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210:, most notably the payment of a minimum price for its coffee and a development premium to producer cooperatives. Douwe Egberts sold a number of coffee brands under self-developed ethical criteria and argued that the requirements were discriminatory. After several months of discussions and legal challenges, the province of Groningen prevailed in a well-publicised judgment in favor of the Province. Coen de Ruiter, director of Stichting Max Havelaar, called the victory a landmark event: "it provides governmental institutions the freedom in their
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137:("The White Ox"), a general grocery shop. The company later started dealing specifically in coffee, tea, and tobacco. By 1925, it had changed its name to Douwe Egberts (as in Douwe, the son of Egbert) and introduced its logo, a red seal with a "D.E." initialism.
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where Egbert Douwes established a grocery shop called "De Witte Os" ("The White Ox") in 1752. The company transferred to his eldest son Douwe
Egberts in 1780, from whom it adopted its current name.
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Groningen
District Court, Civil Section, Judgment in preliminary relief proceedings, Douwe Egberts Coffee Systems Netherlands B.V. v. the Province of Groningen, 23 November 2007 (
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At the end of 2019, the company merged with Peet's Coffee and the two continue under the new name JDE Peet's. At the end of May 2020, this company was listed on the
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policy to require suppliers to provide coffee that bears the fair trade criteria, so that a substantial and meaningful contribution is made in the
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326:"With Merger And Possible IPO, Peet's Coffee May Finally Become A Real Challenger Against Starbucks"
276:"With Merger And Possible IPO, Peet's Coffee May Finally Become A Real Challenger Against Starbucks"
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was sued in 2007 by Douwe
Egberts for explicitly requiring its coffee machine suppliers to meet the
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was named for the original De Witte Os grocery store in Joure; Douwe
Egberts sold White Ox to
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In May 2017, Douwe
Egberts launched aluminium coffee capsules across supermarkets.
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158:. JDE Peet's has an annual turnover of approximately €7 billion.
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300:"Douwe Egberts hoopt op flinke groei na terugkeer op de beurs"
250:"Douwe Egberts also releases aluminium coffee capsules"
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465:Food and drink companies established in 1753
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133:, Netherlands, by Egbert Douwes in 1753 as
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88:"No ordinary jar. No ordinary coffee."
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218:through the daily cup of coffee".
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410:Max Havelaar Foundation (2007),
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114:Large tin can for coffee and tea
350:"Douwe Egberts Heritagecenter"
174:Douwe Egberts' origins are in
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125:which is majority-owned by
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31:Douwe Egberts building in
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140:Its former tobacco brand
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354:www.heritagecenter.info
306:(in Dutch). 2020-05-19
208:Stichting Max Havelaar
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216:fight against poverty
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35:, Netherlands in 2002
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41:Product type
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135:De Witte Os
64:Netherlands
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455:JDE Peet's
449:Categories
384:2023-03-04
359:2023-03-04
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310:2023-03-04
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260:2017-11-03
236:"Heritage"
222:References
212:purchasing
127:JDE Peet's
69:Introduced
55:JDE Peet's
204:fairtrade
196:Groningen
148:in 1998.
80:Worldwide
45:Beverages
202:and the
142:White Ox
93:Website
85:Tagline
77:Markets
61:Country
33:Utrecht
330:Forbes
304:nos.nl
280:Forbes
123:coffee
176:Joure
131:Joure
51:Owner
190:The
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
