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The film, shot entirely in black and white (save for a streak of red in the closing shot), shows four friends driving along an ordinary street. The driver and the passenger sitting behind him are not wearing their
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to demonstrate that in a collision at 30 miles per hour, a passenger not wearing a seatbelt can be thrown forward at the force of 3 and a half tons, equivalent to an
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charging directly at the person in front. The weight of the "elephant" forces the driver through the
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slogan, here abbreviated to an onomatopoeic "Clunk Click" appearing in time with the soundtrack.
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114:. You can help Knowledge by
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