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health services and the military, along with the postal and telegraph services. Expansion led to a name change, and the business became the "Société de
Construction de cycles et d'Automobiles Georges Richard". The first formally presented "motor car" was a two-seater propelled by a single cylinder 708cc power unit producing a claimed maximum output of 3.5 hp. This "voiturette" was presented at the first national bicycle show to admit motorised vehicles, and would be constructed between 1896 and 1902, being sold under the name "Pony".
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107:. This did much to build a strong reputation for the cars. Relations deteriorated, however, between Brasier and Richard, Richard being repeatedly away from his desk due to his motor racing activities and, it was reported, injuries sustained as a result. In 1904 Brasier had himself appointed (sole or senior) executive director (
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The brothers took on another partner, Charles-Henri
Brasier, in 1901. Brasier's influence within the business grew to the point where, in 1902 the name "Georges-Richard" disappeared from the auto-market. However, in 1903 cars continued to emerge from the little factory at 2 rue de Galilée in Ivry,
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The brothers' belief in the quality of their bicycles enabled them to include a life-time guarantee against manufacturing defects when selling the machines. This enhanced the reputation of
Georges-Richard bicycles and sales boomed. New customers included large-scale users of bicycles such as the
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During the 1890s George
Richard and his elder brother, Félix-Maxime worked in a bicycle repair and manufacturing business. The business flourished and the brothers created a company which they called "Société des Cycles Georges Richard". It is here, as far back as 1893, that we find the first
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In 1922, paving the way for a future in which the company would be known as a truck manufacturer, Unic introduced a 3-ton truck, the Unic M5C. This was also the year in which
Georges Richard died, on 22 June, following a motor accident, while on the way to
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automobiles, produced at the same factory as before, were from 1905 badged simply as
Brasiers, and retained that name as the business faded from prominence, until the now renamed "Société des Automobiles Brasier" folded in 1930.
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57:. By 1905, however, there had been a parting of the ways with Henri Brasier (who had become Richard's business partner in 1901). Georges Richard moved on to create in 1905 or 1906 a new automobile company called
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automobile business which half a century later, having switched its focus from passenger cars to commercial vehicles, had evolved into a leading French truck manufacturer.
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His first automobile manufacturing business, "Société des
Anciens Établissements Georges Richard", was founded in the North-Paris suburb of "
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Georges
Richard himself nevertheless continued to play a leading role in the French auto industry, establishing in 1905 the
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Félix-Maxime
Richard seems always to have existed in the shadow of his better remembered younger brother.
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The
Georges Richard automobile business originated with the cycling boom of the 1890s
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38:(1863–1922) was a French racing driver and automobile industry pioneer.
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cars of the era, Richard bought a licence, in 1900, from the Belgian
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In 1905, following a meeting with the polymath entrepreneur
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reference to Richard producing and selling motor cars.
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French racing driver and automobile industry pioneer
311:"Georges Richard, un constructeur... Unic !"
358:Defunct motor vehicle manufacturers of France
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103:was won by Richard-Brasier cars, driven by
99:In 1904 and again in 1905, the prestigious
31:Georges Richard Tonneau Pony Type 1 (1900)
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95:Business success and management rivalry
313:(in French). Gazoline. Archived from
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143:Société anonyme des automobiles UNIC
133:Société anonyme des automobiles Unic
127:Société anonyme des automobiles Unic
59:Société anonyme des automobiles Unic
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264:1901 Georges Richard 3 1/2HP
204:1900 Georges Richard 3 1/2HP
174:Georges Richard 1901 – 850cc
378:French automobile designers
288:Sources and further reading
109:dirigeant et administrateur
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279:1903 Georges Richard 10HP
234:1900 Georges Richard 7HP
219:1900 Georges Richard 7HP
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249:1900 Georges Richard 9HP
139:Baron Henri de Rothschild
82:Henri Brasier moves in
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373:French racing drivers
236:Rear-entrance tonneau
221:Rear-entrance tonneau
73:From bicycles to cars
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317:on 18 December 2007
101:Gordon Bennett Cup
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87:now carrying the
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319:. Retrieved
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309:Eric Favre.
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368:1922 deaths
363:1863 births
321:20 February
55:voiturettes
352:Categories
206:Two-seater
105:Léon Théry
53:to build
43:Ivry-Port
338:Gazoline
281:Brougham
266:Tonneau
251:Dogcart
161:Gallery
147:Puteaux
64:Origins
51:Vivinus
91:name.
340:n°185
155:Rouen
323:2009
121:Unic
47:Benz
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