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Chennai, which is a hub for many stores. The sale happens in several places in Tamil Nadu including Madurai, Trichy, Coimbatore, etc. The ads about the sales happen prior to the month of Aadi. The sale and its heavy marketing campaign have been the subject of memes.
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To sale was introduced to attract customers during the Tamil month of Aadi, which is known to be an inauspicious time. The sale was inspired by the
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Thallupadi brings significant crowd to
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557:"'Video shopping', a new experience awaits shoppers this Aadi"
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524:"We wait for the Aadi sale to buy appliances: Nakshathra"
958:"ஆடித் தள்ளுபடியில்... தேடிக் கண்டுபிடிக்க சில அட்வைஸ்"
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Reference To Selected Home Appliances
647:"60% தள்ளுபடி விலையில் விற்கப்பட்ட பட்டுப் புடவைகள்..."
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