533:
479:
503:
557:
682:, Chrysler had a large number of dealers that carried two or more Chrysler makes, with DeSoto-Plymouth and Chrysler–Plymouth relationships being the most common. However, as Chrysler attempted to spin Plymouth off into standalone dealerships, existing dealers typically chose to become higher-volume Plymouth dealerships rather than taking on the slower-selling DeSoto brand, leaving the marque with a weakened dealer network and fewer outlets selling its cars. DeSoto's failure to adjust to changing market trends, evidenced by its lack of a new compact car model in 1960 as GM, Ford and DeSoto's siblings Dodge and Plymouth had done, also hastened its demise.
328:
364:
518:
149:
491:
657:
733:
204:
352:
340:
316:
545:
380:
573:
2250:
1435:
922:
193:
2260:
1542:
1445:
453:
with
Chrysler. As was conventional in the era, subsequent years within the typical three-year model block were distinguished by trim, bumper and other low-cost modifications, typically by adding bulk to bumpers and grilles, taillight changes, color choices, instrumentation and interior design changes and often additional external trim.
168:. It was a subsidiary of the Zimmerman Manufacturing Company of Auburn, which had previously been at 440 North Indiana Avenue from 1908 until 1915. The Zimmerman Manufacturing Company was founded in 1886 as a manufacturer of horse buggies in Auburn. It entered automobile production in 1908 with a line of
707:
in the mid-1950s, which cut into and eroded DeSoto's traditional market segment. The introduction of the 1957 DeSoto
Firesweep, a model that used the Dodge engine, chassis, front fenders and hood, pushed DeSoto into direct competition with the Custom Royal. The Firesweep sold well, but at the expense
647:
seriously affected demand for mid-priced automobile makes. DeSoto sales were particularly affected, and sales failed to recover in 1959 and 1960. With falling sales, the 1959 and 1960 models were very similar to the concurrent
Chryslers. Moreover, rumors that DeSoto would soon be discontinued did not
613:
dealers, which had been forced to take possession of DeSotos under the terms of their franchise agreements, received no compensation from
Chrysler for their unsold DeSotos at the time of the formal announcement. Making matters worse, Chrysler continued to ship the cars through December, many of which
622:
Despite being a successful mid-priced line for
Chrysler Corporation for most of its life, DeSoto's failure was attributable to a combination of corporate mistakes and external factors beyond Chrysler's control. The market segment DeSoto was positioned in was already filled with brands made by rivals
179:
The De Soto
Company was started with US$ 20,000 ($ 616,566 in 2023 dollars ) and produced two models. The De Soto Six was a rebadged version of the Zimmerman and was listed at US$ 2,185 ($ 67,360 in 2023 dollars ) which was more expensive than the Zimmerman on which it was based. It offered electric
723:
as a separate make and division starting in 1955. To make room for the new make, Chrysler began expanding downward, while Dodge began expanding upward, with larger and more luxurious models. Both
Chrysler and Dodge began eating into DeSoto's already small market, and Chrysler's upper management did
699:
in 1960. The Dart was advertised in comparison to the "C" car, the "F" car and the "P" car (Chevrolet, Ford, and
Plymouth, respectively). While sales of the Dart increased in 1960, they did so at the expense of Plymouth. Traditionally one of the three lower-priced brands, Plymouth fell out of third
608:
The final decision to discontinue DeSoto was announced on
November 18, 1960, just 47 days after the 1961 models were introduced. At the time, Chrysler warehouses contained several million dollars in 1961 DeSoto parts, so the company ramped up production in order to use up the stock. The last DeSoto
452:
The 1957 had a well-integrated design, with two variations: the smaller
Firesweep body placed on the concurrent Dodge 122-inch wheelbase chassis with Dodge front fenders and the Firedome and Fireflite (and its halo model Adventurer sub-series), based on the larger 126-inch wheelbase chassis shared
711:
Compounding this, when Chrysler marketing showed that consumers were likelier to buy an entry-level Chrysler than a DeSoto, Chrysler introduced the Newport as a 1961 model, selling more than 45,000 units in its first year. At less than $ 3,000, the Newport covered the same price range as the 1961
694:
during the 1950s pitted each of its five marques (Plymouth, Dodge, DeSoto, Chrysler and Imperial) against one another, causing the greatest damage to DeSoto. Rather than managing the market relationship to specific price points for particular consumers, as General Motors had done successfully,
387:
After wartime restrictions on automotive production were ended, DeSoto returned to civilian car production when it reissued its 1942 models as 1946 models, but without the hidden-headlight feature, and with fender contours extending into the doors, like other Chrysler products of the immediate
33:
184:, which listed at US$ 385 ($ 11,711 in 2023 dollars ). There were plans to move manufacturing to Fort Wayne in 1915 and rename the company as Motorette, but when there were deaths in the Zimmerman family the company was bought by Auburn Automobile Company.
584:
By the time the 1961 DeSoto was introduced in the fall of 1960, rumors were widespread that Chrysler was moving toward terminating the brand, fueled by a reduction in model offerings for the 1960 model year. The introduction of the lower-priced
600:
wheelbase, the DeSoto featured a two-tiered grille (each tier with a different texture) and revised taillights. Only a two-door hardtop and a four-door hardtop were offered. The cars were trimmed similarly to the 1960
284:
bodies, but on a shorter wheelbase; the design proved unpopular with consumers. Unlike Chrysler, which still had more traditional models on which to fall back, DeSoto was hobbled by the Airflow design until its 1935
180:
lights and a compressed air engine starter, which a customer could decline for a credit of US$ 100 ($ 3,083 in 2023 dollars ). In 1914, the De Soto Six was joined by a two-cylinder, two-passenger, inline-seating
946:
promoted the product by urging viewers to visit a DeSoto dealer with the phrases "Tell 'em Groucho sent you" and "Drive a DeSoto before you decide." A DeSoto logo was visible in the background during the show.
532:
2309:
2354:
502:
250:, who led the first European expedition deep into the territory of the modern-day United States (Florida, Georgia, Alabama, and Mississippi) and was the first documented European to have crossed the
2339:
269:, giving the company two mid-priced makes. Initially, the two-make strategy was relatively successful, as Chrysler was hoping to benefit from the market reputation Dodge had when it was run by
280:
In 1933, Chrysler reversed the market positions of the two marques in hopes of boosting Dodge sales, ranking DeSoto above Dodge. As a result, the DeSoto received Chrysler's streamlined 1934
2369:
456:
The 1958 economic downturn hurt sales of mid-priced makes across the board, and DeSoto sales were 60% lower than those of 1957 in what would be DeSoto's worst year since 1938. Also,
2304:
712:
DeSoto, which had sold 3,034 units total. Thus the DeSoto was dropped and replaced by the Newport. In 1962, Dodge also introduced its own DeSoto replacement, the large DeSoto-sized
478:
2359:
327:
556:
277:, the Dodge Brothers, with DeSoto priced below Dodge models. Despite the economic times, DeSoto sales were relatively healthy, equaling Dodge at around 25,000 units in 1932.
695:
Chrysler allowed its divisions to develop products targeting markets covered by their own sister divisions. Dodge was most successful when it introduced the lower-priced
2114:
464:
brand. The sales slide continued for 1959 and 1960 (down 40% from the already-low 1959 figures), and rumors began to circulate that DeSoto was soon to be discontinued.
2344:
2289:
708:
of the higher-priced Firedome and Fireflite models. In an era of strong make identification, when DeSoto began to lose any distinctive styling, trouble lay ahead.
589:
to the upscale Chrysler brand no doubt hastened the decision to end production of the DeSoto, which was very similar in size, styling, price and standard features.
614:
were sold at a loss by dealers eager to be rid of them. After the parts stock was exhausted, a few outstanding customer orders were filled with Chrysler Windsors.
2010:
1326:
958:" was used, with Porter's permission, in DeSoto advertising between 1955 and 1957. The song lyrics were revised to "It's delovely, it's dynamic, it's DeSoto."
445:'s "Forward Look." DeSotos sold well through the 1956 model year. That year, for the first and only time in the marque's history, it served as pace car at the
304:
introduced dashboard hand-cranked hidden headlamps in the 1936 model year.) DeSoto marketed the feature as "Air-Foil" lights ("Out of Sight Except at Night").
517:
1481:
292:
Aside from its Airflow models, DeSoto's 1942 model is probably its second-most memorable model from its early years, when the cars were fitted with powered
2294:
1048:
How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda
135:
from 1928 to the 1961 model year. More than two million passenger cars and trucks bore the DeSoto brand in North American markets during its existence.
759:
Chrysler ended its truck operations in international markets in 1970. However, both the DeSoto and Fargo brands continued to be used on trucks made by
363:
2349:
2036:
449:. For the 1956 update, Exner gave the DeSoto soaring tailfins fitted with triple taillights, and consumers responded by buying in record numbers.
740:
Chrysler Corporation introduced the DeSoto brand of trucks in 1937 to provide a greater number of sales outlets overseas for the American-built
635:
model – an upper-tier DeSoto competitor – at the same time it discontinued those models. By 1961 the DeSoto brand had been pushed to the brink.
1278:
1259:
1016:
490:
2218:
351:
339:
1083:
315:
1448:
1522:
1211:
1319:
1138:
1113:
1068:
How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States
2235:
1474:
716:. With the introduction of the Newport and the Custom 880, the price gap caused by the demise of DeSoto was effectively closed.
544:
1154:
235:
in the mid-price class. Introduced for the 1929 model year, DeSoto served as a lower-priced version of Chrysler products, with
172:
and 1912-1916 with light high wheel trucks, but switched to conventional cars and trucks around the time it was bought by the
2202:
596:
final lineup. And, as with the final Packards, the final DeSoto was of questionable design merit. Again based on the shorter
438:, introduced for 1956 as a high-performance hard-top coupe (similar to Chrysler's 300), became a full-range model in 1960.
2150:
2124:
1756:
1698:
1312:
1299:
1075:
1055:
1922:
1594:
1467:
736:
Although it was discontinued, the DeSoto brand continued to be used on Turkish Askam trucks, such as this AS700 model.
262:
2197:
2119:
2180:
2170:
1958:
1854:
1706:
665:
173:
2364:
2284:
2145:
2129:
2060:
1785:
1610:
1438:
753:
228:
176:. Advertisements listed the 1910 Zimmerman Z-35 at $ 650 to $ 1,500 ($ 21,255 to $ 49,050 in 2023 dollars ).
2185:
1793:
1530:
656:
20:
732:
2078:
2041:
1934:
1849:
407:. However, in 1953, DeSoto dropped the Deluxe and Custom names and designated its six-cylinder cars the
2190:
1985:
1674:
1658:
720:
610:
240:
148:
94:
2263:
2165:
1517:
412:
220:
2334:
2329:
2324:
2319:
2314:
2031:
1907:
1512:
1008:
756:(for the D-100 and the D-400 since 1960 to 1965), Australia, Spain, Turkey and the United Kingdom.
1197:
2223:
2160:
1626:
1415:
1400:
833:
803:
704:
624:
457:
408:
274:
270:
719:
Going in the opposite direction, Chrysler pushed into the luxury market by marketing the luxury
203:
1066:
1046:
678:
Chrysler's dealer network also had an effect on the termination of the DeSoto brand. Following
2299:
2253:
2155:
2093:
2088:
1817:
1761:
1360:
1295:
1274:
1255:
1134:
1109:
1012:
955:
938:
851:
845:
749:
644:
435:
411:
and its V-8 car remained the Firedome. Initially, the 276 cu in (4.5 L) DeSoto
251:
2083:
1714:
1563:
1395:
1390:
1062:
1042:
1000:
857:
839:
797:
713:
691:
632:
597:
586:
446:
431:
423:
286:
247:
197:
165:
2068:
2046:
1844:
1809:
1801:
1777:
1420:
1385:
1380:
1215:
872:
827:
821:
763:
in Turkey. In 1978, Chrysler sold its share in the Askam venture to its Turkish partners.
602:
427:
400:
293:
216:
161:
157:
66:
1001:
2228:
2026:
1650:
1365:
791:
760:
628:
379:
281:
265:. However, shortly after the DeSoto was introduced, Chrysler completed its purchase of
572:
2278:
1682:
815:
809:
745:
396:
392:
297:
2098:
1634:
1410:
979:
943:
863:
679:
442:
169:
32:
592:
For 1961, DeSoto lost its series designations entirely, in a move reminiscent of
2175:
2073:
1946:
1859:
951:
926:
661:
404:
700:
place, to regain it only twice (1971 and 1974) before its own demise in 2001.
192:
1888:
1825:
1578:
1504:
1405:
1370:
921:
785:
779:
773:
696:
577:
416:
258:
224:
208:
43:
934:
1459:
460:
had introduced new mid-price competitors for the 1958 model year with the
261:
were produced, a first-year record in the U.S. until eclipsed by the 1960
1490:
1345:
301:
243:
was added as the entry-level product of the Chrysler hierarchy in 1928.
181:
132:
112:
1666:
1642:
1541:
593:
524:
631:. Compounding this, in 1961 Chrysler brought out its new entry-level
441:
In 1955, along with all Chrysler models, DeSotos were redesigned with
1602:
967:
232:
1237:
Foster, Kit (October 2004). "1960–61 DeSoto: The End of Adventure".
1746:
1690:
1568:
920:
741:
731:
655:
571:
461:
378:
266:
236:
202:
191:
147:
128:
47:
1573:
509:
1463:
1308:
1751:
160:, in November 1912, by L.M. Field, Hayes Fry and Glenn Fry of
254:. The DeSoto logo featured a stylized image of the explorer.
131:
that was manufactured and marketed by the DeSoto division of
1304:
422:
At its height, DeSoto's more popular models included the
2310:
Defunct motor vehicle manufacturers of the United States
2355:
Vehicle manufacturing companies disestablished in 1961
752:
sporadically on Dodge trucks made in Argentina by its
2340:
Vehicle manufacturing companies established in 1928
2211:
2138:
2107:
2059:
2019:
2003:
1994:
1978:
1900:
1881:
1872:
1837:
1770:
1739:
1730:
1587:
1556:
1549:
1497:
1353:
1003:
American Cars, 1960–1972: Every Model, Year by Year
896:
S-1 through S-10, except the Airstream and Airflow.
108:
100:
90:
72:
61:
53:
39:
508:The 1954 DeSoto Adventurer II show car, bodied by
467:1960 was the last year of DeSoto sales in Canada.
2115:Chrysler World Headquarters and Technology Center
609:rolled off the line on November 30. Chrysler and
2370:Defunct manufacturing companies based in Detroit
246:The marque was named after the Spanish explorer
1271:The Standard Catalog of American Cars 1805–1945
1252:The Standard Catalog of American Cars 1946–1975
415:was installed in the French luxury performance
196:The brand was named after Spanish conquistador
1036:
1034:
1032:
1030:
1028:
399:model designations. In 1952, DeSoto added the
2305:Motor vehicle manufacturers based in Michigan
2011:United States Council for Automotive Research
1845:Chrysler First Financial Services Corporation
1475:
1320:
156:The De Soto Motor Car Company was created in
8:
333:1935 DeSoto Airflow Series SG Business Coupe
211:Series K, introduced for the 1929 model year
25:
2360:1961 disestablishments in the United States
1269:Kimes, Beverly R.; Clark, Henry A. (1996).
1131:standard catalog of American Cars 1805-1942
1106:standard catalog of American Cars 1805–1942
2000:
1878:
1736:
1553:
1482:
1468:
1460:
1327:
1313:
1305:
748:commercial vehicles. The DeSoto brand was
24:
1133:. Krause publications. pp. 431–441.
933:DeSoto sponsored the popular television
164:, and V.H. Van Sickle and H.J. Clark of
1084:"Consumer Price Index (estimate) 1800–"
991:
970:'s Grand National series in the 1950s.
925:DeSoto Fire Dome V8 engine at the 1952
889:
474:
357:1941 DeSoto Six Series S-8 Custom Coupé
345:1937 DeSoto Six Series S-3 4-Door Sedan
311:
257:In 1929 a total of 81,065 single-model
152:1910 Zimmerman Model Z-35 touring sedan
2345:American companies established in 1928
2290:Car manufacturers of the United States
942:from 1950 through 1958, in which host
321:1932 DeSoto Six Series SC 4-Door Sedan
1082:Federal Reserve Bank of Minneapolis.
869:Coupe Utility (car/truck) (Australia)
580:, this vehicle was assembled in 1960.
550:1959 DeSoto Firedome 2-Door Sportsman
7:
2259:
1444:
1108:. Krause publications. p. 430.
2037:DaimlerChrysler–Mitsubishi alliance
576:1961 DeSoto Fireflite. Despite its
219:on August 4, 1928, to compete with
2295:Luxury motor vehicle manufacturers
1915:DaimlerChrysler Motors Company LLC
14:
2125:Highland Park Headquarters Campus
1198:"CamiĂłn Argentino: De Soto D-400"
538:1957 DeSoto Firedome 4 Door Sedan
215:The DeSoto marque was founded by
2258:
2249:
2248:
2236:Commercial Utility Cargo Vehicle
1540:
1443:
1434:
1433:
1155:"Airfoil Lights (advertisement)"
555:
543:
531:
516:
501:
489:
477:
362:
350:
338:
326:
314:
31:
16:Former American automobile brand
2350:1928 establishments in Michigan
496:1949 DeSoto Custom 4-door sedan
239:positioned above DeSoto, while
703:Dodge moved upmarket with the
686:Brand management and marketing
660:DeSoto-Plymouth dealer on 815
300:mass-production vehicle. (The
1:
929:International Automobile Show
878:Truck (Argentina, Australia)
669:
369:1942 DeSoto Custom Club Coupe
127:) was an American automobile
1300:Internet Movie Cars Database
1159:Youngstown Vindicator (Ohio)
1076:American Antiquarian Society
1056:American Antiquarian Society
523:1956 DeSoto Firedome 2-door
391:Until 1952, DeSoto used the
1923:Cerberus Capital Management
1250:Gunnell, John, ed. (1987).
78:; 63 years ago
2386:
1538:
866:(1961–1963) (South Africa)
18:
2244:
1959:Fiat Chrysler Automobiles
1855:Global Electric Motorcars
1523:Chapter 11 reorganization
1429:
1375:
1342:
1178:Flory, pp. 621 & 700.
754:Chrysler local subsidiary
666:Wilkinsburg, Pennsylvania
174:Auburn Automobile Company
30:
1491:Stellantis North America
999:Flory, J. Kelly (2004).
905:Rebadged Dodge when the
1531:Chrysler Classic Racing
1273:. Krause Publications.
1254:. Krause Publications.
1214:. Askam. Archived from
1161:. 1941-11-17. p. 5
1129:Kimes, Beverly (1996).
1104:Kimes, Beverly (1996).
909:brand was discontinued.
413:"Fire Dome" Hemi engine
21:DeSoto (disambiguation)
2042:Global Engine Alliance
1935:United States Treasury
1850:Eurostar Automobilwerk
1239:Collectible Automobile
930:
737:
724:nothing to stop them.
675:
581:
562:1960 DeSoto Adventurer
484:1948 DeSoto Club Coupe
384:
212:
200:
170:high wheel automobiles
153:
1986:Maxwell Motor Company
1007:. McFarland. p.
966:DeSotos were used in
924:
735:
659:
575:
403:with its 276-cid V-8
383:1946 DeSoto four-door
382:
206:
195:
151:
133:Chrysler Corporation
1346:Chrysler Corporation
113:Chrysler Corporation
57:Chrysler Corporation
2032:Diamond-Star Motors
618:Termination factors
27:
2224:Ford Motor Company
1939:Chrysler Group LLC
1662:(1955–75, 1981–83)
931:
738:
676:
582:
458:Ford Motor Company
385:
275:John Francis Dodge
271:Horace Elgin Dodge
213:
201:
154:
2272:
2271:
2094:Sergio Marchionne
2089:Thomas W. LaSorda
2055:
2054:
1974:
1973:
1893:
1868:
1867:
1762:Stellantis Canada
1726:
1725:
1457:
1456:
1381:Diplomat (export)
1280:978-0-87341-428-9
1261:978-0-87341-096-0
1212:"Company Profile"
1018:978-0-7864-1273-0
939:You Bet Your Life
471:1946–1960 gallery
436:DeSoto Adventurer
308:1929–1942 gallery
294:pop-up headlights
252:Mississippi River
118:
117:
2377:
2262:
2261:
2252:
2251:
2084:C. Robert Kidder
2001:
1967:
1963:Fiat-Chrysler US
1955:
1943:
1931:
1919:
1912:
1891:
1879:
1830:
1822:
1814:
1806:
1798:
1790:
1782:
1737:
1719:
1711:
1703:
1695:
1687:
1679:
1671:
1663:
1655:
1647:
1639:
1631:
1623:
1615:
1607:
1599:
1554:
1544:
1509:
1484:
1477:
1470:
1461:
1447:
1446:
1437:
1436:
1329:
1322:
1315:
1306:
1284:
1265:
1246:
1228:
1227:
1225:
1223:
1218:on March 1, 2010
1208:
1202:
1201:
1194:
1188:
1185:
1179:
1176:
1170:
1169:
1167:
1166:
1151:
1145:
1144:
1126:
1120:
1119:
1101:
1095:
1094:
1092:
1090:
1079:
1073:
1059:
1053:
1038:
1023:
1022:
1006:
996:
910:
903:
897:
894:
750:badge-engineered
714:Dodge Custom 880
692:brand management
674:
671:
598:Chrysler Windsor
559:
547:
535:
520:
505:
493:
481:
447:Indianapolis 500
388:postwar period.
366:
354:
342:
330:
318:
296:, a first for a
248:Hernando de Soto
198:Hernando de Soto
166:Des Moines, Iowa
86:
84:
79:
54:Produced by
35:
28:
2385:
2384:
2380:
2379:
2378:
2376:
2375:
2374:
2365:American brands
2285:DeSoto vehicles
2275:
2274:
2273:
2268:
2240:
2207:
2134:
2130:Proving grounds
2103:
2069:Walter Chrysler
2051:
2047:Massey Ferguson
2015:
1996:
1995:Joint ventures
1990:
1970:
1965:
1953:
1941:
1929:
1917:
1910:
1908:DaimlerChrysler
1896:
1874:
1864:
1833:
1828:
1820:
1812:
1804:
1796:
1788:
1780:
1766:
1732:
1722:
1717:
1709:
1701:
1693:
1685:
1677:
1669:
1661:
1653:
1645:
1637:
1629:
1621:
1613:
1605:
1597:
1583:
1545:
1536:
1507:
1493:
1488:
1458:
1453:
1425:
1349:
1338:
1333:
1292:
1287:
1281:
1268:
1262:
1249:
1236:
1232:
1231:
1221:
1219:
1210:
1209:
1205:
1200:. 26 June 2014.
1196:
1195:
1191:
1186:
1182:
1177:
1173:
1164:
1162:
1153:
1152:
1148:
1141:
1128:
1127:
1123:
1116:
1103:
1102:
1098:
1088:
1086:
1081:
1071:
1063:McCusker, J. J.
1061:
1051:
1043:McCusker, J. J.
1041:
1039:
1026:
1019:
998:
997:
993:
988:
976:
964:
919:
914:
913:
904:
900:
895:
891:
881:
769:
730:
688:
672:
654:
652:Dealer networks
641:
620:
570:
563:
560:
551:
548:
539:
536:
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217:Walter Chrysler
190:
162:Iowa City, Iowa
158:Auburn, Indiana
146:
141:
109:Previous owners
82:
80:
77:
67:Walter Chrysler
23:
17:
12:
11:
5:
2383:
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2229:General Motors
2226:
2215:
2213:
2212:Related topics
2209:
2208:
2206:
2205:
2200:
2195:
2194:
2193:
2188:
2183:
2178:
2173:
2168:
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2017:
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2005:
1998:
1992:
1991:
1989:
1988:
1982:
1980:
1976:
1975:
1972:
1971:
1969:
1968:
1956:
1951:Chrysler Group
1944:
1932:
1920:
1911:(Daimler-Benz)
1904:
1902:
1898:
1897:
1895:
1894:
1892:(2021–present)
1885:
1883:
1876:
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1731:Divisions and
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1344:A division of
1343:
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1309:
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1291:
1290:External links
1288:
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1233:
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1203:
1189:
1187:Flory, p. 701.
1180:
1171:
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1139:
1121:
1114:
1096:
1080:1800–present:
1024:
1017:
990:
989:
987:
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956:It's De-Lovely
918:
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687:
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653:
650:
645:1958 recession
640:
637:
629:General Motors
619:
616:
569:
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298:North American
267:Dodge Brothers
189:
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91:Related brands
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2204:
2203:Transmissions
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2177:
2174:
2172:
2169:
2167:
2164:
2162:
2159:
2157:
2154:
2152:
2151:3.3 & 3.8
2149:
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2033:
2030:
2028:
2025:
2024:
2022:
2018:
2012:
2009:
2008:
2006:
2002:
1999:
1997:and alliances
1993:
1987:
1984:
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1964:
1960:
1957:
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1948:
1945:
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1933:
1928:
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1376:DeSoto (1961)
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1140:0-87341-478-0
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1115:0-87341-478-0
1111:
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835:
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771:
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579:
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541:
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167:
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159:
150:
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138:
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126:
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114:
111:
107:
104:North America
103:
99:
96:
93:
89:
75:
71:
68:
64:
60:
56:
52:
49:
45:
42:
38:
34:
29:
22:
2099:Louis Rhodes
1979:Predecessors
1962:
1950:
1938:
1927:Chrysler LLC
1926:
1914:
1733:subsidiaries
1618:
1529:
1335:
1270:
1251:
1242:
1238:
1220:. Retrieved
1216:the original
1206:
1192:
1183:
1174:
1163:. Retrieved
1158:
1149:
1130:
1124:
1105:
1099:
1089:February 29,
1087:. Retrieved
1067:
1047:
1002:
994:
980:Fargo Trucks
965:
949:
944:Groucho Marx
937:
932:
906:
901:
892:
806:(1937–1942)
786:SC-SD series
758:
739:
718:
710:
705:Custom Royal
702:
689:
680:World War II
677:
648:help sales.
642:
621:
607:
591:
583:
466:
455:
451:
443:Virgil Exner
440:
421:
390:
386:
291:
279:
259:DeSoto Sixes
256:
245:
214:
178:
155:
144:Predecessors
124:
120:
119:
73:Discontinued
40:Product type
2176:Polyspheric
2074:Lee Iacocca
1947:Fiat S.p.A.
1918:(1998–2007)
1860:Lamborghini
1678:(1928–2001)
1518:1939 strike
1416:Series S-10
1401:Powermaster
1348:(1928–1961)
1245:(3): 34–47.
1060:1700–1799:
1040:1634–1699:
952:Cole Porter
927:Los Angeles
917:Advertising
860:(1957–1959)
854:(1956–1961)
848:(1956–1960)
842:(1955–1960)
836:(1953–1954)
834:Powermaster
830:(1952–1959)
824:(1946–1954)
818:(1946–1952)
812:(1946–1952)
804:S-10 series
800:(1935–1936)
794:(1934–1936)
788:(1933–1934)
782:(1929–1942)
776:(1929–1932)
774:K-SA series
690:Chrysler's
673: 1945
662:Penn Avenue
409:Powermaster
405:Hemi engine
263:Ford Falcon
123:(sometimes
2335:1960s cars
2330:1950s cars
2325:1940s cars
2320:1930s cars
2315:1920s cars
2279:Categories
1889:Stellantis
1826:Jeep-Eagle
1505:Stellantis
1361:Adventurer
1165:2020-10-09
986:References
962:Motorsport
852:Pacesetter
846:Adventurer
697:Dodge Dart
578:model year
417:Facel Vega
225:Studebaker
209:DeSoto Six
62:Introduced
44:Automobile
19:See also:
2219:Big Three
2198:Platforms
2181:PowerTech
2171:Pentastar
2120:Factories
1966:(2014–21)
1954:(2011–14)
1942:(2009–11)
1930:(2007–09)
1875:companies
1829:(1987–97)
1821:(2007–09)
1813:(1970–81)
1805:(1967–81)
1797:(1951–81)
1794:Australia
1789:(1959–79)
1786:Argentina
1781:(1954–88)
1718:(1960–66)
1710:(1901–76)
1702:(2013–14)
1694:(1934–77)
1686:(1905–70)
1670:(1908–77)
1654:(1898–75)
1646:(1907–76)
1638:(1920–72)
1630:(1988–98)
1622:(1928–61)
1614:(1959–78)
1611:Barreiros
1606:(1905–79)
1598:(1986–88)
1396:Firesweep
1391:Fireflite
1371:Airstream
935:game show
858:Firesweep
840:Fireflite
798:Airstream
639:Recession
603:Fireflite
594:Packard's
432:Fireflite
424:Firesweep
375:1946–1960
289:arrived.
287:Airstream
188:1929–1942
2300:Chrysler
2254:Category
2139:Products
2079:Bob Lutz
1675:Plymouth
1659:Imperial
1564:Chrysler
1508:(parent)
1439:Category
1421:Suburban
1386:Firedome
1065:(1992).
1045:(1997).
974:See also
875:(Export)
873:Diplomat
828:Firedome
822:Suburban
721:Imperial
611:Plymouth
428:Firedome
401:Firedome
302:Cord 810
241:Plymouth
182:cyclecar
95:Plymouth
65:1928 by
2264:Commons
2186:SOHC V6
2146:Engines
2004:Current
1882:Current
1771:Defunct
1740:Current
1715:Valiant
1707:Sunbeam
1667:Karrier
1643:Hillman
1588:Defunct
1557:Current
1550:Marques
1513:History
1498:General
1449:Commons
1366:Airflow
1298:at the
1222:27 June
792:Airflow
633:Newport
587:Newport
525:hardtop
282:Airflow
221:Pontiac
139:History
125:De Soto
101:Markets
81: (
2108:Places
2061:People
2020:Former
1901:Former
1873:Parent
1838:Former
1802:Europe
1683:Singer
1651:Humber
1619:DeSoto
1603:Commer
1354:Models
1336:DeSoto
1296:Desoto
1277:
1258:
1137:
1112:
1015:
968:NASCAR
954:song "
907:DeSoto
816:Deluxe
810:Custom
767:Models
728:Trucks
434:. The
397:Custom
393:Deluxe
233:Willys
229:Hudson
129:marque
121:DeSoto
48:trucks
26:DeSoto
2027:Askam
1747:Mopar
1691:Simca
1635:Fargo
1627:Eagle
1569:Dodge
1411:Eight
1072:(PDF)
1052:(PDF)
884:Notes
864:Rebel
761:Askam
746:Fargo
742:Dodge
462:Edsel
237:Dodge
2166:Hemi
1818:Envi
1574:Jeep
1275:ISBN
1256:ISBN
1224:2011
1135:ISBN
1110:ISBN
1091:2024
1013:ISBN
950:The
744:and
643:The
627:and
625:Ford
568:1961
510:Ghia
430:and
395:and
273:and
231:and
207:The
83:1961
76:1961
2191:WGE
1961:of
1949:of
1937:of
1925:of
1913:of
1778:AMC
1757:SRT
1752:R/T
1699:SRT
1595:AMC
1579:Ram
1406:Six
780:Six
605:.
2281::
2161:LH
1810:UK
1243:21
1241:.
1157:.
1074:.
1054:.
1027:^
1011:.
1009:97
670:c.
668:,
664:,
426:,
419:.
227:,
223:,
46:,
2156:A
1483:e
1476:t
1469:v
1328:e
1321:t
1314:v
1283:.
1264:.
1226:.
1168:.
1143:.
1118:.
1093:.
1078:.
1058:.
1021:.
85:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
