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452:, which acquired the brand from Innovative Brands in March 2010. Since being acquired by Helen of Troy in the United States, Sure is now marketed exclusively as a woman's antiperspirant. Although the brand already exists in the United States, Sure exists as a brand in the UK, Ireland and India, as the localized branding of Rexona, which has no connection to Sure's branding in the US.
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Unilever integrated Rexona into its global personal care line-up of brands. The products are available in varying forms including as aerosols, pumps, roll-ons, sticks and creams. In 2015, the brand launched a new range of fragrances with a new canister design, at the same time changing the formula.
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in 1972, marketed to both men and women. Innovative Brands, LLC, a portfolio company of Jahm Najafi
Companies, acquired the brand from Procter & Gamble in September 2006, after P&G had acquired
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Rexona was created in
Australia in 1908 by Alice Sheffer, the wife of Samuel Fuller, who established the Sheldon Drug Company. In about 1930, Rexona was taken over by British soap manufacturer
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399:. As Hindustan Unilever already uses Rexona as a soap brand, the Sure brand was used instead for deodorants, as it is in the United Kingdom and Ireland.
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In June 8, 2021, Helen of Troy announced it has sold its personal care business, including Sure to
Tengram Capital Partners (High Ridge Brands).
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itself by the protective seal. For example, "Cool Rush" comes with the slogan "Take The Risk". The Degree brand name was created by
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793:"LaLiga and Unilever reach worldwide sponsorship agreement for Clear Men and Rexona brands"
349:. All the Rexona deodorant types (roll ons, etc.) are now manufactured in the Philippines.
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called "Power
Pamplona", which involves a bull runner racing across various countries.
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706:"HRB Brands Announces Acquisition of Personal Care Brands from Helen of Troy"
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510:. Rexona and Sure brands also sponsor the top Spanish football competition,
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While marketed under the Rexona name in most countries, it is known as
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Rexona, Rexena, and Sure brands are the sponsors of the
English
838:
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733:"Southampton joins Wolves, City and Chelsea in Sure portfolio"
36:
763:"Rexona signs global partnerships with Premier League giants"
345:
The Rexona aerosol spray deodorant range are manufactured in
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Unilever
Research & Development Port Sunlight Laboratory
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469:The Rexona and Sure brands were sponsors for the
476:team. The brands had previously sponsored the
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480:team before from the 2014 F1 season onwards.
439:, Sure is an antiperspirant brand created by
27:Australian deodorant and antiperspirant brand
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769:. SBG Companies Limited. 10 August 2018.
91:Learn how and when to remove this message
731:Glendenning, Matthew (29 October 2020).
646:"Procter & Gamble Acquires Gillette"
387:, it was launched in 1947 as a rival to
535:
448:. The brand's ownership transferred to
1761:William Lever, 1st Viscount Leverhulme
576:"Unilever Agrees to Buy Helene Curtis"
554:from the original on 20 September 2020
365:following a merger with Dutch company
52:contains content that is written like
1651:(except the United States and Canada)
743:from the original on 22 November 2022
595:from the original on 16 November 2017
7:
1814:
686:from the original on 17 January 2021
616:"P&G Sells Sure Deodorant Brand"
271:brand owned by British conglomerate
573:Collins, Glenn (15 February 1996).
427:, which Unilever acquired in 1996.
656:from the original on 3 August 2020
25:
626:from the original on 9 March 2012
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773:from the original on 4 July 2023
41:
803:from the original on 3 May 2023
228:(Degree in the US & Canada)
1640:VO5 (except the United States)
614:Dealbook (26 September 2006).
483:Rexona also developed a flash
1:
465:Australia's Greatest Athlete
158:; 116 years ago
1862:Products introduced in 1908
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1617:(except for North America)
1566:(except for North America)
1448:(except for North America)
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797:Liga de FĂștbol Profesional
462:
29:
1797:
1756:Antonius Johannes Jurgens
1495:Degree/Rexona/Sure/Shield
978:Lipton Teas and Infusions
767:SportBusiness Sponsorship
739:. SBG Companies Limited.
737:SportBusiness Sponsorship
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287:
198:(Japan & South Korea)
182:(UK, Ireland & India)
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1680:W. H. Burford & Sons
1510:Campaign for Real Beauty
415:that is manufactured by
30:Not to be confused with
1790:Eugenio Minvielle Lagos
1781:Sidney J. van den Bergh
1711:Lipton Institute of Tea
504:Wolverhampton Wanderers
1701:Lever Brothers Factory
968:Gorton's of Gloucester
1852:Helen of Troy Limited
1101:Hellmann's/Best Foods
993:United Africa Company
945:Elizabeth Arden, Inc.
799:. 29 September 2018.
450:Helen of Troy Limited
407:Degree is a brand of
237:It won't let you down
73:neutral point of view
1857:Personal care brands
1776:Samuel van den Bergh
441:Procter & Gamble
1786:Simon van den Bergh
1721:Unilever Gloucester
1040:(outside of the UK)
1034:Buavita (Indonesia)
682:. 9 December 2010.
107:
65:promotional content
1436:Seventh Generation
1419:) (brand owned by
1310:Good Humor-Breyers
894:Hindustan Unilever
581:The New York Times
397:Hindustan Unilever
67:and inappropriate
18:Degree (deodorant)
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1524:Dollar Shave Club
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958:(Fragrances only)
795:(Press release).
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263:is an Australian
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1663:Predecessors
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1413:Persil Power
1145:
955:Calvin Klein
875:Subsidiaries
805:. Retrieved
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120:Product type
102:
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63:by removing
59:Please help
51:
1766:Paul Polman
1706:Lever House
1500:Dermalogica
1085:Continental
1031:Bru (India)
924:Philippines
904:Australasia
496:Southampton
304:South Korea
1836:Categories
1575:Pears soap
1399:Lever 2000
1342:Dickie Dee
1330:Choco Taco
1315:Good Humor
1288:Paddle Pop
1200:Heartbrand
1160:Pot Noodle
1090:Cup-a-Soup
909:Bangladesh
716:9 February
544:"About Us"
530:References
514:, for the
485:platformer
431:Sure brand
153:Introduced
81:April 2016
61:improve it
1580:Pepsodent
1564:Mentadent
1516:Evolution
1475:Brylcreem
1305:HB Wall's
1295:Viennetta
1203:Ice cream
1044:Sariwangi
1022:Beverages
988:Palm Line
919:Indonesia
690:4 October
660:4 October
630:4 October
599:4 October
589:0362-4331
558:17 August
526:markets.
474:Formula 1
459:Marketing
421:deodorant
411:for both
391:, then a
347:Australia
265:deodorant
217:Worldwide
147:Australia
127:deodorant
1808:Category
1636:Vaseline
1631:TRESemmé
1549:Lifebuoy
1490:Close-Up
1470:Bed Head
1465:Axe/Lynx
1456:Personal
1441:Sunlight
1392:Domestos
1364:products
1337:Popsicle
1325:Klondike
1250:Langnese
1225:GB Glace
1215:Cornetto
1165:Pot Rice
1147:Monumite
1075:Colman's
1038:Horlicks
929:Pakistan
867:Unilever
801:Archived
771:Archived
741:Archived
684:Archived
654:Archived
624:Archived
620:DealBook
593:Archived
552:Archived
492:football
478:Lotus F1
471:Williams
446:Gillette
417:Unilever
363:Unilever
284:Japanese
273:Unilever
137:Unilever
1842:Hygiene
1820:Commons
1644:Zendium
1626:Timotei
1621:Sunsilk
1570:Noxzema
1539:Impulse
1402:Neutral
1396:Finitex
1384:Comfort
1370:Bio-Tex
1320:Breyers
1278:Streets
1268:Selecta
1210:Calippo
1180:Talenti
1141:Marmite
1080:Conimex
998:Upfield
963:Fabergé
882:Current
680:Reuters
520:African
512:La Liga
506:, and
500:Chelsea
435:In the
353:History
334:in the
316:Ireland
310:in the
250:.rexona
243:Website
233:Tagline
214:Markets
161: (
143:Country
1747:People
1689:Places
1610:Simple
1605:Signal
1590:Q-Tips
1585:Pond's
1426:Probat
1421:Henkel
1409:Persil
1388:Closan
1374:Breeze
1300:Wall's
1273:Solero
1260:Nogger
1255:Magnum
1170:Rafhan
1155:Pfanni
1136:Maille
1131:Lizano
1106:Hertog
1070:Bovril
1013:Brands
938:Former
899:Maille
807:4 July
777:4 July
747:4 July
587:
548:Rexona
494:clubs
340:Canada
332:Degree
330:, and
324:Shield
318:, and
292:Korean
280:Rexena
261:Rexona
202:Shield
194:Rexena
186:Degree
106:Rexona
32:Resona
1615:Suave
1595:Radox
1554:Liril
1544:Lakmé
1529:Hamam
1485:Clear
1480:Camay
1430:Rinso
1362:Home
1240:Kibon
1220:Frigo
1121:Knorr
1111:Kibon
1060:Amora
914:Ghana
389:Hamam
385:India
379:India
320:India
300:Japan
298:) in
133:Owner
1649:Zest
1505:Dove
1458:care
1446:Surf
1415:and
1190:Unox
1116:Klik
1096:Grom
1053:Food
950:BiFi
809:2023
779:2023
749:2023
718:2024
692:2019
662:2019
632:2019
601:2019
585:ISSN
560:2020
522:and
393:Tata
338:and
308:Sure
302:and
267:and
252:.com
178:Sure
163:1908
156:1908
1559:Lux
1405:Omo
1379:Cif
1264:OlĂĄ
383:In
326:in
296:ë ìžë
288:ăŹă»ă
248:www
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