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quality aspects of the actual ingredients used to make the drink itself (a unique positioning among carbonated soft drinks - one would expect this from functional sports beverages for example) as they realised that this was the only way to attract customers who were used to drinking the market leading brands, by the proposition that they are claiming to offer a higher quality alternative to the market leaders.
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Other cola companies historically have never discussed or focused on the actual ingredients used in their colas, and what was inside the drink was always a 'trade secret', whilst focus was put almost exclusively on the image of the brands themselves. Evoca Cola tried to draw consumer attention to the
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It has largely growing mainstream appeal as a result of its unique composition among rival brands (it is sold nationally in UK Asda stores), choosing to highlight USP's such as the use of 100% mineral water and natural ingredients only, subsequently positioning itself as an 'Ultra
Premium Soft Drinks
159:). After initial piloting in London, it was advertised on cable channels with its 'Power of Black Seed' and 'The Original Black Seed Cola' slogans. It relaunched its brand in June 2005 to challenge global soft drink manufacturers such as
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but retained a presence in the market with a consistent client base due to its claims to hold a solid commitment to adhere to an 'exemplary level of quality, in its composition and taste' .
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with its own 'Evoca Taste
Challenge'. Although Evoca Cola is very similar in taste to Coca-Cola and Pepsi-Cola, it differs in its composition by being made with natural
189:. The association with boxing and sports came about due to the tagline 'Evoca Cola - The Power Of Black Seed' alluding to the supposed benefits of the added ingredient.
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Vendors of the cola have highlighted the presence of black seed, as black seed is well known in a number of different cultures for its alleged benefits.
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Evoca Cola launched its new television advertising campaign airing on cable/sky channels. The adverts drew comparisons with
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Brand
Ambassadors have previously been a number of British, English and Commonwealth boxing champions including
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Evoca Cola was the first and still is the only cola in the world to contain a tasteless extract of black seed (
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and launched its flagship product, Evoca Cola, in
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249:"Evoca Drinks - The Premium Soft Drinks Company"
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67:; 21 years ago
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844:Kashmira Jeera Masala Cola
38:Evoca Enterprises Limited
1255:Fentimans Curiosity Cola
273:www.marketingweekly.com
44:Country of origin
130:-flavoured carbonated
1215:United Arab Emirates
878:Sparkling Super Cola
874:Meadows Classic Cola
487:Red Bull Simply Cola
1443:Stars & Stripes
1193:Trinidad and Tobago
253:www.evocadrinks.com
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552:President's Choice
193:Market Positioning
178:animated adverts.
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65:May 2003
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27:
23:
1431:Sam's Choice
1352:Cricket Cola
1329:Caleb's Kola
1250:
1247:Classic Cola
840:Double Seven
780:Premium-Cola
708:Corsica Cola
608:Laoshan Cola
455:Count Cola,
389:. Retrieved
387:. 2013-12-10
384:
375:
364:. Retrieved
360:
351:
339:|title=
316:
311:
299:|title=
279:. Retrieved
272:
267:
256:. Retrieved
252:
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123:
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101:.evocadrinks
35:Manufacturer
1540:Soft drinks
1535:Cola brands
1455:Triple Cola
1360:Double Cola
1283:Virgin Cola
1279:Ubuntu Cola
1080:Polo Cockta
1058:Triple Kola
978:Foxton Fizz
972:New Zealand
908:Topsia Cola
836:A-Star Cola
712:El Ché-Cola
704:Breizh Cola
604:Future Cola
544:Compliments
461:LA Ice Cola
457:Export Cola
199:Virgin Cola
1529:Categories
1515:Frescolita
1391:Jones Soda
1340:Zero Sugar
1267:Qibla Cola
1251:Evoca Cola
1176:Cola Turka
1042:Isaac Kola
1034:Cassinelli
1000:Amrat Cola
934:Cavan Cola
904:Parsi Cola
852:Campa Cola
814:Green Cola
792:Zelal Cola
776:Fritz-kola
720:Mecca-Cola
674:Jolly Cola
630:Kola Román
600:China Cola
508:Bangladesh
391:2020-01-25
366:2020-01-25
281:2020-01-25
258:2020-01-25
228:References
187:Adnan Amar
165:Pepsi-Cola
132:soft drink
124:Evoca Cola
88:Pepsi Cola
62:Introduced
20:Evoca Cola
16:Soft drink
1509:Venezuela
1493:Lava Cola
1447:Texa Cola
1439:Signature
1407:Nuka Cola
1395:Like Cola
1387:Jolt Cola
1371:Filbert's
1356:Diet Rite
1336:Diet Coke
1332:Coca-Cola
1275:Rola Cola
1263:Maxi-Cola
1243:Barr Cola
1221:Star Cola
1199:Cole Cold
1106:Cuba Cola
1054:Perú Cola
1050:Kola Real
1046:Inca Kola
1038:Fuji-Cola
1030:Kola Real
1026:Beed Cola
956:Star Cola
882:Vita Cola
868:Hong Kong
788:Vita Cola
772:Club Cola
768:Afri-Cola
746:Olvi Cola
716:Fada cola
556:Selection
514:Pran Cola
450:Australia
161:Coca-Cola
84:Coca-Cola
1467:Virgil's
1403:Mr. Cola
1383:Grapette
1313:Blue Sky
1271:Red Kola
1154:Est Cola
1148:Thailand
1126:Slovenia
994:Pakistan
848:Thums Up
678:OpenCola
624:Colombia
536:Bec Cola
330:cite web
318:Facebook
290:cite web
216:See also
208:Brand'.
176:Red Bull
105:/it_main
1487:Vanuatu
1419:RC Cola
1110:XL Cola
950:Myanmar
928:Ireland
784:Sinalco
762:Germany
740:Finland
724:Euskola
668:Denmark
548:No Name
481:Austria
142:History
94:Website
72:2003-05
70: (
53:England
1506:
1484:
1435:Shasta
1423:Reed's
1411:Olipop
1375:Fitz's
1364:Dublin
1321:Boylan
1317:Boost!
1296:
1234:
1212:
1190:
1170:Turkey
1167:
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1132:Cockta
1123:
1096:Sweden
1093:
1074:Poland
1071:
1017:
1004:Pakola
991:
969:
947:
925:
912:Zamzam
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808:Greece
805:
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694:France
691:
665:
652:tuKola
643:
621:
591:
578:Kofola
569:
530:Canada
527:
505:
478:
447:
435:brands
110:
49:London
1471:Zevia
1415:Pepsi
1367:Faygo
1325:Bubba
1309:Big K
830:India
594:China
540:Big 8
493:Cola,
126:is a
107:.html
1463:Vess
1348:Cott
1020:Peru
898:Iran
646:Cuba
491:Keli
433:Cola
343:help
303:help
185:and
163:and
128:cola
103:.com
29:Cola
25:Type
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