194:'s effectiveness stemmed from YouTube videos that featured children cursing, as it is "fun to watch girls and boys shatter precious princess tropes and refreshing to see little kids straightforwardly announce the necessity of feminism at a time when grown men and women are still tip-toeing around the word." Some of the parents of children featured in the FCKH8 campaigns have also defended the works, stating that the videos helped raise awareness of sensitive topics.
2795:
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117:. The video consists of young girls aged six to thirteen talking about gender inequality in society. The children use profanity during the video, in particular the word "fuck". Like the Ferguson video, the video features T-shirts sold by FCKH8 and the statement that $ 5 from the sale of each shirt will be donated to five related causes.
176:
campaign "betrays a social media marketing perspective devoid of ethics. The video’s ethos is so steeped in a “Generation Like” mindset that having the video widely “liked” and “shared” is clearly what matters most—resulting in the company’s decision to push girls as young as age six into the roles
86:
wearing T-shirts created by the company while reading racism statistics and commenting upon stereotypes. The video ended with the mention that interested parties could purchase T-shirts from FCKH8 and that part of the proceeds would be donated to five anti-racism causes. The online magazine
26:
theme. The company has released several media marketing campaigns to accompany sales of their products, some of which have been the focus of criticism. FCKH8 has responded to this criticism by stating that their T-shirts could help spread awareness and spark conversations about the causes.
126:
remarked that they felt the video was "provoking solely for provocation’s sake" and that the company "has built a veritable empire by throwing the veil of social good over more capitalist ambitions." Due to the reaction to the video
207:
video was censorship and that "This censorship gets to the exact point that the girls in the video are making ... that society finds it more offensive for a girl to say fuck than they do the fact that 1 out 5 women are
104:
The video has also received some criticism over the compensation the children received in the video and one of the parents stated that her children received about $ 50 compensation apiece for their performances.
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FCKH8 has responded to the criticisms, stating that their videos are meant to raise awareness for various social causes and spark conversations. They also commented that they felt that the takedown of the
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FCKH8 has received criticism for their marketing campaigns, with most respondents criticizing the videos as a way to sell T-shirts. Critics of the company such as the
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55:. The plan was met with concern from some social media users, who stated that possession of the books would put the families at risk of legal and physical harm.
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1217:
216:." They have also stated that they are unafraid of the backlash from their campaigns, as they feel that the social causes are more important concerns.
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In addition to content criticism, FCKH8 has been widely criticized for non-delivery of items ordered from its website. It has an "F" rating from the
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The video was heavily criticized by media outlets, many of which accused FCKH8 of capitalizing upon feminist values in order to sell T-shirts.
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video, as she felt her children's compensation was too low when considering the amount of money the company received from T-shirt sales.
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heavily criticized the video, as they felt that FCKH8 was using racism as a marketing tool to sell T-shirts. FCKH8 responded to
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with the sale of their anti-racism shirts, claiming that they did not make enough from T-shirt sales to make large profits.
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is a for-profit company that was founded in 2010 and sells T-shirts and accessories featuring slogans with a
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of cultural provocateurs." FCKH8 also received criticism from the parents of two children featured in the
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FCKH8 has had several campaigns and products that center upon LGBT issues, such as a video aimed at
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for charging customer credit cards immediately and then never delivering the merchandise ordered.
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saying "Gay rights!", parodying the low bar set for straight people to profit from LGBT activism.
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651:"The Real Controversy Behind That "Hey White People" Video Has Nothing to Do with Racism"
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47:. In 2013 FCKH8 announced their intent to mail out 10,000 copies of the coloring book
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The company's campaigns have also received some praise and defense, and a writer for
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934:"'Potty-Mouth Princess' Director and Child Star's Mom Defend Controversial Campaign"
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581:"Hey White People: A Kinda Awkward Note to America by #Ferguson Kids by FCKH8.com"
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422:"PHOTOS: FCKH8's Pro-Gay Olympic Coloring Book Being Sent To 10,000 Russian Kids"
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870:"'F-Bombs for Feminism': A viral video exploiting girls, not empowering them"
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by claiming that they were "creating controversy", criticizing their post as
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309:"Why you should ignore 'F-Bombs for Feminism' and the company that made it"
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366:"FCKH8 campaign against anti-gay Russian law ignites Tumblr controversy"
1287:
585:
426:
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341:"Will Some Bloggers Say Anything To Get a Click? We'd Like an Apology"
62:
campaigns have been dismissed as shallow and opportunistic. A popular
745:"The many, many problems with FCKH8's 'potty-mouthed princess' video"
80:
Hey White People: A Kinda
Awkward Note to America by #Ferguson Kids
478:"Anti-hate T-shirt company gets hate for Ferguson-branded T-shirt"
131:
717:"'F-Bombs for Feminism' Takes Cynical Trolling to Another Level"
213:
1027:
678:
Potty-Mouthed
Princesses Drop F-Bombs for Feminism by FCKH8.com
988:"Good Ideas for Good Causes | Better Business Bureau® Profile"
961:"FCKH8 is back with a 'f*cked-up' ad about domestic violence"
842:"Cussing For Feminism Would Be Great If It Weren't For An Ad"
814:"FCKH8 is back with a 'f*cked-up' ad about domestic violence"
394:"WATCH: FCKH8 Asks 'What's Our Year' for Full LGBT Equality?"
279:"Cussing For Feminism Would Be Great If It Weren't For An Ad"
138:
removed it from their sites, but later reinstated the video.
559:"Ferguson Kids Have a Message About Racism for White People"
51:
to
Russian families in response to the then recently passed
1023:
622:"This is the T-Shirt Company Making Money Off of Ferguson"
253:"Kids From Ferguson, Mo. Have a Message for White America"
1016:
786:"FCKH8's F-Bombs For Feminism Ad Reinstated on Youtube"
906:"Watch Little Princesses Curse for the Feminist Cause"
450:"Activists Using Coloring Book to Take Aim at Russia"
1137:
Timeline of women's legal rights (other than voting)
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115:Potty-Mouthed Princesses Drop F-Bombs for Feminism
78:In September 2014 FCKH8 released a video entitled
146:Other campaigns created by FCKH8 centered around
532:"A Brief History of Saying 'Gay Rights!' Online"
2840:Online clothing retailers of the United States
1039:
8:
476:Baker-Whitelaw, Gavia (September 15, 2014).
420:Brathwaite, Les Fabian (November 19, 2013).
66:consists of a FCKH8 ad manipulated to quote
697:: CS1 maint: numeric names: authors list (
605:: CS1 maint: numeric names: authors list (
2651:
1802:African-American women's suffrage movement
1262:
1067:
1046:
1032:
1024:
307:DeCarlo, Gianna Anna (November 5, 2014).
113:In October 2014 FCKH8 released the video
1747:Discrimination against transgender women
448:Davidson, Alexis J. (November 1, 2013).
168:have criticized the campaigns, with the
244:
49:Misha & His Moms Go to the Olympics
2830:American companies established in 2010
690:
598:
2096:Post-structuralist discourse analysis
1362:Gender-critical or trans-exclusionary
840:Faircloth, Kelly (October 21, 2014).
779:
777:
775:
715:Sisto, Christine (October 24, 2014).
649:Toler, Lindsay (September 18, 2014).
644:
642:
7:
530:Feldman, Brian (February 11, 2019).
335:
333:
331:
959:Prakash, Neha (November 25, 2014).
932:Seemayer, Zach (October 24, 2014).
868:Hains, Rebecca (October 22, 2014).
812:Prakash, Neha (November 25, 2014).
743:Dewey, Caitlin (October 23, 2014).
620:Bogado, Aura (September 10, 2014).
392:Davidson, Alex J. (July 23, 2015).
784:Vitto, Laura (November 22, 2014).
14:
904:Hess, Amanda (October 23, 2014).
504:Civeris, George (June 19, 2019).
2803:
2794:
2793:
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2341:Democratic Republic of the Congo
1757:Diversity, equity, and inclusion
364:Romano, Aja (November 9, 2013).
82:, which featured children from
219:They responded to concerns of
101:, and requested an apology.
1:
506:"Raytheon said "Gay Rights!""
45:same-sex marriage controversy
2703:Suffragists and suffragettes
579:FCKH8 (September 9, 2014),
2856:
53:Russian gay propaganda law
2775:
1777:Female genital mutilation
1181:Majority-Muslim countries
875:Christian Science Monitor
170:Christian Science Monitor
165:Christian Science Monitor
109:Drop F-Bombs for Feminism
2750:Women's studies journals
2708:Women's rights activists
1257:Movements and ideologies
205:Potty-Mouthed Princesses
192:Potty-Mouthed Princesses
174:Potty-Mouthed Princesses
129:Potty-Mouthed Princesses
74:Ferguson and anti-racism
2835:Internet-based activism
2293:International relations
158:Criticism and reception
2723:Conservative feminisms
2021:Women in the workforce
1989:Violence against women
1964:Sexual objectification
1924:Opposition to feminism
1121:Bicycling and feminism
233:Better Business Bureau
16:Anti-hate organization
2763:Women in peacekeeping
2303:Revisionist mythology
1740:Children's literature
939:Entertainment Tonight
255:. CBS. Archived from
2205:Pathways perspective
2050:Gender mainstreaming
1969:Substantive equality
1949:Reproductive justice
1899:Matriarchal religion
1752:Diversity (politics)
675:FCKH8 (2014-10-21),
314:Baltimore City Paper
2788:Feminism portal
2668:Ecofeminist authors
2518:Trinidad and Tobago
2458:Republic of Ireland
2318:Composition studies
1999:Women's empowerment
1954:Sex workers' rights
1879:Feminist capitalism
1859:Internalized sexism
1792:Feminism in culture
1670:Kurdish (Jineology)
750:The Washington Post
123:The Washington Post
2163:Literary criticism
2040:Complementarianism
1762:Effects on society
1730:Complementarianism
1537:Women's liberation
277:Faircloth, Kelly.
210:sexually assaulted
58:FCKH8's celebrity
2817:
2816:
2771:
2770:
2180:Political ecology
2086:Écriture féminine
1984:Triple oppression
1974:Toxic masculinity
1959:Sexual harassment
1819:Feminist stripper
1797:Feminist movement
1711:
1710:
1649:Ethnic and racial
1250:
1249:
172:stating that the
68:Jennifer Lawrence
2847:
2807:
2806:
2797:
2796:
2786:
2785:
2784:
2652:
2635:History of women
2111:Political theory
2011:
2004:Women-only space
1889:Likeability trap
1854:Invisible labour
1772:Female education
1263:
1258:
1218:African-American
1148:Women's suffrage
1139:
1126:Feminist history
1068:
1048:
1041:
1034:
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1019:
1017:Official website
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655:River City Times
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179:Hey White People
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2550:Northern Cyprus
2322:
2313:Science fiction
2106:Oedipus complex
2066:Women's studies
2027:
2026:
2025:
2009:
1919:Oedipus complex
1909:Men in feminism
1874:Language reform
1849:Ideal womanhood
1829:Gender equality
1824:Formal equality
1787:Feminationalism
1725:Cognitive labor
1707:
1675:Native American
1644:
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1642:
1541:
1451:Post-structural
1256:
1246:
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1131:Women's history
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722:National Review
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190:commented that
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142:Other campaigns
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5:
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2756:SCUM Manifesto
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2298:Existentialism
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2254:Existentialism
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2045:Gender studies
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2029:
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2024:
2023:
2018:
2016:Women's rights
2013:
2010:Women's health
2006:
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1894:Male privilege
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1863:International
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2185:Architecture
2148:Legal theory
2055:Gynocentrism
1994:War on women
1929:Pro-feminism
1884:Gender-blind
1834:Gender quota
1807:Art movement
1599:Dianic Wicca
1478:Sex-positive
1441:Postcolonial
1308:Conservative
1288:Anti-fascist
995:. Retrieved
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2271:Pornography
2259:Metaphysics
2200:Criminology
2195:Archaeology
2168:Film theory
1869:Women's Day
1609:Ecofeminist
1468:Reactionary
1416:Materialist
1191:Switzerland
1186:New Zealand
1105:Fourth-wave
1088:Second-wave
992:www.bbb.org
917:November 3,
853:November 3,
797:November 3,
543:January 19,
515:January 19,
510:The Outline
292:November 3,
227:Controversy
2824:Categories
2728:Literature
2673:Economists
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2327:By country
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2222:Philosophy
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1865:Girl's Day
1839:Girl power
1812:In hip hop
1735:Literature
1665:Indigenous
1604:Reclaiming
1500:Standpoint
1473:Separatism
1446:Postmodern
1340:Vegetarian
1330:Difference
1273:Analytical
1100:Third-wave
1083:First-wave
997:2019-01-01
945:2016-07-01
685:2016-07-01
626:ColorLines
565:2016-07-01
350:2016-07-01
263:2016-07-01
239:References
95:ColorLines
90:ColorLines
36:Gay rights
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1223:States of
1161:Australia
884:0882-7729
759:0190-8286
681:, YouTube
483:Daily Dot
371:Daily Dot
345:FCKH8.com
99:clickbait
31:Campaigns
2799:Category
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2605:Thailand
2560:Pakistan
2530:Malaysia
2513:Paraguay
2503:Honduras
2351:Ethiopia
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2143:Rhetoric
2133:Sexology
2126:Womanist
2121:Thealogy
2116:Theology
1914:Misogyny
1782:Femicide
1767:Equality
1716:Concepts
1631:Orthodox
1594:Neopagan
1582:Womanist
1562:Buddhist
1530:Africana
1525:Womanism
1421:Maternal
1411:Lipstick
1377:Activism
1347:Equality
1313:Cultural
1298:Carceral
1233:Virginia
1213:Timeline
1156:Timeline
1093:timeline
1078:Timeline
1055:Feminism
966:Mashable
819:Mashable
791:Mashable
693:citation
601:citation
152:feminism
84:Ferguson
2745:Parties
2620:Ukraine
2615:Vietnam
2525:Lebanon
2423:Germany
2413:Finland
2408:Denmark
2383:Albania
2371:Senegal
2366:Nigeria
2281:Therapy
2264:Science
2175:Biology
1692:Mizrahi
1660:Chicana
1621:Islamic
1557:Atheist
1493:Marxist
1463:Radical
1399:Liberal
1394:Lesbian
1372:Hip hop
1352:Eugenic
1293:Atheist
1266:General
1238:Wyoming
1071:General
1063:History
972:July 5,
889:July 1,
847:Jezebel
825:July 1,
764:July 1,
728:July 1,
660:July 1,
631:July 1,
592:July 1,
586:YouTube
489:July 5,
461:July 5,
433:July 5,
427:Queerty
405:July 5,
377:July 5,
320:July 1,
287:Jezebel
283:Jezebel
136:YouTube
2759:(1967)
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2610:Turkey
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2570:Poland
2555:Norway
2508:Mexico
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2428:Greece
2418:France
2398:Canada
2336:Africa
2242:Ethics
2101:Method
2033:Theory
1944:Racism
1699:Romani
1687:Jewish
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1572:Mormon
1520:Victim
1483:Social
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1404:Equity
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1166:Canada
1114:Social
882:
757:
2809:Index
2716:Other
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2648:Lists
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2535:Nepal
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1587:Asian
1510:Trans
1505:State
1436:Post-
1389:Labor
1318:Cyber
1201:Wales
1171:Japan
911:Slate
561:. BET
214:raped
187:Slate
132:Vimeo
20:FCKH8
2453:Iraq
2448:Iran
2361:Mali
1867:and
1680:Sámi
1638:Sikh
1426:Neo-
1228:Utah
974:2016
919:2014
891:2016
880:ISSN
855:2014
827:2016
799:2014
766:2016
755:ISSN
730:2016
699:link
662:2016
633:2016
607:link
594:2016
545:2021
517:2021
491:2016
463:2016
435:2016
407:2016
379:2016
322:2016
294:2014
212:and
150:and
134:and
60:ally
2153:Art
1577:New
1431:New
1357:Fat
1335:Eco
1323:HCI
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