86:
I fly around on my awesome wings, patrolling supermarket showcases and kitchen refrigerators. I can talk to vegetables, fruit, meat, and fish and can check on their health! I was born in a
Fukushima refrigerator! I love eating and I'm full of curiosity. I think of myself as kind, with a strong sense
22:
71:, and manufactures industrial cooling systems, particularly for the food industry. It has offices throughout Japan and in many parts of Asia, including China, Hong Kong, Malaysia, Singapore, and Taiwan.
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121:. Fukushima Industries speedily published an apology and announced that it would be withdrawing the English name of its mascot.
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82:", the surname of the founder of the company, and the English word "happy". According to Fukushima Industries, Fukuppy says,
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91:. But I'm always working hard to make myself shine! I'm still an egg, so I don't know which I am! But I refer to myself as
515:
377:
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64:. The mascot has the form of a genderless anthropomorphic egg with red feet, little blue wings, and a happy smiling face.
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In mid-October 2013, Fukuppy was noticed by
English-speakers who spotted the inadvertent similarity to the English word "
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105:". Fukuppy rapidly attracted publicity not only in English (including in Japan), but also in
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260:"A Japanese Refrigerator Company Can Now Claim The Title For Branding Blunder Of The Year"
935:"'Hello work' or job centre? language experts spell trouble for Japan's mangled English"
199:
on 12 October 2013, and that seems to have been the first mention of
Fukuppy in English.
113:, Dutch, French, German and Swedish. Some early reports wrongly associated Fukuppy with
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It launched its new mascot in April 2013, to little attention. The name "Fukuppy" was a
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677:"Fukuppy, une mascotte de firme japonaise provoque la risée pour son nom mal choisi"
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406:"Fukushima Corporation unveils new mascot with an unfortunate (but hilarious) name"
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487:"Japanese firm reconsidering mascot's name 'Fukuppy' following online ridicule"
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291:"Shut the Fukuppy: Fukushima Industries' new mascot has an unfortunate name"
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182:
As of
November 2020, the Japanese original remains on Fukushima's website.
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720:"Fukuppy, la mascotte victime malheureuse de l'accident de Fukushima"
57:
456:"Fukushima attempt at rebrand – Fukuppy – gets lost in translation"
378:"Fukushima Industries just made a very unfortunate branding choice"
320:"Fukushima Industries unveils new mascot with an unfortunate name"
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Fukuppy has been cited as an example of the risks associated with
68:
67:
Fukushima
Industries (now known as Fukushima Galilei) is based in
20:
435:"Fukuppy, Fukushima Industries new mascot, is branding disaster"
25:
The mascot, with text saying "Nice to meet you. I'm
Fukuppy!"
698:"Fukuppy, une mascotte de firme japonaise provoque la risée"
649:"'Fukuppy' niet de ideale naam voor mascotte Japans bedrijf"
347:"コーポレートキャラクター紹介 [Corporate Character Introduction]"
627:"Nieuwe mascotte 'verkloot' het voor Fukushima Industries"
605:"Maak kennis met Fukuppy, het ei met de ongelukkige naam"
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16:
Former name of the mascot of the
Fukushima Industries
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229:"Meet Fukuppy, the inadvertent Fukushima mascot"
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195:article by Preston Phro had been published in
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87:of justice, but my friends say I'm a bit of a
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893:"Japan's Kinki University ditches saucy name"
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117:, or with the cleanup efforts after the 2011
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516:"Japanese firm's mascot name earns ridicule"
786:"Fukushimamaskoten – dagens skämt på nätet"
577:Garcia Soler, Jordi (26 November 2013).
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56:was the short-lived English name of a
289:Besant, Alexander (15 October 2013).
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49:
7:
933:McCurry, Justin (18 November 2020).
718:Fouquet, Claude (15 October 2013).
433:Morse, Felicity (16 October 2013).
376:Guilford, Gwynn (14 October 2013).
227:McCurry, Justin (15 October 2013).
841:"Look! It's Fukuppy to the Rescue"
119:Fukushima Daiichi nuclear disaster
14:
514:Otake, Tomoko (16 October 2013).
454:Ryall, Julian (14 October 2013).
404:Phro, Preston (12 October 2013).
318:Phro, Preston (15 October 2013).
993:Fictional characters from Kansai
808:"Maskoten 'Fukuppy' ett misstag"
173:with implications of boyishness.
558:(in Afrikaans). 17 October 2013
983:Male characters in advertising
876:. New Zealand. 22 October 2013
579:"Fukuppy: naming i malentesos"
1:
817:(in Swedish). 15 October 2013
794:(in Swedish). 16 October 2013
353:(in Japanese). Archived from
913:"Fukushima's Fukuppy Lesson"
766:(in German). 22 October 2013
706:(in French). 15 October 2013
685:(in French). 15 October 2013
657:(in Dutch). 17 October 2013
636:(in Dutch). 17 October 2013
613:(in Dutch). 16 October 2013
543:"Dis nou 'n regte...flater"
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988:Mascots introduced in 2013
921:. No. 12. August 2016
868:"Eggsactly the right name"
295:Public Radio International
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483:Asian News International
461:South China Morning Post
60:of the Japanese company
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26:
760:"Ein totales Fukuppy"
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889:Agence France Presse
256:Agence France Presse
169:, is a first-person
153:, a romanisation of
115:Fukushima Prefecture
62:Fukushima Industries
51:[ɸɯ̥kɯꜜppiː]
839:(14 October 2013).
791:Sveriges Television
485:(16 October 2013).
357:on 19 November 2020
258:(15 October 2013).
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973:Corporate mascots
351:Fukushima Galilei
191:A version of the
136:Explanatory notes
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944:. Retrieved
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814:Sydsvenskan
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764:tabibito.de
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732:19 November
728:(in French)
710:19 November
689:19 November
661:19 November
640:19 November
617:19 November
562:19 November
551: [
527:20 November
496:20 November
467:20 November
446:20 November
415:21 November
410:Rocket News
389:20 November
361:21 November
331:20 November
325:Japan Today
300:20 November
271:19 November
240:19 November
197:Rocket News
193:Japan Today
76:portmanteau
998:Wasei-eigo
962:Categories
589:19 October
583:neimik.com
207:References
128:wasei-eigo
47:pronounced
725:Les Echos
548:Netwerk24
107:Afrikaans
80:Fukushima
703:Le Point
111:Catalan
42:fukuppī
30:Fukuppy
383:Quartz
103:fuckup
58:mascot
873:Stuff
747:]
555:]
89:klutz
69:Osaka
36:フクッピー
948:2020
927:2020
906:2020
882:2020
854:2020
846:Time
823:2020
800:2020
772:2020
734:2020
712:2020
691:2020
663:2020
642:2020
619:2020
591:2020
564:2020
529:2020
498:2020
469:2020
448:2020
417:2020
391:2020
363:2020
333:2020
302:2020
273:2020
242:2020
150:Boku
94:boku
78:of "
738:By
161:or
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157:僕
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