81:
25:
236:
in 2005. In 2008, the group founded eSalon and after two years of research and development launched the company in 2010. In 2014, eSalon expanded beyond hair color and began offering other hair care products. Later that year the company expanded sales to Europe and Canada and reported revenues of
245:
eSalon creates custom hair color for clients based on an online questionnaire about their hair color history, amount of gray, skin tone, eye color and other factors. The corresponding formula is mixed on an individual basis for at home application and is available as a one-time purchase or as a
237:
over $ 17 million. By 2015, the company had sold 2.2 million units of hair color to 140,000 subscribers with 120,000 different unique formulas. In
November 2016, the company released a personalized highlighting system called Light Set.
246:
subscription. eSalon has two patents on their custom coloring system. The company utilizes a direct to consumer sales model. eSalon has received the "Best of Beauty" award for "Best Home Hair Color" from
667:
662:
409:
383:
657:
637:
672:
516:
478:
455:
432:
288:
501:
334:
311:
228:
eSalon was founded by a former employee, Francisco
Gimenez, a friend, and three founders of the price-comparison shopping site,
599:
539:
270:
562:
410:"Watch Out Loreal. Custom Hair Color Startup eSalon Invented a Better Mouse Trap, and Has the Sales to Prove It"
169:
110:
213:
91:
622:
248:
35:
502:"This New Personalized Highlighting System Delivers Salon-Worty Balayage to Your Door"
651:
217:
209:
179:
148:
584:
229:
517:"eSalon Is the Future of At-Home DIY Hair Color For All the Lazy Girls Out There"
80:
54:
44:
638:"League of Extraordinary CEOs: Technologist Disrupts Beauty Salon Industry"
216:. Launched in 2010, the company's core offering is individually customized
24:
600:"Why Small Players Are Beating Packaged Good Titans In Customization Game"
233:
271:"Balayage Arrives in Women's Bathrooms: eSalon Ventures Into Highlights"
289:"We Took A Trip to The eSalon Professional At Home Hair Color Factory"
312:"This Subscription Hair Care Service Is Customized to Your Own Locks"
156:
152:
384:"How 4 Guys With Zero Experience Built a $ 17 Million Salon Empire"
335:"Startup eSalon Uses Content Marketing to Fuel Massive Growth"
18:
456:"Custom At-Home Hair Color Company eSalon Goes International"
357:
433:"Priv and eSalon Partner Up for On-Demand Beauty Services"
197:
49:
39:
193:
185:
175:
162:
142:
116:
97:
87:
479:"Why Four Tech Guys Started a Hair Care Site"
8:
668:Personal care companies of the United States
663:Privately held companies based in California
73:
563:"Gorgeous Hair Color for Less From eSalon"
79:
72:
358:"Hair Saloon : Balayage Highlights"
623:"Made for You Custom Hair Color Review"
500:Fontana, Danielle (November 10, 2016).
403:
401:
261:
658:American companies established in 2010
282:
280:
585:"Patents by Assignee eSalon.com, LLC"
454:Utroske, Deanna (December 16, 2014).
377:
375:
7:
252:in 2014, 2015,2016, 2017, and 2019.
333:Huhman, Heather (October 7, 2013).
538:Holmes, Elizabeth (May 17, 2012).
431:Novellino, Teresa (May 26, 2015).
382:Shin, Melissa (November 4, 2015).
287:Buhr, Sarah (September 14, 2015).
269:Brown, Rachel (November 9, 2016).
14:
673:2010 establishments in California
561:Clarke, Mary (January 20, 2011).
16:Californian hair coloring company
310:Taylor, Jordyn (June 16, 2015).
23:
477:Stuart, Alix (September 2015).
356:Smith, Donald (June 14, 2024).
1:
540:"More Women Try This at Home"
515:Tan, Sara (October 9, 2015).
636:Blue, Steve (May 31, 2016).
598:Neff, Jack (July 9, 2015).
435:. New York Business Journal
689:
542:. The Wall Street Journal
232:, after it was bought by
220:for at home application.
78:
640:. The Business Journals.
111:Los Angeles, California
38:, as no other articles
214:El Segundo, California
198:http://www.esalon.com
565:. Good Housekeeping
189:$ 30 million (2015)
75:
621:Schaffner, Liana.
458:. Cosmetics Design
337:. Business Insider
57:for suggestions.
47:to this page from
602:. Advertising Age
408:Carney, Michael.
212:company based in
203:
202:
126:Francisco Gimenez
71:
70:
680:
642:
641:
633:
627:
626:
618:
612:
611:
609:
607:
595:
589:
588:
581:
575:
574:
572:
570:
558:
552:
551:
549:
547:
535:
529:
528:
526:
524:
512:
506:
505:
497:
491:
490:
488:
486:
474:
468:
467:
465:
463:
451:
445:
444:
442:
440:
428:
422:
421:
419:
417:
405:
396:
395:
393:
391:
379:
370:
369:
367:
365:
353:
347:
346:
344:
342:
330:
324:
323:
321:
319:
307:
301:
300:
298:
296:
284:
275:
274:
266:
132:Lisa Biscaichipy
108:
106:
83:
76:
66:
63:
52:
50:related articles
27:
19:
688:
687:
683:
682:
681:
679:
678:
677:
648:
647:
646:
645:
635:
634:
630:
620:
619:
615:
605:
603:
597:
596:
592:
583:
582:
578:
568:
566:
560:
559:
555:
545:
543:
537:
536:
532:
522:
520:
514:
513:
509:
499:
498:
494:
484:
482:
476:
475:
471:
461:
459:
453:
452:
448:
438:
436:
430:
429:
425:
415:
413:
407:
406:
399:
389:
387:
381:
380:
373:
363:
361:
355:
354:
350:
340:
338:
332:
331:
327:
317:
315:
309:
308:
304:
294:
292:
286:
285:
278:
268:
267:
263:
258:
243:
226:
165:
145:
138:
104:
102:
67:
61:
58:
48:
45:introduce links
28:
17:
12:
11:
5:
686:
684:
676:
675:
670:
665:
660:
650:
649:
644:
643:
628:
613:
590:
576:
553:
530:
507:
492:
469:
446:
423:
397:
371:
348:
325:
302:
276:
260:
259:
257:
254:
242:
239:
225:
222:
201:
200:
195:
191:
190:
187:
183:
182:
177:
173:
172:
166:
163:
160:
159:
146:
143:
140:
139:
137:
136:
133:
130:
127:
124:
123:Cory Rosenberg
120:
118:
114:
113:
99:
95:
94:
89:
85:
84:
69:
68:
55:Find link tool
31:
29:
22:
15:
13:
10:
9:
6:
4:
3:
2:
685:
674:
671:
669:
666:
664:
661:
659:
656:
655:
653:
639:
632:
629:
624:
617:
614:
601:
594:
591:
586:
580:
577:
564:
557:
554:
541:
534:
531:
518:
511:
508:
503:
496:
493:
480:
473:
470:
457:
450:
447:
434:
427:
424:
411:
404:
402:
398:
385:
378:
376:
372:
359:
352:
349:
336:
329:
326:
313:
306:
303:
291:. Tech Crunch
290:
283:
281:
277:
272:
265:
262:
255:
253:
251:
250:
240:
238:
235:
231:
223:
221:
219:
218:hair coloring
215:
211:
207:
199:
196:
192:
188:
184:
181:
178:
174:
171:
168:Graham Jones
167:
161:
158:
154:
150:
149:United States
147:
141:
134:
131:
128:
125:
122:
121:
119:
115:
112:
100:
96:
93:
90:
86:
82:
77:
65:
56:
51:
46:
42:
41:
37:
32:This article
30:
26:
21:
20:
631:
616:
604:. Retrieved
593:
579:
567:. Retrieved
556:
544:. Retrieved
533:
521:. Retrieved
510:
504:. NewBeauty.
495:
483:. Retrieved
472:
460:. Retrieved
449:
437:. Retrieved
426:
414:. Retrieved
388:. Retrieved
362:. Retrieved
360:. Kosa Salon
351:
339:. Retrieved
328:
316:. Retrieved
305:
293:. Retrieved
264:
247:
244:
230:PriceGrabber
227:
205:
204:
144:Areas served
135:Tamim Mourad
88:Company type
59:
33:
129:Omar Mourad
62:August 2016
652:Categories
314:. Observer
256:References
241:Operations
210:hair color
164:Key people
53:; try the
40:link to it
625:. Allure.
606:March 15,
587:. Justia.
569:March 15,
546:March 15,
523:March 15,
485:March 15,
462:March 15,
439:March 15,
416:March 15,
390:March 15,
341:March 15,
318:March 15,
295:March 15,
43:. Please
519:. Bustle
364:June 15,
234:Experian
180:Hair dye
176:Products
117:Founders
412:. Pando
224:History
194:Website
186:Revenue
103: (
98:Founded
92:Private
273:. WWD.
249:Allure
206:eSalon
157:Europe
153:Canada
74:eSalon
36:orphan
34:is an
481:. Inc
386:. Inc
208:is a
608:2016
571:2016
548:2016
525:2016
487:2016
464:2016
441:2016
418:2016
392:2016
366:2024
343:2016
320:2016
297:2016
105:2008
101:2008
170:CEO
109:in
654::
400:^
374:^
279:^
155:,
151:,
610:.
573:.
550:.
527:.
489:.
466:.
443:.
420:.
394:.
368:.
345:.
322:.
299:.
107:)
64:)
60:(
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
