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In an effort to promote underwear, Freshpair founded
National Underwear Day on August 5, 2003. Employing underwear models, it advertised the event in heavily congested areas of New York, including Times Square, City Hall, and the New York Stock Exchange. Following a 2012 company rebrand, Freshpair
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near
Columbus Circle. In 2013, Freshpair advertised the event in Times Square by attempting to break the Guinness World Record for largest gathering of people in their underwear.
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284:"It's Time for a Change: Freshpair.com Celebrates 10th Anniversary of National Underwear Day?, with NYC Pop-Up Store"
263:"Americans Encouraged to Bare Underwear - Celebrity Gossip | Entertainment News | Arts And Entertainment"
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Freshpair was founded in 2000 out of a one-bedroom apartment and moved into its New York office in 2004.
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158:. In 2012, a record-breaking 500 people participated in the Underwear Run's "Celebrate America" theme.
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Freshpair participates in the annual
Underwear Run in Manhattan, sponsored by
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Freshpair received the PivotLink
Excellence Award in Marketing Optimization.
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to launch his underwear collection CR7. Ronaldo collaborated with designer
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397:"Internet Retailer unveils its annual list of the Hot 100 e-retailers"
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Freshpair received the CJYou award for
Innovator of the Year.
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372:"Commission Junction Announces 2010 CJYou Award Winners"
305:"Fresh Pair CEO and Friends Shoot for Guinness Record"
326:"2013 Freshpair Underwear Run-Friday, July 12, 2013"
180:Freshpair received the Responsys Lead Forum Award.
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351:"CR7 Underwear by Cristiano Ronaldo Global Launch"
169:and Scandinavia manufacturer JBS for each line.
161:In 2013, Freshpair partnered with soccer player
142:promoted National Underwear Day by launching a
82:Underwear, Shapewear, Lingerie, and Performance
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218:. investing.businessweek.com. Archived from
192:made the Hot 100 list by Internet Retailer.
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241:"Freshpair Gives Package Goods New Meaning"
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125:headquartered in Fairfield, New Jersey.
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424:Online retailers of the United States
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328:. nyctri. 2012-07-13. Archived from
374:. CJYou. 2010-09-30. Archived from
216:"Company Overview of Freshpair Inc"
399:. internetretailer.com. 2011-12-01
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121:of men’s underwear and women's
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16:Online retailer of underwear
286:. iStockAnalyst. 2012-08-21
261:Sims, Amy C. (2003-08-13).
37:Intimate Apparel, Underwear
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353:. senatus.net. 2013-11-03
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243:. adage.com. 2011-07-30
173:Recognition and awards
137:National Underwear Day
307:. wwd.com. 2013-08-07
69:Fairfield, New Jersey
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222:on November 7, 2013
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163:Cristiano Ronaldo
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167:Richard Chai
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65:Headquarters
34:Company type
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150:Partnership
144:pop-up shop
403:2013-11-07
382:2013-04-04
357:2013-11-08
336:2013-04-04
311:2013-11-08
290:2013-03-14
269:2009-10-14
247:2013-11-08
226:2013-11-07
202:References
104:.freshpair
115:Freshpair
92:Worldwide
20:Freshpair
418:Category
156:Aquaphor
79:Products
42:Industry
129:History
97:Website
55: (
50:Founded
73:U.S.A.
45:Retail
196:2012:
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106:.com
57:2000
53:2000
102:www
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