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Geraldine Laybourne

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In 1974, she co-founded the Media Center for Children, which she was involved with until 1977. Laybourne said she founded the Media Center for Children because she was concerned about the media her children were watching.
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Laybourne was one of the first people to focus on television programming for kids. She spent 15 years at Nickelodeon, taking over the management of the network, and started accepting advertising for the network, in 1984.
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After college, Laybourne had various jobs. From 1969 to 1970, Laybourne worked at Wallace, McHarg, Roberts and Todd, an architecture firm in Philadelphia. From 1972 to 1973, she worked as a teacher at
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Laybourne started the mentoring program Global Women's Mentoring Walks, which pairs established and emerging women professionals to engage in mentoring partnerships in communities across the globe.
370:. She led the development of two projects that did not come to fruition: ABC 24 Hour News cable channel and ABZ, an innovative education channel. Laybourne played a role in the creation and 793: 1840: 1675: 767:"President of Nickelodeon Channels Her Resources: Television: President Geraldine Laybourne couples creativity and business acumen in making cable network top choice among children" 1865: 1408: 1749: 1533: 408:, a cable TV company dedicated to creating television and Internet programming for women. She also purchased three women-oriented online services from her former MTV boss, 584: 939: 1860: 1050: 321:
and expanding the network by establishing it in other countries, developing theme parks and creating Nickelodeon magazine, movie, toy and publishing divisions.
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On February 2, 2000 (a date which plays off the chemical compound of oxygen—O2/O2), the Oxygen Network premiered to 10 million subscribers.
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was an early investor, but left in 2001 when Laybourne changed strategy from being an Internet company to a television company.
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Laybourne, Geraldine (1993). "Chapter 23: The Nickelodeon Experience". In Berry, Gordon L; Asamen, Joy K (Keiko) (eds.).
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for $ 925 million. At the end of Laybourne's tenure, Oxygen had 270,000 prime-time weekday viewers in 74 million homes.
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Laybourne initially hired 700 people, but scaled down to 250. The company went on to become profitable in 2004.
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https://www.vassar.edu/vq/issues/2010/03/vassar-today/geraldine-laybourne-69-assumes-presidency-of-aavc.html
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Gunzerath, David (2004). "Laybourne, Geraldine (1947-), U.S. Media Executive". In Newcomb, Horace (ed.).
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Gunzerath, David (2004). "Laybourne, Geraldine (1947-), U.S. Media Executive". In Newcomb, Horace (ed.).
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Laybourne and her team were responsible for creating and building the Nickelodeon brand, launching
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Under her leadership, Nickelodeon became the top-rated 24-hour cable programming service and won
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and other films. Her son Sam is an Emmy-nominated writer and producer on shows such as
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From 1978 to 1980, she was a partner at Early Bird Special Company in New York.
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Cable and Telecommunications Association for Marketing (CTAM), Grand Tam Award
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By the time she left Nickelodeon in 1996, it was an $ 8 billion business.
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and a tech startup called Katapult. In 2020, she was inducted into the
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Children & Television: Images in a Changing Sociocultural World
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children's programming schedule, with the successful launch of
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University of Pennsylvania Graduate School of Education alumni
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New York Women in Film & Television, Advisory Board Member
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Altschuler, Jane; Laybourne, Geraldine (August 25, 2008).
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Laybourne left Nickelodeon in 1996 to become president of
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2010-2015: Alloy Media + Marketing, Chairman of the Board
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2013-present Katapult, Chairman of the Board, Co-Founder
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National Academy of Cable Programming, Governor's Award
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In 1969, Laybourne earned a Bachelor of Arts degree in
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from 1980 until 1996, when she became the president of
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In 1980, Laybourne was hired as a program manager at
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National Cable & Telecommunications Association
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and represented the corporate interests in Lifetime
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August 30, 1997. p. 42 460:and have two children and four grandchildren. 16:American entrepreneur and television executive 1743: 1669: 1187:"Oxygen founder leaves EA board of directors" 1160:"Trustee: Geraldine Bond Laybourne '69, P'93" 8: 1866:People from Bridgewater Township, New Jersey 589:National Council for Families and Television 543:2013-2015: Defy Media, Chairman of the Board 1439:"Geraldine Laybourne: Hall of Fame Tribute" 1750: 1736: 1728: 1676: 1662: 1654: 1621: 940:"World According to...Geraldine Laybourne" 71: 704:(New York), Matrix Award for Broadcasting 1304:Silverman, Rachel Emma (July 23, 1999). 788: 786: 530:2015-present Vital Voices, Vice Chairman 1538:New York Women in Film & Television 1237:New York Women in Film & Television 748: 670:, 25 Most Influential people in America 640:New York Women in Film & Television 1306:"The Glitziest Gathering Nobody Knows" 915:Poniewozik, James (January 31, 2000). 550:, Board Member; Compensation Committee 471:and is an actress who has appeared in 1419:from the original on January 22, 2015 620:Broadcasting & Cable Hall of Fame 7: 1861:American women television executives 1362:Syndeo Institute At The Cable Center 682:2004: The Cable Center, Hall of Fame 246:, a rural community of about 400 in 1474:from the original on March 17, 2023 1407:Hipes, Patrick (December 3, 2019). 802:. October 10, 2019. Archived from 765:Genasci, Lisa (October 28, 1995). 653:University of Missouri–Kansas City 14: 1871:People from Montclair, New Jersey 1103:"Herran Bekele and Sam Laybourne" 226:). She is also the co-founder of 1468:New York Women in Communications 658:1999: Golden Plate Award of the 655:, Entrepreneur of the Year Award 248:Bridgewater Township, New Jersey 23: 1291:American Academy of Achievement 1076:Petski, Denise (May 14, 2015). 992:Vital Voices Global Partnership 660:American Academy of Achievement 182: 958:"ABC revamps Saturday morning" 825:Gross, Jane (April 21, 2000). 615:Annenberg Public Policy Center 1: 1557:Gross, Jane (April 21, 2000) 1534:Television Academy Foundation 1331:. May 22, 2000. pp. B6. 196:Emmy Laybourne, Sam Laybourne 1831:American business executives 1464:"Matrix Awards Hall of Fame" 1136:"Management Team: Symantec" 974:– via Newspapers.com. 609:Alliance for Women in Media 452:In 1970, Laybourne married 1897: 1499:Encyclopedia of Television 1311:. The Wall Street Journal. 1233:"Past Muse Award Honorees" 855:Encyclopedia of Television 632:Entrepreneurs Club, Member 267:University of Pennsylvania 135:Entrepreneur, TV executive 126:University of Pennsylvania 32:This biographical article 1776:Vivian Horner (1977–1979) 1692: 1642: 1632: 1624: 985:Seller, Patricia (2010). 402:Carsey-Werner Productions 353:Disney–ABC Cable Networks 308:approach to programming. 220:Disney-ABC Cable Networks 605:Advertising Hall of Fame 392:Oxygen Media (1998–2007) 242:Laybourne was raised in 238:Early life and education 103:Martinsville, New Jersey 1685:Television Hall of Fame 1569:(subscription required) 702:Women in Communications 694:Television Hall of Fame 595:The White House Project 498:The Michael J. Fox Show 296:Nickelodeon (1980–1996) 232:Television Hall of Fame 1851:Nickelodeon executives 1392:. 2005. Archived from 1388:Paley Center for Media 900:. 2010. Archived from 709:Works and publications 687:Paley Center for Media 676:The Hollywood Reporter 515:Boards and memberships 338:Parents' Choice Awards 283:Concord, Massachusetts 1881:Vassar College alumni 1567:. Section B, Page 2. 1358:"Geraldine Laybourne" 892:"Geraldine Laybourne" 458:Montclair, New Jersey 45:by revising it to be 1212:www.bchalloffame.com 963:Niagara Falls Review 777:The Associated Press 698:Women in Cable Award 646:Sara Lee Corporation 486:Arrested Development 385:One Saturday Morning 263:Elementary Education 1786:Geraldine Laybourne 1702:Geraldine Laybourne 1604:Geraldine Laybourne 1595:Geraldine Laybourne 1586:Geraldine Laybourne 1287:www.achievement.org 1055:Young Entertainment 946:. January 24, 2008. 904:on August 29, 2010. 806:on October 10, 2019 799:The Washington Post 648:, Frontrunner Award 368:The History Channel 203:Geraldine Laybourne 76:Geraldine Laybourne 1856:Nickelodeon people 1443:Television Academy 1413:Deadline Hollywood 1329:The New York Times 1148:on March 24, 2016. 1107:The New York Times 1031:. October 11, 1999 832:The New York Times 627:Creative Coalition 347:Disney (1996–1998) 1846:Disney executives 1813: 1812: 1725: 1724: 1652: 1651: 1643:Succeeded by 1529:(Video interview) 1508:978-1-135-19479-6 1396:on April 1, 2016. 1011:New York Observer 944:Business Journals 864:978-1-135-19479-6 772:Los Angeles Times 726:978-1-483-32622-1 629:, Spotlight Award 410:Robert W. 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Index

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neutral
encyclopedic
Martinsville, New Jersey
Vassar College
University of Pennsylvania
Nickelodeon
Oxygen Media
Kit Laybourne
née
Nickelodeon
Disney-ABC Cable Networks
Disney Channel
Oxygen Media
Television Hall of Fame
Martinsville
Bridgewater Township, New Jersey
Art History
Vassar College
Elementary Education
University of Pennsylvania
Concord Academy
Concord, Massachusetts
Nickelodeon
focus-group
Nick at Nite
Emmy Awards
Peabody Awards
CableACE Awards

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