311:
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373:. The company introduced four distinct brands – Captain Hook, DeFacto, Chale, and Sweater – served to customers through 350 retail outlets in Merter. Ozon Clothing leveraged its expertise in production, while outsourcing marketing, retail, sales, and design. Other brands were phased out to concentrate solely on the DeFacto brand of men's, women's, and children's wear, for the first two years without its own retail stores.
1985:
27:
319:
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387:(TRY) (about US$ 540 million) and 146 million TRY in operating profit (about US$ 71 million). Employee numbers reached 5,932. At the time, it had 20 stores in 4 countries outside Türkiye: 12 in Kazakhstan, 5 in Iraq, 2 in Egypt and 1 in Belarus. It aimed to close 2015 with sales of 1.631 billion TRY (about US$ 600 million).
1828:
1853:
1728:
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In 2003, the company's market data showed that only 6% of customers were willing to spend for than 50 Turkish lira on shirts. DeFacto saw this as an opportunity and, using Ozon Giyim's production capabilities, the brand launched both its products and retail store formats. It defines its market niche
1276:
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is a
Turkish retail clothing company founded in 2003. It is the second-largest clothing company in Turkey, with annual sales expected to be 11 billion Turkish lira in 2025 (about US$ 340 million as of May 2024).
469:
As of the end of 2017, DeFacto had 324 stores in Turkey and 123 stores in 21 other countries, including
Malaysia Saudi Arabia and Tunisia which as of 2024 are no longer operating. A store in
459:
Europe (12): Albania, Azerbaijan, Belarus, Bosnia and
Herzegovina, Cyprus (Turkish Republic of Northern Cyprus), Georgia, Germany, Kosovo, Moldova, Russia, Serbia, Ukraine (2021)
401:
As of
September 2015, DeFacto had 277 stores in about 63 cities in Turkey and 50 abroad, with the company's Sustainability Report indicating presence in at least nine countries.
1973:
738:[DeFacto opened its first store in two countries: DeFacto continues its growth in the Far East and Central Asia with its new stores opened in Pakistan and Malaysia.].
431:
1951:
515:
DeFacto Modest - provides more coverage of the body, thus aligning with certain cultural or religious dress codes while still aiming to be stylish and modern
945:
736:"DeFacto iki ülkede ilk mağazasını açtı: DeFacto, Pakistan ve Malezya'da açılan yeni mağazaları ile Uzak Doğu ve Orta Asya'daki büyümesini sürdürüyor"
1966:
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971:
868:
1959:
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2006:
369:
DeFacto was founded in 2003 by Zeki Cemal Özen, the owner of Ozan
Tekstil. Their present CEO is İhsan Ateş, who started his career at
446:
As of 2024, DeFacto stores operate in Turkey and 33 other countries (launch year in each country in parentheses/brackets if known):
1995:
641:
521:
DeFacto Studio - more refined and sophisticated, high-quality, elegant, contemporary, for both professional and social settings
408:-branded stores of the company C&A Moda Ticaret AŞ. As of that year, the stores with the highest sales were the ones in
706:
2155:
735:
815:
790:
2063:
383:
From 2010 to 2015, DeFacto had an average annual growth rate of 49%. In 2014, annual sales reached 1.18 billion
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1478:
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575:
310:
169:
62:
2129:
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2150:
2084:
761:
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and the following year had opened 5 stores in that country. It also opened a design office in
Barcelona.
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419:
In 2018, 30% of the company shares were offered to the public. The same year, DeFacto opened stores in
453:
Middle East (6): Iraq (Federal and
Kurdish autonomous region), Jordan, Lebanon, Oman, Palestine, Qatar
2038:
474:
353:
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427:, bringing the total number of countries to 24 including Turkey, and 125 stores outside Turkey.
337:
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345:
158:
843:
2176:
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2043:
920:
709:[We have stores in 17 countries, we only pay rent in foreign currency in Turkey!"].
450:
Central Asia (5): Kazakhstan (2013), Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan (2021)
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1000:
163:
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384:
113:
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895:"Turkish clothing retailer DeFacto to list up to 29.81 percent -draft prospectus"
894:
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DeFacto Life - lifestyle-oriented, broader demographic: comfort, everyday wear
380:
The company opened its first store outside of Turkey, in
Kazakhstan, in 2013.
370:
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762:"2 millions de nos unités sont fabriquées sous le label Made in Morocco"
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707:""17 ülkede mağazamız var, sadece Türkiye'de dövizle kira ödüyoruz!"
405:
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As of 2024, DeFacto has around 500 stores and 13,000 employees.
413:
1955:
1153:[One of our stores opens in Erbil, Iraq's Gulan Mall].
1024:
465:
sub-Saharan Africa (4): DPR Congo, Mauritius, Somalia, Tanzania
946:"EBRD Acquires Equity Stake in Turkish Retail Giant DeFacto"
816:"Turkish Lira to US Dollar Spot Exchange Rates for 2014"
791:"US Dollar to Turkish Lira Spot Exchange Rates for 2015"
1654:"DeFacto Paradigm Mall Johor Baru (permanently closed)"
456:
North Africa (4): Algeria, Egypt, Libya, Morocco (2015)
869:"CA'nın Defacto tarafından devralınmasına izin çıktı"
2351:
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2014:
2005:
1994:
1779:"DeFacto Jeddah, Red Sea Mall (permanently closed)"
1704:"DeFacto at Tropicana Gardens (permanently closed)"
1479:"DeFacto launches stores in Ukraine and Uzbekistan"
130:
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108:
100:
90:
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57:
49:
41:
33:
1754:"DeFacto Jeddah, Sahara Mall (permanently closed)"
1151:"Irak Erbil Gulan Mall mağazamız kapılarını açtı!"
642:"Profesyonellerin şirketi nasıl büyüdü? - Capital"
509:DeFacto Coool - young, trendy, casual, affordable
432:European Bank for Reconstruction and Development
1967:
1729:"DeFacto Ecocheras Mall (permanently closed)"
995:
993:
434:(EBRD) invested US$ 59 million into DeFacto.
8:
838:
836:
506:DeFacto Fit - activewear and fitness apparel
19:
666:
664:
662:
390:In 2015, DeFacto opened its first store in
2255:
2011:
2002:
1974:
1960:
1952:
1879:"DeFacto, Serdika Tsentr, Sofia, Bulgaria"
950:Office for Investment, Presidency, Turkiye
349:One of the entrances at DeFacto Grand Pera
186:
25:
18:
1989:Shopping centres and retailers in Türkiye
875:(in Turkish). Anadolu. 26 September 2016
539:
537:
535:
341:Multiple entrances of DeFacto Grand Pera
314:Countries with DeFacto stores as of 2024
1679:"DeFacto IOI Mall (permanently closed)"
730:
728:
701:
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697:
695:
531:
1829:"DeFacto, Sousse (permanently closed)"
1926:
1924:
1854:"DeFacto, Tunis (permanently closed)"
462:South Asia (2): Afghanistan, Pakistan
7:
636:
634:
632:
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569:
567:
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485:) has since also opened and closed.
1477:Kara, Bestenigar (16 August 2021).
1126:"DeFacto Al-Mansour (Federal Iraq)"
37:Apparel retailing and manufacturing
972:"DeFacto: "Our global success...""
921:"Defacto (f. Project De Jure III)"
518:DeFacto Plus - offers larger sizes
14:
1629:"Defacto halka arza hazırlanıyor"
1155:Instagram site of DeFacto careers
672:"Sustainability Report 2014–2015"
576:"Yabancılar rekabette zorlanıyor"
176:, the company's official name is
1983:
357:DeFacto Kids store at Grand Pera
16:Turkish retail clothing company
601:"DeFacto Perakende Ticaret AS"
178:DeFacto Perakende Ticaret A.Ş.
1:
2446:Companies established in 2003
1029:Asiamall, Bishkek, Kyrgyzstan
404:In 2016, DeFacto acquired 24
322:Exterior of DeFacto store at
2441:Clothing companies of Turkey
771:(in French). 14 October 2022
377:as "Mediterranean comfort".
116:(US$ 340 million, 2025 est.)
1635:(in Turkish). 21 March 2018
742:(in Turkish). 30 March 2018
2467:
1157:. Instagram. 5 August 2023
2451:Clothing brands of Turkey
2421:
1936:DeFacto Corporate website
1005:DeFacto Corporate website
574:Ergu, Elif (2016-07-22).
482:
205:
195:
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24:
2100:CarrefourSA Maltepe Park
1076:"DeFacto Turkmenistan"
679:DeFacto corporate site
549:DeFacto corporate site
496:(Sub-)brands include:
366:
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1932:"Corporate - DeFacto"
1504:"DeFacto Afghanistan"
1001:"Corporate - DeFacto"
769:ECO: Les Inspirations
545:"Corporate - DeFacto"
438:is another investor.
364:
356:
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340:
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20:DeFacto Perakende A.Ş
2312:Altınyıldız Classics
1377:"DeFacto Azerbaijan"
1277:"DeFacto Doha Qatar"
1101:"DeFacto Uzbekistan"
1051:"DeFacto Tajikistan"
820:exchangerates.org.uk
795:exchangerates.org.uk
475:Serdika Center Sofia
1554:"DeFacto Mauritius"
1252:"DeFacto Palestine"
1227:"Stores and Assets"
442:Geographic presence
365:Old logo of DeFacto
122:Number of employees
82:Number of locations
21:
2156:Mahmutpasha Bazaar
1906:[Stores].
1604:"DeFacto Tanzania"
1529:"DeFacto Kinshasa"
1458:. 5 September 2022
436:Franklin Templeton
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1804:"DeFacto, Riyadh"
1579:"DeFacto Somalia"
1302:"DeFacto Algeria"
1231:Muscat Grand Mall
1202:"DeFacto Lebanon"
978:. 7 November 2023
308:
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2290:NetWork Classics
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2115:Istanbul Cevahir
2044:Mall of Istanbul
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1427:"DeFacto Kosovo"
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1177:"DeFacto Jodran"
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952:. 2 January 2023
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657:
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625:
624:including Turkey
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168:neighborhood of
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96:İhsan Ateş (CEO)
61:Halkalı Merkez,
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2105:Galleria Ataköy
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1352:"DeFacto Libya"
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1327:"DeFacto Egypt"
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976:Across magazine
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901:. 20 March 2018
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580:hurriyet.com.tr
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2059:Özdilekpark
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1758:Google Maps
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1281:Google Maps
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1025:"DeFacto"
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844:"DeFacto"
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2017:use dev.
2007:Istanbul
1996:Shopping
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421:Pakistan
332:Istanbul
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138:.defacto
104:Clothing
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