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vista. He could have covered himself with the laurels of the past, coasted along on his early victories, going on doing the same things endlessly. But no, he realised he had nothing left to prove. No territories to protect. No ego to defend. He didn't strut, neither did he swagger, nor blow his own trumpet. He just moved on. Abdicating his throne to the multitudes of the mediocre. Who strutted, who swaggered, who blew their own trumpets. Ah, the insecurity of the mediocre, and the largesse of genius.
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The insecurity of mediocrity, and the largesse of genius. These were the thoughts that engaged me when I learnt that Frank Simoes had died on Sunday. Early on in his career he had established himself as the finest copywriter of his era; won every accolade, climbed every mountain, conquered every
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67:(1937–2002) was an Indian writer and pioneering advertising executive who was the first Indian to set up his own advertising agency.
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He quit advertising while still successful in the 1970s. He sold his firm, and moved to
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205:"Ad mad world: Book review: Frank Unedited: The Best of Frank Simoes"
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before setting up his own company; his campaigns included work for
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158:Dalal, Sucheta (30 August 2002).
132:Shatrujeet, N (27 August 2002).
271:20th-century Indian journalists
203:Bobb, Dilip (12 January 2004).
261:The Times of India journalists
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42:Writer, Advertising executive
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190:The Sunday Tribune (India)
186:"The adman par excellence"
134:"Remembering Frank Simoes"
251:Indian advertising people
256:Indian Roman Catholics
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82:, Liberty Shirts, and
246:Journalists from Goa
93:to become a writer.
266:Writers from Mumbai
184:Menezes, Ervell E.
72:Ogilvy & Mather
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65:Frank Simoes
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58:20th century
22:Frank Simoes
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241:2002 deaths
236:1937 births
209:India Today
47:Nationality
230:Categories
138:agencyfaqs
119:References
80:Taj Hotels
76:Only Vimal
39:Occupation
107:The Times
214:29 July
169:29 July
143:29 July
55:Period
50:Indian
32:Bombay
216:2015
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91:Goa
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