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place their listings online. The Yellow Pages product was the brain child of the co-owner brothers of the company, Peter and John
Richards. Many RBOCS (Regional Bell Operating Companies) would follow. Banana Pages eventually became YPI (Yellow Pages on the Internet, Inc) which was sold to InfoSpace.com and became their Yellow Pages offering to cobrands.
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Many small businesses find the search engine keyword model very complicated. The average category in an
Internet Yellow Pages would take an average of 20different keywords/search terms to "cover" on a search engine. For example, a plumber might need to buy leaky sink, leaky pipe, Toilet repair, sink
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The first true online Yellow Pages, was a creation based on the independent YP publisher in
Seattle, Washington called Banana Pages. This was the first print directory which was registered with both YPPA (the Yellow Pages Publishers Association), and the ADP (Association of Directory Publishers) to
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Some of the problems associated with search engine advertising is click fraud. This is when ads are clicked on with no intention of purchasing anything. The search engines still charge the advertiser for these clicks, if the advertiser does not discover the fraud. Many online advertisers have
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around the world. Typical functionalities of online yellow pages include the alphabetical listings of businesses and search functionality of the business database by name, business or location. Since
Electronic Yellow Pages are not limited by space considerations, they often contain far more
277:. Online yellow pages or directories continue publishing online because advertisers pay for the visual exposure from those who read or use these online publications on the internet. Publishers or people that create these online directories create software with their own resources or use
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An advantage of
Electronic Yellow Pages is that they can be updated in real time; therefore, listed businesses are not constrained by once-a-year publishing of the printed version which leads to greater accuracy of the listings since contact information may change at any time.
58:. The initial prototype of this was superseded in 1990 with a commercial service. This service allowed searches via Name, Business classification and locality for business listings and a free text field was provided to allow "unstructured text" searching of Adverts. This
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was an online directory function built with their own resources. The cost of online yellow pages or online directory software is limited compared to the large cost of physical printing and distribution of a phone book or directory of information.
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campaign to drive more traffic to their regional yellow pages sites. That "original yellow pages" site was simply a map of the United States, where users could click on any state and be linked to the appropriate online directory, as published by
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carry a significant number of business listings, often rivaling and sometimes exceeding the number of listings found in the traditional online yellow pages. These search engine results are a very effective way to reach new customers.
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Search engine listings can often be edited by users, not just business owners. It is therefore important for business owners to verify and register their business address with all the major search engines.
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service was available via
Prestel and "BT Gold" services. The service Electronic Yellow Pages was superseded in the mid-1990s by the internet service www.yell.com. A similar system called
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Electronic Yellow Pages or Online Yellow Pages use software to quickly edit and change online content for display on the internet. Printed Yellow Pages or
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company the Kelsey Group, advertising in online yellow pages is rapidly expanding but still only retain less than 7% of the total market, including
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Although it is “old hat” now, At Hand allowed an online visitor to look for a French restaurant in a given town and get an interactive
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105:. If the restaurant has paid for an enhanced listing, the visitor could also find out other information, such as whether it took
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224:, an online financial newsletter, carried an article on Dec. 18, 2006 detailing how mobile online yellow pages were enhancing
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that was officially launched on August 30, 1996. At Hand debuted with approximately 1.2 million merchant listings from across
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repair, drain cleaning and on and on. It is easier for many businesses to buy an ad under "plumbers" in their local IYP's.
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for published residential phone numbers was discontinued in the 1990s, being superseded by a web-based search interface.
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search engine, featuring photo-rich listings that allow an online visitor to “wander around” near a given destination.
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188:. At the time of acquisitions, it was expected that the YellowPages.com site would receive more than 50 million
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often discontinue publication to limit printing costs and instead publish directly to the internet as a
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or if it served bouillabaisse. At Hand showcased editorial content from 14 publishers, including
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184:. The venture utilized the highly recognized brand name to become the market leader in
161:. The site experienced stiff competition from Big Yellow (now part of SuperPages) and
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lead generation. The article noted that
Internet-based yellow pages, local search and
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elbowed its way into the online yellow pages business, with a new service from its
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Before the popularity of the internet, business telephone numbers in the
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312:- Residential (as opposed to commercial) counterpart of the Yellow Pages
90:. At the time, the service was competing with BigBook.com, a nationwide
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and print. The reason for this is that traditional yellow pages
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Online telephone directories of businesses sorted by category
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Migration of
Physical Publishers to Electronic Yellow Pages
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Among the first to place their listings on the Web was
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software to build their website or online directory.
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comprehensive business information such as vicinity
39:, company profiles, product information, and more.
128:Another early entrant into the then-$ 11 billion
232:was growing by an estimated 30.5% versus print
477:- European Association of Directory Publishers
431:Online Yellow Pages take you on virtual stroll
406:SBC, BellSouth to Acquire Online Yellow Pages
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257:discovered that clicks do not equal calls.
50:could be searched by accessing a remote
136:banded together to create a co-branded
363:Amazon Elbows Into Online Yellow Pages
339:Baby Bells Ring In Online Yellow Pages
446:"Yellow Pages No Longer an Exclusive"
425:Graham, Jefferson (27 January 2005).
180:announced a joint venture to acquire
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132:industry occurred in 1997 when four
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452:. 2 October 2008. Archived from
318:- Government related counterpart
82:'s now-defunct “At Hand” online
26:versions of traditional printed
170:SBC Communications Incorporated
341:. 25 June 1997. Archived from
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140:and initiated a $ 1 million
94:that was since absorbed by
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402:"Inside Indiana Business"
305:YellowPagesGoesGreen.Org
30:directories produced by
244:Search engines such as
186:local search (Internet)
20:Electronic Yellow Pages
119:New York Times Company
387:Pages to come At Hand
412:on 28 September 2007
271:business directories
192:searches per month.
32:telephone companies
115:Hearst Corporation
491:Telephone numbers
456:on 4 October 2008
52:computer terminal
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168:On Nov. 4, 2004
123:American Express
107:American Express
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369:on 5 June 2007
359:"BusinessWeek"
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345:on 7 June 2008
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496:Yellow pages
458:. Retrieved
454:the original
450:Kelsey Group
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434:. Retrieved
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414:. Retrieved
410:the original
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390:. Retrieved
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371:. Retrieved
367:the original
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347:. Retrieved
343:the original
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300:Yellow Pages
287:Banana Pages
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155:Pacific Bell
130:yellow pages
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84:yellow pages
80:Pacific Bell
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427:"USA Today"
383:"CNet News"
335:"Wired.com"
310:White pages
279:open-source
246:Google Maps
234:advertising
222:MarketWatch
485:Categories
460:2008-10-02
328:References
322:Yellowikis
316:Blue pages
216:publishers
197:Amazon.com
163:SuperPages
134:Baby Bells
96:SuperPages
88:California
195:In 2005,
178:BellSouth
151:BellSouth
147:Ameritech
142:marketing
64:Phonebase
294:See also
230:wireless
190:consumer
174:AT&T
165:itself.
138:Web site
28:business
159:US West
70:History
436:9 June
416:9 June
392:9 June
373:9 June
349:9 June
212:online
201:A9.com
176:) and
117:, the
113:, the
60:dialup
24:online
172:(now
157:, or
56:modem
475:EADP
438:2007
418:2007
394:2007
375:2007
351:2007
121:and
37:maps
22:are
281:or
103:map
54:by
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