304:: Target and capture software developers' attention to grow awareness, adoption and advocacy of tools, solutions, and platforms. They focus on solving real-world problems by providing solutions to help developers improve their workflows and increase development efficiency. They also facilitate developer advocacy by empowering and evangelizing developers to champion a target product.
1106:
22:
402:(B2C). While the primary focus of Developer-Plus companies is to create and sell products for businesses or consumers, they also make products or services available to developers which benefit or enhance their strategy including: opening new market channels, creating new use cases, contributing to innovation strategies, or optimizing/enhancing existing products.
118:
465:(business models and practices designed around APIs), popularize DevRel programs, and became known for platform evangelism. Notably, their three-word billboard in Silicon Valley that simply said: "Ask Your Developer", followed by the Twilio logo, is credited with having started conversations between executives and developers in strategic decision making.
63:
473:
DevRel initiatives are practiced by organizations around the globe. In 2021, the breakdown of companies practicing DevRel globally were primarily in North
America (Canada and the US – 61.5%) and Europe (Eastern Europe, Western Europe, and the UK – 21.6%). Other countries/regions include Australia/New
413:
Regardless of
Developer-Plus or Developer-First, companies are recognizing the growing power developers have in influencing purchasing decisions. This includes new companies focused on making tools for developers, and existing companies whose primary focus was elsewhere, which are now recognizing the
323:
DevRel practitioners may report to different groups within an organization – both technical and non-technical. A survey in 2021, showed that the report structure of companies was marketing: 26.2%, combined non-technical departments (marketing, sales, and business development): 30.7%, and combined
274:, creating code samples, building webinars, hosting virtual office hours and/or advocating by acting as a liaison between the community and internal product teams. They likely have coding experience and may collect feedback, create demos/code samples, or find solutions to issues with the product.
512:
DevRelCon is an annual DevRel event that has been hosted by hoopy.io since 2015. It covers DevRel, DX, community, and developer marketing, and has been held in various cities around the world including London, Tokyo, and San
Francisco.
332:
Annual salaries for DevRel practitioners vary from less than US$ 50,000 to over $ 250,000 in some cases. A survey from 2021 indicates that the largest segment of annual salaries was between $ 100,000 and $ 150,000.
298:
who focus on conversations of a technical nature, about technical aspects of a product. They may identify and track opportunities for
Developer Advocacy teams to educate and inspire their peer developers.
516:
DevRelCon's DevRel Awards celebrate the best of developer relations by highlighting individuals, teams, and initiatives driving developer advocacy, marketing, community, education, and experience.
209:: Often referred to as "zeroth customer" and "friction logging", devrel programs include using the product directly, finding problems, and improving the developer experience.
414:
developer opportunity. Thus, business leaders are now involved in starting new DevRel programs at their companies or increasing the impact of their existing programs.
925:
374:) have a business-to-developer model (B2D) focused on selling products specifically designed to be used by developers. Developer-Plus companies (e.g.,
842:
280:: Own user experience initiatives for products developers use. DX encompasses both products and documentation, and DX practitioners may deal with
966:
1269:
139:
126:
652:
1264:
35:
270:): Focus on getting the word out (i.e., evangelizing) through various means such as speaking at conferences, attending meetups, hosting
999:
164:
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81:
73:
49:
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732:
810:
239:
DevRel started becoming more mainstream in 2013, with companies like New Relic, Twilio, EngineYard, and SendGrid popularizing a
405:
In 2021, a survey showed that 63.6% of organizations with DevRel programs were
Developer-Plus, and 36.4% were Developer-First.
1259:
429:
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184:, is an umbrella term for practices employed by an organization that builds developer-facing software to connect with the
869:
1274:
314:
produce content such as online help, manuals, white papers, etc. A technical writer is often considered a DevRel role.
200:
Developer marketing: Outreach and engagement activities to create awareness and encourage developers to use a product.
295:
281:
41:
1054:
624:
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224:
Apple is considered to have created the first DevRel program in the 1980s, starting with Mike Murray, who
225:
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DevRel theoretically intersects engineering, marketing, product management, and community management.
212:
Developer success: Activities to nurture and retain developers as they build and scale with a product.
395:
206:
185:
900:
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to persuade third-party developers to develop software and applications for the
Macintosh platform.
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189:
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Developer education: Product documentation and resources such as videos to aid learning a product.
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1080:
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399:
811:"A Brief History Of Developer Relations Programs: How DevRel Evolved Into Developer Communities"
919:
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536:
375:
359:
311:
967:"What is DevRel? | What is Developer Relations ? | What is Developer Advocate ?"
444:: Hardware and software that support the distributed, repeatable construction of software.
391:
417:
Products or services targeted at developers comprise an estimated $ 49 billion (in 2021)
940:
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233:
779:
236:
who would become Apple's Chief
Evangelist and popularize their DevRel program.
383:
358:) depending on their primary business model. Developer-First companies (e.g.,
229:
565:
432:
solutions for processes such as designing, developing, and testing software.
271:
1186:
653:"How developers influence purchasing decisions in today's IT organizations"
259:
There are several different types of roles/job titles in DevRel including:
232:
was Apple's first
Software Evangelist for the Macintosh project and hired
117:
1029:"Developer Relations How to Build and Grow a Successful Developer Program"
387:
215:
Community: Organize events, forums, and social groups around the product.
490:
it is also used in other industries. The general breakdown in 2021 was:
457:, is an example of a Developer-First company, and more specifically an
379:
363:
1000:"Developer Relations: Developer First & Developer Plus Companies"
454:
371:
240:
1204:
196:
or DevRel program. DevRel programs often includes the following:
324:
technical departments (product, engineering, and CTO): 44.1%.
285:
111:
56:
15:
1229:
450:: Developer-interfacing, code-first, and API-only runtimes.
192:
and the activities involved are sometimes referred to as a
870:"Building Community and Dev Rel at Product-Led Companies"
188:
that use that software. Developer relations is a form of
843:"What is Developer Relations and What are Common Roles?"
755:"What Is Developer Relations (And Why Should You Care?)"
1107:"As API-first startups multiply, GGV builds an index"
705:"8th DevRel Survey State of Developer Relations 2021"
342:Developer-first versus developer-plus companies
733:"The Core Competencies of Developer Relations"
8:
1230:"The 2022 DevRel Awards, presented by Orbit"
474:Zealand, China, India, and the Middle East.
288:design, onboarding flows, and documentation.
924:: CS1 maint: numeric names: authors list (
346:Organizations which practice DevRel may be
50:Learn how and when to remove these messages
901:"Developer Marketers-DevRel Carousels #6"
165:Learn how and when to remove this message
100:Learn how and when to remove this message
142:of all important aspects of the article.
1132:"On the Origins of API-First Companies"
1055:"Developer-Led Landscape: 2021 Edition"
535:Singh Gill, Pawanpreet (Jul 26, 2022).
524:
482:While DevRel is primarily prevalent in
278:Developer Experience (DX) Practitioners
1181:
1179:
1022:
1020:
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421:that spans many categories including:
138:Please consider expanding the lead to
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625:"A Framework for Developer Relations"
494:Information Technology/Services 44.6%
409:Developer influence and market sizing
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1053:Jewell, Tyler (September 7, 2021).
899:utkarsh, 0xZeus (August 28, 2021).
623:Lewko and Parton (April 23, 2021).
226:coined the term software evangelist
590:Revell, Matthew (14 August 2020).
461:company, that helped to shape the
426:Software Delivery Lifecycle (SDLC)
72:tone or style may not reflect the
14:
1079:Ahrens, Ken (23 September 2020).
998:Parton, James (August 23, 2021).
965:Dhar, Shibam (February 4, 2022).
939:Hughes, Karl (October 26, 2021).
570:Techielass - A blog by Sarah Lean
31:This article has multiple issues.
759:Mary Thengvall Community Builder
753:Thengvall, Mary (May 23, 2019).
116:
82:guide to writing better articles
61:
20:
1105:Wilhelm, Alex (March 1, 2022).
941:"What is a Developer Advocate?"
703:Re:vere Communications (2021).
130:may be too short to adequately
39:or discuss these issues on the
629:Developer Relations – The Book
592:"What is developer relations?"
566:"What is Developer Relations?"
537:"What is Developer Relations?"
438:: Tools for building software.
140:provide an accessible overview
1:
1270:Subfields of computer science
1081:"The Developer-Led Landscape"
564:Lean, Sarah (June 23, 2021).
809:Stowe, Mike (May 25, 2017).
712:State of Developer Relations
292:Technical Community Managers
1265:Interdisciplinary subfields
337:Companies practicing DevRel
1301:
1027:Lewko and Parton (2021).
784:Computer History Museum
503:Financial services 7.7%
478:Breakdown by industries
419:Developer-Led landscape
1260:Technology evangelism
1033:Springer Professional
268:Developer Evangelists
1285:Software engineering
400:business-to-consumer
396:business-to-business
252:Roles and job titles
247:Organizational roles
207:Developer experience
1275:Business management
508:Professional events
469:Breakdown by region
302:Developer Marketers
264:Developer Advocates
190:platform evangelism
178:Developer relations
442:Dev Infrastructure
296:Community managers
1138:. January 4, 2017
868:Nguyen-Huu, Dan.
659:. August 19, 2021
312:Technical writers
308:Technical Writers
220:History and roots
194:developer program
180:, abbreviated as
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76:used on Knowledge
74:encyclopedic tone
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366:, PerceptiLabs,
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319:Report structure
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1059:Tyler’s Musings
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1205:"DevRelAwards"
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971:Tutorials Link
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945:DRAFT.DEV Blog
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849:. July 1, 2021
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148:September 2023
134:the key points
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1159:"API economy"
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1237:. Retrieved
1234:DevRelAwards
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787:. Retrieved
783:
780:"Mike Boich"
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762:. Retrieved
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632:. Retrieved
628:
599:. Retrieved
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500:Telecom 6.2%
481:
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127:lead section
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87:
71:
47:
40:
34:
33:Please help
30:
1187:"DevRelCon"
1163:Tech Target
847:Moesif Blog
546:12 December
463:API economy
1254:Categories
1111:TechCrunch
1085:Speedscale
815:Influitive
520:References
497:SaaS 20.5%
272:hackathons
243:approach.
230:Mike Boich
186:developers
36:improve it
1280:Marketing
459:API-first
436:Dev Tools
398:(B2B) or
392:Santander
132:summarize
90:July 2023
42:talk page
920:cite web
541:Commudle
388:Qualcomm
1239:4 March
1214:4 March
1209:Twitter
1168:4 March
1142:4 March
1116:4 March
1090:4 March
1064:4 March
1038:4 March
1009:4 March
976:4 March
950:4 March
910:4 March
879:4 March
874:Decibel
853:4 March
820:4 March
789:4 March
764:4 March
735:. 2015.
717:4 March
663:4 March
634:4 March
601:4 March
575:4 March
380:Spotify
364:Camunda
1191:DevRel
1136:ReadMe
1004:Medium
905:Dev.to
596:DevRel
455:Twilio
390:, and
372:Twilio
370:, and
360:Stripe
182:DevRel
708:(PDF)
384:Apple
376:Slack
368:Unity
356:Dev +
354:(aka
266:(aka
1241:2022
1216:2022
1170:2022
1144:2022
1118:2022
1092:2022
1066:2022
1040:2022
1011:2022
978:2022
952:2022
926:link
912:2022
881:2022
855:2022
822:2022
791:2022
766:2022
719:2022
665:2022
636:2022
603:2022
577:2022
548:2022
430:SDLC
350:or
286:API
284:or
282:SDK
1256::
1232:.
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1178:^
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
