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226:. A debate ensued, with Farmdrop raising questions around the scoring system used to determine what is healthy food. The company declared it fully supported "preventing brands from aggressively advertising
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190:, in 2012. In December 2015, the company had 20 employees, and in April 2016 worked with around 80 food producers. As of April 2018, it was working with 450 producers. Farmdrop had a
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197:
The earliest work in forming
Farmdrop began with Pugh meeting local farmers at their farms to acquire prospective producers to work with the company. Various foods including
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In 2016, the company received £3 million in funding. In April 2017, the company received another £7 million. In June 2018, the company raised another £10 million.
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310:"As of 2016, farmers and producers were given an average of 70 per cent of sale revenue through Farmdrop as opposed to 30 per cent from supermarkets."
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In
September 2016, Farmdrop began providing its "Farmology" education campaign, which provided information to consumers about the origins of foods.
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could be ordered online and delivered. Farmers and fishermen received a higher percentage of the retail price using
Farmdrop because no
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food sourced from local farmers, fishermen, and other producers; as well as ethically sourced household products.
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In
December 2021, the company collapsed due to the inability to secure sufficient capital to continue operating.
218:
In March 2019, an ad from the company featuring a mix of fresh produce, bacon, eggs and butter, was rejected by
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359:"'I don't know why supermarkets find it so hard to go plastic-free': New chief of Farmdrop boxes clever"
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due to its updated regulation on high in fat, sugar and salt foods and how they are advertised in the
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On 17 December 2021 Farmdrop collapsed following a failure to secure additional funding.
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511:"This man has created an app that could be the beginning of the end for supermarkets"
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742:"Skype's billionaire cofounder funded a startup that delivers fresh local produce"
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577:"Farmdrop: This app could stop shoppers going to supermarkets for groceries"
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894:"Transport authority jams breaks on Farmdrop advert under new HFSS policy"
769:"Farmdrop Secures £7 Million During Series A Funding Round Led By Atomico"
483:"The Great British Box Off: which veg box is best for quality and value?"
417:
333:"A Moment Of Transition - The Realities Of Taking Over From A Founder"
258:
91:
942:"Online grocer Farmdrop goes bust and cancels Christmas deliveries"
714:"Off the shelf: are people finally turning away from supermarkets?"
540:"Online grocer Farmdrop goes bust and cancels Christmas deliveries"
145:
814:"Farmdrop to host 'Farmology' educational push on food origins"
209:. In March 2017, the company had around 30,000 active users.
928:
634:"Word of mouth: FarmDrop, bringing local food to the masses"
918:
Farmdrop collapse leaves customers without
Christmas orders
842:"TfL's 'junk food' ban rejects ad containing fresh produce"
608:"A man on a mission: How Farmdrop is fixing the food chain"
186:
Farmdrop was founded by Ben Pugh, a former stockbroker for
712:Leal, Natalie; Zee, Bibi van der (20 August 2014).
194:that consumers used to interface with the company.
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983:Companies based in the London Borough of Islington
867:"Can you spot the junk food in this ad? TfL could"
660:"Online farm produce company enjoys rapid growth"
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447:No One Eats Alone: Food as a Social Enterprise
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998:Online retailers of the United Kingdom
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988:Retail companies established in 2012
973:Food retailers of the United Kingdom
929:Important information about Farmdrop
940:Jones, Rupert (17 December 2021).
606:Brouwer, Lotte (19 October 2015).
538:Jones, Rupert (17 December 2021).
357:Smith, Sophie (19 November 2019).
14:
796:"Farmdrop picks up £10M Series B"
612:Country & Town House Magazine
575:Rodionova, Zlata (3 March 2017).
393:"Farmdrop picks up £10M Series B"
287:List of companies based in London
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257:
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686:Burns, Michael (5 April 2016).
632:Cohen, Claire (27 March 2014).
794:O'Hear, Steve (14 June 2018).
391:O'Hear, Steve (14 June 2018).
1:
658:Scott, Sue (17 April 2016).
137:– food ordering and delivery
40:; 12 years ago
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846:www.campaignlive.co.uk
444:Carolan, M.S. (2017).
64:December 17, 2021
205:were involved in the
66:; 2 years ago
16:Defunct online grocer
454:. pp. 128–132.
892:foodnavigator.com.
822:. 13 September 2016
154:Number of employees
118:Eleanor Herrin, CEO
21:
418:"FarmDrop profile"
224:London Underground
898:foodnavigator.com
773:Crowdfund Insider
461:978-1-61091-804-6
331:Clawson, Trevor.
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873:. 1 March 2019
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519:. 3 March 2017
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949:. Retrieved
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901:. Retrieved
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824:. Retrieved
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777:. Retrieved
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723:. Retrieved
719:The Guardian
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695:. Retrieved
692:Digital Arts
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669:. Retrieved
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641:. Retrieved
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615:. Retrieved
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584:. Retrieved
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555:. Retrieved
544:The Guardian
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521:. Retrieved
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493:. Retrieved
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465:. Retrieved
452:Island Press
446:
425:, retrieved
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400:. Retrieved
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374:. Retrieved
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340:. Retrieved
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207:supply chain
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148:3.9 M (2018)
87:Headquarters
951:17 December
265:Food portal
104:Area served
967:Categories
826:31 October
819:The Grocer
800:Techcrunch
725:31 October
697:31 October
671:31 October
643:31 October
617:31 October
586:26 October
495:3 November
467:26 October
397:TechCrunch
318:References
292:Local food
192:mobile app
114:Key people
82:Bankrupted
71:2021-12-17
557:18 August
552:0261-3077
427:13 August
371:0307-1235
228:junk food
203:middlemen
903:18 April
877:18 April
851:18 April
237:See also
165:Farmdrop
131:Services
123:Products
56:Ben Pugh
25:Industry
20:Farmdrop
779:29 July
753:29 July
523:26 July
402:24 July
376:24 July
342:24 July
182:History
167:was an
142:Revenue
97:England
69: (
61:Defunct
53:Founder
43: (
35:Founded
688:"News"
550:
458:
369:
337:Forbes
108:London
92:London
422:Craft
298:Notes
126:Foods
953:2021
905:2019
879:2019
853:2019
828:2016
781:2017
755:2017
727:2016
699:2016
673:2016
645:2016
619:2016
588:2017
559:2023
548:ISSN
525:2017
497:2017
469:2017
456:ISBN
429:2019
404:2020
378:2020
367:ISSN
344:2020
79:Fate
45:2012
38:2012
29:Food
220:TfL
969::
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