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Emma Grede

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Emma Grede regularly addresses the need for more diverse representation amongst CEOs and entrepreneurs and has used her influence to create opportunities for people of color, specifically. Grede is a guest shark on the first episode of season 13 and the fourteenth episode of season 14 of the reality
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with Grede as CEO. The company sold a million dollars of denim merchandise on opening day. Good American expanded from strictly selling denim jeans to include dresses, activewear, tops, swimwear, sleepwear, and shoes in its line. The company also invented the size 15 jean—in between 14 and 16—to
175:, a concierge company, before joining Inca Productions as a fashion show and events producer. In 2008 at age 26, Grede founded and was CEO of Independent Talent Brand (ITB) Worldwide, a London-based talent management and entertainment marketing agency Ten years later, ITB was acquired by 138:
Starting as a teenager, Emma began working at a number of odd jobs, including delivering newspapers, which she credits for teaching her perseverance and discipline. She regularly saved her earnings to purchase magazines like
607: 576: 1125: 952:"Black Americans represent the fastest-rising class of business owners. Here's how the 15 Percent Pledge aims to help black entrepreneurs generate $ 1.4 trillion in wealth" 1115: 226:, as she desired products that would be safe for her own family. To that end, Safely's mission is "to rid American homes of harsh toxins with plant-powered products." 792: 222:, Grede also co-founded Safely, a brand of plant-based cleaning and self-care products that launched in March 2021. Emma conceived of the company during the 1120: 1105: 1002: 1100: 873: 445: 278: 847: 158:. However, in order to pursue her career, she withdrew from school before completing her degree, noting that "It was the right decision for me." 688: 417:"From East London to Bel Air: The co-founder of Good American and founding partner of SKIMS shares her recipes for multi-million dollar success" 640: 246: 666: 135:
and a Black Jamaican and Trinidadian father. Raised by her single mother, she has three younger sisters, Charlotte, Rachelle, and Katie-Beth.
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In November 2022, Emma, husband Jens Grede, and Kim Kardashian won the first Innovation Award presented by Amazon Fashion for Skims at the
107:(born 23 September 1982) is a British businesswoman, entrepreneur and fashion designer. She is the CEO and co-founder of the denim company 714: 1095: 499: 229:
With an estimated net worth of over $ 300 million, Grede has 8% stake in Skims, 23% stake in Good American, and 22% stake in Safely.
951: 925: 547: 608:"Keeping Up With The Kardashians: Meet The Woman Who Made A Fortune Helping Build The Family's Billion Dollar Business Empire" 766: 500:"Emma Grede on building a fashion empire with the Kardashians: 'Ask questions, work really hard and don't be an a***hole'" 899: 740: 416: 464: 151: 60: 244:. She is the first black woman investor on the show. In 2024 she became a guest dragon on the 21st series of 548:"Meet Emma and Jens Grede, the team behind Kim Kardashian's Skims and Kylie Jenner's new clothing line, Khy" 295:
Grede is married to Jens Grede, the Swedish co-founder of Skims and denim brand, Frame. The couple moved to
1090: 1028: 577:"How savvy businesswoman Emma Grede helped the Kardashian-Jenner family build their billion-dollar empire" 262: 172: 350: 266: 257:, an initiative for retailers to reserve 15% of their shelf space for black-owned businesses. Designer 1085: 296: 1029:"Good American Co-Founder Emma Grede Has Created A Distinctly English Home In The Middle Of Bel Air" 793:"'You've got to be where the customers are': Safely's Emma Grede on entering Bed Bath & Beyond" 324: 191: 1054: 379: 822:"How Emma Grede and Kris Jenner's Brand Safely Is Cleaning up the Home Care Industry (Exclusive)" 187: 254: 223: 176: 874:"'Shark Tank' Guest Sharks For New Season Include Kevin Hart, Skims And Nextdoor Co-Founders" 144: 124: 131:, England. She is the daughter of Jenny-Lee Findlay, a white English mother who worked for 821: 199: 140: 269:. By 2022, the nonprofit helped black business owners generate $ 10 billion in revenue. 219: 211: 132: 1079: 641:"Good American founder Emma Grede on how she got into business with Khloe Kardashian" 195: 108: 72: 465:"Good American's Emma Grede Made History As Shark Tank's First Black Woman Investor" 258: 446:"Good American's CEO on Being the Only Black Woman in the Room: "I Don't Notice"" 215: 183: 128: 524: 240: 976: 689:"London based influencer agency ITB Worldwide acquired by Rogers & Cowan" 287:
magazine identified Grede as one of the Richest Self-Made Women in America.
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Awards in New York. With an estimated net worth of $ 320 million by 2023,
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and has noted that the fashion industry was a form of escapism for her.
1003:"Fashion Designers Jens and Emma Grede Buy $ 24 Million Bel Air Estate" 198:
in 2016, as a women's clothing company focused on size inclusivity and
380:"Emma Grede Is The Celebrity Fashion Brand Mogul With The Midas Touch" 283: 741:"Good American Just Invented a New Size of Jeans to Fix Fit Issues" 214:
in 2019. Grede is the company's chief product officer. Along with
207: 155: 112: 190:, explaining that she wanted to partner with Jenner's daughter, 526:‘Shark Tank’ star Emma Grede dispels myth of overnight success 210:, a shapewear brand co-founded by her husband Jens Grede and 261:
spearheaded the movement after being inspired following the
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Around 2015, Grede proposed an idea for a denim company to
848:"For Emma Grede, Purpose-Driven Business Is The Best Kind" 667:"Case study: How influencers can cut through social noise" 900:"Meet Emma Grede, the most stylish judge on Dragons' Den" 179:
for an undisclosed amount, and Grede exited the company.
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In her mid-twenties, Grede learned that she is "super-
154:, where she also secured internships at places like 767:"Are You Cleaning Enough? Celebrities Want to Help" 94: 86: 78: 67: 56: 30: 23: 325:""Råder alla vänner att gifta sig med en svensk"" 715:"The Couple Behind the Skims-Industrial Complex" 1055:"Jens and Emma Grede – the brains behind Skims" 546:Dawkins, Jennifer Ortakales (30 October 2023). 299:in 2017, and they have four children together. 1126:British people of Trinidad and Tobago descent 351:"The British Powerhouse Behind Good American" 8: 739:Fisher, Lauren Alexis (20 September 2018). 682: 680: 493: 491: 489: 487: 485: 20: 713:Singh-Kurtz, Sangeeta (3 November 2023). 410: 408: 406: 404: 402: 400: 439: 437: 344: 342: 340: 338: 247:Dragons' Den (British TV programme) 171:After leaving college, Grede worked for 1116:Alumni of the London College of Fashion 315: 950:Davis, Dominic-Madori (5 April 2022). 634: 632: 630: 628: 444:Segran, Elizabeth (20 February 2018). 373: 371: 815: 813: 601: 599: 597: 570: 568: 323:Johansson, Victor (7 February 2022). 7: 1027:Pithers, Ellie (12 September 2021). 924:Ogunnaike, Lola (26 October 2022). 463:Browley, Jasmine (30 August 2022). 1121:British people of Jamaican descent 926:"How Aurora James Changed Fashion" 14: 1106:English businesspeople in fashion 872:Hipes, Patrick (26 August 2021). 846:Pliska, Jessica (29 March 2021). 765:Green, Penelope (24 March 2021). 575:Peters, Maxine (24 August 2023). 498:Mahanty, Shannon (17 June 2021). 194:. Grede and Kardashian launched 150:At age 16, Grede enrolled at the 123:Grede was born and raised in the 16:British businesswoman (born 1982) 639:Winn, Layne (12 November 2019). 415:Mamona, Sheilla (30 June 2021). 253:Grede also is chairwoman of the 898:Pike, Naomi (9 February 2024). 791:McCann, Maile (3 August 2021). 606:McEvoy, Jemima (14 June 2022). 206:Grede is a founding partner of 1101:British women chief executives 1053:Heaf, Jonathan (11 May 2022). 1001:McClain, James (12 May 2020). 820:Hagan, Eva (24 October 2023). 378:Murray, Daisy (20 June 2021). 349:Lodi, Marie (5 October 2021). 1: 203:accommodate more body types. 1111:Black British fashion people 665:Grede, Emma (2 March 2015). 115:, and co-founder of Safely. 1142: 1096:Businesspeople from London 687:Day, Andy (10 May 2018). 152:London College of Fashion 61:London College of Fashion 111:, a founding partner of 263:murder of George Floyd 186:, whom she met during 71:Co-founder & CEO, 297:Bel Air, Los Angeles 671:Marketing Tech News 267:subsequent protests 930:Town & Country 238:television series 188:Paris Fashion Week 177:Rogers & Cowan 105:Emma Findlay Grede 63:(did not graduate) 329:Svenska Dagbladet 255:15 Percent Pledge 224:COVID-19 pandemic 102: 101: 79:Years active 45:23 September 1982 1133: 1070: 1069: 1067: 1065: 1050: 1044: 1043: 1041: 1039: 1024: 1018: 1017: 1015: 1013: 998: 992: 991: 989: 987: 973: 967: 966: 964: 962: 956:Business Insider 947: 941: 940: 938: 936: 921: 915: 914: 912: 910: 895: 889: 888: 886: 884: 869: 863: 862: 860: 858: 843: 837: 836: 834: 832: 817: 808: 807: 805: 803: 788: 782: 781: 779: 777: 762: 756: 755: 753: 751: 736: 730: 729: 727: 725: 710: 704: 703: 701: 699: 684: 675: 674: 662: 656: 655: 653: 651: 636: 623: 622: 620: 618: 603: 592: 591: 589: 587: 572: 563: 562: 560: 558: 552:Business Insider 543: 537: 536: 535: 533: 521: 515: 514: 512: 510: 504:Evening Standard 495: 480: 479: 477: 475: 460: 454: 453: 441: 432: 431: 429: 427: 412: 395: 394: 392: 390: 375: 366: 365: 363: 361: 346: 333: 332: 320: 192:Khloé Kardashian 173:Quintessentially 167:Entrepreneurship 127:neighborhood of 48: 44: 42: 21: 1141: 1140: 1136: 1135: 1134: 1132: 1131: 1130: 1076: 1075: 1074: 1073: 1063: 1061: 1059:Financial Times 1052: 1051: 1047: 1037: 1035: 1026: 1025: 1021: 1011: 1009: 1000: 999: 995: 985: 983: 975: 974: 970: 960: 958: 949: 948: 944: 934: 932: 923: 922: 918: 908: 906: 897: 896: 892: 882: 880: 871: 870: 866: 856: 854: 845: 844: 840: 830: 828: 819: 818: 811: 801: 799: 790: 789: 785: 775: 773: 764: 763: 759: 749: 747: 745:Harper's BAZAAR 738: 737: 733: 723: 721: 712: 711: 707: 697: 695: 686: 685: 678: 664: 663: 659: 649: 647: 638: 637: 626: 616: 614: 605: 604: 595: 585: 583: 574: 573: 566: 556: 554: 545: 544: 540: 531: 529: 523: 522: 518: 508: 506: 497: 496: 483: 473: 471: 462: 461: 457: 443: 442: 435: 425: 423: 414: 413: 398: 388: 386: 377: 376: 369: 359: 357: 348: 347: 336: 322: 321: 317: 312: 293: 275: 235: 200:body positivity 169: 164: 121: 52: 51:London, England 49: 46: 40: 38: 37: 36: 26: 17: 12: 11: 5: 1139: 1137: 1129: 1128: 1123: 1118: 1113: 1108: 1103: 1098: 1093: 1088: 1078: 1077: 1072: 1071: 1045: 1019: 993: 968: 942: 916: 890: 864: 838: 809: 783: 771:New York Times 757: 731: 705: 676: 657: 624: 593: 564: 538: 516: 481: 455: 433: 396: 367: 334: 314: 313: 311: 308: 292: 289: 274: 271: 234: 231: 220:Chrissy Teigen 212:Kim Kardashian 168: 165: 163: 160: 133:Morgan Stanley 120: 117: 100: 99: 96: 92: 91: 88: 84: 83: 80: 76: 75: 69: 65: 64: 58: 54: 53: 50: 34: 32: 28: 27: 24: 15: 13: 10: 9: 6: 4: 3: 2: 1138: 1127: 1124: 1122: 1119: 1117: 1114: 1112: 1109: 1107: 1104: 1102: 1099: 1097: 1094: 1092: 1091:Living people 1089: 1087: 1084: 1083: 1081: 1060: 1056: 1049: 1046: 1034: 1030: 1023: 1020: 1008: 1004: 997: 994: 982: 978: 972: 969: 957: 953: 946: 943: 931: 927: 920: 917: 905: 901: 894: 891: 879: 875: 868: 865: 853: 849: 842: 839: 827: 826:Green Matters 823: 816: 814: 810: 798: 797:Modern Retail 794: 787: 784: 772: 768: 761: 758: 746: 742: 735: 732: 720: 716: 709: 706: 694: 690: 683: 681: 677: 672: 668: 661: 658: 646: 642: 635: 633: 631: 629: 625: 613: 609: 602: 600: 598: 594: 582: 578: 571: 569: 565: 553: 549: 542: 539: 528: 527: 520: 517: 505: 501: 494: 492: 490: 488: 486: 482: 470: 466: 459: 456: 451: 447: 440: 438: 434: 422: 418: 411: 409: 407: 405: 403: 401: 397: 385: 381: 374: 372: 368: 356: 352: 345: 343: 341: 339: 335: 331:(in Swedish). 330: 326: 319: 316: 309: 307: 305: 300: 298: 291:Personal life 290: 288: 286: 285: 280: 272: 270: 268: 264: 260: 256: 251: 249: 248: 243: 242: 232: 230: 227: 225: 221: 217: 213: 209: 204: 201: 197: 196:Good American 193: 189: 185: 180: 178: 174: 166: 161: 159: 157: 153: 148: 146: 142: 136: 134: 130: 126: 118: 116: 114: 110: 109:Good American 106: 97: 93: 89: 85: 81: 77: 74: 73:Good American 70: 68:Occupation(s) 66: 62: 59: 55: 47:(age 41) 33: 29: 22: 19: 1062:. 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Retrieved 354: 328: 318: 301: 294: 282: 276: 265:in 2020 and 259:Aurora James 252: 245: 239: 236: 233:Philanthropy 228: 205: 181: 170: 149: 137: 122: 104: 103: 82:2007–present 35:Emma Findlay 18: 1086:1982 births 909:20 February 273:Recognition 216:Kris Jenner 184:Kris Jenner 129:East London 1080:Categories 1064:5 December 986:3 December 961:5 December 935:5 December 857:5 December 831:5 December 750:5 December 724:5 December 617:4 December 586:3 December 557:3 December 532:3 December 474:3 December 310:References 241:Shark Tank 119:Early life 90:Jens Grede 41:1982-09-23 25:Emma Grede 1038:4 October 1012:4 October 904:The Times 883:4 October 698:1 October 693:Capital A 509:4 October 360:7 October 57:Education 878:Deadline 645:ABC News 304:dyslexic 125:Plaistow 95:Children 1007:Variety 719:The Cut 469:Essence 421:Glamour 981:Forbes 852:Forbes 612:Forbes 355:Bustle 284:Forbes 162:Career 87:Spouse 1033:Vogue 208:Skims 156:Gucci 145:Vogue 113:Skims 1066:2023 1040:2021 1014:2021 988:2023 963:2023 937:2023 911:2024 885:2021 859:2023 833:2023 804:2021 778:2021 752:2023 726:2023 700:2021 652:2021 619:2023 588:2023 559:2023 534:2023 511:2021 476:2023 428:2021 391:2021 384:Elle 362:2021 279:CFDA 218:and 143:and 141:Elle 31:Born 581:You 306:." 1082:: 1057:. 1031:. 1005:. 979:. 954:. 928:. 902:. 876:. 850:. 824:. 812:^ 795:. 769:. 743:. 717:. 691:. 679:^ 669:. 643:. 627:^ 610:. 596:^ 579:. 567:^ 550:. 502:. 484:^ 467:. 448:. 436:^ 419:. 399:^ 382:. 370:^ 353:. 337:^ 327:. 250:. 43:) 1068:. 1042:. 1016:. 990:. 965:. 939:. 913:. 887:. 861:. 835:. 806:. 780:. 754:. 728:. 702:. 673:. 654:. 621:. 590:. 561:. 513:. 478:. 452:. 430:. 393:. 364:. 98:4 39:(

Index

London College of Fashion
Good American
Good American
Skims
Plaistow
East London
Morgan Stanley
Elle
Vogue
London College of Fashion
Gucci
Quintessentially
Rogers & Cowan
Kris Jenner
Paris Fashion Week
Khloé Kardashian
Good American
body positivity
Skims
Kim Kardashian
Kris Jenner
Chrissy Teigen
COVID-19 pandemic
Shark Tank
Dragons' Den (British TV programme)
15 Percent Pledge
Aurora James
murder of George Floyd
subsequent protests
CFDA

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