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posted on their page on
Facebook in the United States prompted criticism and accusations of racism. The video clip showed a black woman removing her T-shirt to reveal a white woman, who then lifts her own T-shirt to reveal an Asian woman. The full thirty-second television advert version included
346:
Also in 2023, the UK Competition and
Markets Authority announced that it would be scrutinising environmental claims made by the consumer goods group Unilever, which is known for brands including Cif, Dove, ... The move comes as part of the CMA’s wider investigation into greenwashing and follows
335:
The ad sparked criticism, leading Dove to remove the advert, saying it "deeply regret(ted) the offence it caused." Dove further stated that the "video was intended to convey that Dove body wash is for every woman and be a celebration of diversity". The black woman in the advert,
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Starting in 2023, Greenpeace have a campaign "Real beauty, real harm" highlighting that Dove is polluting communities in countries like India, Indonesia and the
Philippines, with plastic waste.
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in 2006, by Geyner Andres Gaona and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of
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Products include antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care, or facial care products. Dove is primarily made from synthetic
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234:, vegetable oils (such as palm kernel) and salts of animal fats (tallow). In some countries, Dove is derived from tallow, and for this reason it is not considered
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seven women of different races and ages. Unilever has apologized for an advertisement, saying it should "never have happened" and pulled the advertisement.
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In
January 2010, Unilever launched a men's toiletries range that was branded as "Dove Men + Care". In November 2013, Steve Bell of
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concerns around how
Unilever is marketing certain products, within some brands, to customers as environmentally friendly.
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760:"Dove's apology for its Facebook advert is insulting to people of colour – 'sorry you're offended' really isn't enough"
249:, won the Dove Men+Care Hair "King of the Castle Home Upgrade" contest, receiving a home upgrade and consultation with
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222:. When De Duif was absorbed into Unilever, it gained ownership of the brand, which was later translated into English.
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was granted the original patents related to the manufacturing of Dove in the 1950s, while he worked for
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821:"Real beauty, real harm: the ugly truth behind Dove's 'Real Beauty' campaign - Greenpeace UK"
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722:"Dove Apologizes for Ad That Shows Black Woman Turning Into a White Woman"
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778:"Dove faces PR disaster over ad that showed a black woman turning white"
703:"Dove Removes 'Racist' Ad That Seemed to Suggest Black Women Were Dirty"
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627:"Dove apologises for ad showing black woman turning into white one"
537:"Dove apologises for ad showing black woman turning into white one"
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741:"What Was Dove's Thought Process on This Racial Transformation Ad"
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665:"Dove Apologizes After Body Wash Ad Is Slammed For Being Racist"
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882:"British consumers vote Dove and Nike as most inclusive brands"
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340:, said the advert had been misinterpreted and defended Dove.
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Unilever
Research & Development Port Sunlight Laboratory
979:
795:"I am the woman in the 'racist Dove ad'. I am not a victim"
646:"Dove Drops Ad After It Draws Criticism for Being Racist"
419:"Storytelling en millennials: het Ă©chte verhaal van Dove"
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851:"Unilever's 'green' claims come under CMA microscope"
186:. Dove's logo is a silhouette profile of the brand's
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602:"Unilever pulls Dove ad after complaints of racism"
393:"Zo kwam zeepfabriek De Duif in Den Dolder terecht"
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159:brand owned by the British consumer goods company
327:In October 2017, a three-second video for Dove
355:In August 2023, a survey and research done by
27:American personal care brand owned by Unilever
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319:, which, like Dove, is produced by Unilever.
8:
684:"Dove extends olive branch over 'racist' ad"
39:
366:showed that Dove was considered one of the
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600:Daneshkhu, Scheherazade (9 October 2017).
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475:"Do Dove and Axe Sell the Same Message?"
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166:The products are sold in more than 150
1906:William Lever, 1st Viscount Leverhulme
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1796:(except the United States and Canada)
861:from the original on 12 December 2023
454:from the original on 15 December 2018
7:
1959:
855:UK Competition and Markets Authority
831:from the original on 2 December 2023
568:"Dove Drops an Ad Accused of Racism"
516:from the original on 16 January 2014
485:from the original on 27 January 2014
547:from the original on 9 October 2017
942:from the original on 4 August 2023
892:from the original on 4 August 2023
535:Slawson, Nicola (8 October 2017).
391:Witkamp, Sanne (18 October 2017).
311:, followed by the creation of the
307:In September 2004, Dove began its
25:
417:Vlems, Edwin (28 February 2014).
210:originates from the soap factory
1958:
1947:
1946:
880:Bureau, Adgully (31 July 2023).
566:Astor, Maggie (8 October 2017).
284:
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1785:VO5 (except the United States)
279:Dove Shampoo & Conditioner
1:
506:"Dove's Real Beauty is bogus"
303:Dove Campaign for Real Beauty
297:Dove Campaign for Real Beauty
479:U.S. News & World Report
1992:Products introduced in 1957
2018:
1762:(except for North America)
1711:(except for North America)
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1577:(except the United States)
976:(archived 10 January 2010)
974:Greenpeace's campaign page
370:for consumers among other
300:
31:
1942:
1901:Antonius Johannes Jurgens
1640:Degree/Rexona/Sure/Shield
1123:Lipton Teas and Infusions
240:vegetable oil based soaps
44:
1825:W. H. Burford & Sons
1655:Campaign for Real Beauty
313:Dove Self-Esteem Project
309:Campaign for Real Beauty
1935:Eugenio Minvielle Lagos
1926:Sidney J. van den Bergh
1856:Lipton Institute of Tea
932:"Brand Inclusion Index"
800:10 October 2017 at the
783:11 October 2017 at the
746:10 October 2017 at the
214:(The Dove), located in
1846:Lever Brothers Factory
1113:Gorton's of Gloucester
791:, 9 October 2017;
775:. 8 October 2017;
765:7 January 2018 at the
756:. 8 October 2017;
737:. 8 October 2017;
727:9 October 2017 at the
708:9 October 2017 at the
699:. 9 October 2017;
689:9 October 2017 at the
670:9 October 2017 at the
651:9 October 2017 at the
642:, 8 October 2017;
632:9 October 2017 at the
473:Kurtzleben, Danielle.
267:
89:; 67 years ago
1246:Hellmann's/Best Foods
1138:United Africa Company
1090:Elizabeth Arden, Inc.
368:Most Inclusive Brands
360:Brand Inclusion Index
265:
34:Dove (disambiguation)
1987:Personal care brands
1921:Samuel van den Bergh
857:. 12 December 2023.
827:. 28 November 2023.
450:. 22 November 2013.
291:Dove Intensive Cream
170:and are offered for
32:For other uses, see
1931:Simon van den Bergh
1866:Unilever Gloucester
1185:(outside of the UK)
1179:Buavita (Indonesia)
663:Casey Quackenbush:
130:Let's Change Beauty
41:
1581:Seventh Generation
1564:) (brand owned by
1455:Good Humor-Breyers
1039:Hindustan Unilever
916:has generic name (
658:The New York Times
572:The New York Times
448:www.prnewswire.com
268:
87:March 8, 1957
1974:
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1916:Morris Tabaksblat
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1210:Ben & Jerry's
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1103:(Fragrances only)
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423:Marketingfacts.nl
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