144:
441:. The success was rather small. Meanwhile, Fix was authorized brewed in the US and Canada. In the meantime, Karolos Fix had a beer brewed in Holland according to his own old recipe and the name Karolos I. Fix, which was sold in Greece via the supermarket chain of his brother-in-law Marinopoulos. However, this was stopped in court. The fix brand started to be produced in 2008 by the Olympic Brewery to Greek microbreweries ( Ellinikes Mikrozythopiies, Ελληνικές Μικροζυθοποιίες), since the output was only 1000 hectoliters. Sklavenitis was the only supermarket chain to sell the beer.
554:
merger as
Olymbos Naoussa. Fix acquired the brewery in 1926 and brewed at the site until the bankruptcy in 1983. On the outside of the building are still large writings with the inscription ZYTHOPIIA KAROLOS FIX, The abandoned buildings were at first occupied illegally and used for cultural events and social events and then regularly rented. Requests for monument protection were dismissed several times, in part challenged by the owners of the site. Since 2004, the site is irrevocably under monument protection law. A restoration remains uncertain.
215:"The Bavarian compatriots have company among themselves. - A brewery has been in operation in Athens for two years and is being used heavily. Professor G. Everus from Oldenburg rightly notes how excellent it must be for a Bavarian soul to have his patriotic drink here - on the border of the Orient! A society> To the Green Tree <(with garden, bowling alley, stone beer steins, singing and loud conversations) reminds of the far bank of the Isar! "
27:
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130:, the company was able to maintain a monopoly position in the Greek market for about 100 years. After the bankruptcy of the company in 1983 and several failed attempts to revive it, Fix beer has been brewed again in its own brewery since 2009. The reason for this is the relatively high popularity of beer in Mediterranean countries.
292:
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Near the harbor (October 26 street) there is an ensemble of brick buildings and ruins. On the site, previously occupied by a vineyard, the brewery was built in 1882 under German
Mizrachi Fernandez (Μισραχή-Φερνάντεζ) plans, and was renamed in 1912 to brewery Olymbos (Ζυθοποιείο ΟΛΥΜΠΟΣ), and after a
520:
subway operator, who intended to build an underground garage and a park above. Numerous preservationists and fans of the architect demonstrated. After partial demolition of about 40% of the building and fierce protests, the car park investor gave in and limited himself to the already demolished area,
464:
beer with an alcohol content of 5% is brewed. In 2009 there was achieved a beer output of 150,000 hectoliters. The ingredients come from organic agriculture, although the product bears no biolabel. Since 2010, FIX beer has been available again. The relaunched beer has a new label, with references to
512:
The old brewery on
Syngrou Avenue, was demolished and replaced in 1965 by a new building. This is an early work by Takis Zenetos, an 'Enfant terrible' of Greek architecture. Nevertheless, because of its size, it became the symbol of an ignorant large-scale industry, and its residents called for its
593:
In general, beer consumption in
Mediterranean countries is well below the European average. Greece is no exception, but ranked ahead of Italy and France in 1995. Beer consumption increased by 20% between 1996 and 2004, whereas beer is a pure seasonal beverage in Greece, 60% of the bottles sold are
299:
After studying chemistry at the
University of Lausanne and two years of working as a chemist in the Greek military, Karolos Fix, the son of Antonios, took over in 1950 the management of the company and the technical director during the 1960s was the German Dr. Karl Lietz. In 1965, the new brewery
207:; but his father was murdered on the way by robbers. After the event, Johann Georg Fix was rescued in Iraklion, he stayed there and started to import barrels of beer from Bavaria. Later, he decided to produce beer himself and launched a small enterprise selling his home-made beer in
363:
and then with the state, which involved the provision of real estate and the relocation of the brewery. Fix wanted to convert the brewery facilities into a shopping center. Meanwhile, there too many new breweries were launched, mostly as branches of foreign brewers (u. A.
236:, from beer-loving Denmark. The new royal court encouraged Charles's efforts, and Fix Company soon became the official purveyor to the Greek Royal Court, and has been the only major in the country till the middle of the 20th century. It was located at the foot of
545:, after a battle for its preservation was lost in favor of creating a park. All that remained was Villa Klonaridi, residence of the builder. Opposite still reminds a Café Fix to the location of the brewery, the area was named after the first owner Klonaridis.
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the gold medals and prizes won by the original FIX beer. An aggressive advertising campaign, with references to the strong historic legacy of FIX beer in the Greek society, has dramatically boosted sales, effectively leading to a strong comeback of the brand.
211:(today a expensive and celebrated shopping area in the heart of Athens), which was a good place for socialising for the Athenian Bavarian community. Joseph von Ow, who was in the service of the Athenian royal court in 1837–39, wrote in his memoirs:
248:). The German brewers (including Fix) are said to have barely met the demand for beer and "became wealthy in a short time". Beer was therefore more expensive than wine. Around 1905, 89,000 hectoliters were produced in eleven breweries.
384:, where many Greek millionaires live. In the same year, Karolos started the Fix Asset Management, which today manages assets of €12 billion in 300 funds. A year later the brewery Fix went bankrupt. The naming rights went to the
231:
Around 1840, the beer is said to have prevailed throughout Greece. Johann Ludwig's son Karl Johann Fix (Karolos
Ioannou Fix) in 1864 founded the Fix brewery in Athens, coinciding with the appointment of the next king of Greece,
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for 120 million drachma plus 1.5 percent of sales and could thus prevent the misappropriation of the trade mark. He founded the
Olympic Brewery (Olymbiaki Zythopiia Ολυμπιακή Ζυθοποιία) and had the beer brewed in the varieties
541:/ Kaftantzoglou north Athens, which was acquired in 1930 by Fix and was ultimately used for the production of ice cream. The historic structure was demolished in 2000, following a directive from the Athens Mayor
260:(Φίσερ), Bachauer (Μπαχάουερ) and Melcher (Μέλχερ), the Fix beer was characterized by a constant quality and had prevailed since at least the first half of the 20th century. In 1925, the brewery invested in a
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In 2009, the
Olympic Brewery was sold to the previous minority shareholder Chitos AVEE. The old Fix logo was reintroduced and a separate brewery for the brand was put into operation in
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304:. The high profits from the de facto beer monopoly were partly invested in other beverage companies, which also sought a monopolistic position, including Tam-Tam (a Cola drink) and
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Ownership and usage of the historic trademark has been a source of conflict; there are Fix Beers brewed in the United States and in Canada which claim to use the Fix recipes.
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took the decision to facilitate the entry of foreign breweries into the market. In the same year Amstel Hellas was initiated as branch of the Dutch brand Amstel.
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In the early 1960s, the brewery was accused of quasi-monopoly that specifically prevents the market entry of other breweries in Greece. On 15 July 1965, the
203:. Earlier, he had left his son Johann Georg behind with his mother. When Johann Georg traveled to his father at the age of twenty, he was to be picked up in
276:, of which one built by LA Riedinger plant produced 1000 kg a day. "The good and light fix beer (birra) was available in every restaurant. It cost 5
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Already in 1985 John
Manolakos from the company Greco-Roman Importers from Florida had tried to revive the brand and brew a beer called FIX Special at
388:, where the brewery was heavily in debt. The former company archive has since been located in the Historical Archive of Macedonia in Thessaloniki.
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484:: Karneadou / corner Irodotou street, Timoleontos street 7 (now Ypsilantou), Gragratetta field to Makrigianni / Kallirois street, and finally
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272:, which cooled the entire cellar. Until the 1950s, this was one of the most powerful compressors ever. Previously, it was only cooled with
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The brewery advertised labels with the status of court purveyor of the Greek court and with reference to 38 won gold medals.
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Birgit
Speckle: Controversy over beer in Bavaria: Values of purity, community and tradition. Waxmann-Verlag, 2001, p. 250
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330:, had married into the Fix family, the company's reputation was badly damaged, as Garoufalias was associated with the
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after M. Friedrich Heidelberg: List of former Niedermendiger breweries. (No longer available online.) Vulkan Brewery,
163:. Briefly, damage to the beer production in Greece predicted good economic successes and recommended, in particular,
284:, Antonios and Elli Fix hid the Jewess Yvonne Molho in their house. In November 2004, their names were added to the
590:. Third place goes to the Olympic Brewery, owner of the brand Fix. 95% of the beer consumed is produced in Greece.
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where a lower building was built. The remainder was donated for future use as a museum of modern art. The subway
1030:"Celebrities to gather in Gstaad for private viewing of Depy Chandris's jewelry collection, HELBI | Kathimerini"
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In 1833, Adolph von Schaden, in a report about the Bavarian emigrants, mentioned the popularity of the British
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among the Greek aristocracy. The same year, beer was also exported from Naples to Greece. Already before the
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The brewery founder's father, Johann Adam Fix, a miner from Edelbach in Spessart, had followed the call of
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and competed with small breweries such as Gulielmos (Wilhelm) and imported beer from Trieste and Vienna (
126:. About 30 years earlier, his father had started brewing beer in Greece. As purveyor to the court of the
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United States. Bureau of Foreign and Domestic Commerce: Trade Information Bulletin: Issue 382-401, 1939
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list. At that time, the brewery also had its own bar in Patisia, which was visited mainly by Germans.
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per glass of beer, 18 drachmas per 1 bottle" as mentioned in a 1937 Athens travel guide. During the
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897:, aufgezeichnet im Konzentrationslager Theresienstadt zwischen 1942 und 1945, 2000, p. 321
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sold between May and September. Beer consumption in Greece is strongly weather dependent.
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685:. Karlstein/Main: Arbeitsgemeinschaft für Heimatforschung und Heimatpflege Kahlgrund e.V.
1008:
677:
Alfred Diel (2004). "Johann Georg Fix. Griechenland 1854 mit bayerischem Bier erobert".
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Historic Fix building on Syngrou Ave. (study for transformation into modern art museum)
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had in the meantime acquired the trademark rights of the old brewery from the owner
350:" ('fix beer is bad'). "No one wants to drink more junta beer," as mentioned by the
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The market is dominated by three major breweries, Athenian Brewery with the brands
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19th-century advertisement about the 'Steam-driven European Brewery' of Karl Fix
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In 1977–1983, the brewery's shareholders filed a legal dispute, first with the
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1178:(A set of news postings about the production of beer by Hitos AVEE, in Greek)
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In 1900 K. Klonaridis built a large brewery complex at the intersection of
1105:"The brand names of the historic Greek beer changed hands (Greek article)"
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Unser Kahlgrund 2004. Heimatjahrbuch für den ehemaligen Landkreis Alzenau
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1076:"isotimia.gr - Business Story - Ο Mr. Ζαγόρι γεμίζει τα ποτήρια με μπί…"
1263:"rizospastis.gr - Κατεδάφισε το πρώην εργοστάσιο του ΦΙΞ στην Πατησίων"
696:Α.Ε., tovima.gr — Δημοσιογραφικός Οργανισμός Λαμπράκη (29 March 2009).
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In 1994, the former brewery building on Syngrou Avenue was sold to the
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The late 1920s logo, blue / white combined with rhombic design features
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940:Α.Ε., tovima.gr — Δημοσιογραφικός Οργανισμός Λαμπράκη (6 June 2010).
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1049:Α.Ε., tovima.gr — Δημοσιογραφικός Οργανισμός Λαμπράκη (2008-11-24).
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in several locations at different times, including the following in
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Karl Johann Fix (Karolos Ioannou Fix), the son of Johann Ludwig Fix
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near Athens. He was responsible in the management of the mines in
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Deutsche Rundschau für Geographie und Statistik 27/1905, p. 83
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there is an Ioannou-Fix-Street, named after Johann Ludwig Fix.
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Foreign investment disputes: cases, materials, and commentary
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Modern refrigeration, Vol. 55, Empire House 1952, p. 163
698:"tovima.gr - Το επώνυμο που είναι συνώνυμο με την μπίρα"
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demolition and the construction of a park back in 1982.
167:, to send one of his sons to build a brewery in Greece.
990:
R. Doak Bishop/James Crawford/William Michael Reisman:
1342:"Μαζί με το καλοκαίρι έρχεται και η "μάχη" της μπύρας"
738:
Elisabeth von Dryander: Six times Greece . 1969 p. 152
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Plaka (retsina was then the most popular table wine).
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Greece: Economic geography, ports, and communications
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1005:"GstaadLife: Ninetta Fix: in Saanenland's embrace"
648:"Schaden, Adolph von, or Johann Nepomuk Adolph",
620:(the hometown of the founder of the brewery) and
603:In 1904 the brewery Fix & Cie was founded in
1051:"tovima.gr - Ο διεθνής πόλεμος της ετικέτας Φιξ"
1448:Greek companies established in the 19th century
1250:Demolition of old FIX factory on Patission Ave.
835:Sulzer technical review, Vol. 82, 1949, p. 31
725:Aufzeichnungen eines Junkers am Hofe zu Athen
8:
1463:Food and drink companies established in 1864
658:10.1093/benz/9780199773787.article.b00162006
607:. It is not related to the Athenian brewery.
191:and had - like other Bavarians - settled in
118:) was founded in 1864 by Johann Karl Fix in
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339:
223:Labels until the end of the 1920s with the
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1391:"Mühldorf a. Inn: Städtepartnerschaften"
942:"tovima.gr - Η επιστροφή της μπίρας Fix"
881:The Righteous Among the Nations Database
344:" ('Fix beer is good') was reworded as "
300:designed by Takis Zenetos was opened on
1473:Greek subsidiaries of foreign companies
1468:Manufacturing companies based in Athens
1316:"Steigender Bierkonsum in Griechenland"
652:, Oxford University Press, 2011-10-31,
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614:worked in his youth as a worker at Fix.
420:and exporting it to the US and Greece.
139:Beer enjoyment in the young Greek state
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1261:Epochi, rizospastis.gr | Synchroni.
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264:with a capacity of 2 to 6 million
749:"FIX 1864 Original Beer of Greece"
171:Foundation of the Athenian brewery
122:and is the first major brewery in
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1418:Fix Hellas Beer Official Web site
500:. Plus at least two locations in
1320:Alles über den Außer-Haus-Markt
911:"Το Who is who του Κάρολου Φιξ"
1376:"Manos Hadjidakis (1925-1994)"
802:Das Deutschtum in Griechenland
1:
1458:Companies established in 1864
1453:1864 establishments in Greece
893:Alfred Philippson/Hans Böhm:
866:, Grieben-Verlag, 1937, p. 30
650:Benezit Dictionary of Artists
1389:Inn, Kreisstadt Mühldorf a.
1082:. 2010-11-25. Archived from
1007:. 2009-09-19. Archived from
913:. 2010-11-15. Archived from
895:Wie ich zum Geographen wurde
751:. 2008-05-16. Archived from
392:Resurgence of the brand Fix
286:Righteous Among the Nations
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973:. Vol. 46. 1974-11-11
967:"Gebt die Junta dem Volk!"
570:comes to 70%, followed by
1290:"Food industry in Greece"
1215:"History of the building"
877:"Fix Antonios & Elly"
448:Can and bottle since 2010
400:Can and bottle until 2009
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340:
282:Nazi occupation of Athens
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24:
472:Former brewery locations
1322:(in German). 2007-11-08
777:"Hilfe für Biertrinker"
728:(in German). Hartleben.
426:National Bank of Greece
386:National Bank of Greece
341:(η μπίρα Φιξ κάνει καλό
813:Henry Clifford Darby:
722:Ow, Josef von (1854).
533:The brewery at Patisia
508:The brewery at Syngrou
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361:municipality of Athens
347:η μπίρα Φιξ κάνει κακό
315:Decline and bankruptcy
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1438:Beer brands of Greece
543:Dimitris Avramopoulos
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326:After the politician
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262:refrigerating machine
256:Unlike the breweries
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800:Siegfried Mackroth:
476:The company has had
460:island. There, only
1433:Breweries in Greece
610:The later composer
21:
1194:2008-05-16 at the
864:Athen und Umgebung
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334:and supported the
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332:Apostasia of 1965
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1217:. Archived from
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1221:on 2010-11-12
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1182:
1179:
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1125:
1122:
1111:on 2009-07-09
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1086:on 2010-11-25
1085:
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1011:on 2009-09-19
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917:on 2010-11-15
916:
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883:. Yad Vashem.
882:
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804:. 1930, p. 45
803:
797:
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766:
755:on 2008-05-16
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225:Bavarian lion
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1443:Greek brands
1399:. Retrieved
1394:
1384:
1370:
1361:
1350:. Retrieved
1345:
1340:Capital.gr.
1335:
1324:. Retrieved
1319:
1310:
1301:
1270:. Retrieved
1266:
1256:
1245:
1234:
1223:. Retrieved
1219:the original
1189:Fix Beer USA
1184:
1173:
1162:. Retrieved
1157:
1148:
1137:. Retrieved
1133:
1130:"Fix Hellas"
1124:
1113:. Retrieved
1109:the original
1099:
1088:. Retrieved
1084:the original
1079:
1070:
1059:. Retrieved
1054:
1044:
1033:. Retrieved
1024:
1013:. Retrieved
1009:the original
999:
991:
986:
975:. Retrieved
970:
961:
950:. Retrieved
945:
919:. Retrieved
915:the original
894:
889:
880:
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862:Georg Karo:
858:
849:
840:
831:
822:
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809:
801:
796:
785:. Retrieved
783:. 2007-12-18
780:
757:. Retrieved
753:the original
743:
734:
724:
717:
706:. Retrieved
701:
691:
682:
678:
649:
643:
629:Palio Faliro
605:Niedermendig
592:
561:
552:
549:Thessaloniki
536:
526:
518:Attiko Metro
515:
511:
502:Thessaloniki
475:
467:
451:
439:Thessaloniki
403:
358:
351:
325:
318:
310:
298:
255:
230:
214:
182:
150:
107:
106:
62:Headquarters
1397:(in German)
1267:ΡΙΖΟΣΠΑΣΤΗΣ
971:Der Spiegel
527:Syngrou-Fix
353:Der Spiegel
336:Greek Junta
153:Porter beer
108:Fix Brewery
91:Chitos AVEE
35:Native name
1427:Categories
1401:2018-07-27
1352:2018-07-27
1348:(in Greek)
1346:Capital.gr
1326:2018-07-27
1272:2018-07-27
1225:2018-07-27
1164:2018-07-27
1160:(in Greek)
1154:"Fix-beer"
1139:2018-07-27
1115:2009-08-06
1090:2018-07-27
1080:archive.is
1061:2018-07-27
1057:(in Greek)
1035:2018-07-27
1015:2018-07-27
977:2018-07-27
952:2018-07-27
948:(in Greek)
921:2018-07-27
787:2018-07-27
759:2018-07-27
708:2018-07-27
704:(in Greek)
636:References
321:government
238:Lycabettus
128:Greek king
781:theopedia
622:Heraklion
580:Henninger
490:Heraklion
488:. Also:
478:breweries
422:Kourtakis
406:Carlsberg
370:Henninger
366:Löwenbräu
356:in 1974.
270:Sulzer AG
246:Schwechat
185:King Otto
1192:Archived
1134:RateBeer
994:. S. 479
588:Guinness
584:Foster's
564:Heineken
539:Patision
498:Patissia
494:Kolonaki
378:Heineken
372:Hellas,
368:Hellas,
278:drachmas
252:Monopoly
242:Kolonaki
240:also in
234:George I
209:Kolonaki
193:Iraklion
80:Products
44:Industry
1055:TO BHMA
946:TO BHMA
702:TO BHMA
454:Ritsona
418:Germany
306:Retsina
274:bar ice
258:Fischer
205:Piraeus
161:Tripoli
134:History
96:Website
66:Kifisia
54:Founded
48:Brewery
598:Trivia
576:Mythos
568:Amstel
482:Attica
458:Euboea
435:Mythos
410:Greece
382:Gstaad
374:Amstel
201:Euboea
189:Greece
124:Greece
120:Athens
74:Greece
70:Athens
1293:(PDF)
462:lager
431:Lager
227:logo.
112:Greek
88:Owner
586:and
566:and
496:and
197:Kymi
83:Beer
57:1864
654:doi
627:In
456:of
416:in
408:in
268:by
266:BTU
187:to
116:Φιξ
39:Φιξ
20:Fix
1429::
1393:.
1344:.
1318:.
1281:^
1265:.
1206:^
1198:,
1156:.
1132:.
1078:.
1053:.
969:.
944:.
930:^
902:^
879:.
779:.
768:^
700:.
683:49
681:.
665:^
582:,
578:,
529:.
504:.
492:,
376:,
199:,
114::
72:,
68:,
1404:.
1378:.
1355:.
1329:.
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1275:.
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1167:.
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1038:.
1018:.
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762:.
711:.
656::
110:(
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