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is the type of activism in which business plays a leading role in the processes of social change. Applying brand activism, businesses show concern for the communities they serve, and their economic, social, and environmental problems, which allows businesses to build sustainable and long-term
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companies and organizations that do not agree with their particular political, religious, or social values. Conversely, it also means purchasing from those companies and organizations that do.
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and Sarkar defined the phenomenon as an attempt by firms to solve the global problems its future customers and employees care about.
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are all forms of consumer activism which boycott certain types of products. Other examples of consumer activism include
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for change. Both conservative and liberal groups use economic activism to
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Lin, Tom C. W. (2015-03-18). "Reasonable
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or by consumers themselves. For instance, activists in the
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by boycotting goods produced with slave labor. Today,
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