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Fashion in India

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1509: 54: 521:'s Gen Next programme has been helpful in giving a launch platforms for some of the newest and avant garde designers in this country. Fashion designers such as Antar Agni, Mr. Ajay Kumar, Bloni are some of the newest designers on the block. Mr. Ajay Kumar is one such designer who has revolutionised the way Indian men perceive fashion - introducing the signature print-on-print look for men. He has brought colourful prints for men and with the likes of celebrities such as 2363: 1394: 411:; however, in the next decade, India saw a growth in the domestic retail industry, as well as an influx of outsourced garment business from the western countries. This meant better quality and larger manufacturing facilities available locally. Together, these reasons spurred many Indian designers to start their 478:(1996), he introduced the "cocktail sari" in 2000. Using pastel colors, and fabrics like chiffon, satin or net, it revived the traditional sari in a modern avatar. He was in turn inspired by the popular Bollywood saris of the 1960s and the chiffon saris worn by the actress in 655:
The Indian fashion industry as such remains academically understudied, even though there is research available on textiles, craft traditions and history of Indian dress. The only anthropological study of the Indian fashion industry, based on ethnographic research in
94:, an art of sewing distinct thread patterns. A way to include the traditional look and create a new fashion statement includes embroidery applied to different dresses, skirts, shirts, and pants to reflect the western culture influence as well as include the 128:
attire, and also one of the country's biggest fashion exports. This was a period of revival, where various organisations, NGOs and individuals were involved in reviving traditional Indian techniques, in weaving, printing, dyeing or embroidery, including
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India. A common form of Indian fashion originates from Western culture. Fashion includes a series of sequins and gold thread to attract customers and apply a statement to the Indian fashion community. A famous Indian fashion trademark is
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Chandra, M., Gupta, S. P., In Dikshit, K. N., In Dwivedi, V. P., & In Asthana, S. (1973). Costumes, textiles, cosmetics & coiffure in ancient and mediaeval India. Delhi: Oriental Publishers on behalf of the Indian Archaeological
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popularising such looks, men in India have become more experimental and flamboyant in their outlook. Antar Agni has introduced draped menswear which is quite popular amongst the new age men who want to experiment with silhouettes.
204:(1989). These were soon followed by the mass market. Also situations and themes in Indian cinema became westernised, making way for the display of diverse fashion. Over the years, popular Bollywood trends have been the 374:, New York. It played an important role in bringing in locally trained fashion designers. By 2010, it had developed 15 branches across India, and smaller private fashion institutions had also developed. Also in 1987, 397:- raining in France, introduced an indo-western, metal breast plate, followed by the "corset blouse" in 1992, made with satin, polyester taffeta or stretch lace. It was designed to replace the traditional 488:(1989). This also started another era of Bollywood fashion influence and its collaboration with leading designers, besides leading actors and actresses occasionally walking the ramp for some designers. 32:. Though a handful of designers existed prior to the 1980s, the late 1980s and the 1990s saw a spurt of growth. This was the result of increasing exposure to global fashion and the economic boom the 1157: 841: 944: 109:
techniques of Bengal, and making it a part of the fashion industry, established "ethnic chic". She opened her first boutique in Delhi in 1966. In 1973, she first showcased the
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took place, which also propelled the fashion industry. In the following decade, the fashion industry experienced a boom, both in terms of volume and trends. Designer
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However, in recent decades, with increasing exposure to the West, its influence is no longer as strong as in previous decades. By the 2000s, with rise in the
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and street art in saturated colors on fashionwear. Another important reinvention was made in 1998 by Monisha Jaisingh, who shortened the traditional
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and dealing with both the worlds of luxury fashion designers and the worlds of craftspeople and workers in the industry, is Tereza Kuldova's work
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and other large cities. Mumbai and Bangalore are the home of some of the top fashion rental services in India.
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and his wife Shailja 'Sal' Tahiliani, founded Ensemble, India's first multi-designer boutique in Mumbai.
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in Delhi, to promote Indian designers and manufacturers. In 2000, another Bollywood costume designer,
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Post-independence focus on revival of traditional textile and design led to the rise of "ethnic chic".
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By the early 1980s, the first generation of Indian fashion designers started cropping up, including
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started experimenting with film fashion in the 1960s. Athaiya started working on period costumes in
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Fashion Styles of Ancient India: A Study of Kalinga from Earliest Times to Sixteenth Century Ad
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in 1990. The following decades firmly established fashion as an industry across India.
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are important centers of fashion designing and manufactured in India, followed by
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worn with a sari. In its early years, the 1980s, Indian design largely focused on
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in her garments, which had its origins in the royal costumes dating back to the
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By 2009, the Indian fashion industry, despite the ongoing recession, was worth
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As part of larger revival movement in the Indian textile industry,
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The Indian fashion industry was the theme of the 2008 Hindi film,
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The Cultures of Economic Migration: International Perspectives
180:(1966), though she went on to introduce varied trends through 1158:"Soha Ali Khan speaks about wanderlust at India Runway Week" 442:, which became popular worldwide as the "Indian embroidered 945:"The West embraces Bollywood's influences more than ever" 970:
New Fashion School in India Draws From a Rich Heritage
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in 1988, which soon became the Indian version of the
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Archived from 762:. Courier Dover Publications. p. 3. 450:was established, which later started the 1232:Luxury Indian Fashion: A Social Critique 1200:Luxury Indian Fashion: A Social Critique 1062: 1060: 986: 984: 923:. Ashgate Publishing, Ltd. p. 202. 670:Luxury Indian Fashion: A Social Critique 368:National Institute of Fashion Technology 218:(1960), purple embroidered sari worn by 52: 865: 863: 810: 808: 806: 748: 1341:Linda Welters; Abby Lillethun (2011). 1320:Michael Boroian; Alix de Poix (2009). 1284:. Cosmo Publications. pp. 2316–. 1365:Fashion India: Spectacular Capitalism 1035:. Business Standard. October 18, 1997 890: 888: 370:(NIFT) in Delhi with the help of the 7: 1684:Social media in the fashion industry 1305:. Distributed Art Pub Incorporated. 337:(1975), introduced the floor-length 156:An early trendsetter in fashion was 73:with regional variations, be it the 1203:. London: Bloomsbury. p. 224. 1002:Chitra Papnai (November 14, 2010). 651:Academic research on Indian fashion 212:-look with kurtas and churidars in 1344:The Fashion Reader: Second Edition 1070:. The Economic Times. Jul 25, 2009 917:Suman Gupta; Tope Omoniyi (2007). 619:List of fashion designers in India 14: 1197:Kuldova, Tereza (24 March 2016). 1171:Kazmi, Nikhat (31 October 2008). 26:ancient clothing design tradition 2361: 1526:History of clothing and textiles 1507: 1392: 1257:Ramesh Prasad Mohapatra (1992). 898:. The Economic Times. 4 Jul 2007 873:. India Today. November 23, 2012 842:"Indian fashion's greatest hits" 164:), where costume designers like 1459:Environmental impact of fashion 1263:. B.R. Publishing Corporation. 448:Fashion Design Council of India 372:Fashion Institute of Technology 286:, which became fashion trends. 1368:. Oslo: Akademika Publishing. 446:". Also in the same year, the 124:became a prominent feature of 1: 896:"Bollywood: The fashion guru" 301:1980s-1990s and fashion boom 16:Overview of fashion in India 1302:Contemporary Indian Fashion 607:Hi Life Fashion Exhibitions 428:in 1997, along with Indian 71:traditional Indian clothing 2405: 1531:History of Western fashion 635:, written and directed by 2356: 1536:History of fashion design 1505: 1445:Index of fashion articles 1442: 1326:. John Wiley & Sons. 692:History of fashion design 293:around the world and the 1916:British country clothing 1474:Fashion design copyright 1362:Kuldova, Tereza (2013). 1281:The Indian Encyclopaedia 1229:Kuldova, Tereza (2016). 972:, by Barbara Crossette, 323:(1969). It was Abu Jani- 232:'s short kurti-suits in 2275:Anti-sweatshop movement 1299:Federico Rocca (2009). 1052: 990: 814: 789:. Berg. pp. 220–. 737:2010s in Indian fashion 732:2000s in Indian fashion 727:1990s in Indian fashion 722:1980s in Indian fashion 717:1970s in Indian fashion 712:1960s in Indian fashion 707:1950s in Indian fashion 613:Noted fashion designers 575:Vivz World Fashion Week 502:, known for his quirky- 383:economic liberalisation 250:suits and blouses from 225:Hum Aapke Hain Koun...! 34:economic liberalization 2326:Chinoiserie in fashion 1278:Subodh Kapoor (2002). 1235:. London: Bloomsbury. 786:Fashion's World Cities 241:Kabhi Alvida Naa Kehna 58: 1662:Fashion merchandising 1401:at Wikimedia Commons 1008:The Telegraph (India) 697:Indo-Western clothing 171:Sahib Bibi Aur Ghulam 153:(mirror embroidery). 56: 24:is a country with an 2237:South Korean fashion 1699:Trickle-down fashion 1637:Fashion illustration 1622:Fashion entrepreneur 1499:Semiotics of fashion 1090:"Lakme Fashion Week" 1014:on November 23, 2010 756:Tom Tierney (2013). 360:Ministry of Textiles 295:non-resident Indians 2285:Sustainable fashion 2252:Vietnamese clothing 1783:Western dress codes 1657:Fashion photography 1632:Fashion forecasting 951:on 30 December 2012 759:Fashions from India 601:Fashion exhibitions 364:Government of India 107:hand block printing 2368:Fashion portal 2316:Ballet and fashion 2300:Zero-waste fashion 2016:Sportswear fashion 1694:Trickle-up fashion 1679:Red carpet fashion 1647:Fashion journalism 1642:Fashion influencer 1177:The Times of India 1004:"Lord of the ramp" 975:The New York Times 625:In popular culture 587:Lakme Fashion Week 581:India Fashion Week 519:Lakme Fashion Week 508:Paris Fashion Week 452:India Fashion Week 393:, inspired by his 309:. However, it was 59: 28:, yet an emerging 2376: 2375: 2343:Music and fashion 2153: 2152: 2103:Thrift store chic 1931:Cruise collection 1893: 1892: 1818:Black lounge suit 1602:Designer clothing 1597:Clothing industry 1464:Fashion accessory 1397:Media related to 1354:978-1-84788-590-6 1333:978-0-470-82396-5 1312:978-88-6208-100-9 1291:978-81-7755-257-7 1270:978-81-7018-723-3 930:978-1-4094-9093-7 840:(July 26, 2013). 796:978-1-84520-413-6 769:978-0-486-43040-9 687:Clothing in India 637:Madhur Bhandarkar 594:India Runway Week 87:post-independence 63:clothing in India 2396: 2366: 2365: 2364: 2321:Capsule wardrobe 2280:Circular fashion 2262:Fashion activism 2227:Nigerian fashion 2222:Japanese fashion 2180:Filipino fashion 2170:Canadian fashion 2165:American fashion 1904: 1779: 1511: 1428: 1421: 1414: 1405: 1399:Fashion of India 1396: 1379: 1358: 1337: 1316: 1295: 1274: 1246: 1222: 1221: 1219: 1217: 1194: 1188: 1187: 1185: 1183: 1173:"Fashion Review" 1168: 1162: 1161: 1154: 1148: 1147: 1145: 1143: 1128: 1122: 1121: 1119: 1117: 1107: 1101: 1100: 1098: 1096: 1086: 1080: 1079: 1077: 1075: 1064: 1055: 1050: 1044: 1043: 1041: 1040: 1029: 1023: 1022: 1020: 1019: 1010:. Archived from 999: 993: 988: 979: 978:, June 21, 1989. 967: 961: 960: 958: 956: 941: 935: 934: 914: 908: 907: 905: 903: 892: 883: 882: 880: 878: 867: 858: 857: 855: 853: 848:on 3 August 2013 834: 817: 812: 801: 800: 780: 774: 773: 753: 497: 495: 460:Urmila Matondkar 96:Indian tradition 69:, as it was the 30:fashion industry 2404: 2403: 2399: 2398: 2397: 2395: 2394: 2393: 2379: 2378: 2377: 2372: 2362: 2360: 2352: 2304: 2256: 2242:Swedish fashion 2232:Russian fashion 2210:Italian fashion 2205:Israeli fashion 2200:Iranian fashion 2175:Chinese fashion 2149: 2044: 2040:Vintage fashion 2028:Ghetto fabulous 1967: 1921:Business casual 1889: 1856: 1777: 1709: 1703: 1617:Fashion capital 1607:Digital fashion 1578: 1555: 1512: 1503: 1494:Fashion tourism 1447: 1438: 1432: 1390: 1376: 1361: 1355: 1340: 1334: 1319: 1313: 1298: 1292: 1277: 1271: 1256: 1253: 1243: 1228: 1225: 1215: 1213: 1211: 1196: 1195: 1191: 1181: 1179: 1170: 1169: 1165: 1156: 1155: 1151: 1141: 1139: 1130: 1129: 1125: 1115: 1113: 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Khosla 302: 299: 147:(tie-dye) and 126:Indian wedding 50: 49:Modern history 47: 45: 42: 38:Indian economy 15: 13: 10: 9: 6: 4: 3: 2: 2401: 2390: 2387: 2386: 2384: 2369: 2359: 2358: 2355: 2349: 2346: 2344: 2341: 2337: 2334: 2333: 2332: 2329: 2327: 2324: 2322: 2319: 2317: 2314: 2313: 2311: 2307: 2301: 2298: 2296: 2293: 2291: 2288: 2286: 2283: 2281: 2278: 2276: 2273: 2271: 2268: 2267: 2265: 2263: 2259: 2253: 2250: 2248: 2245: 2243: 2240: 2238: 2235: 2233: 2230: 2228: 2225: 2223: 2220: 2216: 2213: 2212: 2211: 2208: 2206: 2203: 2201: 2198: 2196: 2193: 2191: 2188: 2186: 2183: 2181: 2178: 2176: 2173: 2171: 2168: 2166: 2163: 2162: 2160: 2156: 2144: 2141: 2139: 2136: 2134: 2131: 2129: 2126: 2124: 2121: 2119: 2116: 2114: 2111: 2110: 2109: 2106: 2104: 2101: 2099: 2096: 2094: 2091: 2089: 2086: 2084: 2081: 2079: 2076: 2074: 2071: 2069: 2066: 2064: 2061: 2059: 2056: 2055: 2053: 2051: 2047: 2041: 2038: 2034: 2031: 2030: 2029: 2026: 2022: 2019: 2017: 2014: 2012: 2009: 2007: 2004: 2003: 2002: 1999: 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Retrieved 1199: 1192: 1180:. Retrieved 1176: 1166: 1152: 1140:. Retrieved 1135: 1126: 1114:. Retrieved 1105: 1093:. Retrieved 1084: 1072:. Retrieved 1048: 1037:. Retrieved 1027: 1016:. Retrieved 1012:the original 1007: 997: 973: 965: 953:. Retrieved 949:the original 939: 919: 912: 900:. Retrieved 875:. Retrieved 850:. Retrieved 846:the original 838:Yashica Dutt 785: 778: 758: 751: 669: 654: 630: 628: 537: 517: 500:Manish Arora 490: 483: 482:films, like 473: 463: 439: 433: 426:Manish Arora 423: 412: 406: 401:, or Indian 391:Suneet Varma 380: 357: 342: 338: 332: 329:Meena Kumari 318: 311:Rohit Khosla 304: 288: 282:(2008) with 277: 274:Sushmita Sen 272:(2004) with 269:Main Hoon Na 267: 262:(1989) with 257: 251: 245: 239: 233: 223: 213: 199: 193: 187: 181: 175: 169: 162:Hindi cinema 155: 148: 142: 136: 130: 100: 79:ghagra choli 60: 21: 20: 18: 2128:Heavy metal 2050:Alternative 2033:Bling-bling 1963:Young fogey 1813:Semi-formal 1708:Traditional 1652:Fashion law 1216:16 February 1142:23 December 1136:Mid-Day.com 1116:10 February 639:, starring 496:2.9 billion 480:Yash Chopra 468:(1995) and 366:opened the 228:(1994), to 198:(1980) and 174:(1962) and 2331:Dress code 2158:By country 2143:Rockabilly 2006:Athleisure 2001:Sportswear 1981:Streetwear 1958:Teddy Boys 1941:Ivy League 1727:Diplomatic 1717:Ceremonial 1039:2014-05-29 1018:2014-05-29 744:References 674:Bloomsbury 341:-style of 307:Satya Paul 247:Veer Zaara 122:embroidery 118:Mughal era 114:embroidery 103:Ritu Kumar 92:embroidery 2098:Steampunk 2058:Androgyny 1870:Christian 1862:Religious 1823:Black tie 1806:Ball gown 1801:White tie 1689:Sweatshop 1138:. Mid_Day 1095:11 August 702:Paambadam 676:in 2016. 662:New Delhi 559:Hyderabad 555:Bangalore 421:) lines. 381:In 1990, 353:ball gown 344:churidaar 253:Parineeta 206:Madhubala 158:Bollywood 2383:Category 2309:See also 2295:Trashion 2093:Skinhead 2063:Bohemian 2021:Surfwear 2011:Gorpcore 1850:Pantsuit 1835:Informal 1739:Military 1732:Academic 1710:clothing 1672:in China 1584:Industry 1437:articles 1383:Society. 1347:. Berg. 1182:July 28, 680:See also 589:(Mumbai) 465:Rangeela 395:corsetry 339:Anarkali 334:Pakeezah 244:(2006), 210:Anarkali 192:(1976), 186:(1966), 177:Amrapali 144:bandhani 67:industry 2336:Undress 2215:History 2113:Greaser 1996:Hipster 1986:Hip hop 1880:Islamic 1754:Service 1518:History 1452:General 1435:Fashion 1074:28 July 955:28 July 902:28 July 877:28 July 852:28 July 666:Lucknow 632:Fashion 596:(Delhi) 583:(Delhi) 551:Chennai 543:Kolkata 485:Chandni 385:of the 279:Dostana 264:Sridevi 259:Chandni 201:Chandni 111:Zardozi 44:History 36:of the 2123:Grunge 2108:Rocker 2083:Lolita 2078:Gothic 2073:Fetish 1991:Hippie 1936:Preppy 1899:Casual 1875:Jewish 1791:Formal 1766:Combat 1759:Sailor 1592:Awards 1561:Events 1372:  1351:  1330:  1309:  1288:  1267:  1239:  1207:  927:  793:  766:  577:(Pune) 547:Mumbai 534:Cities 504:kitsch 430:kitsch 403:blouse 150:shisha 138:patola 2138:Skate 2088:Queer 1722:Court 539:Delhi 444:tunic 440:Kurti 435:kurta 399:choli 348:kurta 83:dhoti 22:India 2133:Punk 2118:Glam 1926:Chic 1840:Suit 1773:Folk 1749:Mess 1744:Full 1370:ISBN 1349:ISBN 1328:ISBN 1307:ISBN 1286:ISBN 1265:ISBN 1237:ISBN 1218:2016 1205:ISBN 1184:2013 1144:2014 1118:2020 1097:2019 1076:2013 957:2013 925:ISBN 904:2013 879:2013 854:2013 791:ISBN 764:ISBN 664:and 643:and 563:Pune 549:and 276:and 195:Karz 132:ikat 75:sari 2068:Emo 1948:Mod 472:in 462:in 222:in 208:'s 81:or 2385:: 1175:. 1134:. 1059:^ 1006:. 983:^ 887:^ 862:^ 821:^ 805:^ 561:, 557:, 545:, 541:, 525:, 510:. 362:, 355:. 266:, 135:, 98:. 77:, 1427:e 1420:t 1413:v 1378:. 1357:. 1336:. 1315:. 1294:. 1273:. 1245:. 1220:. 1186:. 1160:. 1146:. 1120:. 1099:. 1078:. 1042:. 1021:. 959:. 933:. 906:. 881:. 856:. 799:. 772:. 494:₹ 417:( 346:- 160:(

Index

ancient clothing design tradition
fashion industry
economic liberalization
Indian economy

clothing in India
industry
traditional Indian clothing
sari
ghagra choli
dhoti
post-independence
embroidery
Indian tradition
Ritu Kumar
hand block printing
Zardozi
embroidery
Mughal era
embroidery
Indian wedding
ikat
patola
bandhani
shisha
Bollywood
Hindi cinema
Bhanu Athaiya
Sahib Bibi Aur Ghulam
Amrapali

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