204:, there is no evidence to support the oft-told story that Dickel established the distillery while on a trip to the area in 1870. John F. Brown and F.E. Cunningham were operating a distillery in the valley by 1879, when Brown sold his shares to Matthew Sims. In 1883, McLin Davis became the Cascade operation's distiller, and instituted a number of innovations that greatly increased the whiskey's quality. Shwab, who had become a full partner in Dickel and Company in 1881, purchased Sims's share of the distillery in 1888. With this purchase, Dickel and Company became Cascade's sole distributor.
193:
bottles. The company also sold beer from
Nashville-area brewers, including ales and lagers produced by South Nashville brewer Stifel and Pfeiffer, as well as wines and brandies. The company was one of the first in Nashville to directly import liquor, including Scottish and Irish whiskeys, Dutch gin, and champagnes. An 1875 advertisement described the company's specialties as "copper distilled sour mash whiskies" and imported champagnes, and noted the company shipped nationwide.
136:. Though he was not the distiller of the whiskey, which was originally sold under the brand name "Cascade", his wholesaling firm played an important role in its distribution and marketing, and his name appeared on its labels throughout the late 19th and early 20th centuries. When Cascade's new owners reopened the original Cascade Hollow distillery in the 1950s, they renamed the whiskey for Dickel.
189:(1847–1924), as a bookkeeper. Shwab, who had dropped the "c" from his surname in an attempt to Americanize it, would eventually marry Emma Banzer, a sister of Dickel's wife, Augusta. In 1867, Dickel began blending whiskey, and was arrested and charged in federal court for rectifying liquor without a license. In spite of these charges, Dickel's liquor retail continued to thrive.
489:
609:
543:
626:
592:
523:
506:
472:
452:
432:
415:
398:
357:
337:
243:
As Dickel's health declined, Shwab gradually took over Dickel and
Company's daily operations. Dickel's will left his share of the company to his wife, Augusta, with instructions to sell it at the first opportunity. While she declined to sell, she took no active part in the company's operations, and
179:
immigrants with whom Dickel would long be associated, were heavily involved in
Nashville's illicit whiskey trade. A son-in-law of Abram Schwab, Meier Salzkotter (1822–1891), who had been a business associate of Dickel since 1859, was caught by Union authorities in possession of a large quantity
192:
By 1870, Dickel had established a liquor wholesaling firm, George A. Dickel and
Company, which was headquartered at 2 North Market Street. Typical of liquor wholesalers of the day, Dickel and Company purchased whiskey directly from distillers from around the region, and sold it in barrels, jugs and
196:
On March 17, 1874, a fire swept through Market Street, destroying the Dickel and
Company headquarters, and just missing its large warehouse, which was filled with $ 60,000 worth of whiskey. Another fire in May 1881 destroyed the warehouse, however, which represented for the company a $ 75,000 loss
255:. In the late 1950s, Schenley Industries, which had bought the Cascade brand from Shwab's descendants, rebuilt the Cascade Hollow distillery, and renamed the brand "George Dickel". A bust and monument to Dickel now stands outside the general store and visitors' center at the new distillery.
188:
At the end of the war in 1865, Dickel opened a liquor store on South
College Street in Nashville. He had relocated to South Market Street (modern Second Avenue) by the following year. He hired Salzkotter as a superintendent, and Salzkotter's former brother-in-law, Victor Emmanuel Shwab
170:
By the mid-1850s, Dickel was operating a boot and shoe manufacturing business on Union Street in
Nashville. He continued in this line of work until about 1860. During this period, he married Augusta Banzer, who was twenty years his junior. Dickel first began selling liquor in 1861.
31:
174:
During the Civil War, rampant smuggling took place in
Nashville after Union soldiers occupied the city in 1862 and banned the sale of liquor. While there is no direct evidence linking Dickel to wartime smuggling, the Schwabs, a family of
230:
In 1886, Dickel was badly injured in a horse-riding accident, and never fully recovered. His health declined rapidly during the last two years of his life, and he died on June 11, 1894. He is interred in
Nashville's
197:(though partially insured). In reporting on this second fire, one newspaper described Dickel as "the great whiskey dealer". In 1882, Dickel and Company built a new five-story headquarters on Market Street.
251:
As the distributor of the increasingly popular
Cascade brand, Dickel and Company's name appeared on the Cascade label into the 20th century, when the operation was forced to close with the onset of
207:
Along with his successful liquor enterprise, Dickel was engaged in a number of endeavors in Nashville. He lived just outside the city in a home on Dickerson Pike, where he operated a sizable
180:
of contraband liquor. Salzkotter argued that his in-laws had saddled him with the whiskey, but was nevertheless arrested and jailed. Upon his release, he divorced his wife, Cecilia Schwab.
694:
689:
679:
674:
699:
139:
Though he valued anonymity and preferred to work in the background in business dealings, Dickel was a prominent resident of his adopted hometown of
684:
232:
99:
252:
128:(February 2, 1818 – June 11, 1894) was a German-born American businessman best known for his namesake brand of whiskey,
200:
While it's unknown when exactly Dickel and Company began distributing whiskey produced at the Cascade Hollow distillery near
216:
159:. He was named after his godfather (and probable uncle) Georg Adam Fischer. Anton Fischer's father, Adam Fischer, was a
143:. He owned a number of smaller business enterprises, at various times, in addition to his liquor wholesaling business.
578:
564:
224:
167:
who specialized in wine casks. Dickel migrated to the United States in 1844, and relocated to Nashville in 1847.
258:
Dickel and Company's headquarters, built in 1882, still stands at 201–203 Second Avenue in Nashville.
669:
664:
245:
201:
155:(in modern Germany). He is believed to have been the illegitimate son of Anton Fischer, who lived in
140:
87:
69:
65:
248:, and annual trips to Europe. Upon her death in 1916, she left her share of the company to Shwab.
164:
211:
orchard. He was also a volunteer fireman with Nashville's Deluge Company No. 3. Dickel became a
152:
61:
267:
133:
320:
Kay Baker Gaston, "George Dickel Tennessee Sour Mash Whiskey: The Story Behind the Label",
156:
30:
658:
381:
129:
649:
212:
160:
645:
244:
spent her later years dividing her time between Nashville, her summer home in
220:
36:
176:
208:
219:. He endorsed photographer and fellow German-American
151:
Dickel was born out of wedlock to Elisabeth Dickel in
115:
107:
95:
76:
43:
21:
582:, Vol. 16 (Marshall and Bruce, 1880), p. xciv.
386:Tennessee Encyclopedia of History and Culture
8:
695:Burials at Mount Olivet Cemetery (Nashville)
610:The Tennessee Knights Templar in Baltimore
558:
556:
29:
18:
538:
536:
467:
465:
316:
314:
312:
310:
308:
306:
304:
302:
690:Businesspeople from Nashville, Tennessee
565:A Guide to Historic Nashville, Tennessee
324:, Vol. 57, No. 2 (Fall 1998), pp. 51-64.
300:
298:
296:
294:
292:
290:
288:
286:
284:
282:
447:
445:
352:
350:
332:
330:
278:
680:Hessian emigrants to the United States
675:American drink industry businesspeople
376:
374:
372:
370:
184:Liquor wholesaling and other endeavors
7:
700:19th-century American businesspeople
342:Point Pleasant (WV) Weekly Register
399:Circuit Court of the United States
14:
568:(The History Press, 2008), p. 39.
338:Prominent Nashville Merchant Dead
215:in 1852, and was a member of the
16:German-born American businessman
322:Tennessee Historical Quarterly
1:
132:, one of two major brands of
631:Nashville Union and American
597:Nashville Union and American
511:Nashville Union and American
494:Nashville Union and American
477:Nashville Union and American
457:Nashville Union and American
437:Nashville Union and American
420:Nashville Union and American
403:Nashville Union and Dispatch
685:People from Grünberg, Hesse
716:
616:, 25 September 1871, p. 4.
388:. Retrieved: 18 July 2014.
633:, 3 September 1874, p. 4.
459:, 16 December 1873, p. 4.
28:
548:The Pulaski (TN) Citizen
496:, 8 November 1872, p. 4.
382:George Dickel Distillery
35:Dickel, photographed by
599:, 25 August 1871, p. 4.
416:South Nashville Brewery
544:Nashville's Great Fire
513:, 18 March 1874, p. 1.
479:, 14 March 1875, p. 5.
473:Wholesale Liquor Trade
126:George Augustus Dickel
422:, 6 April 1869, p. 3.
364:, 12 June 1894, p. 4.
358:Flashes From the Wire
344:, 13 June 1894, p. 2.
233:Mount Olivet Cemetery
100:Mount Olivet Cemetery
48:Georg Augustus Dickel
614:Memphis Daily Appeal
550:, 19 May 1881, p. 2.
530:, 18 May 1881, p. 2.
439:, 8 July 1873, p. 4.
405:, 15 May 1867, p. 3.
362:St. Paul Daily Globe
246:Charlevoix, Michigan
141:Nashville, Tennessee
103:Nashville, Tennessee
88:Nashville, Tennessee
70:German Confederation
66:Grand Duchy of Hesse
579:Nashville Directory
562:James A. Hoobler,
433:New Advertisements
111:Liquor distributor
268:Outline of whisky
225:state legislature
134:Tennessee whiskey
123:
122:
707:
646:George A. Dickel
634:
623:
617:
606:
600:
589:
583:
575:
569:
560:
551:
540:
531:
524:Nashville Ablaze
520:
514:
503:
497:
490:Imported in Bond
486:
480:
469:
460:
449:
440:
429:
423:
412:
406:
395:
389:
378:
365:
354:
345:
334:
325:
318:
83:
58:February 2, 1818
57:
55:
33:
23:George A. Dickel
19:
715:
714:
710:
709:
708:
706:
705:
704:
655:
654:
642:
637:
627:The Legislature
624:
620:
607:
603:
590:
586:
576:
572:
561:
554:
541:
534:
521:
517:
504:
500:
487:
483:
470:
463:
450:
443:
430:
426:
413:
409:
396:
392:
379:
368:
355:
348:
335:
328:
319:
280:
276:
264:
241:
217:Knights Templar
186:
157:Marktheidenfeld
153:Grünberg, Hesse
149:
102:
91:
90:, United States
85:
81:
72:
59:
53:
51:
50:
49:
39:
24:
17:
12:
11:
5:
713:
711:
703:
702:
697:
692:
687:
682:
677:
672:
667:
657:
656:
653:
652:
641:
640:External links
638:
636:
635:
618:
601:
584:
570:
552:
532:
515:
498:
481:
461:
441:
424:
407:
390:
380:Kevin Cason, "
366:
346:
326:
277:
275:
272:
271:
270:
263:
260:
240:
237:
185:
182:
148:
145:
121:
120:
119:Augusta Banzer
117:
113:
112:
109:
105:
104:
97:
93:
92:
86:
84:(aged 76)
78:
74:
73:
60:
47:
45:
41:
40:
34:
26:
25:
22:
15:
13:
10:
9:
6:
4:
3:
2:
712:
701:
698:
696:
693:
691:
688:
686:
683:
681:
678:
676:
673:
671:
668:
666:
663:
662:
660:
651:
647:
644:
643:
639:
632:
628:
622:
619:
615:
611:
605:
602:
598:
594:
593:Mammoth Pears
588:
585:
581:
580:
574:
571:
567:
566:
559:
557:
553:
549:
545:
539:
537:
533:
529:
528:Public Ledger
525:
519:
516:
512:
508:
502:
499:
495:
491:
485:
482:
478:
474:
468:
466:
462:
458:
454:
448:
446:
442:
438:
434:
428:
425:
421:
417:
411:
408:
404:
400:
394:
391:
387:
383:
377:
375:
373:
371:
367:
363:
359:
353:
351:
347:
343:
339:
333:
331:
327:
323:
317:
315:
313:
311:
309:
307:
305:
303:
301:
299:
297:
295:
293:
291:
289:
287:
285:
283:
279:
273:
269:
266:
265:
261:
259:
256:
254:
249:
247:
238:
236:
234:
228:
226:
222:
218:
214:
210:
205:
203:
198:
194:
190:
183:
181:
178:
172:
168:
166:
163:-area master
162:
158:
154:
146:
144:
142:
137:
135:
131:
130:George Dickel
127:
118:
114:
110:
106:
101:
98:
96:Resting place
94:
89:
80:June 11, 1894
79:
75:
71:
67:
63:
46:
42:
38:
32:
27:
20:
650:Find a Grave
630:
621:
613:
604:
596:
587:
577:
573:
563:
547:
527:
518:
510:
501:
493:
484:
476:
456:
436:
427:
419:
410:
402:
393:
385:
361:
341:
321:
257:
250:
242:
229:
213:Master Mason
206:
199:
195:
191:
187:
173:
169:
150:
138:
125:
124:
82:(1894-06-11)
670:1894 deaths
665:1818 births
253:prohibition
659:Categories
453:River News
274:References
221:Carl Giers
147:Early life
108:Occupation
54:1818-02-02
37:Carl Giers
227:in 1874.
202:Tullahoma
262:See also
223:for the
177:Alsatian
161:Würzburg
62:Grünberg
239:Legacy
165:cooper
116:Spouse
507:Fire!
209:pear
77:Died
44:Born
648:at
629:",
612:",
595:",
546:",
526:",
492:",
475:",
455:",
435:",
418:",
401:",
384:",
360:,"
340:,"
661::
555:^
535:^
509:"
464:^
444:^
369:^
349:^
329:^
281:^
235:.
68:,
64:,
625:"
608:"
591:"
542:"
522:"
505:"
488:"
471:"
451:"
431:"
414:"
397:"
356:"
336:"
56:)
52:(
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
