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Her research focuses on understanding and promoting consumer diversity and market inclusion at the interplay of institutions, technology, branding, and identity. In 2019, her research was awarded the
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Insight
Development Grant. In 2016, she was named “one of Canada’s marketing leaders under 30” and “one of the youngest business professors in North America.” In 2022, she was named
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for the best dissertation-based article published in the most recent volume of the
Journal of Consumer Research. In 2019, her research was also awarded the prestigious
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Veresiu, Ela (2020), “The
Consumer Acculturative Effect of State-Subsidized Spaces: Spatial Segregation, Cultural Integration, and Consumer Contestation,”
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Veresiu, Ela and Marie-Agnès
Parmentier (2021), “Advanced Style Influencers: Confronting Gendered Ageism in Fashion and Beauty Markets,” special issue of
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Hazzouri El, Mohammed, Rowan El-Bialy, Ela
Veresiu, and Kelley Main (2023), “Consumer Experiences of (Dis)empowerment with Payday Loan Regulations,”
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for outstanding dissertation-based, qualitative methodology marketing article published in a top-tier academic journal. Her work is funded by the
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Veresiu, Ela and Markus
Giesler (2018), “Beyond Acculturation: Multiculturalism and the Institutional Shaping of an Ethnic Consumer Subject,”
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Robinson, Thomas Derek and Ela
Veresiu (2024), “Timing Legitimacy: Identifying the Optimal Moment to Launch Technology in the Market,”
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Giesler, Markus and Ela
Veresiu (2014), “Creating the Responsible Consumer: Moralistic Governance Regimes and Consumer Subjectivity,”
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Castilhos, Rodrigo B., Pierre-Yann Dolbec, and Ela
Veresiu (2017), “Introducing a Spatial Perspective to Analyze Marketing Dynamics,”
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Journal of the
Association for Consumer Research: Racism and Discrimination in the Marketplace,
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Robinson, Thomas Derek, Ela Veresiu, and Ana Babic Rosario (2022), “Consumer Timework,”
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Robinson, Thomas Derek and Ela Veresiu (2021), “Advertising in a Context Harm Crisis,”
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is a Canadian consumer sociologist and an Associate Professor of Marketing at the
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Journal of the Association for Consumer Research: Genders, Markets, and Consumers
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Veresiu, Ela (2023), “Delegitimizing Racialized Brands,” special issue of the
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183:"one of the Top 10 PR, Marketing and Communications Professors in Canada."
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Social Sciences and Humanities Research Council of Canada (SSHRC)
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Social Sciences and Humanities Research Council (11 May 2012).
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Ferber Award Honorable Mention, Sidney J. Levy Award
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103:Schulich School of Business, York University
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16:Canadian-Romanian consumer sociologist
231:Journal of Advertising Special Issue:
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302:"Faculty Profile Ela Veresiu, Ph.D."
72:Consumer Diversity, Market Inclusion
252:Consumption, Markets & Culture
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427:Academic staff of York University
352:"30 Under 30: The Class of 2016"
417:Canadian expatriates in Germany
171:Ferber Award Honorable Mention
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300:Schulich School of Business.
279:Journal of Consumer Research,
261:Journal of Consumer Research,
222:Journal of Consumer Research,
392:Romanian emigrants to Canada
304:Schulich School of Business.
213:Journal of Consumer Affairs,
95:Marketing, Consumer Research
402:Canadian women sociologists
367:"30 UNDER 30 – ELA VERESIU"
128:Schulich School of Business
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160:Witten/Herdecke University
64:Witten/Herdecke University
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350:Marketing Staff (2016).
234:Advertising and COVID-19
422:Scientists from Toronto
339:. Government of Canada.
365:Schick, Shane (2016).
116:http://elaveresiu.com/
397:Canadian sociologists
369:. Marketing Magazine.
354:. Marketing Magazine.
196:Journal of Marketing.
188:Selected Publications
175:Sidney J. Levy Award
150:. She immigrated to
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23:Ela Veresiu
381:Categories
287:References
144:Bucharest
138:Biography
53:Education
34:Bucharest
310:cite web
48:Canadian
164:Germany
152:Toronto
148:Romania
112:Website
38:Romania
156:Canada
92:Fields
77:Awards
56:Ph.D.
322:help
29:Born
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