Knowledge (XXG)

Edwin (company)

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By the 1970s, EDWIN had established itself as a pioneer in denim manufacturing, experimenting with wash techniques in the EDWIN Wash House that impacted denim wash processes around the globe. Innovations included ONE WASH, a prewash process to eliminate shrinkage prior to purchase, and OLD WASH, a
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Established in Tokyo, Japan, in 1947, the EDWIN brand is known for its authenticity, innovation and craftsmanship. Founder Tsunemi Yonehachi was amongst the first merchants to bring vintage American jeans to Japan in the postwar era, setting off a national obsession with denim.
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Today, EDWIN continues to set the gold standard in Japanese denim production, priding itself on the use of exclusive fabrics, revolutionary production technologies, state-of-the-art finishing and advancements in design and fit.
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In 1961, inspired by a growing demand, EDWIN (whose company name comes from a creative rearrangement of the letters found in the word "denim") debuted the first made-in-Japan jeans.
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for the brand, appearing in many of its advertisements in the past. The company has flagship concept stores in Japan in
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precursor to stone wash that reproduces faded colors through careful abrasion techniques for a lived-in denim look.
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Their most popular line of clothing is the 503 jeans model which was first sold in 1997. Actor
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This article about a Japanese corporation- or company-related topic is a
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This article about a fashion brand, house, corporation or company is a
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Index

Jeans
Apparel
Tokyo
Itochu
edwin.co.jp
clothing
brand
jeans

Brad Pitt
spokesman
model
Harajuku, Tokyo
Minami-Horie, Osaka


"Edwin History"
the original
"Hollywood Stars Balance Artistic Integrity with Lucrative Japanese Advertising"
the original
EDWIN Official site
EDWIN EUROPE
EDWIN USA
Edwin
Twitter
Edwin
Facebook
Edwin
Instagram
Edwin's channel

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