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The original value proposition was for consumers to enjoy low-priced beverages by washing and refilling reusable soft-drink bottles in the
Fountain Fresh dispenser. The concept was rolled out in several retail locations throughout the United States, including a large number of
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The stations proved messy, confusing, and difficult to operate, and few consumers saw the value of saving a few cents on beverages by using the units. The company enjoyed a brief flurry of interest in the mid-1990s, but by the late 1990s, was essentially out of business.
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The company has since become an object lesson in understanding user needs before launching a major product line, and has been covered by such media outlets as
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that operated soft drink and water dispensers at retail locations. Based in
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Article featuring
Fountain Fresh International and the Beverage Center 2000
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Behavioral
Prototype: Concept and Testing Beverage Center 2000
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Discussed on This
American Life in episode from April 2003.
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173:Marketing companies of the United States
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119:. Progressive Grocer. 16 March 2017
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168:Defunct companies based in Utah
63:Soft drink and water dispensers
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70:Fountain Fresh International
72:is a defunct United States
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78:Salt Lake City, Utah
53:Salt Lake City, Utah
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142:Water Tech Online
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117:"RIP Dan Coborn"
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35:Daniel G. Coborn
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121:. Retrieved
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86:Wal-Mart
60:Products
22:Industry
74:company
43:Defunct
32:Founder
125:2017
40:Fate
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