137:, had over 50 per cent. To combat this, the brand was re-launched in 1989 with a new product range and its iconic black-and-white "Felix" mascot. After a large newspaper, and later TV, advertising campaign it dramatically increased its market share across the UK and Europe. By 1996, Felix had overtaken Whiskas as the brand leader in the UK, reducing the latter's market share to 24 per cent, though Whiskas subsequently regained its former title.
651:
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acquired the firm in 1970 as part of its expansion into the UK pet food market. Production was subsequently moved to the Quaker's factory in
Southall, west London, and a new product range (including tinned wet food) was introduced.
2025:
356:
155:
In 2023, Robbie
Williams became the new voice of the brand Felix cat food with his track 'It's Great to be a Cat' for a new advertising campaign.
2119:
rights and specific trade dress to all packaged coffee and other products under the
Starbucks brand owned by Nestlé since 2019. Brand owned by
2035:
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2099:. Produced by Cereal Partners, branded as Nestlé. Produced by Cereal Partners and branded as Nestlé in the U.K. and Ireland. Produced by
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105:. It produces wet and dry food in both pouches and tins as well as dry cat biscuits and treats. The brand's mascot (since 1989) is a
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During the 1980s, the Felix brand was facing a potential de-listing by large retailers due to poor sales and competition with their
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2111:. Used only in Indonesia, Thailand, and Cambodia. Used only in the Philippines. U.S. production rights owned by the
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Since 2018, Felix only produces its wet food, for UK market, in plastic sachets due to a decline in demand for tins.
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with a different product. U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by
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cat foods. Felix only held a 6 per cent share of the UK cat food market, whereas the brand leader,
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Felix
Catfood Ltd began as a manufacturer of dry cat biscuits, which started operations before the
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148:) alongside its whole European pet food division in 1995, and it was subsequently sold to
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357:"Cat and dog foods: a report on the supply in the United Kingdom of cat and dog foods"
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Alain
Jolibert; Hans MĂĽhlbacher; Laurent Flores; Pierre-Louis Dubois (31 July 2012).
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121:. It had a single factory in the English town of Biggleswade, Bedfordshire. The
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523:"Cat food maker in the dog house as it ditches tins for plastic packs"
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2107:. Singaporean, Malaysian and Thai production rights owned by
410:"Felix Catfood: 1989-95. How the cat that crept got the cream"
2026:
International Code of
Marketing of Breast-milk Substitutes
560:
433:. Macmillan International Higher Education. p. 254.
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2103:elsewhere. Philippine production rights owned by
2083:under the Nestlé brand elsewhere. Brand owned by
363:. Monopolies and Mergers Commission. 19 July 1977
497:"Robbie Williams is new voice of Felix cat food"
388:. Troubador Publishing Limited. pp. 264–.
430:Marketing Management: A Value-Creation Process
337:. Grace's Guides to British Industrial History
576:
8:
2171:https://nl.m.wikipedia.org/Felix_kattenbrood
556:Archive of some historical Felix Commercials
19:
2091:. U.S. rights and production owned by the
777:
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18:
2123:, sold by Nestlé in Canada. Produced by
385:How not to Plan: 66 ways to screw it up
263:
2036:Maggi noodles safety concerns in India
7:
2166:For the true history of this brand:
2147:
2079:in the U.S. and Canada. Produced by
551:British Cat Food Brands - A History
484:Sale of Spillers Petfoods for ÂŁ715m
14:
1991:Nestea European Championship Tour
2146:
2135:
2134:
649:
302:Dictionary of trade name origins
25:
278:from the original on 2017-12-01
763:Lactalis-Nestlé Fresh Products
455:"CASE STUDY 2: Felix cat care"
1:
638:(Nestlé Waters North America)
251:. The brand also sells milk.
165:Nestlé Purina PetCare Company
61:Nestlé Purina PetCare Company
474:Independent, 4 February 1995
702:Beverage Partners Worldwide
461:. Campaign. 4 October 2002.
2207:
2075:Currently manufactured by
2011:Nestlé Smarties Book Prize
1257:Rowntree's Fruit Pastilles
307:Routledge & Kegan Paul
16:European brand of cat food
2070:
707:Cereal Partners Worldwide
647:
605:
24:
2097:Associated British Foods
1607:California Pizza Kitchen
382:APG Ltd (12 July 2018).
2127:in the U.S. since 2020.
2105:Alaska Milk Corporation
2062:Controversies of Nestlé
2093:Smarties Candy Company
1960:Peter Brabeck-Letmathe
717:Nestlé Toll House Café
620:Nestlé Wyeth Nutrition
472:Dalgety snaps up Felix
459:www.campaignlive.co.uk
140:Quakers sold Felix to
2113:Ferrara Candy Company
2057:List of Nestlé brands
1848:Galderma Laboratories
1440:Seattle's Best Coffee
1252:Rowntree's Fruit Gums
1207:Nestlé Milk Chocolate
935:Cinnamon Toast Crunch
610:Nestlé Purina PetCare
335:www.gracesguide.co.uk
95:Nestlé Purina PetCare
2006:Nestlé Rowntree F.C.
2089:The Hershey Company
2001:Nestlé Invitational
1996:1977 Nestlé boycott
1915:Rowntree Mackintosh
1353:Chameleon Cold-Brew
1167:Mackintosh's Toffee
193:Republic of Ireland
123:Quaker Oats Company
107:black and white cat
93:currently owned by
21:
2021:Toll House cookies
1823:Chocolate Surpresa
1788:Former brands and
1333:Blue Bottle Coffee
2162:
2161:
1938:
1937:
1890:Peter's Chocolate
1145:Kit Kats in Japan
645:
644:
636:BlueTriton Brands
503:. 25 January 2023
486:PR Newswire, 1997
440:978-0-230-36367-0
395:978-1-78901-185-2
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2109:Fraser and Neave
2050:Related articles
2031:Nescafé Basement
1217:Peppermint Crisp
1177:Menier Chocolate
980:Nesquik (cereal)
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1050:Bertie Beetle
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1030:Aero Biscuits
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872:Bottled water
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676:Nestlé Canada
675:
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621:
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615:Nestlé Waters
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531:. 8 May 2018.
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331:"Quaker Oats"
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316:9780710201744
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218:
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109:named Felix.
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2164:
2151:
2139:
2016:Nestlé Tower
1970:Henri Nestlé
1910:Powwow Water
1900:Polly Waffle
1875:Ice Mountain
1813:Butterfinger
1790:subsidiaries
1729:
1637:Lean Pockets
1627:Lean Cuisine
1401:Nescafé Gold
1287:White Knight
1105:Coffee Crisp
1007:and desserts
970:Lucky Charms
940:Cookie Crisp
904:S.Pellegrino
894:Princes Gate
860:
726:Other assets
686:Nestlé Lanka
679:Nestlé Japan
666:Nestlé India
659:Subsidiaries
526:
517:
505:. Retrieved
500:
491:
479:
467:
458:
449:
429:
422:
416:. IPA. 1996.
413:
404:
384:
377:
365:. Retrieved
360:
351:
339:. Retrieved
334:
325:
301:
291:
280:. Retrieved
266:
253:
248:
240:
167:and sold in
162:
159:Distribution
154:
139:
128:
116:
97:, a part of
82:
81:
31:Current logo
1955:Paul Bulcke
1930:Zephyrhills
1925:Wonder Ball
1880:Jenny Craig
1760:Uncle Tobys
1740:Frosty Paws
1725:Fancy Feast
1677:Yinlu Foods
1662:Uncle Tobys
1622:Hot Pockets
1540:Häagen-Dazs
1535:Frosty Paws
1489:Coffee-Mate
1366:Dolce Gusto
1361:Coffee-Mate
1306:Coffee and
1282:Walnut Whip
1237:Red Ripperz
1172:Matchmakers
1157:Life Savers
1065:Black Magic
1060:Blue Riband
1035:After Eight
975:Milo Cereal
965:Lion Cereal
945:Corn Flakes
884:Acqua Panna
793:Dolce Gusto
751:Yinlu Foods
297:Adrian Room
213:Switzerland
197:Netherlands
146:Dalgety plc
46:Area served
2180:Categories
2101:Post Foods
1647:Stouffer's
1594:and snacks
1525:Eskimo Pie
1494:La Lechera
1479:Bear Brand
1455:Sweet Leaf
1389:Milo cocoa
1379:La Lechera
1247:Rowntree's
1212:Passatempo
1015:Animal Bar
1005:Chocolate
861:Toll House
824:Bear Brand
781:Appliances
733:Hsu Fu Chi
361:www.gov.uk
282:2018-10-27
274:. Purina.
258:References
144:(owned by
1870:Hoadley's
1863:Restylane
1828:Deer Park
1818:Baby Ruth
1808:Arrowhead
1803:Alfasigma
1657:Tombstone
1565:Mövenpick
1520:Drumstick
1515:D'Onofrio
1508:Ice cream
1484:Carnation
1445:Starbucks
1415:Nespresso
1343:Carnation
1308:beverages
1262:Sin Parar
1075:Breakaway
990:Shreddies
899:Pure Life
803:Special.T
798:Nespresso
599:Divisions
414:ipa.co.uk
169:Australia
152:in 1997.
131:own-label
89:brand of
2141:Category
1905:PowerBar
1853:Cetaphil
1833:Dreyer's
1768:Cheerios
1735:Friskies
1720:Dog Chow
1612:DiGiorno
1580:Smarties
1450:Supligen
1430:Ovaltine
1410:Nesfruta
1370:Huesitos
1315:Abuelita
1267:Smarties
1222:Perugina
1202:Negresco
1197:Munchies
1182:Milkybar
1095:Cheekies
1090:Carlos V
1055:Big Turk
1020:Abuelita
930:Chocapic
925:Cheerios
668:(62.76%)
629:Divested
367:29 March
341:29 March
299:(1983).
276:Archived
185:Slovenia
142:Spillers
101:company
91:cat food
40:Cat food
37:Industry
2153:Commons
2125:Froneri
2041:Freshly
1984:Related
1778:Weeties
1750:Winalot
1710:Beneful
1667:Winiary
1632:Libby's
1602:Buitoni
1570:Parlour
1560:Maxibon
1555:Kit Kat
1545:Hjem-IS
1499:Nesquik
1420:Nesquik
1394:Nescafé
1357:Chuckie
1328:BabyNes
1324:Acticor
1297:ZveÄŤevo
1272:Svitoch
1140:Kit Kat
1135:Goobers
1120:Drifter
1100:Chokito
1085:Caramac
1080:Cailler
1045:Bar One
1040:Allen's
950:Fitness
918:Cereals
889:Perrier
879:Contrex
863:cookies
855:Libby's
829:Cerelac
819:BabyNes
788:BabyNes
741:(30.3%)
739:L'Oréal
712:Froneri
245:Finland
237:Denmark
205:Austria
201:Germany
189:Ukraine
181:Belgium
135:Whiskas
113:History
87:British
67:Website
1943:People
1885:Ozarka
1858:Epiduo
1843:Gale's
1838:Enviga
1672:Wagner
1575:Savory
1474:Alpine
1459:Zoégas
1435:Ricoré
1425:Nestea
1405:Nescau
1384:Menier
1320:Alpine
1292:Yorkie
1192:Mirage
1152:Kohler
1130:Garoto
1115:Crunch
909:Vittel
848:Baking
834:Gerber
773:Brands
759:(100%)
757:Malher
747:(100%)
592:Nestlé
507:1 June
501:Yahoo!
437:
392:
313:
233:Sweden
229:Greece
221:France
195:, the
191:, the
175:, the
173:Russia
150:Nestlé
103:Nestlé
56:Parent
50:Europe
1798:Alcon
1730:Felix
1715:Bonio
1652:Thomy
1642:Maggi
1617:Herta
1338:Boost
1125:Fox's
1110:Crisp
753:(60%)
735:(60%)
528:Metro
241:Pussi
225:Italy
217:Chile
99:Swiss
85:is a
83:Felix
20:Felix
2121:Mars
1773:PLUS
1695:Alpo
1374:Klim
1348:Caro
1242:Rolo
1227:Polo
1187:Milo
1162:Lion
1070:Bono
1025:Aero
985:Trix
839:Nido
745:Osem
509:2023
435:ISBN
390:ISBN
369:2020
343:2020
311:ISBN
249:Latz
243:and
235:and
215:and
2115:.
1745:ONE
1530:Fab
1277:TEX
2182::
2117:NA
525:.
499:.
457:.
412:.
359:.
333:.
305:.
231:,
227:,
223:,
211:,
207:,
203:,
199:,
187:,
183:,
179:,
171:,
584:e
577:t
570:v
511:.
443:.
398:.
371:.
345:.
319:.
285:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
