388:
Blue
Scholars. This allowed artists to tap into 3D's expertise, relationships, and networks, while retaining control of their projects and ownerships of their masters. Expanded services from 3D are a Music Supervision Department that places clients' songs in film, TV, and video games, and creation and sales of Artist Merchandising.
33:
285:. Under this deal the label retained full ownership of their Masters, manufactured their own product, and were responsible for all the artists promotion. Friedman negotiated a deal for Duck Down to keep its digital and physical distribution separated, allowing Duck Down to set up a rare direct deal with
387:
In 2011, in addition to releasing
Pharoahe Monch's W.A.R. (We Are Renegades) album, Friedman formed 3D, a music-marketing and consulting firm with its own distribution network. 3D provides General Management for Artist-owned indie sub-labels such as Talib Kweli's Javotti Media (Gutter Rainbows) and
221:
invited
Friedman and his artists, Buckshot and Smif n Wessun to work on the never released One Nation, an album that would attempt to show solidarity between the East and West Coasts. Under Friedman's direction at Priority, Duck Down Artists worked with various Hip Hop Artists including
427:, overseeing recording and marketing budgets, artist brand deals, co-op and global distribution, and overall label strategy. Friedman worked closely with Cinematic's Jonny Shipes, assisting with development and releases from the label's roster, which at that time included
410:
2012 saw the releases of Sean Price's highly anticipated Mic Tyson album, Skyzoo's A Dream
Deferred, 9th Wonder & Buckshot's 3rd collaborative album, and releases from acts Murs & Fashawn, and De La Soul's Plug 1 * Plug 2, as well as a partnership with
784:
766:
478:, which sold 66,000 units in its first week, making it the #1 rap and #1 independent album in the US. Friedman worked with Cinematic and Pro Era Records on global brand deals for Joey Bada$ $ with
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plays. The record peaked as the #1 record on the Urban Music Charts and #23 on the
Rhythmic charts, with over 200,000 spins on radio. Friedman helped secure national brand campaigns for M.A with
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to present a unique opportunity for aspiring producers and MCs. This involved an open call for submissions for original sample-free compositions for a chance to receive placement in the
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In 2006, in addition to running Duck Down Music, Friedman accepted a position at
Cornerstone Agency as Director of Urban Music. There he has worked on campaigns such as
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In 1998, Friedman launched Vision
Marketing. The agency provided promotion and cross marketing opportunities for Duck Down Album releases for companies such as
557:", which has sold over 170,000 album equivalents. The lead single, "BIG", has reached over 600,000 single equivalents. M.A also landed a recurring role on
568:
In
September 2017, Drew Friedman, along with his brother Noah Friedman, formed a label and distribution company called 'Rapids'. Partnering with Caroline/
266:
and attempted to sign Em to Duck Down via parent company
Priority Records. Duck Down has sold over 3,000,000 albums which Friedman executive produced.
909:
616:
576:. Since his signing, Jay has releases 7 mixtapes which, combined, have surpassed one billion streams. In 2018, Friedman secured a partnership with
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for "Best Rap
Performance by a Duo or Group." In late 2010, Pepsi retained Cornerstone to handle the creative on the brand's campaign,
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In 2009, Friedman signed his first global act to Duck Down, New Zealand's Hip-Hop sensation David Dallas. David's second album,
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was nominated for three New Zealand Music Awards and also shortlisted for the Taite Prize in 2012. Dallas' 2013 single
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147:. While working as a manager, promoter, and marketer, Friedman was also featured as a guest rapper on Black Moon's
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In 2013, while still serving as music director at Cornerstone Agency, Friedman was working on a campaign for
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553:. M.A's 2018 single "PettyWap" achieved gold sales status. In 2019, Young M.A released her debut album "
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444:
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is an American music and marketing executive based in New York City. Friedman is Co-Founder and CEO of
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Research Foundation. Friedman's father, Harvey L. Friedman, died from Alzheimer's earlier that year.
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to record the single "Unorthodox". On January 20, 2015, Joey Bada$ $ released his debut album
932:
530:
258:, who recorded "Nightriders" with the Boot Camp Clik. In 1997, Friedman witnessed an unsigned
167:
127:
where he became head of the company's Hip Hop department. He executive produced projects from
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to handle distribution and marketing through his Company 3D. In May 2016, Young M.A released
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380:'s game soundtrack (NBA 2K11 and NBA 2K12) and a trip to NYC to perform at Duck Down's
353:, went on sale in October 2011 and became NZ's highest selling hip hop album for 2011.
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which achieved RIAA certified triple platinum status. "OOOUUU" has over 80 million
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79:, General Manager for Cinematic Music Group, and former Director of Urban Music at
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428:
123:. Shortly after graduating Syracuse, Friedman began working at independent label
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337:
329:
116:
100:
91:'s S.I. Newhouse School of Public Communications where he studied advertising.
522:
471:
313:
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235:
681:"Duck Down Label Honcho Buckshot Celebrates 15 Years in Business With a Tour"
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for future releases. Luh Kel's "Wrong" also obtained platinum certification.
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and others. In 2002, Friedman and Duck Down signed a distribution deal with
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Duck Down Entaprizes (eventually modifying the name to Duck Down Music Inc.)
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New additions to the roster include Gutta 100 and Brooklyn's MaxThaDemon.
115:). There Friedman worked College Radio Promotions for multi-platinum acts
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and Mountain Dew. In April 2017, Joey released his sophomore album
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333:
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During summer breaks at Syracuse University, Friedman interned at
32:
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obtained double platinum status, which led to a partnership with
340:
for a campaign that included TV spots that aired during the 2011
848:"FLIPP DINERO CELEBRATES 'LEAVE ME ALONE' GOING DOUBLE PLATINUM"
792:
495:
891:
447:, as well as handling management duties for DJ and personality
423:
In 2013, Friedman and 3D were retained as General Manager for
381:
309:
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In April 2015, Friedman partnered with rising Brooklyn star
696:"Duck Down Records Readies Three-CD Triple Threat Box Set"
153:
album on the song "U Da Man" under the name Big Dru Ha.
833:"NBA 2K11 x Duck Down Records hold MC/producer contest"
767:"The Taite Music Prize 2012: announcing the finalists"
753:"Watch B.o.B.'s Pepsi Ad for Falcons vs. Packers Game"
194:
In 1996 Duck Down signed a deal with Bryan Turner and
470:
label Green Label Sounds' and paired Joey Badass and
498:
Gold certification. In January 2019, Flipp Dinero's
973:
946:
925:
455:. In 2019, Cinematic Music Group's roster includes
39:
23:
867:"'Mr. Robot' Season 4, Episode 7: Acts of Malice"
396:On November 6, Friedman participated in the 2011
903:
572:, the venture's first signing is Louisiana's
8:
617:"Feature: The Indie Series Presents: Dru Ha"
494:with the lead single "Devastated" achieving
254:- "Where's the Party"), and fallen songbird
372:In 2010 and 2011, Duck Down partnered with
361:was used in the trailer for the video game
324:NFL Audible. Friedman enlisted the rappers
910:
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415:to release the DJ's self-produced albums.
31:
20:
711:"Duck Down Makes Direct Deal With iTunes"
166:In 1994 Friedman along with his partner
162:Duck Down Mgmt. and Duck Down Music Inc.
592:
865:Collins, Sean T. (November 18, 2019).
186:. to which they signed hip hop groups
182:. In 1995, Dru & Buckshot founded
694:Starbury, Allen (November 17, 2009).
7:
365:and also featured in the video game
298:Classic (Better Than I've Ever Been)
51:/ Former Director of Urban Music at
751:Gensler, Andy (January 14, 2011).
316:. The track was nominated for the
14:
713:. CraveOnline.com. Archived from
619:. AlLindstrom.com. Archived from
463:, and Yungeen Ace, among others.
238:(Heltah Skeltah - "Gunz N Onz"),
769:. April 18, 2012. Archived from
580:to release Jay's future albums.
77:3D Consulting & Distribution
49:3D Consulting & Distribution
683:. Broward Palm Beach New Times.
636:"Duck Down 15 Year Anniversary"
392:2011 ING New York City Marathon
403:raising over $ 15,000 for the
174:to formally manage the groups
1:
955:Duck Down Presents: The Album
846:Grant, Shawn (May 28, 2019).
835:. WoooHa.com. March 8, 2010.
1023:
785:"Independent Music NZ Inc"
738:"Duck Down Records Update"
289:for digital distribution.
214:) for label distribution.
525:streams, and 313 million
484:American Eagle Outfitters
168:Kenyatta Blake (Buckshot)
30:
789:Independent Music NZ Inc
666:"Dru Ha Interview Pt. 2"
651:"Dru Ha Interview Pt. 1"
43:Co-Founder & CEO of
508:We the Best Music Group
16:American music promoter
938:Drew "Dru-Ha" Friedman
854:. The Northstar Group.
555:Herstory in the Making
401:New York City Marathon
87:, he is a graduate of
85:White Plains, New York
25:Drew "Dru Ha" Friedman
717:on September 26, 2011
602:"Talking With Dru Ha"
570:Universal Music Group
425:Cinematic Music Group
283:Koch Records (now E1)
109:Cornerstone Promotion
83:. Born and raised in
81:Cornerstone Promotion
53:Cornerstone Promotion
222:collaborations with
172:Duck Down Management
121:Arrested Development
73:Duck Down Music Inc.
45:Duck Down Music Inc.
963:Collect Dis Edition
709:Firecloud, Johnny.
698:. BallerStatus.com.
451:and hip hop artist
89:Syracuse University
871:The New York Times
773:on April 18, 2012.
413:DJ Statik Selektah
234:- "Better Days"),
226:(Smif N Wessun - "
989:
988:
795:on April 18, 2012
679:Delaini, Jasper.
668:. RapReviews.com.
653:. RapReviews.com.
58:
57:
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196:Priority Records
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852:The Source
587:References
533:, Adidas,
523:Soundcloud
492:'A.A.B.A.'
476:B4.Da.$ $
472:DJ Premier
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322:Pepsi Max
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