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for the tampered medication, Norwich Eaton issued a recall and advisory cautions were announced. On April 5, 1986, Norwich Eaton and P&G announced that no evidence of tampering had been found, and
Encaprin was returned to the shelves. Despite assurances Encaprin was never tampered with, the brand
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Despite heavy marketing, consumers saw no real benefit in
Encaprin. Commodity drugs such as aspirin were (and are) available at lower cost for higher quantity in their original form, usually tablets. Encaprin was seen as merely a way to give aspirin an unjustified
92:, the makers of Ecotrin, a solid safety-coated aspirin tablet. The ruling sided with Procter & Gamble, and they were allowed to keep the Encaprin name. Success for Encaprin was short-lived, however, as the product faced intense competition from the
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143:) then offered new higher-dose forms of aspirin which provided pain relief, lower stomach discomfort, and lower prices. Or competitors discounted their products to easily fend off P&G's challenge.
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of pain relief their competitors emphasized. In addition to the competition from acetaminophen and ibuprofen, the regular and buffered aspirin brands of the time (including market leader
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micro-granulated aspirin capsules, to be sold under the name
Encaprin, chosen for its phonetic similarity to the word aspirin. The product was first released in January 1984 to a
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products, which called for a minimum of two layers of tamper-proof packaging for two-piece capsule products, and the use of tamper-proof capsule sealing technologies.
119:'s Nuprin, promptly came to market, benefiting from ibuprofen's successful ten-year track record. Advil quickly became a blockbuster perennial brand and
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65:, and saw its national release in early May. A national television advertising campaign began on July 15, 1984, where it was marketed as a fast-acting
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Encaprin's roll-out was further hampered by its timing. The product came onto the national market in May 1984, the same month
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The
Encaprin hoax influenced the 1989 FDA federal guidelines for the manufacture of
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never recovered its sales, and P&G quietly retired it from sale in August 1986.
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286:"Retired Drugs: Failed Blockbusters, Homicidal Tampering, Fatal Oversights"
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221:"SMITHKLINE BECKMAN CORP. v. PROCTOR GAMBLE CO., (N.D.N.Y. 1984)"
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drug stores to remove the product from all stores nationally.
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relief, while being easier on the stomach than traditional or
387:"CPG Sec. 450.500 Tamper-Resistant Packaging Requirements"
154:. On March 27, 1986, an anonymous caller phoned P&G's
329:"Two chain stores halt sales of Encaprin after a threat"
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pharmacies in
Chicago and Detroit, leading Walgreens,
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Soap Opera: The Inside Story of
Procter & Gamble
81:, due to its distributed aspirin micro-granules.
184:in 1986 and the caller providing a non-existent
180:Despite there not being any Walgreens stores in
41:poisoning hoax, and its sales never recovered.
37:division. In 1986, the brand was involved in a
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165:in capsules of maximum strength Encaprin in
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84:The brand saw problems early on when a
16:Brand of safety-coated aspirin capsules
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358:. Simon & Schuster. p. 114.
53:on 14 March 1983 for its new line of
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307:"P&G Says Encaprin Not Poisoned"
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146:Encaprin was soon embroiled in the
436:Former Procter & Gamble brands
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49:Procter & Gamble submitted a
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262:"Medical Discoveries: Ibuprofen"
115:, marketed by SKB, along with
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161:line, claiming he had placed
100:and other aspirin products.
35:Norwich Eaton Pharmaceuticals
33:in the mid-1980s through its
22:was a brand of safety-coated
392:Food and Drug Administration
446:Hoaxes in the United States
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150:scares following the 1982
69:, particularly for mild
152:Chicago Tylenol murders
123:itself for ibuprofen.
352:Swasy, Alecia (1994).
86:trademark infringement
121:genericized trademark
31:Procter & Gamble
250:. 25 November 2007.
334:The New York Times
292:. October 1, 2008.
90:SmithKline Beckman
88:suit was filed by
51:patent application
341:. March 28, 1986.
173:supermarkets and
148:product tampering
107:was approved for
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398:30 September
396:. Retrieved
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369:. Retrieved
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265:. Retrieved
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224:. Retrieved
194:tamper-proof
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96:-containing
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451:1986 hoaxes
59:lead market
430:Categories
242:"Encaprin"
200:References
186:lot number
290:Wired.com
167:Walgreens
156:toll-free
105:ibuprofen
71:arthritis
67:analgesic
133:efficacy
77:aspirin
75:buffered
29:made by
27:capsules
20:Encaprin
247:YouTube
163:cyanide
98:Tylenol
79:tablets
45:History
39:cyanide
24:aspirin
362:
175:SupeRx
171:Kroger
129:markup
111:sale.
113:Advil
400:2016
373:2016
360:ISBN
269:2016
228:2016
139:'s
61:in
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