86:, the students received a call from a representative from Rebuild LA, a non-profit organization formed after the riots to help revitalize of the city that were impacted by the riots. An executive from one of their founding companies had seen the piece on CBS Morning News and wanted to learn more. The students had their business plan ready and within a few weeks Food from the 'Hood, then a 501(c) corporation, received a $ 50,000 grant to help scale up their salad dressing company. In December 1993, the students farmed and donated holiday food packages to "Helpers for the Homeless and the Hungry".
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Food from the 'Hood continued for a number of years after the original founders went off to college, and continued to fund college scholarships. In 2002, Oprah
Winfrey awarded the organization a major contribution as part of her "Use Your Life" Awards. The organization closed a few years later, but
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under the name "Food from the 'Hood". At the end of the first year, they had a total of $ 600, which funded small college scholarships for the three graduating students. With more students scheduled to graduate the following year, it was clear that the students needed another plan. 2,000 dollars in
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In 1995, the original founders of Food From the 'Hood graduated from
Crenshaw High School. Nearly all of the graduates went on to attend four-year colleges, including University of California, Berkeley; San Diego State; Babson College; Howard University; University of California, Santa Cruz;
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biology teacher Tammy Bird, met a non-profit organization, Gardens For Kids, which offered to help her restore the garden in the back of her classroom. Melinda McMullen, a public relations executive, joined Bird shortly thereafter. Together, they offered students at
Crenshaw High School the
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was a high school-based, student-owned, organically farmed products company that also marketed a line of natural salad dressings. Founded in 1993, the non-profit organization was still in business in 2003, during the 10th anniversary of the Los
Angeles riots from which it was born.
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A few months later, the students from Food From the 'Hood launched the first in what would become a line of three flavors of Food from the 'Hood salad dressing. The group continued to garner press coverage, including during a visit from Prince
Charles, and a trip to
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Bernstein became part of the adult team of advisers. Bird supervised the students' work garden and helped manage the weekly trips to the Santa Monica
Farmers' market, while McMullen focused on trying to generate visibility for the effort. Eventually,
67:, heard about the students' efforts and contacted Food from the 'Hood. Now retired, Bernstein volunteered to help with the final work on the salad dressing formula, help price the product, and develop a marketing plan.
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Initially, the students decided to grow organic foods and donate 25% of their bounty to a local non-profit organization called "Helpers for the
Homeless and the Hungry". They decided they would sell the rest at the
248:"Thought for Food : Education: Student entrepreneurs at Crenshaw High School have a growing produce business. They hope to branch out into salad dressing--and profitability"
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out to cover the story. Over the next three years, Kauffman became close to the students—eventually doing three pieces on Food from the 'Hood.
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Magazine's
American Achievement Awards. Their salad dressing that was then in more than 2,000 grocery stores in 22 western states.
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opportunity to help rebuild their community by reclaiming a 1/4-acre weed-infested plot of land behind Bird's classroom.
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California State, Northridge; Stanford
University; Cornell College; Carnegie Mellon University; and Morehouse College.
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222:"Food From the 'Hood : Crenshaw High Students Find Vegetable Patch Raises Funds, Helps Feed Homeless"
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LA Times - Interview with Food From the 'Hood
Student-Owner Jaynell Grayson, Oct. 16, 1994
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Los Angeles Times -- October 22, 1993 -- A Path to College is Paved with Salad Dressing
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many of the Food From the 'Hood student-owners continue to stay in close touch.
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LA Times - Southland Primps for a Visit from Prince Charles - October 26, 1994
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Business Week -- May 8, 1994 -- From Riot and Ruin a Surprising Harvest
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Tribute to Food from the 'Hood -- Congressional Record, June 17, 1994
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New York Times, June 16, 1994 -- Students Turn Greens Into Gold
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took an interest in the story and sent national correspondent
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The program was founded in 1993 in the aftermath of the
160:"Use Your Life Award Winners - Food from the 'Hood"
313:Oprah Winfrey Use Your Life Awards - May 22, 2002
57:In October 1993, Ron Harris, a columnist for the
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