues (including health, lifestyles, and fashion), current events, and
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Daytime lineups on sports-oriented networks are typically devoted to studio programs with news, analysis, and discussion of sports-related topics (in the United States, some of these programs are
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usually program rolling news coverage with anchors, where a set schedule of stories is followed (as opposed to evening and prime time, which typically focus on opinion-driven programs hosted by
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similarly falls within the daytime hours for channels devoted to business news, whose audience is concentrated towards out-of-home viewers. Children's television networks usually use the 9
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are a pervasive fixture of weekend television in the autumn months (with
European football fixtures often airing in the morning and early afternoon in North America, U.S.
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Local newscasts may also air during the daytime period, typically featuring continuing coverage of events that had occurred since the morning news, and
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member stations might either carry exclusively children's programming, instructional programming to be taped for later use, or other library content.
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blocks; stations that devote much of their programming to acquired reruns may also follow this strategy, or use the daytime slot to
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on entertainment headlines, lifestyle topics, and local events. Some stations may produce daytime talk shows that are built around
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For most intents and purposes, the traditional target audience of daytime television programs in the United States has been
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530:, was cancelled in 2018. Although it had done so in the past, CBC no longer carries syndicated U.S. programming.
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602:(such as the Asia-Pacific in Europe, and Europe in North America), or domestic play in outdoor sports such as
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a contract for a less popular program (in this sense, daytime can be seen, much like the overnight, to be a
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Other basic cable networks generally rerun episodes of their current prime time programming, often in
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This article is about the television time schedule. For the channel formerly known as
Daytime, see
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taking place during the late-morning and afternoon on weekdays. Daytime programming is typically
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rights), although they typically schedule at least one original lifestyle or talk show (such as
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The majority of daytime programming is typically targeted towards women (and in particular,
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to air between the hours of 9:00 a.m. and 5:00 p.m., following the early morning
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and controversial subjects) hosted by a single personality or a larger panel, as well as
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women 18–49, as the large majority of daytime viewership has historically consisted of
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Block of television programming occurring between mid-morning and late afternoon
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and dramas. Notable syndicated daytime programs in the U.S. have included
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687:"As Venerable Soap Operas Die Off, Fans Fight for One More Life to Live"
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263:(1983–1986), and, since the 1990s and even more so under current host
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on Global), or reruns of other library programs, to help comply with
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typically playing on
Saturday afternoons, and the professional
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p.m. timeslot before children of school age return home to air
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and preceding the evening dayparts that eventually lead into
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remained (which was later joined in 2009 by a revival of
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that is wasteful to program with high-budget content).
67:. Unsourced material may be challenged and removed.
229:Another popular audience in this timeframe is the
707:"Channel 4 turns 30: relive the first day on air"
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273:(1972–present), have targeted this audience.
8:
251:(1976–1985; 1988–1993; 1994; 1999–present),
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731:"CBC's The Goods not returning next fall"
233:student; game shows such as the original
127:Learn how and when to remove this message
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655:Daytime television in the United States
344:, which fill timeslots once filled by
571:programming for young viewers, while
7:
737:. The Canadian Press. April 17, 2018
375:, which replaced the cancelled soap
65:adding citations to reliable sources
895:(11:00 pm – 2:00 am)
889:(7:00 pm – 11:00 pm)
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871:(5:00 am – 10:00 am)
865:(2:00 am – 5:00 am)
25:
685:Schechner, Sam (June 18, 2011).
206:Target audience and demographics
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470:America's Court with Judge Ross
52:needs additional citations for
758:"Zombie TV Has Come for Cable"
1:
411:, game shows, and syndicated
323:Big Three television networks
147:; daytime television in red.
756:Koblin, John (2023-12-08).
341:Today with Hoda & Jenna
329:GMA3: What You Need To Know
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143:United States Television
446:Live with Kelly and Mark
422:The Ellen DeGeneres Show
257:(1978–1981; 1986–1989),
198:usually focuses more on
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634:on Sunday afternoons).
476:The Kelly Clarkson Show
458:The Wendy Williams Show
166:typically dedicated to
501:CTV Television Network
490:The Marilyn Denis Show
464:The Oprah Winfrey Show
387:has been a fixture of
156:television programming
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893:Late night television
643:noontime variety show
544:by local businesses.
428:The Steve Wilkos Show
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32:Lifetime (TV network)
869:Breakfast television
795:Breakfast television
620:association football
76:"Daytime television"
61:improve this article
321:. In the U.S., the
245:(1973–1982; 1990),
875:Daytime television
763:The New York Times
401:tabloid talk shows
366:The Price Is Right
353:As the World Turns
270:The Price Is Right
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372:Let's Make a Deal
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59:Please help
54:verification
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881:Fringe time
801:Television
767:Yahoo! News
711:Radio Times
639:Philippines
599:sports talk
547:Meanwhile,
415:of popular
409:court shows
310:Loose Women
254:Card Sharks
248:Family Feud
191:soap operas
183:court shows
117:August 2017
887:Prime time
852:Dayparting
773:2023-12-09
716:2019-10-02
661:References
496:The Social
440:Judge Judy
396:syndicated
319:soap opera
265:Drew Carey
242:Match Game
216:housewives
195:talk shows
187:game shows
179:housewives
172:prime time
145:dayparting
87:newspapers
18:Daytime TV
883:(7:00 pm)
595:simulcast
569:preschool
527:The Goods
389:Channel 4
384:Countdown
315:game show
299:talk show
295:Australia
236:Jeopardy!
160:scheduled
909:Category
803:dayparts
735:CBC News
649:See also
641:has the
604:baseball
584:burn off
580:marathon
542:brokered
519:quotas.
506:CityLine
473:, &
434:Dr. Phil
359:Passions
335:The Talk
304:The View
193:, &
608:cricket
553:pundits
417:sitcoms
281:In the
277:Content
231:college
164:daypart
152:Daytime
101:scholar
741:May 9,
616:tennis
614:, and
565:
563:a.m.–3
561:
485:simsub
413:reruns
356:, and
338:, and
293:, and
291:Canada
220:gossip
200:sports
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452:Maury
108:JSTOR
94:books
765:via
743:2018
637:The
612:golf
493:and
317:and
307:and
80:news
632:NFL
573:PBS
499:on
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