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By 1979, Erewhon's rapid growth stretched its cash flow and financing capacity and the company began experiencing financial difficulties. The business expanded until it included 4,000 products, servicing 2,000 customers by
February 1981. As these troubles worsened, many supplier companies stopped
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The Kushis soon realized that the quality of food needed was not available in the United States. When Michio Kushi discussed his difficulties with an old university friend, his friend remembered a former schoolmate who was now in the import and export business. He thought his business friend in
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in which they lectured on wide-ranging topics, from philosophy and spiritualism, to healthy diet and disease prevention. Their following began to increase, and as word spread, they decided to open a store to meet the ever-growing demand for macrobiotic and
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grown crops. By 1973 it had established and contracted with 57 farms in 35 states. It also became one of the first companies to establish a “Charter of
Quality Standards for Natural Products” for their product line.
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in 1986. U.S. Mills, which was founded in 1908, effectively merged with
Erewhon as their line of whole grain cereals and simple manufacturing methods were consistent with Erewhon's.
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took over the management of
Erewhon, changed the name to Erewhon Trading Co., and began to expand the business. By the early 1970s, Erewhon began contracting with farmers to produce
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acquired U.S. Mills continuing the mission of promoting digestive health through pure ingredients and simple manufacturing processes. In 2013, Attune Foods was purchased by
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shipping to the Boston firm. Because of a deep personal commitment to the Kushis, Kazama continued to fill orders. When
Erewhon finally filed for
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History of
Erewhon - Natural Foods Pioneer in the United States (1966-2011): Extensively Annotated Bibliography and Sourcebook
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175:, organic whole foods in the United States. In 2019, the Erewhon Organic brand was discontinued by its parent company
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After a series of setbacks during the ensuing years, Erewhon celebrated its resurgence by acquiring
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purchased from Howard Rower's
Infinity Foods and Japan Foods Corp., both in New York.
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in
November 1981, Mitoku was its largest creditor and took a $ 300,000 loss.
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History of
Erewhon - Natural Foods Pioneer in the United States (1966-2011)
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across North
America, and for being one of the first companies to market
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products. Erewhon's first product line consisted of processed
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Brand discontinued in 2019, replaced by "Three Sisters Foods"
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in which individuals are responsible for their own health.
182:"Erewhon" is derived from the 1872 satirical novel
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832:Food and drink companies established in 1966
159:(pronounced AIR-wahn) was an organic cereal
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306:. The Erewhon brand featured eight organic
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368:Shurtleff, William; Aoyagi, Akiko (2011).
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432:, November/December 2002 (vol. 42, No. 6)
16:Defunct cereal brand owned by Post Foods
837:1966 establishments in New York (state)
822:Food manufacturers of the United States
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314:cereals under the Attune Foods banner.
827:American companies established in 1966
420:Mitoku - Japan's Natural Foods Pioneer
208:Since the early 1950s, married couple
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220:into the United States from Japan.
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377:. Lafayette, CA: Soyinfo Center.
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817:Organic farming organizations
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399:"Erewhon Organic on Twitter"
298:-based health foods company
216:had been introducing modern
192:. In the novel, Erewhon (an
842:Post Consumer Brands brands
223:They were both students of
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812:Breakfast cereal companies
79:; 5 years ago
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571:Peter Pan peanut butter
448:(archived, 13 Apr 2014)
539:Honey Bunches of Oats
496:Post Consumer Brands
244:products, including
488:Post Holdings, Inc.
196:of “nowhere”) is a
103:Three Sisters Foods
37:Erewhon Trading Co.
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722:C.W. Post (cereal)
554:Marshmallow Mateys
509:Chips Ahoy! Cereal
430:Macrobiotics Today
425:2015-07-30 at the
169:health food stores
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773:Clarence Birdseye
384:978-1-928914-33-4
267:and entrepreneur
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112:Breakfast cereals
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263:In August 1967,
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344:Nestle Fitness
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210:Aveline Kushi
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659:Attune Foods
601:Waffle Crisp
524:Golden Crisp
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402:. Retrieved
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300:Attune Foods
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229:World War II
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218:macrobiotics
214:Michio Kushi
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144:Subsidiaries
127:Attune Foods
68:Michio Kushi
581:Raisin bran
549:Malt-O-Meal
514:CoCo Wheats
504:Bran flakes
312:gluten free
273:organically
269:Paul Hawken
238:whole foods
173:macrobiotic
806:Categories
763:C. W. Post
702:Alpha-Bits
633:Ready Brek
544:Honey Ohs!
529:Grape-Nuts
404:7 February
355:References
334:Bear Naked
304:Post Foods
289:U.S. Mills
282:bankruptcy
177:Post Foods
165:Post Foods
149:U.S. Mills
133:Post Foods
707:Birds Eye
682:(grocery)
680:Bob Evans
596:Uncle Sam
591:Shreddies
534:Honeycomb
349:Special K
294:In 2009,
135:(2013–19)
129:(2009–13)
100:Successor
791:Category
686:PowerBar
638:Weetabix
561:Oreo O's
423:Archived
318:See also
108:Products
60:Founders
42:Industry
34:Formerly
751:Related
727:Erewhon
566:Pebbles
308:cereals
204:History
194:anagram
185:Erewhon
82: (
74:Defunct
52:Founded
732:Jell-O
695:Former
643:Weetos
576:Postum
381:
198:utopia
119:Parent
673:Other
628:Alpen
375:(PDF)
324:Kashi
258:Tokyo
250:shoyu
161:brand
406:2021
379:ISBN
248:and
246:miso
212:and
92:Fate
84:2019
77:2019
55:1966
46:Food
242:soy
188:by
808::
480:e
473:t
466:v
408:.
387:.
86:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
