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In developed countries the number of farm shops is increasing as farms seek to diversify their sources of income in the face of financial pressures. Direct sales to the consumer allow farmers to retain a larger portion of the resulting profit than they can obtain by selling to a wholesaler or larger
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reseller. Many farm shops sell higher-margin premium goods such as organic produce of known local provenance in order to differentiate their offerings from those in supermarkets. Larger farm shops may target the leisure-shopping market, offering tea-rooms, gift shops and rural lifestyle products.
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