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acquired the worldwide rights to the Donnay brand from the
Walloon government for $ 3.9 million. At the time of the acquisition, production was based in Portugal, while 23 people remained employed at a distribution centre in Couvin. SportsDirect sells Donnay products as an in house brand and licences
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Buoyed by the success of signing up Björn Borg as a Donnay user, the company employed 600 people and manufactured around 1.5 million tennis rackets a year. In 1981 Donnay reported a turnover of 2.1 billion
Belgian francs. Donnay's fortunes began to fade when Borg retired in 1983. Its success had been
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The company was founded in 1910 by Emile Donnay (1885–1972) as a wooden tool handle manufacturing co-operative with six employees. Emile Donnay had little education and a modest background. The company began to diversify into other wooden products, including a bow for archers, which continues to be
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By 1969 Donnay was the world's largest manufacturer of tennis rackets. By the early 1970s, Donnay was producing 2 million rackets a year, 1.3 million of which were shipped to Wilson for distribution. Production suffered in 1973, when Wilson relocated its tennis racket production to Taiwan.
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too closely aligned with Borg's success, and the company lost money for four years before entering administration in 1988 after amassing debts of $ 35 million. The company had apparently lacked the negotiation skills to attract another player of Borg's standing as a figurehead.
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shares. The government sold the factory to an
Italian sports equipment manufacturer, Carbon Valley, and retained the brand rights. In December 1992 the Walloon government took ownership of the company in order to prevent it from entering administration again.
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Initially, Donnay sponsored
Belgian tennis players, and due to the amateur nature of the sport at the time, was only allowed to provide rackets and balls, and a small fee. Its first foreign sponsorship was with the French tennis player
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its production of Donnay branded products overseas. SportsDirect also separately licenses the brand to independent manufacturers and sellers of Donnay branded products, including tennis racquet production in the United States.
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The Donnay family still controlled 55 percent of the company when it went bankrupt in 1988. The
Walloon and Belgian governments held the remaining shares. The company was acquired by a group of investors, led by
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rackets, and entered administration in 1988. After a succession of owners, the brand was eventually sold to Sports Direct
International, who continue to license the use of the brand worldwide.
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Donnay sponsored Björn Borg from 1975 to 1983, providing his racket. When Borg renewed the contract in 1979, it was worth $ 600,000 a year, plus royalties from Borg branded Donnay rackets.
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with 20 percent. In 1991 Tapie sold his 58 percent stake in the company to the
Walloon government for $ 16.2 million in order to finance the acquisition of
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from 1934, and by the 1970s was the largest manufacturer of tennis rackets in the world. However, the company failed to adapt to the new market for
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The company manufactured its first tennis rackets in 1934. In the early 1950s the company won a valuable contract to produce tennis rackets for
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was signed to the Donnay brand between 1989 and 1992 for around $ 1 million a year. Henri
Leconte and Greg Rusedski also used Donnay rackets.
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Nowadays Donnay commercialises tennis rackets, strings and bags. Donnay rackets were used professionally in Europe by
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387:"Donnay, Famous for its Wooden Rackets, Sold To British Company". Associated Press International. 3 December 1996.
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A Short Course in
International Marketing Blunders: Mistakes Made by Companies that Should Have Known Better
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European Report
December 12, 1992 STATE AID: GREEN LIGHT FOR SERIES OF GRANTS FROM SPORTS TO SHIPBUILDING
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rackets. The company continued to manufacture wooden rackets until 1984, by which time they were obsolete.
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rackets. The company produced only 3,000 graphite rackets in 1980, instead concentrating on wood and
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This list includes companies that produce sports equipment. List by sport include only
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Si Donnay m’était conté…. Montrez votre intérêt et un livre paraîtra | amortie et lob
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Sports World International sales climb 45pc and knock JJB off top spot – Telegraph
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reflected in the Donnay bow-shaped logo. In 1924 Donnay built premises in Couvin.
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Exclusif: quelques bonnes feuilles du livre “Donnay, la Légende” | amortie et lob
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using a Donnay racket in the final of the 1979 ABN Tennis Tournament in Rotterdam
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This article is about the sporting goods company. For the French district, see
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L’info sur lavenir.net – L’actu 24h/24, 7 jours sur 7 - Page de redirection
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L’info sur lavenir.net – L’actu 24h/24, 7 jours sur 7 - Page de redirection
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Donnay, la légende: en vente uniquement sur pro-tennis.be | Pro-tennis.be
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McCabe, Nora (18 March 1989). "Hetherington loses a doubles partner".
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from 1975 until his retirement in 1983. Other professionals included
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with a 51 percent stake, the Walloon government with 29 percent and
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182:. The company was founded in 1910 by Emile Donnay and was based in
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In 1981 Donnay produced 1.8 million rackets, almost all made from
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tennis.com - Donnay Offers Money-Back Guarantee During French
369:"Racket Company Faces Bankruptcy After 'Borg Effect' Fizzles"
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Donnay, la légende d'une marque de tennis 1910 - 2013
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Declared bankruptcy in 1988, acquired and becoming a
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535:"A Former Singer Becomes Largest Owner of Donnay"
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508:Donnay, la légende d’une marque - lavenir.net
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630:Borg et Agassi à l’origine du mythe - DH.be
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533:Montgomery, Paul (22 September 1988).
186:, Belgium. Donnay manufactured wooden
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7:
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563:"Tapie Is Selling Stake in Donnay"
487:. World Trade Press. p. 151.
331:Michel Guilluy and Louis Maraite:
25:
400:on Sports Direct Int, 16 Aug 2020
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313:all played with Donnay rackets.
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367:Casert, Raf (August 11, 1988).
2788:1910 establishments in Belgium
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27:Belgian sports equipment brand
1:
821:Sportland International Group
285:Sports Direct International
98:; 36 years ago
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761:Eastern Mountain Sports
569:. Reuters. 28 June 1991
371:. The Associated Press.
34:. For the surname, see
1770:Sanspareils Greenlands
481:Michael White (2009).
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2758:Sporting goods brands
1095:products manufactured
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1533:Association football
441:"Under konstruktion"
1601:Australian football
1333:Mitchell & Ness
178:currently owned by
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1641:Louisville Slugger
925:Grumpytoly Apparel
567:The New York Times
539:The New York Times
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2783:Sportswear brands
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2017:Gridiron football
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1027:Original Shoe Co.
885:Agent Provocateur
787:French Connection
494:978-1-60780-008-8
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16:(Redirected from
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862:SportsDirect.com
773:Field & Trek
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32:Donnay, Calvados
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961:Lovell Rackets
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307:Margaret Court
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2614:Stiga Sports
2591:Table tennis
2513:Haydenshapes
2420:Liberty Skis
2312:Hoka One One
2121:Martial arts
1997:Wilson Staff
1942:John Letters
1760:Gray-Nicolls
1586:Sport-Saller
1478:Under Armour
1158:Burley-Sekem
1101:Multi-sports
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1000:Voodoo Dolls
958:Lovell Rugby
769:Evans Cycles
753:Bob's Stores
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571:. Retrieved
566:
542:. Retrieved
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332:
320:Andre Agassi
318:
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292:Sponsorships
282:
273:Albert Frère
265:
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246:
231:
224:
220:
203:Andre Agassi
196:
168:
167:
88:Emile Donnay
56:Company type
2445:Moment Skis
2380:Black Crows
2177:Bell Sports
2167:Alpinestars
2007:Yamaha Golf
1912:Bridgestone
1851:Santini SMS
1826:Bell Sports
1803:Parris Cues
1368:New Balance
1238:Grand Sport
724:Mike Ashley
123:Area served
2752:Categories
2701:Water polo
2686:Tecnifibre
2609:Killerspin
2528:Quiksilver
2485:Rottefella
2280:Webb Ellis
2250:Canterbury
2154:Motorsport
2053:Ice hockey
1987:TaylorMade
1907:Bettinardi
1790:Cue sports
1679:First Ever
1666:Basketball
1283:Kookaburra
1128:Alpine Pro
1023:JJB Sports
967:Miss Fiori
857:Missguided
812:Jack Wills
573:22 January
544:22 January
340:References
299:Yvon Petra
241:Björn Borg
199:Björn Borg
2681:Snauwaert
2671:ProKennex
2599:Butterfly
2508:Billabong
2460:Rossignol
2425:Line Skis
2337:Olympikus
2202:Schuberth
2101:Sher-Wood
1947:MacGregor
1922:Cleveland
1846:Northwave
1798:Brunswick
1609:Cotton On
1448:Slazenger
1313:Lululemon
1203:EvoShield
1138:Arc'teryx
987:Slazenger
922:GoldDigga
830:Sweatshop
726:(founder)
645:. Canada.
303:Rod Laver
283:In 1996,
257:aluminium
207:Rod Laver
127:Worldwide
62:(1910–88)
2727:Category
2558:Swimming
2548:Rip Curl
2455:Peltonen
2390:Blizzard
2322:Karrimor
2232:Troy Lee
2076:Hespeler
2066:Canadien
2035:Handball
1992:Titleist
1917:Callaway
1902:Ashworth
1861:Troy Lee
1831:Castelli
1712:Lonsdale
1707:Everlast
1684:Spalding
1656:Rawlings
1636:DeMarini
1628:softball
1624:Baseball
1561:Marathon
1468:Uhlsport
1453:Sportika
1383:O'Neills
1323:Majestic
1183:Descente
1168:Champion
1148:Atletica
1031:Republic
975:Mulberry
971:Muddyfox
954:Lonsdale
944:Karrimor
934:Hot Tuna
913:Firetrap
908:Everlast
817:Sofa.com
782:Flannels
777:Firetrap
253:graphite
192:graphite
132:Products
67:Industry
2737:Commons
2661:Lacoste
2656:Ellesse
2641:Carlton
2636:Babolat
2604:Kettler
2538:O'Neill
2465:Salomon
2450:Nordica
2435:Madshus
2415:Kneissl
2405:Faction
2342:Saucony
2332:Merrell
2327:LA Gear
2290:Running
2275:Steeden
2260:Gilbert
2222:Simpson
2182:Dainese
2129:Fairtex
2096:Mission
2025:Riddell
1967:Penfold
1932:FootJoy
1818:Cycling
1732:Cricket
1646:Marucci
1614:Sherrin
1581:SIX5SIX
1571:Patrick
1551:Capelli
1541:Athleta
1498:Warrior
1488:XBlades
1458:Starter
1423:Russell
1393:Penalty
1298:Li-Ning
1218:Fischer
1188:Diadora
1178:Classic
1163:Castore
1118:Admiral
1108:Acerbis
1093:current
997:USA Pro
994:SoulCal
991:Sondico
982:No Fear
949:LA Gear
898:Carlton
889:Airwalk
802:Heatons
217:History
153:Website
101: (
93:Defunct
85:Founder
77:Founded
60:Private
2691:Volley
2666:Prince
2651:Dunlop
2646:Donnay
2624:Tennis
2571:Speedo
2518:Hurley
2475:Spyder
2440:Marker
2375:Atomic
2370:Armada
2365:Alpina
2352:Skiing
2307:Brooks
2294:Hiking
2227:Sparco
2134:Tapout
2111:Vaughn
2043:Select
1982:Srixon
1977:Polara
1957:OnCore
1952:Maxfli
1937:Forgan
1879:Winmau
1775:Sareen
1745:County
1694:Boxing
1651:Nokona
1576:Select
1566:Nanque
1508:Wilson
1463:Topper
1438:Signia
1428:Schutt
1418:Reusch
1413:Reebok
1353:Oakley
1348:Molten
1343:Mizuno
1328:Mikasa
1318:Macron
1308:Luanvi
1253:Hummel
1233:Givova
1228:Garcis
1173:Charly
1113:Adidas
1084:brands
978:Nevica
939:Kangol
918:Gelert
903:Donnay
867:Studio
834:Tri UK
797:Gelert
739:Brands
491:
398:Donnay
335:(2013)
277:Adidas
227:Wilson
184:Couvin
158:donnay
2581:Zoggs
2566:Arena
2543:Oxbow
2523:Mambo
2490:Völkl
2470:Skigo
2360:4FRNT
2317:Karhu
2302:Altra
2255:FI-TA
2242:Rugby
2212:Shoei
2207:Shark
2192:Nolan
2144:Venum
2106:Titan
2081:Itech
2061:Bauer
1927:Cobra
1897:Adams
1871:Darts
1841:Rapha
1808:Riley
1750:Dukes
1717:Sting
1556:Finta
1546:Bukta
1518:Yonex
1473:Umbro
1443:Skins
1433:Scott
1403:Pirma
1398:Poker
1378:Nivia
1338:Mitre
1303:Lotto
1293:Legea
1278:Kelme
1273:Kappa
1243:Grays
1198:ErreĂ
1143:Asics
1036:Umbro
444:(PDF)
176:brand
171:is a
142:Owner
116:brand
2709:KAP7
2500:Surf
2480:Swix
2400:Elan
2217:SIDI
2187:Momo
2172:Arai
2091:Koho
2086:Jofa
1972:Ping
1889:Golf
1856:SIDI
1836:Giro
1702:Boxa
1674:AND1
1493:Xtep
1483:Voit
1408:Puma
1388:Peak
1373:Nike
1363:NAAI
1268:Joma
1263:Jako
1248:Head
1213:Fila
1193:ERKE
1133:Anta
964:Miso
792:Game
575:2014
546:2014
489:ISBN
309:and
209:and
160:.com
111:Fate
103:1988
96:1988
80:1910
2576:TYR
2197:OMP
2162:AGV
2071:CCM
1962:PXG
1523:2XU
1258:ISC
1208:FBT
1153:BLK
1123:AFA
929:Gul
853:Ace
838:USC
757:EAG
249:ash
2754::
2626:/
2410:K2
2292:/
2265:LE
1740:CA
1626:/
1358:On
1223:4F
565:.
554:^
537:.
525:^
463:^
432:^
416:^
377:^
347:^
305:,
301:.
229:.
213:.
205:,
1074:e
1067:t
1060:v
702:e
695:t
688:v
577:.
548:.
497:.
446:.
105:)
38:.
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
