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Products were only sold on the home market. This changed five years later, when quality products could once again be supplied to both the home and foreign markets. In the meantime, in 1947, the founder's grandsons Jan and
Martinus Droste had been appointed managers. During their leadership the business flourished and by the early 1960s Droste had over 1000 employees. The company exported 40% of the production to 60 different countries, and in 1961 a new cocoa factory was opened.
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Once again, Droste recovered from the war after 1945 although it took some time to achieve the same level of production and distribution as before the Second World War. Raw materials were still scarce, preventing the company from exporting its products since the desired quality could not be attained.
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In this period, most of the production process was automated, reducing the manual labour considerably. In 1975 the company became part of food and tobacco group Van Nelle, after inheritor widow J. van Nelle took over Droste's share capital. With this, the family company was no longer independent. At
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and by the year 1930 more than 800 employees were working in the factory at the
Spaarne. At that time, a group of 25 salesmen was travelling through the Netherlands to promote Droste products to confectionery shops. The brand name's familiarity did not remain limited to the Netherlands as it became
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and despite the incorporation of Droste, the Droste brand name continued to be a trademark. In 1977 Droste became a direct part of
Standard Brands. Because the company was now owned by an American company, the "Royal" title could no longer be used and had to be removed. As a result, the company's
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The famous illustration of the woman in nurse clothes, holding a plate with a cup of milk and a Droste cocoa package, first appeared on Droste products around the year 1900. It is believed that this illustration was created by Jan (Johannes) Misset, being inspired by a pastel known as
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increasingly known abroad, resulting in the establishment of Droste offices all over the world such as in London, Paris, Prague, New York, Chicago and Boston. From 1920 until 1940, Droste products were distributed across the world by ships and trains.
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raw materials were hard to come by leading to serious production difficulties. When the war was over, the leadership of
Gerardus Johannes Droste junior slowly saw the company's production and turnover improve. In 1920 the firm was turned into a
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the company operates as an independent business unit in
Vaassen, although it is owned by Hosta. Since this latest take-over, sales have gone up considerably and Droste has become one of the largest producers of cocoa in the Netherlands.
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river due to lack of room in the old building. This new location was favourable because the raw materials could now be delivered by boat. Likewise, the shipping of finished products was done on water, improving the distribution process.
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In 1932, Droste was hit again by a setback, this time due to a stock market crash. As a result, the company was forced to reduce the working week from 48 hours to 42.5 hours. It became worse during the
175:. The company started as a confectionery business selling various types of candy, including the Droste chocolate pastilles that are still being sold today. Because of the growing reputation, the firm
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opened its first factory in 1890. The entire chocolate making process took place in the same building as where the retail store was located. In 1891, the factory was relocated to the
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in both the
Netherlands and foreign countries, in spite of the competition from larger chocolate manufacturers. In 1898 Droste officially acquired the right to bear the
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In 1897, the leadership of the Droste factory was handed over to the sons of
Gerardus J. Droste. In the meantime, Droste's assortment had grown to numerous
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Johannes (Jan) Misset (born in
Haarlem on 8 March 1861 & died in Haarlem on 26 August 1931), his name is often misspelled Musset
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Droste packaging illustration from around 1900. The image is well known for symbolising what became known as the
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This article is about the chocolate manufacturer. For the recursive visual effect named after Droste, see
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in 1986. The old factory in
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In the year 1964 the company received the "Royal" designation and was renamed to
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manufacturer. Its headquarters and factory are located in the village of
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Droste was founded by
Gerardus Johannes Droste in 1863 in the city of
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that time, Van Nelle was jointly owned by the New York company
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included. The company had also been winning a significant
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702:Food and drink companies established in 1863
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272:Droste's Cacao- en Chocoladefabrieken N.V.
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594:"Hosta Werk für Schokolade-Spezialitäten"
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191:and chocolate products, the famous Dutch
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697:Dutch chocolate companies
366:. Under its current name
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268:public limited company
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628:Ibsen: A Doll's House
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83:Gerardus J. Droste
626:Törnqvist, Egil.
574:on 20 August 2012
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144:[ˈdrɔstə]
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88:Headquarters
38:Company type
368:Droste B.V.
360: [
261:During the
177:G.J. Droste
157:Netherlands
136:Droste B.V.
96:Netherlands
24:Droste B.V.
691:Categories
603:21 October
578:21 October
568:Droste B.V
547:References
477:Cocoa tins
681:Companies
311:river in
226:The nurse
163:company.
149:chocolate
127:droste.nl
106:Chocolate
102:Products
48:Industry
342:Vaassen
313:Haarlem
309:Spaarne
270:called
216:Germany
212:Belgium
181:Spaarne
173:Haarlem
167:History
153:Vaassen
122:Website
92:Vaassen
80:Founder
74:Haarlem
66: (
58:Founded
667:Portal
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220:France
140:Dutch:
113:Parent
598:Hosta
364:]
357:Hosta
189:cocoa
117:Hosta
632:ISBN
605:2012
580:2012
218:and
208:Emma
68:1863
61:1863
350:CSM
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