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344:, a former ad executive, from 1977 through 2011. After Empire Today retired the live character in favor of an animated version, Hauldren continued to provide voiceovers for the ads until his death in 2011, though ads with his voiceovers continue to air on television. Since 2017 the "Empire Man" has been portrayed by Ryan Salzwedel in various television spots.
238:(CARE) and Carpet Landfill Elimination and Recycling (CLEAR). In first quarter 2023, Empire piloted the program in select areas, and the program is currently operational in more than 25 of Empire's service areas. Since the program's inception, over eight million pounds of carpet and padding have been recycled, according to Empire's waste tonnage reporting.
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Empire Today's advertising jingle, which has been broadcast since 1977, is a widely recognized theme. The jingle is simply a small vocal group singing out the digits of the telephone number and the company name. Lynn
Hauldren, a barbershop quartet performer, wrote and sung the tune to accompany the
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from a small office space. Cohen decided to expand the company's product line in response to growing customer request. In 1965, Empire
Plastic Covers changed its name to Empire Home Services, adding carpet to their product line. Over the years, Empire's product line grew, as did the company's
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Empire Today's advertising is prevalent throughout major metro areas across North
America. The company's television and web ads feature the "Empire Man" character. He was originally portrayed as live-action but is now portrayed as a cartoon character at the end of their advertisements.
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In 2023, Empire Today implemented a carpet and padding recycling program to minimize the environmental impact of their day-to-day operations. All of the padding removed by Empire Today's installers that can be recycled, will be recycled as part of their program in cooperation with
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featuring a distinctive jingle that recites the company's phone number and name. The company's name comes from the slogan on some of its commercials, "Empire today, carpeting tomorrow". Empire Today claims that it is the largest in-home sales flooring company in the United States.
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singing of the company's phone number, and recorded the jingle with an a cappella group, the
Fabulous 40s. The famous Empire Today advertising jingle has made the Empire Today phone number one of the most recognized numbers in the country.
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national presence. In
December 2002, the company was sold, and then in January 2003, adopted its current name: Empire Today. It was acquired by the investment company Mercury Capital LP. In 2016, the company was sold to
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Empire Today LLC (commonly referred as Empire Today) was founded by entrepreneur
Seymour Cohen in 1959. It was initially known as Empire Plastic Covers, a private, family-owned business in
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The "Empire Man" was introduced in 1977 as a live action character and later adapted into a popular animated person that has grown to become a cultural icon, especially in the
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The jingle was changed in 1995 to include the "(800)" part, and was later changed during 2003, to incorporate the word "Today".
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586:"Empire Today Honored at Historic Wrigley Field - Chicago Cubs Declare "Empire Day""
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670:"The Empire Man Ryan Salzwedel demonstrates HOME Fresh odor-neutralizing carpet"
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557:"Empire Today's icon character 'Empire Man' celebrates 30th anniversary"
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191:. The company operates in more than 75 metropolitan areas within the
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is an
American home improvement and home furnishing company based in
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374:"Empire Flooring & Carpet All Locations | Empire Today"
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447:"Empire Carpet Chicago | Empire Carpet Born and Raised"
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The live action "Empire Man" was portrayed on television by
480:"Flooring retailer Empire Today explores sale: sources"
696:"Empire and its jingle bought by private equity firm"
402:"Empire and its jingle bought by private equity firm"
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645:"Replace old flooring with Empire Today"
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333:to declare an official "Empire Day" at
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400:Channick, Robert (November 19, 2016).
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52:Empire Carpets (1983-1984, 2001-2002 )
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752:Retail companies established in 1959
504:"Sitton Flooring Joins Empire Today"
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48:Empire Plastic Covers (1959โ1965)
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767:1959 establishments in Illinois
694:Channick, Robert (2016-11-18).
534:Empire Today Recycling Program
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478:Hirsch, Lauren (2016-06-03).
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592:. 2007-08-17. Archived from
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451:www.empirecarpet-chicago.com
183:, specializing in installed
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530:"Empire Carpet Recycling"
212:Prior logo from 2004-2015
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27:Home improvement company
329:dolls and inspired the
291:In-universe information
615:"Chicagoland Memories"
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625:on September 12, 2002
590:Home Renovation Guide
429:Floor Covering Weekly
236:Carpet America Effort
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561:Weatherford Democrat
106:333 Northwest Avenue
261:Fictional character
109:Northlake, Illinois
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18:Empire Today jingle
762:Culture of Chicago
510:. February 1, 2022
348:Advertising jingle
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177:Empire Today, LLC
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331:Chicago Cubs
323:Chicago area
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435:: 13. 2007.
286:(1977โ2011)
119:Area served
736:Categories
705:2024-08-19
680:2024-08-19
655:2024-08-19
600:2008-01-15
571:2008-01-29
539:2019-04-20
514:August 18,
489:2022-12-23
461:2020-08-18
413:2022-12-22
383:2023-01-29
360:References
327:bobblehead
312:Occupation
267:Empire Man
251:Empire Man
649:king5.com
337:in 2007.
315:Carpenter
143:Area Rugs
674:khou.com
189:flooring
130:Products
67:Industry
45:Formerly
629:2 March
484:Reuters
296:Species
218:Chicago
204:History
163:Website
95:Founder
85: (
77:Founded
61:Private
304:Gender
197:TV ads
185:carpet
149:Parent
133:Carpet
299:Human
111:60164
631:2006
516:2024
307:Male
275:1977
187:and
113:U.S.
87:1959
80:1959
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