Knowledge (XXG)

Franklin Simon

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203: 333: 106: 554:, 170 Misc. 844, 845 (Sup. Ct. NY Cnty., January 27, 1939) ("Many millions of millions of dollars have been spent by for advertising in New York newspapers ... As a result of conscientious effort and extensive advertising of a period of thirty-five years, has acquired and enjoys an enviable and unique reputation as one of the preeminently fine retail business establishments of the United States." 517:. December 14, 1924. "The parking troubles of customers of Franklin Simon & Co, Fifth Avenue and Thirty-seventh Street, will be ended tomorrow under a plan devised by Franklin Simon, head of the department store. At a cost of $ 50,000, the store will provide parking space in a private garage for all of their customers using automobiles." Retrieved July 21, 2013. 198:
Perhaps the first person to view Fifth Avenue as a major retail and fashion center, Simon initiated "Buyers Week" and "Market Week", thus revolutionizing how manufacturers and retailers presented and sold new fashions and simultaneously generating millions of dollars in business for the surrounding
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as a buyer for the firm. It was during one of these business trips that Simon became acquainted with Herman A. Flurscheim, one of Stern Brothers' principal suppliers in France. The two became friends and soon made plans to go into business together, importing French fashions into the United States.
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By age 21, Simon was earning $ 5000 per year, a considerable sum at that time. In 1892, Simon married Frances Carroll, the daughter of a New York City sheriff. The couple had four children: Franklin Simon Jr., who died July 3, 1902, Arthur J. Simon (1892–1968); Helene Simon (1895–?); and George D.
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Franklin Simon & Co. opened its doors for business in February 1902. The venture lost $ 40,000 during its first year of operation and $ 28,000 during its second. However, by 1904 Fifth Avenue was coming into its own as a fashion center and the store turned a $ 16,000 profit. From that point
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Pioneer Dry Goods Merchant and Art Collector Was 63 Years Old. Flurscheim wed Miss Bella Goldsmith, of this city, in 1876. She died four years ago leaving five children who now survive him. They are Mrs. Ansel Strauss, Mrs. Otto Loeb, Mrs. Harry Cowen and Bernard and Harry
635:. May 11, 1925. "The Jefferson Centennial Committee, headed by Franklin Simon ... will begin the work of raising funds to purchase the ancestral home of Thomas Jefferson, at Monticello, Va., which they plan to convert into a national shrine." Retrieved July 20, 2013. 304:, Thomas Jefferson's home; bound for demolition if not for Mr. Simon's efforts. He was also the director of the Hospital for Joint Diseases and a member of the board of governors of the Stuyvesant Square Hospital. Simon was a member of the Empire State Luncheon Club, 264:
In the 1930s, Franklin Simon & Co. would be the first retail store on Fifth Avenue to remain open until nine o'clock in the evening, a remarkable "experiment" that ultimately proved a success and left a lasting impact on the retail industry in the United States.
227:. Their talent helped change the future of department store display windows, creating futuristic designs that stopped traffic on Fifth Avenue. Simon was also the first Fifth Avenue merchant to offer on-site parking for his customers, a plan he devised himself. 289:
in 1912, Mr. Simon provided clothes and financial support for two French orphans rescued from a lifeboat. He published the little girls' picture in major newspapers with the hope of finding their family. He insured they had whatever they needed at no cost.
609:. April 21, 1912. "he children were outfitted to-day without charge by Franklin Simon & Co. of 414 Fifth Avenue. No request was made to them to do it, but as soon as they heard that the children were in the store they offered us whatever they needed." 308:, Quaker Ridge Golf Club, Uptown Club and the National Democratic Club. Simon was also on the board, and later served as vice president of the Fifth Avenue Association, an influential group of public officials and Fifth Avenue merchants that included 230:
To combat slumping sales, Simon originated the concept of "blue light" sales, by instructing his in-store salespeople to mark down items with blue pencils while customers were looking on. Simon was also the first merchant to suggest the use of
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in 1865 to Henri and Helene Simon. He had three brothers and three sisters. Simon's father was a cigar-maker and wood carver, his mother a seamstress. After his father's untimely death in 1878, Simon found work at a cash-boy at
186:, a store of "individual shoppes". At that time, Fifth Avenue was primarily a residential street, and Simon's merchant contemporaries derided his choice of location, speculating that the business would be a total failure. 389:, Simon's personal estate, excluding Franklin Simon & Co., was worth approximately $ 42 million in 2013 dollars. After Simon's death, his widow sold a controlling interest in Franklin Simon and Co. to the 529:, Vol. 101, pg. 61. December 1922. "Franklin Simon, New York, last year supplied its salesman with blue pencils, with instructions to mark down the special merchandise while customers were looking on." 367:
remarked that "Mr. Franklin Simon was one of the pioneer merchants of Fifth Avenue and has probably done more to develop Fifth Avenue as a fashion centre than any other single person."
294: 679:. October 15, 1934. "Died. Franklin Simon, 69, Founder of Franklin Simon & Co. big Manhattan department store; of uremic poisoning; in Purchase, N. Y." Retrieved July 23, 2013. 371:, in an editorial celebrating Simon's achievements wrote "What need of imposing a 'code' upon a man like him? He was his own code – always one of honor and humanity." 199:
neighborhood. By 1922, Simon was known amongst his contemporaries as a "merchant prince", and was one of the leading figures in setting the fashion trends of the day.
622:. April 4, 1932. "France made Franklin Simon a chevalier of the Legion of Honor for having done more than any other person to put U. S. women into French clothes." 154:, a dry goods store located at 32–36 West 23rd Street. One of the store's principals, Louis Stern, befriended young Simon, teaching him the "ropes" of dry goods. 902: 872: 238:
To dissuade piracy and trademark infringement, Simon was ferocious in protecting his brand and was not afraid to use the courts to enforce his legal rights.
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The success of Simon's original Fifth Avenue establishment was followed by more openings across the country. In 1932, Simon opened his first expansion in
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By 1902 Simon had saved approximately $ 100,000. In a daring move, Simon and Flurscheim purchased the home of Mrs. Orme Wilson, sister of
397: 337: 297:. Mr. Simon was named as a chevalier of the Legion for "having done more than any other person to put U. S. women into French clothes." 660: 313: 190:
forward, Franklin Simon & Co. remained one of the preeminent Fifth Avenue fashion outlets until its dissolution in the 1970s.
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After his death, several of the great merchants of New York paid tribute to Mr. Simon, including Percy Straus, president of
364: 757: 504:. April 21, 1941. "But the window that tied up traffic last week was at Franklin Simon's". Retrieved July 23, 2013. 379: 305: 250: 179: 385:
At the time of his death, Simon left a gross estate of approximately $ 2,394,751 to his wife. Calculated for
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Simon's approach to advertising was, in many ways, revolutionary. He employed visionary artists such as
882: 877: 663:, Wynkoop Hallenbeck Crawford Co. New York City, 1924. A publication of the Fifth Avenue Association. 538:"New York Fashion; Legends of NYC. Best & Co., Peck & Peck, Franklin Simon". Jeffrey Felner. 134: 258: 254: 175: 422: 349: 275: 235:
as a way to sell out of season merchandise. This was the first known use of such a sales tactic.
63: 332: 105: 780: 390: 375: 317: 220: 257:, and several other locations. The site of the Manhasset store would later be developed into 809: 122: 804: 500: 360: 321: 146: 92: 830: 861: 794: 232: 224: 130: 44: 300:
Civic minded, Mr. Simon was elected chairman of the centennial committee to save
825: 579:"Franklin Simon Starts Manhasset Branch With Exhibit of famous Crown of Andes". 161:
As his responsibilities at Stern Brothers increased, Simon was sent overseas to
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Mr. Simon was a noted philanthropist. He was a regular contributor to
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sending his condolences and arranging a funeral cortege along the
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See generally Franklin Simon & Co. v. Bramley Blouses
117:(February 7, 1865 – October 4, 1934), was the owner of 293:
Mr. Simon also received France's highest honor, the
839: 818: 787: 98: 88: 78: 70: 52: 30: 23: 605:"Babies Found in One of the Titanic's Lifeboats". 596:. September 17, 1937. Retrieved July 21, 2013. 466: 765: 464: 462: 460: 458: 456: 454: 452: 450: 448: 446: 8: 731:. January 29, 1938. Retrieved July 20, 2013. 583:. October 12, 1956. Retrieved July 20, 2013. 542:. December 7, 2010. Retrieved July 20, 2013. 744:. October 1, 1936. Retrieved July 20, 2013. 727:"$ 1,890,240 In Estate Of Franklin Simon". 718:. October 7, 1934. Retrieved July 20, 2013. 705:. October 5, 1934. Retrieved July 21, 2013. 474:. October 5, 1934. Retrieved July 21, 2013. 348:Franklin Simon died in his country home at 194:Fifth Avenue success and retail innovations 145:Franklin Simon was born on New York City's 772: 758: 750: 20: 570:. April 4, 1932. Retrieved July 23, 2013. 374:Simon's funeral was a grand affair, with 352:on October 4, 1934, from kidney failure. 470:"Franklin Simon, long ill, Dies at 69". 201: 714:"Last Tribute Paid to Franklin Simon". 618:"Business: Fifth Avenue to Greenwich". 412: 688:Franklin Simon, long ill, dies at 69. 645:"Franklin Simon, long ill, dies at 69" 631:"Open Drive To Buy Jefferson's Home". 592:"Fifth Ave. Stores Weigh Late Close". 513:"Store Parks Cars For Its Customers". 282:One Hundred Neediest Cases. After the 564:"Business: Fifth Avenue to Greenwich" 7: 903:20th-century American businesspeople 873:American businesspeople in retailing 740:"Atlas Corp. Buys Franklin Simon". 359:, and Bernard Gimbel, president of 182:as the site of their new venture, 14: 888:Businesspeople from New York City 170:Founding Franklin Simon & Co. 363:. Isaac Lieberman, president of 104: 893:Knights of the Legion of Honour 868:American fashion businesspeople 486:Vol. 101, October 1922. Pg. 50. 245:. Later expansions followed in 898:People from Purchase, New York 336:Franklin Simon's mausoleum in 1: 210: 673:"Milestones, Oct. 15, 1934" 365:Arnold, Constable & Co. 919: 661:"Fifth Avenue Old and New" 527:The Clothier and Furnisher 484:The Clothier and Furnisher 103: 800:Franklin Simon & Co. 420:"H.A. Flurscheim Dies". 396:Mr. Simon is buried at 380:Hutchinson River Parkway 306:Westchester Country Club 207:Franklin Simon & Co. 184:Franklin Simon & Co. 119:Franklin Simon & Co. 83:Franklin Simon & Co. 496:"Art: Along the Avenue" 376:Governor Herbert Lehman 345: 247:Manhasset, Long Island 243:Greenwich, Connecticut 216: 335: 205: 135:Herman A. Flurscheim 16:American businessman 426:. August 20, 1914. 393:in September 1936. 259:Americana Manhasset 255:Palm Beach, Florida 176:John Jacob Astor IV 158:Simon (1898–1944). 742:The New York Times 729:The New York Times 716:The New York Times 703:The New York Times 701:"Franklin Simon". 692:. October 5, 1934. 690:The New York Times 651:. October 5, 1934. 649:The New York Times 633:The New York Times 607:The New York Times 594:The New York Times 581:The New York Times 515:The New York Times 472:The New York Times 423:The New York Times 369:The New York Times 350:Purchase, New York 346: 276:The New York Times 217: 64:Purchase, New York 855: 854: 781:Atlas Corporation 398:Woodlawn Cemetery 391:Atlas Corporation 338:Woodlawn Cemetery 221:Norman Bel Geddes 112: 111: 910: 810:Hilton Worldwide 774: 767: 760: 751: 745: 738: 732: 725: 719: 712: 706: 699: 693: 686: 680: 670: 664: 658: 652: 642: 636: 629: 623: 616: 610: 603: 597: 590: 584: 577: 571: 561: 555: 549: 543: 536: 530: 524: 518: 511: 505: 493: 487: 481: 475: 468: 441: 438: 432: 431: 417: 318:Lucius M. Boomer 295:Legion D'Honneur 281: 215: 212: 123:department store 108: 59: 41:February 7, 1865 40: 38: 21: 918: 917: 913: 912: 911: 909: 908: 907: 858: 857: 856: 851: 835: 814: 805:Greyhound Lines 783: 778: 748: 739: 735: 726: 722: 713: 709: 700: 696: 687: 683: 671: 667: 659: 655: 643: 639: 630: 626: 617: 613: 604: 600: 591: 587: 578: 574: 562: 558: 550: 546: 537: 533: 525: 521: 512: 508: 494: 490: 482: 478: 469: 444: 440:Census of 1870. 439: 435: 419: 418: 414: 410: 361:Gimbel Brothers 330: 279: 271: 213: 196: 172: 147:Lower East Side 143: 93:Legion of Honor 66: 61: 57: 56:October 4, 1934 48: 42: 36: 34: 26: 17: 12: 11: 5: 916: 914: 906: 905: 900: 895: 890: 885: 880: 875: 870: 860: 859: 853: 852: 850: 849: 847:Franklin Simon 843: 841: 837: 836: 834: 833: 831:Hortense Odlum 828: 822: 820: 816: 815: 813: 812: 807: 802: 797: 791: 789: 785: 784: 779: 777: 776: 769: 762: 754: 747: 746: 733: 720: 707: 694: 681: 665: 653: 637: 624: 611: 598: 585: 572: 556: 544: 531: 519: 506: 488: 476: 442: 433: 411: 409: 406: 329: 326: 314:Robert Adamson 270: 267: 195: 192: 171: 168: 152:Stern Brothers 142: 139: 115:Franklin Simon 110: 109: 101: 100: 96: 95: 90: 86: 85: 80: 79:Known for 76: 75: 72: 68: 67: 62: 60:(aged 69) 54: 50: 49: 43: 32: 28: 27: 25:Franklin Simon 24: 15: 13: 10: 9: 6: 4: 3: 2: 915: 904: 901: 899: 896: 894: 891: 889: 886: 884: 881: 879: 876: 874: 871: 869: 866: 865: 863: 848: 845: 844: 842: 838: 832: 829: 827: 824: 823: 821: 817: 811: 808: 806: 803: 801: 798: 796: 795:Bonwit Teller 793: 792: 790: 786: 782: 775: 770: 768: 763: 761: 756: 755: 752: 743: 737: 734: 730: 724: 721: 717: 711: 708: 704: 698: 695: 691: 685: 682: 678: 674: 669: 666: 662: 657: 654: 650: 646: 641: 638: 634: 628: 625: 621: 615: 612: 608: 602: 599: 595: 589: 586: 582: 576: 573: 569: 565: 560: 557: 553: 548: 545: 541: 535: 532: 528: 523: 520: 516: 510: 507: 503: 502: 497: 492: 489: 485: 480: 477: 473: 467: 465: 463: 461: 459: 457: 455: 453: 451: 449: 447: 443: 437: 434: 430: 425: 424: 416: 413: 407: 405: 403: 399: 394: 392: 388: 383: 381: 377: 372: 370: 366: 362: 358: 353: 351: 343: 339: 334: 327: 325: 323: 319: 315: 311: 307: 303: 298: 296: 291: 288: 286: 278: 277: 269:Personal life 268: 266: 262: 260: 256: 252: 248: 244: 239: 236: 234: 233:outlet stores 228: 226: 225:Donald Deskey 222: 208: 204: 200: 193: 191: 187: 185: 181: 177: 169: 167: 164: 159: 155: 153: 148: 140: 138: 136: 132: 131:New York City 128: 124: 120: 116: 107: 102: 97: 94: 91: 87: 84: 81: 77: 73: 69: 65: 55: 51: 46: 45:New York City 33: 29: 22: 19: 846: 788:Subsidiaries 741: 736: 728: 723: 715: 710: 702: 697: 689: 684: 676: 668: 656: 648: 640: 632: 627: 619: 614: 606: 601: 593: 588: 580: 575: 567: 559: 551: 547: 540:The Examiner 539: 534: 526: 522: 514: 509: 499: 491: 483: 479: 471: 436: 427: 421: 415: 395: 384: 373: 368: 354: 347: 299: 292: 284: 274: 272: 263: 251:Miracle Mile 240: 237: 229: 218: 197: 188: 180:Fifth Avenue 173: 160: 156: 144: 114: 113: 58:(1934-10-04) 18: 883:1934 deaths 878:1865 births 826:Floyd Odlum 429:Flurscheim. 322:Eliot Cross 214: 1915 71:Nationality 862:Categories 408:References 310:Ezra Fitch 302:Monticello 249:– on the " 141:Early life 47:, New York 37:1865-02-07 400:, in the 387:inflation 340:, in the 178:, at 414 127:Manhattan 99:Signature 287:disaster 74:American 840:Related 285:Titanic 819:People 357:Macy's 89:Awards 402:Bronx 342:Bronx 328:Death 280:' 163:Paris 677:Time 620:Time 568:Time 501:Time 320:and 223:and 121:, a 53:Died 31:Born 253:", 125:in 864:: 675:. 647:. 566:. 498:. 445:^ 404:. 382:. 324:. 316:, 312:, 261:. 211:c. 209:, 137:. 129:, 773:e 766:t 759:v 344:. 39:) 35:(

Index

New York City
Purchase, New York
Franklin Simon & Co.
Legion of Honor

Franklin Simon & Co.
department store
Manhattan
New York City
Herman A. Flurscheim
Lower East Side
Stern Brothers
Paris
John Jacob Astor IV
Fifth Avenue
Franklin Simon & Co.

Franklin Simon & Co.
Norman Bel Geddes
Donald Deskey
outlet stores
Greenwich, Connecticut
Manhasset, Long Island
Miracle Mile
Palm Beach, Florida
Americana Manhasset
The New York Times
Titanic disaster
Legion D'Honneur
Monticello

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