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The drink became very popular, with its advertising slogan "I'd love a
Babycham" and logo of a small chamois. To serve the burgeoning demand, the company bought pear orchards across the West Midlands, and planted new pear orchards in Somerset. Output in Shepton Mallet reached 108,000 bottles an
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In the 1940s, the company developed a process to produce perry—a form of cider made from fermented pear juice—and created a low-alcohol sparking drink that was christened
Babycham. The new drink was marketed mainly at young women, and sold in small bottles to be served in a
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Showering became vice-chairman of Allied
Breweries in 1982, after his nephew's sudden death. He failed to buy back Showerings in 1991, and joined with the four sons of Sir Keith Showering to set up
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Showering died in Dorset on 5 September 1995 and was buried in
Shepton Mallet. He was survived by his second wife, whom he had married in 1981, a year after the death of his first wife.
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236:. He was educated at Shepton Mallet grammar school and then studied to become a chemist in Bristol. He married Hilda Foote in 1934. They had no children.
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212:, launched in 1953 and originally marketed as "genuine champagne perry". In 1957, it became the first alcoholic product to be advertised on UK television.
252:: "the genuine champagne perry sparkling in its own glamorous glass". After disputes with French champagne producers, including a court case in 1978,
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Anne
Pimlott Baker, ‘Showering, Francis Edwin (1912–1995)’, Oxford Dictionary of National Biography, Oxford University Press, 2004
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was vice-chairman from 1969 and then chairman and chief executive from 1975 to 1982, during which time Allied
Breweries acquired
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in 1968 for £108 million, and
Showering was appointed as a director of Allied Breweries after the merger. His nephew Sir
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He and his three brothers all worked at
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in
Somerset, England, where his father was an innkeeper and brewer. The family business,
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hour in 1966, and new plants were opened in
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46:but its sources remain unclear because it lacks
409:Commanders of the Order of the British Empire
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377:King of Babycham straight back into business
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355:Derrick-Holden Brown (8 September 1995).
77:Learn how and when to remove this message
183: 1934; died 1981)
296:. Showerings was itself acquired by
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316:food and catering business in 1979.
424:20th-century English businesspeople
385:, The Telegraph, 18 September 2004
379:, The Independent, 23 October 1993
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383:Prancing to the tune of Babycham
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258:protected designation of origin
254:H P Bulmer Ltd v J Bollinger SA
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331:He was appointed CBE in 1982.
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357:"OBITUARY: Francis Showering"
312:after the acquisition of the
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419:People from Shepton Mallet
16:English brewer (1912–1995)
350:accessed 23 December 2013
32:This article includes a
193:Francis Edwin Showering
61:more precise citations.
294:John Harvey & Sons
276:in 1959, and acquired
220:Showering was born in
208:, a light, sparkling
272:Showerings became a
160:Founder of Babycham
34:list of references
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366:. Retrieved
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53:Please help
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404:1995 deaths
399:1912 births
308:and became
204:, invented
170:Hilda Foote
59:introducing
393:Categories
343:References
327:Later life
226:Showerings
216:Early life
202:Showerings
141:1995-09-06
115:1912-07-10
286:Whiteways
228:, brewed
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243:Babycham
206:Babycham
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368:19 July
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335:Death
314:Lyons
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