544:
490:
514:
568:
693:, Chrysler had a large number of dealers that carried two or more Chrysler makes, with DeSoto-Plymouth and Chrysler–Plymouth relationships being the most common. However, as Chrysler attempted to spin Plymouth off into standalone dealerships, existing dealers typically chose to become higher-volume Plymouth dealerships rather than taking on the slower-selling DeSoto brand, leaving the marque with a weakened dealer network and fewer outlets selling its cars. DeSoto's failure to adjust to changing market trends, evidenced by its lack of a new compact car model in 1960 as GM, Ford and DeSoto's siblings Dodge and Plymouth had done, also hastened its demise.
339:
375:
529:
160:
502:
668:
744:
215:
363:
351:
327:
556:
391:
584:
2261:
1446:
933:
204:
2271:
1553:
1456:
464:
with
Chrysler. As was conventional in the era, subsequent years within the typical three-year model block were distinguished by trim, bumper and other low-cost modifications, typically by adding bulk to bumpers and grilles, taillight changes, color choices, instrumentation and interior design changes and often additional external trim.
179:. It was a subsidiary of the Zimmerman Manufacturing Company of Auburn, which had previously been at 440 North Indiana Avenue from 1908 until 1915. The Zimmerman Manufacturing Company was founded in 1886 as a manufacturer of horse buggies in Auburn. It entered automobile production in 1908 with a line of
718:
in the mid-1950s, which cut into and eroded DeSoto's traditional market segment. The introduction of the 1957 DeSoto
Firesweep, a model that used the Dodge engine, chassis, front fenders and hood, pushed DeSoto into direct competition with the Custom Royal. The Firesweep sold well, but at the expense
658:
seriously affected demand for mid-priced automobile makes. DeSoto sales were particularly affected, and sales failed to recover in 1959 and 1960. With falling sales, the 1959 and 1960 models were very similar to the concurrent
Chryslers. Moreover, rumors that DeSoto would soon be discontinued did not
624:
dealers, which had been forced to take possession of DeSotos under the terms of their franchise agreements, received no compensation from
Chrysler for their unsold DeSotos at the time of the formal announcement. Making matters worse, Chrysler continued to ship the cars through December, many of which
633:
Despite being a successful mid-priced line for
Chrysler Corporation for most of its life, DeSoto's failure was attributable to a combination of corporate mistakes and external factors beyond Chrysler's control. The market segment DeSoto was positioned in was already filled with brands made by rivals
190:
The De Soto
Company was started with US$ 20,000 ($ 616,566 in 2023 dollars ) and produced two models. The De Soto Six was a rebadged version of the Zimmerman and was listed at US$ 2,185 ($ 67,360 in 2023 dollars ) which was more expensive than the Zimmerman on which it was based. It offered electric
734:
as a separate make and division starting in 1955. To make room for the new make, Chrysler began expanding downward, while Dodge began expanding upward, with larger and more luxurious models. Both
Chrysler and Dodge began eating into DeSoto's already small market, and Chrysler's upper management did
710:
in 1960. The Dart was advertised in comparison to the "C" car, the "F" car and the "P" car (Chevrolet, Ford, and
Plymouth, respectively). While sales of the Dart increased in 1960, they did so at the expense of Plymouth. Traditionally one of the three lower-priced brands, Plymouth fell out of third
619:
The final decision to discontinue DeSoto was announced on
November 18, 1960, just 47 days after the 1961 models were introduced. At the time, Chrysler warehouses contained several million dollars in 1961 DeSoto parts, so the company ramped up production in order to use up the stock. The last DeSoto
463:
The 1957 had a well-integrated design, with two variations: the smaller
Firesweep body placed on the concurrent Dodge 122-inch wheelbase chassis with Dodge front fenders and the Firedome and Fireflite (and its halo model Adventurer sub-series), based on the larger 126-inch wheelbase chassis shared
722:
Compounding this, when Chrysler marketing showed that consumers were likelier to buy an entry-level Chrysler than a DeSoto, Chrysler introduced the Newport as a 1961 model, selling more than 45,000 units in its first year. At less than $ 3,000, the Newport covered the same price range as the 1961
705:
during the 1950s pitted each of its five marques (Plymouth, Dodge, DeSoto, Chrysler and Imperial) against one another, causing the greatest damage to DeSoto. Rather than managing the market relationship to specific price points for particular consumers, as General Motors had done successfully,
398:
After wartime restrictions on automotive production were ended, DeSoto returned to civilian car production when it reissued its 1942 models as 1946 models, but without the hidden-headlight feature, and with fender contours extending into the doors, like other Chrysler products of the immediate
44:
195:, which listed at US$ 385 ($ 11,711 in 2023 dollars ). There were plans to move manufacturing to Fort Wayne in 1915 and rename the company as Motorette, but when there were deaths in the Zimmerman family the company was bought by Auburn Automobile Company.
595:
By the time the 1961 DeSoto was introduced in the fall of 1960, rumors were widespread that Chrysler was moving toward terminating the brand, fueled by a reduction in model offerings for the 1960 model year. The introduction of the lower-priced
611:
wheelbase, the DeSoto featured a two-tiered grille (each tier with a different texture) and revised taillights. Only a two-door hardtop and a four-door hardtop were offered. The cars were trimmed similarly to the 1960
295:
bodies, but on a shorter wheelbase; the design proved unpopular with consumers. Unlike Chrysler, which still had more traditional models on which to fall back, DeSoto was hobbled by the Airflow design until its 1935
191:
lights and a compressed air engine starter, which a customer could decline for a credit of US$ 100 ($ 3,083 in 2023 dollars ). In 1914, the De Soto Six was joined by a two-cylinder, two-passenger, inline-seating
957:
promoted the product by urging viewers to visit a DeSoto dealer with the phrases "Tell 'em Groucho sent you" and "Drive a DeSoto before you decide." A DeSoto logo was visible in the background during the show.
543:
2320:
2365:
513:
261:, who led the first European expedition deep into the territory of the modern-day United States (Florida, Georgia, Alabama, and Mississippi) and was the first documented European to have crossed the
2350:
280:, giving the company two mid-priced makes. Initially, the two-make strategy was relatively successful, as Chrysler was hoping to benefit from the market reputation Dodge had when it was run by
291:
In 1933, Chrysler reversed the market positions of the two marques in hopes of boosting Dodge sales, ranking DeSoto above Dodge. As a result, the DeSoto received Chrysler's streamlined 1934
2380:
467:
The 1958 economic downturn hurt sales of mid-priced makes across the board, and DeSoto sales were 60% lower than those of 1957 in what would be DeSoto's worst year since 1938. Also,
2315:
723:
DeSoto, which had sold 3,034 units total. Thus the DeSoto was dropped and replaced by the Newport. In 1962, Dodge also introduced its own DeSoto replacement, the large DeSoto-sized
489:
2370:
338:
567:
288:, the Dodge Brothers, with DeSoto priced below Dodge models. Despite the economic times, DeSoto sales were relatively healthy, equaling Dodge at around 25,000 units in 1932.
706:
Chrysler allowed its divisions to develop products targeting markets covered by their own sister divisions. Dodge was most successful when it introduced the lower-priced
2125:
475:
brand. The sales slide continued for 1959 and 1960 (down 40% from the already-low 1959 figures), and rumors began to circulate that DeSoto was soon to be discontinued.
2355:
2300:
719:
of the higher-priced Firedome and Fireflite models. In an era of strong make identification, when DeSoto began to lose any distinctive styling, trouble lay ahead.
600:
to the upscale Chrysler brand no doubt hastened the decision to end production of the DeSoto, which was very similar in size, styling, price and standard features.
625:
were sold at a loss by dealers eager to be rid of them. After the parts stock was exhausted, a few outstanding customer orders were filled with Chrysler Windsors.
2021:
1337:
969:" was used, with Porter's permission, in DeSoto advertising between 1955 and 1957. The song lyrics were revised to "It's delovely, it's dynamic, it's DeSoto."
456:'s "Forward Look." DeSotos sold well through the 1956 model year. That year, for the first and only time in the marque's history, it served as pace car at the
315:
introduced dashboard hand-cranked hidden headlamps in the 1936 model year.) DeSoto marketed the feature as "Air-Foil" lights ("Out of Sight Except at Night").
528:
1492:
303:
Aside from its Airflow models, DeSoto's 1942 model is probably its second-most memorable model from its early years, when the cars were fitted with powered
2305:
1059:
How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda
146:
from 1928 to the 1961 model year. More than two million passenger cars and trucks bore the DeSoto brand in North American markets during its existence.
770:
Chrysler ended its truck operations in international markets in 1970. However, both the DeSoto and Fargo brands continued to be used on trucks made by
374:
2360:
2047:
460:. For the 1956 update, Exner gave the DeSoto soaring tailfins fitted with triple taillights, and consumers responded by buying in record numbers.
751:
Chrysler Corporation introduced the DeSoto brand of trucks in 1937 to provide a greater number of sales outlets overseas for the American-built
646:
model – an upper-tier DeSoto competitor – at the same time it discontinued those models. By 1961 the DeSoto brand had been pushed to the brink.
1289:
1270:
1027:
501:
2229:
362:
350:
1094:
326:
1459:
1533:
1222:
1330:
1149:
1124:
1079:
How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States
2246:
1485:
727:. With the introduction of the Newport and the Custom 880, the price gap caused by the demise of DeSoto was effectively closed.
555:
1165:
246:
in the mid-price class. Introduced for the 1929 model year, DeSoto served as a lower-priced version of Chrysler products, with
183:
and 1912-1916 with light high wheel trucks, but switched to conventional cars and trucks around the time it was bought by the
2213:
607:
final lineup. And, as with the final Packards, the final DeSoto was of questionable design merit. Again based on the shorter
449:, introduced for 1956 as a high-performance hard-top coupe (similar to Chrysler's 300), became a full-range model in 1960.
2161:
2135:
1767:
1709:
1323:
1310:
1086:
1066:
1933:
1605:
1478:
747:
Although it was discontinued, the DeSoto brand continued to be used on Turkish Askam trucks, such as this AS700 model.
273:
2208:
2130:
2191:
2181:
1969:
1865:
1717:
676:
184:
2375:
2295:
2156:
2140:
2071:
1796:
1621:
1449:
764:
239:
187:. Advertisements listed the 1910 Zimmerman Z-35 at $ 650 to $ 1,500 ($ 21,255 to $ 49,050 in 2023 dollars ).
2196:
1804:
1541:
667:
31:
743:
2089:
2052:
1945:
1860:
418:. However, in 1953, DeSoto dropped the Deluxe and Custom names and designated its six-cylinder cars the
2201:
1996:
1685:
1669:
731:
621:
251:
159:
105:
2274:
2176:
1528:
423:
231:
2345:
2340:
2335:
2330:
2325:
2042:
1918:
1523:
1019:
767:(for the D-100 and the D-400 since 1960 to 1965), Australia, Spain, Turkey and the United Kingdom.
1208:
2234:
2171:
1637:
1426:
1411:
844:
814:
715:
635:
468:
419:
285:
281:
730:
Going in the opposite direction, Chrysler pushed into the luxury market by marketing the luxury
214:
1077:
1057:
689:
Chrysler's dealer network also had an effect on the termination of the DeSoto brand. Following
2310:
2264:
2166:
2104:
2099:
1828:
1772:
1371:
1306:
1285:
1266:
1145:
1120:
1023:
966:
949:
862:
856:
760:
655:
446:
422:
and its V-8 car remained the Firedome. Initially, the 276 cu in (4.5 L) DeSoto
262:
2094:
1725:
1574:
1406:
1401:
1073:
1053:
1011:
868:
850:
808:
724:
702:
643:
608:
597:
457:
442:
434:
297:
258:
208:
176:
2079:
2057:
1855:
1820:
1812:
1788:
1431:
1396:
1391:
1226:
883:
838:
832:
774:
in Turkey. In 1978, Chrysler sold its share in the Askam venture to its Turkish partners.
613:
438:
411:
304:
227:
172:
168:
77:
1012:
2239:
2037:
1661:
1376:
802:
771:
639:
390:
292:
276:. However, shortly after the DeSoto was introduced, Chrysler completed its purchase of
583:
2289:
1693:
826:
820:
756:
407:
403:
308:
17:
2109:
1645:
1421:
990:
954:
874:
690:
453:
180:
43:
603:
For 1961, DeSoto lost its series designations entirely, in a move reminiscent of
2186:
2084:
1957:
1870:
962:
937:
672:
415:
711:
place, to regain it only twice (1971 and 1974) before its own demise in 2001.
203:
1899:
1836:
1589:
1515:
1416:
1381:
932:
796:
790:
784:
707:
588:
427:
269:
235:
219:
54:
945:
1470:
471:
had introduced new mid-price competitors for the 1958 model year with the
272:
were produced, a first-year record in the U.S. until eclipsed by the 1960
1501:
1356:
312:
254:
was added as the entry-level product of the Chrysler hierarchy in 1928.
192:
143:
123:
1677:
1653:
1552:
604:
535:
642:. Compounding this, in 1961 Chrysler brought out its new entry-level
452:
In 1955, along with all Chrysler models, DeSotos were redesigned with
1613:
978:
243:
1248:
Foster, Kit (October 2004). "1960–61 DeSoto: The End of Adventure".
1757:
1701:
1579:
931:
752:
742:
666:
582:
472:
389:
277:
247:
213:
202:
158:
139:
58:
1584:
520:
1474:
1319:
1762:
171:, in November 1912, by L.M. Field, Hayes Fry and Glenn Fry of
265:. The DeSoto logo featured a stylized image of the explorer.
142:
that was manufactured and marketed by the DeSoto division of
1315:
433:
At its height, DeSoto's more popular models included the
2321:
Defunct motor vehicle manufacturers of the United States
2366:
Vehicle manufacturing companies disestablished in 1961
763:
sporadically on Dodge trucks made in Argentina by its
2351:
Vehicle manufacturing companies established in 1928
2222:
2149:
2118:
2070:
2030:
2014:
2005:
1989:
1911:
1892:
1883:
1848:
1781:
1750:
1741:
1598:
1567:
1560:
1508:
1364:
1014:
American Cars, 1960–1972: Every Model, Year by Year
907:
S-1 through S-10, except the Airstream and Airflow.
119:
111:
101:
83:
72:
64:
50:
519:The 1954 DeSoto Adventurer II show car, bodied by
478:1960 was the last year of DeSoto sales in Canada.
2126:Chrysler World Headquarters and Technology Center
620:rolled off the line on November 30. Chrysler and
2381:Defunct manufacturing companies based in Detroit
257:The marque was named after the Spanish explorer
1282:The Standard Catalog of American Cars 1805–1945
1263:The Standard Catalog of American Cars 1946–1975
426:was installed in the French luxury performance
207:The brand was named after Spanish conquistador
1047:
1045:
1043:
1041:
1039:
410:model designations. In 1952, DeSoto added the
2316:Motor vehicle manufacturers based in Michigan
2022:United States Council for Automotive Research
1856:Chrysler First Financial Services Corporation
1486:
1331:
167:The De Soto Motor Car Company was created in
8:
344:1935 DeSoto Airflow Series SG Business Coupe
222:Series K, introduced for the 1929 model year
36:
2371:1961 disestablishments in the United States
1280:Kimes, Beverly R.; Clark, Henry A. (1996).
1142:standard catalog of American Cars 1805-1942
1117:standard catalog of American Cars 1805–1942
2011:
1889:
1747:
1564:
1493:
1479:
1471:
1338:
1324:
1316:
759:commercial vehicles. The DeSoto brand was
35:
1144:. Krause publications. pp. 431–441.
944:DeSoto sponsored the popular television
175:, and V.H. Van Sickle and H.J. Clark of
1095:"Consumer Price Index (estimate) 1800–"
1002:
981:'s Grand National series in the 1950s.
936:DeSoto Fire Dome V8 engine at the 1952
900:
485:
368:1941 DeSoto Six Series S-8 Custom Coupé
356:1937 DeSoto Six Series S-3 4-Door Sedan
322:
268:In 1929 a total of 81,065 single-model
163:1910 Zimmerman Model Z-35 touring sedan
2356:American companies established in 1928
2301:Car manufacturers of the United States
953:from 1950 through 1958, in which host
332:1932 DeSoto Six Series SC 4-Door Sedan
1093:Federal Reserve Bank of Minneapolis.
880:Coupe Utility (car/truck) (Australia)
591:, this vehicle was assembled in 1960.
561:1959 DeSoto Firedome 2-Door Sportsman
7:
2270:
1455:
1119:. Krause publications. p. 430.
2048:DaimlerChrysler–Mitsubishi alliance
587:1961 DeSoto Fireflite. Despite its
230:on August 4, 1928, to compete with
2306:Luxury motor vehicle manufacturers
1926:DaimlerChrysler Motors Company LLC
25:
2136:Highland Park Headquarters Campus
1209:"CamiĂłn Argentino: De Soto D-400"
549:1957 DeSoto Firedome 4 Door Sedan
226:The DeSoto marque was founded by
2269:
2260:
2259:
2247:Commercial Utility Cargo Vehicle
1551:
1454:
1445:
1444:
1166:"Airfoil Lights (advertisement)"
566:
554:
542:
527:
512:
500:
488:
373:
361:
349:
337:
325:
42:
27:Former American automobile brand
2361:1928 establishments in Michigan
507:1949 DeSoto Custom 4-door sedan
250:positioned above DeSoto, while
714:Dodge moved upmarket with the
697:Brand management and marketing
671:DeSoto-Plymouth dealer on 815
311:mass-production vehicle. (The
1:
940:International Automobile Show
889:Truck (Argentina, Australia)
680:
380:1942 DeSoto Custom Club Coupe
138:) was an American automobile
1311:Internet Movie Cars Database
1170:Youngstown Vindicator (Ohio)
1087:American Antiquarian Society
1067:American Antiquarian Society
534:1956 DeSoto Firedome 2-door
402:Until 1952, DeSoto used the
1934:Cerberus Capital Management
1261:Gunnell, John, ed. (1987).
89:; 63 years ago
2397:
1549:
877:(1961–1963) (South Africa)
29:
2255:
1970:Fiat Chrysler Automobiles
1866:Global Electric Motorcars
1534:Chapter 11 reorganization
1440:
1386:
1353:
1189:Flory, pp. 621 & 700.
765:Chrysler local subsidiary
677:Wilkinsburg, Pennsylvania
185:Auburn Automobile Company
41:
1502:Stellantis North America
1010:Flory, J. Kelly (2004).
916:Rebadged Dodge when the
1542:Chrysler Classic Racing
1284:. Krause Publications.
1265:. Krause Publications.
1225:. Askam. Archived from
1172:. 1941-11-17. p. 5
1140:Kimes, Beverly (1996).
1115:Kimes, Beverly (1996).
920:brand was discontinued.
424:"Fire Dome" Hemi engine
32:DeSoto (disambiguation)
2053:Global Engine Alliance
1946:United States Treasury
1861:Eurostar Automobilwerk
1250:Collectible Automobile
941:
748:
735:nothing to stop them.
686:
592:
573:1960 DeSoto Adventurer
495:1948 DeSoto Club Coupe
395:
223:
211:
181:high wheel automobiles
164:
1997:Maxwell Motor Company
1018:. McFarland. p.
977:DeSotos were used in
935:
746:
670:
586:
414:with its 276-cid V-8
394:1946 DeSoto four-door
393:
217:
206:
162:
144:Chrysler Corporation
1357:Chrysler Corporation
124:Chrysler Corporation
68:Chrysler Corporation
18:De Soto (automobile)
2043:Diamond-Star Motors
629:Termination factors
38:
2235:Ford Motor Company
1950:Chrysler Group LLC
1673:(1955–75, 1981–83)
942:
749:
687:
593:
469:Ford Motor Company
396:
286:John Francis Dodge
282:Horace Elgin Dodge
224:
212:
165:
2283:
2282:
2105:Sergio Marchionne
2100:Thomas W. LaSorda
2066:
2065:
1985:
1984:
1904:
1879:
1878:
1773:Stellantis Canada
1737:
1736:
1468:
1467:
1392:Diplomat (export)
1291:978-0-87341-428-9
1272:978-0-87341-096-0
1223:"Company Profile"
1029:978-0-7864-1273-0
950:You Bet Your Life
482:1946–1960 gallery
447:DeSoto Adventurer
319:1929–1942 gallery
305:pop-up headlights
263:Mississippi River
129:
128:
16:(Redirected from
2388:
2273:
2272:
2263:
2262:
2095:C. Robert Kidder
2012:
1978:
1974:Fiat-Chrysler US
1966:
1954:
1942:
1930:
1923:
1902:
1890:
1841:
1833:
1825:
1817:
1809:
1801:
1793:
1748:
1730:
1722:
1714:
1706:
1698:
1690:
1682:
1674:
1666:
1658:
1650:
1642:
1634:
1626:
1618:
1610:
1565:
1555:
1520:
1495:
1488:
1481:
1472:
1458:
1457:
1448:
1447:
1340:
1333:
1326:
1317:
1295:
1276:
1257:
1239:
1238:
1236:
1234:
1229:on March 1, 2010
1219:
1213:
1212:
1205:
1199:
1196:
1190:
1187:
1181:
1180:
1178:
1177:
1162:
1156:
1155:
1137:
1131:
1130:
1112:
1106:
1105:
1103:
1101:
1090:
1084:
1070:
1064:
1049:
1034:
1033:
1017:
1007:
921:
914:
908:
905:
761:badge-engineered
725:Dodge Custom 880
703:brand management
685:
682:
609:Chrysler Windsor
570:
558:
546:
531:
516:
504:
492:
458:Indianapolis 500
399:postwar period.
377:
365:
353:
341:
329:
307:, a first for a
259:Hernando de Soto
209:Hernando de Soto
177:Des Moines, Iowa
97:
95:
90:
65:Produced by
46:
39:
21:
2396:
2395:
2391:
2390:
2389:
2387:
2386:
2385:
2376:American brands
2296:DeSoto vehicles
2286:
2285:
2284:
2279:
2251:
2218:
2145:
2141:Proving grounds
2114:
2080:Walter Chrysler
2062:
2058:Massey Ferguson
2026:
2007:
2006:Joint ventures
2001:
1981:
1976:
1964:
1952:
1940:
1928:
1921:
1919:DaimlerChrysler
1907:
1885:
1875:
1844:
1839:
1831:
1823:
1815:
1807:
1799:
1791:
1777:
1743:
1733:
1728:
1720:
1712:
1704:
1696:
1688:
1680:
1672:
1664:
1656:
1648:
1640:
1632:
1624:
1616:
1608:
1594:
1556:
1547:
1518:
1504:
1499:
1469:
1464:
1436:
1360:
1349:
1344:
1303:
1298:
1292:
1279:
1273:
1260:
1247:
1243:
1242:
1232:
1230:
1221:
1220:
1216:
1211:. 26 June 2014.
1207:
1206:
1202:
1197:
1193:
1188:
1184:
1175:
1173:
1164:
1163:
1159:
1152:
1139:
1138:
1134:
1127:
1114:
1113:
1109:
1099:
1097:
1092:
1082:
1074:McCusker, J. J.
1072:
1062:
1054:McCusker, J. J.
1052:
1050:
1037:
1030:
1009:
1008:
1004:
999:
987:
975:
930:
925:
924:
915:
911:
906:
902:
892:
780:
741:
699:
683:
665:
663:Dealer networks
652:
631:
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228:Walter Chrysler
201:
173:Iowa City, Iowa
169:Auburn, Indiana
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120:Previous owners
93:
91:
88:
78:Walter Chrysler
34:
28:
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15:
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11:
5:
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2256:
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2240:General Motors
2237:
2226:
2224:
2223:Related topics
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2206:
2205:
2204:
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2016:
2009:
2003:
2002:
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1993:
1991:
1987:
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1983:
1982:
1980:
1979:
1967:
1962:Chrysler Group
1955:
1943:
1931:
1922:(Daimler-Benz)
1915:
1913:
1909:
1908:
1906:
1905:
1903:(2021–present)
1896:
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1742:Divisions and
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1355:A division of
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1328:
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1302:
1301:External links
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1198:Flory, p. 701.
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1107:
1091:1800–present:
1035:
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967:It's De-Lovely
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640:General Motors
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309:North American
278:Dodge Brothers
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102:Related brands
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2214:Transmissions
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2188:
2185:
2183:
2180:
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2163:
2162:3.3 & 3.8
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2008:and alliances
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1387:DeSoto (1961)
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1151:0-87341-478-0
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137:
133:
125:
122:
118:
115:North America
114:
110:
107:
104:
100:
86:
82:
79:
75:
71:
67:
63:
60:
56:
53:
49:
45:
40:
33:
19:
2110:Louis Rhodes
1990:Predecessors
1973:
1961:
1949:
1938:Chrysler LLC
1937:
1925:
1744:subsidiaries
1629:
1540:
1346:
1281:
1262:
1253:
1249:
1231:. Retrieved
1227:the original
1217:
1203:
1194:
1185:
1174:. Retrieved
1169:
1160:
1141:
1135:
1116:
1110:
1100:February 29,
1098:. Retrieved
1078:
1058:
1013:
1005:
991:Fargo Trucks
976:
960:
955:Groucho Marx
948:
943:
917:
912:
903:
817:(1937–1942)
797:SC-SD series
769:
750:
729:
721:
716:Custom Royal
713:
700:
691:World War II
688:
659:help sales.
653:
632:
618:
602:
594:
477:
466:
462:
454:Virgil Exner
451:
432:
401:
397:
302:
290:
270:DeSoto Sixes
267:
256:
225:
189:
166:
155:Predecessors
135:
131:
130:
84:Discontinued
51:Product type
2187:Polyspheric
2085:Lee Iacocca
1958:Fiat S.p.A.
1929:(1998–2007)
1871:Lamborghini
1689:(1928–2001)
1529:1939 strike
1427:Series S-10
1412:Powermaster
1359:(1928–1961)
1256:(3): 34–47.
1071:1700–1799:
1051:1634–1699:
963:Cole Porter
938:Los Angeles
928:Advertising
871:(1957–1959)
865:(1956–1961)
859:(1956–1960)
853:(1955–1960)
847:(1953–1954)
845:Powermaster
841:(1952–1959)
835:(1946–1954)
829:(1946–1952)
823:(1946–1952)
815:S-10 series
811:(1935–1936)
805:(1934–1936)
799:(1933–1934)
793:(1929–1942)
787:(1929–1932)
785:K-SA series
701:Chrysler's
684: 1945
673:Penn Avenue
420:Powermaster
416:Hemi engine
274:Ford Falcon
134:(sometimes
2346:1960s cars
2341:1950s cars
2336:1940s cars
2331:1930s cars
2326:1920s cars
2290:Categories
1900:Stellantis
1837:Jeep-Eagle
1516:Stellantis
1372:Adventurer
1176:2020-10-09
997:References
973:Motorsport
863:Pacesetter
857:Adventurer
708:Dodge Dart
589:model year
428:Facel Vega
236:Studebaker
220:DeSoto Six
73:Introduced
55:Automobile
30:See also:
2230:Big Three
2209:Platforms
2192:PowerTech
2182:Pentastar
2131:Factories
1977:(2014–21)
1965:(2011–14)
1953:(2009–11)
1941:(2007–09)
1886:companies
1840:(1987–97)
1832:(2007–09)
1824:(1970–81)
1816:(1967–81)
1808:(1951–81)
1805:Australia
1800:(1959–79)
1797:Argentina
1792:(1954–88)
1729:(1960–66)
1721:(1901–76)
1713:(2013–14)
1705:(1934–77)
1697:(1905–70)
1681:(1908–77)
1665:(1898–75)
1657:(1907–76)
1649:(1920–72)
1641:(1988–98)
1633:(1928–61)
1625:(1959–78)
1622:Barreiros
1617:(1905–79)
1609:(1986–88)
1407:Firesweep
1402:Fireflite
1382:Airstream
946:game show
869:Firesweep
851:Fireflite
809:Airstream
650:Recession
614:Fireflite
605:Packard's
443:Fireflite
435:Firesweep
386:1946–1960
300:arrived.
298:Airstream
199:1929–1942
2311:Chrysler
2265:Category
2150:Products
2090:Bob Lutz
1686:Plymouth
1670:Imperial
1575:Chrysler
1519:(parent)
1450:Category
1432:Suburban
1397:Firedome
1076:(1992).
1056:(1997).
985:See also
886:(Export)
884:Diplomat
839:Firedome
833:Suburban
732:Imperial
622:Plymouth
439:Firedome
412:Firedome
313:Cord 810
252:Plymouth
193:cyclecar
106:Plymouth
76:1928 by
2275:Commons
2197:SOHC V6
2157:Engines
2015:Current
1893:Current
1782:Defunct
1751:Current
1726:Valiant
1718:Sunbeam
1678:Karrier
1654:Hillman
1599:Defunct
1568:Current
1561:Marques
1524:History
1509:General
1460:Commons
1377:Airflow
1309:at the
1233:27 June
803:Airflow
644:Newport
598:Newport
536:hardtop
293:Airflow
232:Pontiac
150:History
136:De Soto
112:Markets
92: (
2119:Places
2072:People
2031:Former
1912:Former
1884:Parent
1849:Former
1813:Europe
1694:Singer
1662:Humber
1630:DeSoto
1614:Commer
1365:Models
1347:DeSoto
1307:Desoto
1288:
1269:
1148:
1123:
1026:
979:NASCAR
965:song "
918:DeSoto
827:Deluxe
821:Custom
778:Models
739:Trucks
445:. The
408:Custom
404:Deluxe
244:Willys
240:Hudson
140:marque
132:DeSoto
59:trucks
37:DeSoto
2038:Askam
1758:Mopar
1702:Simca
1646:Fargo
1638:Eagle
1580:Dodge
1422:Eight
1083:(PDF)
1063:(PDF)
895:Notes
875:Rebel
772:Askam
757:Fargo
753:Dodge
473:Edsel
248:Dodge
2177:Hemi
1829:Envi
1585:Jeep
1286:ISBN
1267:ISBN
1235:2011
1146:ISBN
1121:ISBN
1102:2024
1024:ISBN
961:The
755:and
654:The
638:and
636:Ford
579:1961
521:Ghia
441:and
406:and
284:and
242:and
218:The
94:1961
87:1961
2202:WGE
1972:of
1960:of
1948:of
1936:of
1924:of
1789:AMC
1768:SRT
1763:R/T
1710:SRT
1606:AMC
1590:Ram
1417:Six
791:Six
616:.
2292::
2172:LH
1821:UK
1254:21
1252:.
1168:.
1085:.
1065:.
1038:^
1022:.
1020:97
681:c.
679:,
675:,
437:,
430:.
238:,
234:,
57:,
2167:A
1494:e
1487:t
1480:v
1339:e
1332:t
1325:v
1294:.
1275:.
1237:.
1179:.
1154:.
1129:.
1104:.
1089:.
1069:.
1032:.
96:)
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
