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In 1995, Marithé et François began using new cutting and assembly techniques: laser, ultra-sound, techno-fusion. They then launched the new bleu éternel process (1997), which prevents indigo denim from fading. The garment remains soft, comfortable and retains its main properties: depth and
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authenticity of color. Wattwash, the laser treatment of denim, artificially ages the fabric and reduces water consumption by 97.5%. This provides an opportunity to raise consumers' ecological awareness.
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The fashion duo began their career working in the
Parisian clothes shop Western House, in 1964. Then Maurice Chorenslup, Pierre Zelcer and Jacques Rozenker helped the couple to create their first brands.
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The 1980s to 1990s were the decades of biggest successes for the French brand, with a $ 900 million worldwide turnover. In 2010, the group was still generating €200 million of revenue.
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In 2015, Marithé Bachellerie and François
Girbaud created a new company named Mad Lane (an itinerant concept store) but were still using the original name Marithé + François Girbaud.
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Matricule 11342 (1975), Compagnie des
Montagnes et des forêts (1975), Closed (1976), Compléments (1979), Maillaparty (1979)...
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and founded by stylists François
Girbaud and Marithé Bachellerie in 1972. They created several brands :
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331:"There's a nostalgia-driven underground market for Girbaud's famous Shuttle jeans"
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194:, etc. They are world-known especially for industrialization of the stonewash (
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707:"Marithé + François Girbaud, en tournée, avec leur concept store itinérant"
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443:"Saga des marques de jeans : MARITHE & FRANCOIS GIRBAUD"
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461:"Mazamet. François Girbaud. "Le jean est né dans le Sud-Ouest""
666:"Wattwash - Encyclo-ecolo.com - l'encyclopédie écologique"
357:"Co gets into no-stretch, raw denim with Francois Girbaud"
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In June 2012, it was reported that
Girbaud had filed for
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512:"Marithé et François Girbaud prêts à céder leur marque"
317:"Marithé et François Girbaud prêts à céder leur marque"
250:", were wearing Girbaud's jeans in their music video.
726:"Marithé + François Girbaud, le retour d'une icône"
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531:"... Jennifer Beals s'est mouillée pour nos jeans"
693:"Marithé + François Girbaud Files for Chapter 11"
617:"Une technique plus écolo pour délaver les jeans"
406:"Marithé et Francois Girbaud - Tendances de Mode"
384:"Girbaud Jeans Pulls A "Cristal" Move on Hip Hop"
283:starring Marithé Bachellerie, François Girbaud,
424:"Marithé + François Girbaud : Historique"
225:In 1983, the Girbaud duo created costumes for
174:is an international clothing company based in
129:€900 million (1990) ; €200 million (2011)
221:François Girbaud and Jacques Rozenker (1974).
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287:(CEO of Diesel brand), Benjamin Cotto from
246:, the rap/hip hop duo known for hit song "
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510:Cathala, Anne-Sophie (17 November 2011).
645:"WATTWASH™ - Marithé + François Girbaud"
76:François Girbaud and Marithé Bachellerie
798:Watch manufacturing companies of France
308:
279: : film documentary directed by
180:Compagnie des montagnes et des forêts
27:French international clothing company
7:
803:French companies established in 1972
566:Figaro, Madame (18 September 2014).
549:"The Evolution of Denim in Hip-Hop"
479:"Chez Girbaud, le jean est éternel"
430:from the original on 16 April 2019.
596:Kris Kross - Jump (Official Video)
25:
261:and that its websites were down.
691:Guilbault, Laure (8 June 2012).
38:
499:. 1 July 2016 – via IMDb.
202:trousers and skin-tight jeans.
744:"Marithé + François = Girbaud"
497:"Marithé + François = Girbaud"
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788:Clothing companies of France
623:(in French). 30 January 2012
276:Marithé + François = Girbaud
643:SJCOM (12 September 2011).
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568:"Les Girbaud aux platines"
172:Marithé + François Girbaud
33:Marithé + François Girbaud
783:Clothing brands of France
410:www.tendances-de-mode.com
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746:. IMDb. 30 December 2015
291:band, Jacques Rozenker,
289:Lilly Wood and the Prick
382:Aewing (26 July 2007).
295:, etc. Songs are from
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670:www.encyclo-ecolo.com
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68:Paris, France (1972)
319:. 17 November 2011.
51:joint-stock company
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713:. 12 January 2016.
621:Le Huffington Post
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361:Los Angeles Times
337:. 31 January 2016
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16:(Redirected from
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748:. Retrieved
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673:. Retrieved
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584:Archived at
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516:Le Figaro.fr
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273:2016 :
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145:Subsidiaries
81:Headquarters
47:Company type
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285:Renzo Rosso
268:Filmography
777:Categories
711:Franceinfo
386:. HipHopDX
304:References
259:bankruptcy
244:Kris Kross
236:Flashdance
198:process),
98:Key people
724:JDD, Le.
242:In 1992,
730:lejdd.fr
588:and the
447:Mondenim
428:Archived
297:Moriarty
161:.girbaud
139:Mad Lane
113: :
107:Products
57:Industry
602:YouTube
553:Complex
239:movie.
206:History
154:Website
126:Revenue
111:clothes
73:Founder
65:Founded
60:Fashion
18:Girbaud
750:2 June
675:7 June
650:7 June
627:7 June
390:2 June
367:2 June
341:2 June
335:Quartz
188:Closed
176:France
135:Parent
121:, etc.
91:France
200:baggy
115:jeans
752:2016
677:2019
652:2019
629:2019
392:2016
369:2016
343:2016
299:band
248:Jump
229:and
163:.com
119:coat
159:www
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