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software are its ability to display product metrics for retail products currently on the market, including items’ pricing and sell out rates. In addition, the market product lets its users evaluate competitor assortment and industry-wide trend trajectories. This also includes a communications archive, where brands and retailers can pinpoint peak periods for seasonal updates and promotions. Data can help retailers decide which items to discount and how to set dynamic prices.
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Since its acquisition of
DynamicAction, a leading internal retail analytics company, the EDITED product family includes an Enterprise Intelligence component, which connects 150+ enterprise and cloud data systems so users can pinpoint areas of opportunities across its business operations. With deep
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software intended for brands and retailers. Its products range across Market
Intelligence to monitor the retail market worldwide for apparel, homeware and beauty products; Enterprise Intelligence to provide business analytics across ecommerce, physical stores and omnichannel teams; and Automation
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to collect product and commercial data on over +3.7 billion SKUs generated by the online retail industry. With over 10 years of historical data, the Market
Intelligence software allows users to analyze that data in order to gain competitive insights into the market. Some key components of the
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prescriptive business analytics, retailers and brands have insight into the profit centric metrics to take action on, including for demand, inventory, promotions, traffic and reviews. These product insights are overlaid directly on a retailer's website and merchandising tools.
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With a global customer reach across 40 countries, EDITED is used by over 200 leading brands and retailers on six continents in countries as diverse as South Africa, Australia, China, Russia, Italy, Germany, South Korea, the United
Kingdom and the United States.
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The combined signals from internal enterprise and external market data fuel the EDITED Automation arm to expedite decision making across a retail business. These triggers can adjust for product sorting, pricing, replenishment, targeted campaigns and more.
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that combines signals from Market and
Enterprise Intelligence. Its software is primarily used by apparel buyers, traders and merchandisers; however, anyone across a retail business from design to C-suite can use EDITED.
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EDITED was founded by Geoff Watts and Julia Fowler in 2009. The company is backed by
Wavecrest Growth Partners, Beringea UK and Hermes GPE. To date it has raised $ 34 million.
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EDITED is a Retail
Intelligence Platform designed to help retailers increase margins and generate more sales. Its founding product of the same name uses
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374:"EDITED Acquires DynamicAction, Fueling the Future of E-Commerce and Retail Automation | EDITED | Retail Market Intelligence"
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company headquartered in London, England with offices worldwide including New York and Texas. The company produces real-time
191:'s Retail Tech Supplier of the Year, and was ranked one of the Five Best Companies to Work for in Europe by Meritocracy.
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297:"The "Bloomberg terminal for fashion" tells retailers exactly what consumers want in real-time"
349:"If You See These Clothes for Sale on Black Friday, It's Because They're About to Be Uncool"
180:’s list of ‘25 Companies That Are Revolutionizing Retail’. The company also placed third in
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176:’s list of ‘East London’s 20 Hottest Tech Startups’. In April, 2015 it was included on
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In 2021, EDITED acquired leading retail analytics company, DynamicAction.
184:’s 2014 list of ‘The World’s Top 10 Most Innovative Companies in Style’.
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547:"Meritocracy Blog | Find inspiring jobs in beautiful companies"
424:"Edited raises $ 29 million to optimize product pricing with AI"
239:"What's on trend this season for the fashion industry? Big data"
268:"Editd, using big data to shape and create high street trends"
438:"London-based retail data firm Edited raises $ 29m to expand"
611:"Fashion-tech's funding boom: Who's being funded — and why"
562:"Edited Acquires Internal Retail Data Firm DynamicAction"
399:"Editd aims to spot the trends the fashion world doesn't"
497:"THE WORLD'S TOP 10 MOST INNOVATIVE COMPANIES IN STYLE"
586:"EDITED Completes Purchase of Retail Analytics Firm"
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523:"Winners 2017 | Tech awards Retail Week"
453:"East London's 20 hottest tech startups"
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647:British companies established in 2009
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642:Technology companies based in London
397:Gibbs, Samuel (13 September 2013).
347:Bradley, Laura (26 November 2014).
560:Zaczkiewicz, Arthur (2021-04-28).
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323:"How to Tell the Fashion Future?"
266:Sedghi, Ami (22 September 2014).
470:Lutz, Ashley; Peterson, Hayley.
321:Banks, Libby (26 August 2013).
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451:Silver, James (7 July 2012).
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57:Geoff Watts, Julia Fowler
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147:Artificial Intelligence
124:(formerly EDITD) is a
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503:. 13 February 2014
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596:2021-08-11
571:2021-08-11
532:2018-10-06
383:2021-08-19
198:References
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83:Worldwide
88:Services
54:Founders
42:2009 in
34:Software
31:Industry
243:Fortune
106:Website
48:England
39:Founded
378:EDITED
301:Quartz
122:EDITED
111:edited
68:London
44:London
17:EDITED
353:Slate
137:About
509:2015
483:2015
410:2015
360:2015
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224:2015
145:and
113:.com
566:WWD
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