461:, and stated that "they do such a good job making water taste good." After becoming a shareholder and endorser, Jackson worked with the company to create a new grape-flavored "Formula 50" variant of Vitaminwater and mentioned the drinks in various songs and interviews. It's unknown how much Jackson made from the purchase of his shares by Coca-Cola, with estimates in the financial press mainly in the $ 100 â 400million range. Though he no longer has an equity stake in the company, Jackson continues to act as a spokesperson for Vitaminwater, enthusiastically supporting the product, including singing about it at the
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345:", for the launches of Fruitwater and Vitaminwater in 1998 and 2000, respectively. By 2001, the company's drinks were sold in over 4,000 retail stores in the New York area. According to Bikoff, this enabled his products to go unnoticed by the large beverage makers until the product was firmly established, when he could then cultivate relationships with various independent distributors, opening the way for nationwide distribution.
572:(ASA) ruled that an advertisement that claimed vitaminwater was "nutritious" was misleading due to the high sugar content (23 g per 500 ml) of the drink. The ruling banning the advertisement stated: "Because Vitamin water contained about a quarter of a consumer's GDA (guideline daily amount) for sugar as well as the added vitamins, we considered that the description of Vitamin water as 'nutritious' was misleading".
533:
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criticized the suit as "ridiculous" because "no consumer could reasonably be misled into thinking
Vitaminwater was a healthy beverage" and that the suit was an attempt by the group to increase its readership. In 2013, a federal judge ruled that the lawsuit could move forward as a class-action lawsuit.
275:
By 2002, the Glacéau line of waters was the top-selling enhanced water brand in the United States, with the company's
Vitaminwater being its best-selling product. In 2006, the company earned US$ 350 million in revenue. The company then began its global expansion, launching its products in the United
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which consists of many of the same ingredients as vitaminwater, such as crystalline fructose (a sugar), electrolytes, natural flavors, and vitamins (Vitamin B3, B5, B6, B12, and C) along with natural caffeine and ribose. Specific ingredients are added according to the flavor of the drink. Either 16
552:
gave one of its annual 'Shonky' awards to vitaminwater, saying that, despite the claim that the drinks were healthy, "one bottle contains about a third of the recommended daily sugar intake for an average adult woman ... and none contains more than 1% fruit juice". Choice also noted that the label
379:
as a subsidiary of Coca-Cola, with Coca-Cola primarily operating with a hands-off method, leaving Bikoff and Energy Brands principal operating officers in charge. In discussing the role of Coca-Cola, Bikoff states: "We run independently, we have our own offices. If Coca-Cola don't call me, I don't
564:
guidelines. The consumer group stated that "according to CSPI nutritionists, the 33 grams of sugar in each bottle of
Vitaminwater do more to promote obesity, diabetes and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles". Coca-Cola
450:, he denied this stating: "Did anyone say I had less than 50%? Look, I maintained control of the company and I maintain it today. But I donât talk about my share as every story becomes one about personal wealth." In 2006, the company was reported to have an annual sales revenue of $ 350 million.
416:
guidelines. The consumer group states that "according to CSPI nutritionists, the 33 grams of sugar in each bottle of
Vitaminwater do more to promote obesity, diabetes and other health problems than the vitamins in the drinks do to perform the advertised benefits listed on the bottles". Coca-Cola
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was a less sweetened, sparkling version of
Vitaminwater drink that was sold from 2013 to 2015. It consisted of the same ingredients only with a light fruit flavor and less crystalline fructose. Aside from ânatural flavor,â fruitwater does not contain any actual fruit juice. Ingredients include
497:
In 2002, Energy Brands' Glacéau drinks were the top-selling brand of enhanced water. Vitaminwater is considered its most successful of the four products. On April 2, 2009, Glacéau
Vitaminwater introduced a new line for the weight-conscious market called Vitaminwater10 that has 10 calories per
553:
on one flavour blatantly mocked food regulations designed to protect consumers by stating, "We are prohibited from making exaggerated claims about the potency of the nutrients in this bottle", before making exaggerated claims about the potency of the nutrients in the bottle.
272:, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and Vitaminwater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s.
493:
for people who knew they should be drinking more water but weren't, Vitaminwater was targeted primarily at adults. With fewer calories than soda, the company states that the drink both hydrates consumers and provides nutrients they are likely to be missing.
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is vapor-distilled water with electrolytes added for taste. It was introduced in 1996 as Ice
Mountain Spring Water and was renamed Smartwater in 1998. It is available in 600 mL, 700 mL, 850 mL, 1 L, 1.5 L, and
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As a privately owned company, Energy Brands has never been required to release information about its sales figures or other financial information. Bikoff himself never stated what percentage of the company he owned before it was sold.
411:
filed a class-action lawsuit against Energy Brands' parent company in the
Northern District of California Court. The suit alleges that the marketing of the drink as a "healthful alternative" to soda is deceptive and in violation of
457:âwas given a minority share in the company in exchange for becoming a spokesperson after learning that he was a fan of the beverage. The health-conscious Jackson noted that he first learned of the product while at a gym in
315:. As he consumed the items, he started thinking about the idea of having them together instead of having to take them separately. He founded Energy Brands in May 1996 using his personal savings and contracting with an
417:
dismissed the allegations as "ridiculous," on the grounds that "no consumer could reasonably be misled into thinking
Vitaminwater was a healthy beverage" and an attempt by the group to increase its readership.
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in August 2006, which held the shares until May 2007 when The Coca-Cola
Company purchased the company as an independent subsidiary, leaving its actual operations with its existing management including Bikoff.
481:, which was released at the company's launch in 1996. Glaceau Fruitwater, adding zero-calorie fruit flavors to the core Smartwater, followed in 1998. In 2000, Vitaminwater was launched, adding vitamins and
383:
Energy Brands began launching its products in the United Kingdom and Australia in 2008, with France following in 2009 and Argentina in 2011. The company eventually plans to expand to Canada and Mexico.
322:
Reflecting on the company's early history, Bikoff notes that it was "very tough" as he struggled with founding the company having no actual experience in beverage manufacturing, beyond working in an
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Before the sale to Coca-Cola, 70% shares of the company were held by company employees and smaller investors, with 30% held by the Tata Group. In October 2004, rapper Curtis Jacksonâknown as
307:
born on September 21, 1961, first conceived of the idea of vitamin-enhanced water in 1996. According to him, he was feeling "run down" and concerned he was catching a cold, so he took some
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as sweeteners. In September 2010, a rebranded version of the 10 calorie drink was introduced to the Canadian market, although Vitaminwater Zero is still exclusively a US product.
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vitaminwater is a mineral water product distributed by Energy Brands, introduced in 2000. Some ingredients are added according to the flavor and intended purpose of the drink.
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375:$ 1.2 billion of the sales went to the Tata Group for its 30% minority ownership, which Tata agreed to sell. Under the purchase agreement, Energy Brands remains nearly
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oz, 200 calories and 150 mg caffeine per can, or 2 oz, no calories. The vitaminenergy website does not show ingredients or amount of caffeine for the 'shot' product.
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to buy a 30% equity share in the company. LVMH later sold the stake to another investor, who in turn sold it again. The shares ended up in the hands of India-based
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ordered the coordination of different lawsuits against Coca-Cola Co. that alleged it misled the public about the nutritional benefits of Vitaminwater.
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in Connecticut for the base water used. The individual products carried the Glacéau name, with the company's first product being Glacéau Smartwater.
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eight-ounce serving, and later Vitaminwater Zero, a calorie-free drink, down from the older line that serves 50 kilocalories. Both drinks include
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stores around New York, moving to a statewide launch when the product became successful. He used this same basic method, adding in "
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obtained a minority share of the company as part of an endorsement deal in the company. Thirty percent of the equity was sold to
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2015:
560:. The suit alleged that the marketing of the drink as a "healthful alternative" to soda is deceptive and in violation of
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until March 2023, when two new flavors, coconut lime and raspberry dark chocolate, were announced along with a change to
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https://archive.today/20131127145656/http://www.newser.com/story/164750/next-from-coke-fruit-less-fruitwater.html
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1853:"The Number Three Sugar Substitute Truvia Natural Zero-Calorie Sweetner is Now Available in Spoonable Packaging"
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Thompson, Arthur A; John Gamble; A J Strickland (2004). "Case 5: Competition in the Bottled Water Industry".
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sometime in the 2000s, which in turn sold those shares. The shares eventually were sold to India-based
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factory. While launching his company, he was also having to deal with personal struggles including a
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2083:"I Can't Stop Conspiracy-Theorizing About Jennifer Aniston's Voice in This Smartwater Commercial"
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and expressing his excitement over the company's continuing to allow his input on products.
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1889:"vitaminwater Introduces Two New Flavors and Innovative Reformulation of Zero Sugar Lineup"
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Jennifer Aniston has been an integral part of the Smartwater family for nearly 10 years .
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for similar drinks. In the subsequent settlement Pepsi agreed to change its packaging.
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magazine once reported that he owned only 25% of the company, but in an interview with
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1536:"The Coca-Cola Company to Acquire Glaceau, Maker of Vitaminwater, for $ 4.1 Billion"
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677 million for the 30% equity, seeking to expand its American business interests.
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Energy Brands is owned primarily by Bikoff, employees, and small investors. Rapper
2056:"smartwaterÂź and Jennifer Aniston Keep Moving Forward in New Advertising Campaign"
1799:
Strategy: Winning in the Marketplace : Core Concepts, Analytical Tools, Cases
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http://atlanta.cbslocal.com/2013/03/19/coca-cola-to-unveil-fruitwater-next-month/
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https://www.newser.com/story/164750/next-from-coke-fruit-less-fruitwater.html
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1651:"Judge, Skeptical of Pepsi's Motives, Urges Label Change in Life Water Suit"
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337:. He started by personally introducing Smartwater to smaller independent
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was the spokesperson of the brand from 2007 to 2020, being succeeded by
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1828:"With Humor, Glacéau Vitaminwater Introduces New Low-Calorie Beverage"
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Kingdom and Australia in 2008, France in 2009 and Argentina in 2011.
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1962:"Vitaminwater lawsuit over health claims to proceed as class action"
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Mello, Sheila; Wayne Mackey; Ronald Lasser; Richard Tait (2006).
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2134:. Coca-Cola To Unveil âFruitwaterâ Next Month. CBS Atlanta. URL:
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in the U.S. District Court in Manhattan alleging that PepsiCo's
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Kate Seamons. Next From Coke: Fruit-less 'Fruitwater'. Newser.
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1326:. Coca-Cola discontinued the drink in 2015 due to poor sales.
157:
223:
1177:
2nd generation: Defense, Formula 50, B-Relaxed, XXX, Multi-V
3255:
United States v. Forty Barrels and Twenty Kegs of Coca-Cola
1759:
MassTortDefense. February 14, 2011. Retrieved July 1, 2013.
1180:
3rd generation: Balance, Endurance, Vital-T, Rescue, Charge
556:
In 2009, brand owner The Coca-Cola Company was sued by the
2031:"Jennifer Aniston's Latest Role: Bottled Water Pitchwoman"
1174:
1st generation: Revive, Power-C, Energy, Focus, Essential
1183:
4th generation: Dwnld, Tranquilo, Connect, Spark, Stur-D
392:
On April 5, 2006, Energy Brands filed a lawsuit against
1937:"U.S. group sues Coke over VitaminWater health claims"
1704:"U.S. group sues Coke over VitaminWater health claims"
1278:
was announced as the new ambassador, replacing Gadot
2138:. Accessed: 2013-04-18. (Archived by Archive.today â
1935:
Geller, Martinne; Richwine, Lisa (January 15, 2009).
1702:
Geller, Martinne; Richwine, Lisa (January 15, 2009).
1468:
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1462:
1460:
1458:
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473:
Energy Brands' first product was Glacéau Smartwater,
1988:"Advert for Coca-Cola Vitamin Water 'misled public'"
485:
with Smartwater. Designed to "fill the gap" between
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35:
1322:Guarana seed, which has twice as much caffeine as
1589:"Tata Tea makes $ 523-m profit with Glaceau sale"
3902:Food and drink companies based in New York City
1385:"Coke's water man J Darius Bikoff gushes forth"
548:In 2008, the Australian consumer organisation
3491:
2349:
368:On May 25, 2007, the company was acquired by
8:
3892:Food and drink companies established in 1996
502:as a sweetener. Vitaminwater Zero also used
30:
1726:
1724:
3498:
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3476:
2377:
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2342:
2334:
422:Judicial Panel on Multidistrict Litigation
29:
1420:
1418:
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1414:
1412:
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558:Center for Science in the Public Interest
409:Center for Science in the Public Interest
1427:"High-Energy Formula for Successful Biz"
579:
2062:. The Coca-Cola Company. April 13, 2017
1378:
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1370:
1368:
1366:
1364:
1362:
1360:
1356:
1238:Stur-D - blue agave-passionfruit-citrus
2029:Silverman, Stephen M. (June 1, 2007).
568:In January 2011, the United Kingdom's
2081:Schwedel, Heather (August 17, 2017).
1475:Value Innovation Portfolio Management
528:Six different flavors of vitaminwater
244:, is a privately owned subsidiary of
7:
3872:Drink companies of the United States
1771:"50 Cent, Glaceau forge unique bond"
400:"Life Water" packages infringed its
3428:Coca-Cola buildings and structures
1826:Elliott, Stuart (March 31, 2009).
25:
2852:
1769:Howard, Theresa (July 29, 2007).
1560:Borchardt, Debra (May 29, 2007).
1512:. August 23, 2006. Archived from
1503:"Tata taps into US bottled water"
1383:Davidson, Andrew (May 28, 2008).
3887:Companies based in New York City
3350:I'd like to buy the world a Coke
3266:Escola v. Coca-Cola Bottling Co.
3138:
2159:. Accessed: 2013-04-18. Archive
1731:Robbins, John (August 5, 2010).
1677:"Life Water Packaging to Change"
1615:"Schneider Rothman IP Law Group"
1562:"Coke Deal Was Pricey But Right"
1425:Dillon, Nancy (April 23, 2001).
1202:Drive â blood-orange mixed-berry
922:"8 key nutrients from a â zinc"
27:The Coca-Cola Company subsidiary
3171:Coca-Cola Beverages Philippines
1733:"The Dark Side of Vitaminwater"
570:Advertising Standards Authority
3163:Coca-Cola Europacific Partners
1862:. May 25, 2010. Archived from
1757:Panel Creates VitaminWater MDL
1241:Tranquilo â tamarind-pineapple
268:enhanced line of water called
1:
3912:2007 mergers and acquisitions
1801:. Tsinghua University Press,
1624:. 16 May 2015. Archived from
1538:. 25 May 2007. Archived from
589:Vitamins and other additives
562:Food and Drug Administration
414:Food and Drug Administration
3216:Beverage Partners Worldwide
1196:B-Relaxed â jackfruit-guava
372:for $ 4.1 billion in cash.
356:in August 2006, which paid
62:; 28 years ago
3928:
3288:POM Wonderful v. Coca-Cola
3155:Coca-Cola Beverages Africa
1249:
932:acai-blueberry pomegranate
763:acai-blueberry pomegranate
348:Bikoff eventually allowed
52:manufacturing and bottling
3845:
3355:The Lost Island of Alanna
3321:Coke Zero Facial Profiler
3277:Sinaltrainal v. Coca-Cola
3136:
2293:"Watermelon Punch Flavor"
1199:Defense â raspberry-apple
1193:Balance - cran-grapefruit
582:
407:On January 14, 2009, the
260:. Founded in May 1996 by
2567:Northern Neck Ginger Ale
2203:"Strawberry Kiwi Flavor"
2173:"Black Raspberry Flavor"
364:Acquisition by Coca-Cola
2016:"Brands & Products"
1914:"Glaceau Vitamin Water"
1232:Spark - grape-blueberry
1208:Fire - spicy watermelon
1205:Endurance â peach-mango
1106:cool blueberry lavender
333:and having to file for
3907:Coca-Cola acquisitions
3433:Criticism of Coca-Cola
544:Misleading advertising
537:
529:
3848:List of energy drinks
3456:Limca Book of Records
3400:Coca-Cola polar bears
3226:Coca-Cola Enterprises
2365:The Coca-Cola Company
2263:"Orange Mango Flavor"
1893:The Coca-Cola Company
1235:Stress-B â lemon-lime
599:strawberry watermelon
536:vitaminwater and Burn
535:
527:
370:The Coca-Cola Company
246:The Coca-Cola Company
214:The Coca-Cola Company
101:The Coca-Cola Company
3877:Bottled water brands
2879:Bodyarmor SuperDrink
2060:coca-colacompany.com
1220:Perform â lemon-lime
1188:Discontinued flavors
303:, a self-proclaimed
3445:Coca-Cola Freestyle
2233:"Lemon Lime Flavor"
1432:New York Daily News
947:strawberry lemonade
200:Number of employees
134:Number of locations
32:
3189:Coca-Cola Hellenic
2596:Ramblin' Root Beer
2533:Lemon & Paeroa
1832:The New York Times
1631:on 27 October 2012
1479:J. Ross Publishing
1252:Glaceau Smartwater
1229:Rescue - green tea
1214:Glow - strawberry-
1211:Formula 50 â grape
538:
530:
343:mom-and-pop stores
194:350 million (2006)
3854:
3853:
3473:
3472:
3385:Once Upon a Wheel
3231:Columbia Pictures
3134:
3133:
2392:
2388:A&W Root Beer
1996:. 19 January 2011
1858:(Press release).
1516:on March 23, 2009
1171:
1170:
980:pineapple coconut
477:water with added
239:doing business as
232:
231:
16:(Redirected from
3919:
3882:Coca-Cola brands
3515:Monster Beverage
3500:
3493:
3486:
3477:
3438:Cocacolonization
3370:Move to the Beat
3331:Country Sunshine
3294:
3283:
3272:
3261:
3236:TriStar Pictures
3221:Coca-Cola Amatil
3201:
3193:
3185:
3175:
3167:
3159:
3142:
2899:
2894:Monster Beverage
2833:Simply Beverages
2390:
2378:
2358:
2351:
2344:
2335:
2330:
2329:
2327:Official website
2313:
2312:
2310:
2308:
2303:on June 13, 2013
2299:. Archived from
2289:
2283:
2282:
2280:
2278:
2273:on June 14, 2013
2269:. Archived from
2259:
2253:
2252:
2250:
2248:
2243:on June 15, 2013
2239:. Archived from
2229:
2223:
2222:
2220:
2218:
2213:on June 15, 2013
2209:. Archived from
2199:
2193:
2192:
2190:
2188:
2183:on June 14, 2013
2179:. Archived from
2169:
2163:
2153:
2147:
2132:Associated Press
2129:
2123:
2122:
2120:
2118:
2107:
2101:
2100:
2095:
2093:
2078:
2072:
2071:
2069:
2067:
2052:
2046:
2045:
2043:
2041:
2026:
2020:
2019:
2012:
2006:
2005:
2003:
2001:
1984:
1978:
1977:
1975:
1973:
1958:
1952:
1951:
1949:
1947:
1932:
1926:
1925:
1923:
1921:
1910:
1904:
1903:
1901:
1900:
1885:
1879:
1878:
1876:
1874:
1869:on July 17, 2011
1868:
1857:
1849:
1843:
1842:
1840:
1838:
1823:
1817:
1816:
1805:. p. C-11.
1794:
1788:
1787:
1785:
1783:
1766:
1760:
1754:
1748:
1747:
1745:
1743:
1728:
1719:
1718:
1716:
1714:
1699:
1693:
1692:
1690:
1688:
1673:
1667:
1666:
1664:
1662:
1647:
1641:
1640:
1638:
1636:
1630:
1619:
1611:
1605:
1604:
1602:
1600:
1585:
1579:
1578:
1576:
1574:
1557:
1551:
1550:
1548:
1547:
1532:
1526:
1525:
1523:
1521:
1499:
1493:
1492:
1470:
1449:
1448:
1446:
1444:
1439:on July 21, 2009
1435:. Archived from
1422:
1405:
1404:
1402:
1401:
1395:Times Newspapers
1380:
1347:watermelon Punch
1274:. In June 2022,
1268:Jennifer Aniston
1149:watermelon peach
1014:
977:
916:
825:
804:
729:
700:
667:
580:
301:J. Darius Bikoff
262:J. Darius Bikoff
254:Queens, New York
228:
225:
183:VitaminWaterZero
149:Mike Repole
79:J. Darius Bikoff
70:
68:
63:
33:
21:
3927:
3926:
3922:
3921:
3920:
3918:
3917:
3916:
3857:
3856:
3855:
3850:
3841:
3620:
3582:
3509:
3504:
3474:
3469:
3463:One, Two, Three
3416:
3405:The Polar Bears
3375:My Coke Rewards
3345:Hey Kid, Catch!
3339:
3326:Coming Together
3316:Ashita Ga Arusa
3305:
3297:
3292:
3281:
3270:
3259:
3240:
3209:Former holdings
3204:
3199:
3191:
3183:
3181:Coca-Cola FEMSA
3173:
3165:
3157:
3143:
3130:
3096:Purchased from
3091:
3065:
3029:
3005:Deep River Rock
2963:
2897:
2896:
2888:
2862:
2714:Juices and teas
2709:
2367:
2362:
2325:
2324:
2321:
2316:
2306:
2304:
2291:
2290:
2286:
2276:
2274:
2261:
2260:
2256:
2246:
2244:
2231:
2230:
2226:
2216:
2214:
2201:
2200:
2196:
2186:
2184:
2171:
2170:
2166:
2154:
2150:
2130:
2126:
2116:
2114:
2109:
2108:
2104:
2091:
2089:
2080:
2079:
2075:
2065:
2063:
2054:
2053:
2049:
2039:
2037:
2028:
2027:
2023:
2014:
2013:
2009:
1999:
1997:
1986:
1985:
1981:
1971:
1969:
1968:. July 19, 2013
1960:
1959:
1955:
1945:
1943:
1934:
1933:
1929:
1919:
1917:
1912:
1911:
1907:
1898:
1896:
1887:
1886:
1882:
1872:
1870:
1866:
1855:
1851:
1850:
1846:
1836:
1834:
1825:
1824:
1820:
1813:
1796:
1795:
1791:
1781:
1779:
1768:
1767:
1763:
1755:
1751:
1741:
1739:
1730:
1729:
1722:
1712:
1710:
1701:
1700:
1696:
1686:
1684:
1675:
1674:
1670:
1660:
1658:
1649:
1648:
1644:
1634:
1632:
1628:
1622:nutrisuplaw.com
1617:
1613:
1612:
1608:
1598:
1596:
1593:Hindustan Times
1587:
1586:
1582:
1572:
1570:
1559:
1558:
1554:
1545:
1543:
1542:on May 27, 2007
1534:
1533:
1529:
1519:
1517:
1501:
1500:
1496:
1489:
1481:. p. 186.
1472:
1471:
1452:
1442:
1440:
1424:
1423:
1408:
1399:
1397:
1382:
1381:
1358:
1354:
1338:Strawberry Kiwi
1335:Black Raspberry
1332:
1316:
1306:Tropical Citrus
1300:
1284:
1254:
1248:
1190:
1017:kiwi-strawberry
1012:
975:
915:Squeezed (Zero)
914:
823:
802:
727:
703:kiwi-strawberry
698:
670:tropical citrus
665:
578:
546:
520:
483:natural flavors
475:vapor-distilled
471:
435:
430:
390:
366:
311:and drank some
298:
224:drinksmartwater
222:
201:
182:
180:
178:
165:
161:Carol Dollard,
160:
155:
145:
135:
128:
122:
81:
66:
64:
61:
28:
23:
22:
15:
12:
11:
5:
3925:
3923:
3915:
3914:
3909:
3904:
3899:
3894:
3889:
3884:
3879:
3874:
3869:
3859:
3858:
3852:
3851:
3846:
3843:
3842:
3840:
3839:
3834:
3829:
3824:
3819:
3814:
3809:
3804:
3799:
3794:
3789:
3784:
3779:
3774:
3769:
3764:
3759:
3754:
3749:
3744:
3739:
3734:
3729:
3724:
3719:
3714:
3709:
3704:
3699:
3694:
3689:
3684:
3679:
3674:
3669:
3664:
3659:
3654:
3649:
3644:
3639:
3634:
3628:
3626:
3622:
3621:
3619:
3618:
3613:
3608:
3603:
3598:
3592:
3590:
3584:
3583:
3581:
3580:
3575:
3570:
3565:
3560:
3555:
3550:
3545:
3540:
3535:
3530:
3525:
3519:
3517:
3511:
3510:
3505:
3503:
3502:
3495:
3488:
3480:
3471:
3470:
3468:
3467:
3459:
3452:
3447:
3442:
3441:
3440:
3430:
3424:
3422:
3418:
3417:
3415:
3414:
3409:
3408:
3407:
3397:
3395:Pepsi Invaders
3392:
3390:Open Happiness
3387:
3382:
3377:
3372:
3367:
3362:
3357:
3352:
3347:
3342:
3337:
3333:
3328:
3323:
3318:
3312:
3310:
3299:
3298:
3296:
3295:
3284:
3273:
3262:
3250:
3248:
3242:
3241:
3239:
3238:
3233:
3228:
3223:
3218:
3212:
3210:
3206:
3205:
3203:
3202:
3194:
3186:
3178:
3177:
3176:
3160:
3151:
3149:
3148:Joint ventures
3145:
3144:
3137:
3135:
3132:
3131:
3129:
3128:
3123:
3118:
3113:
3108:
3102:
3100:
3093:
3092:
3090:
3089:
3084:
3079:
3073:
3071:
3067:
3066:
3064:
3063:
3058:
3053:
3051:Dunkin' Donuts
3048:
3043:
3041:Caribou Coffee
3037:
3035:
3031:
3030:
3028:
3027:
3022:
3017:
3012:
3007:
3002:
2997:
2992:
2987:
2982:
2977:
2971:
2969:
2965:
2964:
2962:
2961:
2956:
2951:
2946:
2941:
2936:
2931:
2926:
2921:
2916:
2911:
2906:
2902:
2900:
2890:
2889:
2887:
2886:
2881:
2876:
2870:
2868:
2864:
2863:
2861:
2860:
2855:
2850:
2845:
2840:
2835:
2830:
2828:Peace Iced Tea
2825:
2820:
2815:
2810:
2805:
2804:
2803:
2793:
2788:
2783:
2778:
2773:
2768:
2763:
2758:
2753:
2748:
2743:
2738:
2733:
2731:Delaware Punch
2728:
2723:
2717:
2715:
2711:
2710:
2708:
2707:
2702:
2697:
2692:
2687:
2682:
2677:
2672:
2671:
2670:
2660:
2655:
2654:
2653:
2643:
2638:
2633:
2628:
2623:
2618:
2613:
2608:
2603:
2598:
2593:
2588:
2583:
2578:
2573:
2568:
2565:
2560:
2555:
2550:
2545:
2540:
2535:
2530:
2525:
2522:
2517:
2512:
2507:
2502:
2497:
2492:
2487:
2482:
2477:
2472:
2467:
2466:
2465:
2462:
2457:
2454:
2451:
2446:
2438:
2433:
2428:
2423:
2418:
2413:
2408:
2403:
2398:
2393:
2384:
2382:
2375:
2369:
2368:
2363:
2361:
2360:
2353:
2346:
2338:
2332:
2331:
2320:
2319:External links
2317:
2315:
2314:
2284:
2254:
2224:
2194:
2164:
2148:
2124:
2111:"why sparkle?"
2102:
2073:
2047:
2021:
2007:
1979:
1953:
1927:
1905:
1880:
1844:
1818:
1811:
1789:
1761:
1749:
1720:
1694:
1668:
1642:
1606:
1595:. May 26, 2007
1580:
1552:
1527:
1494:
1487:
1450:
1406:
1355:
1353:
1350:
1349:
1348:
1345:
1342:
1339:
1336:
1331:
1328:
1315:
1312:
1311:
1310:
1307:
1304:
1299:
1296:
1283:
1280:
1250:Main article:
1247:
1244:
1243:
1242:
1239:
1236:
1233:
1230:
1227:
1221:
1218:
1212:
1209:
1206:
1203:
1200:
1197:
1194:
1189:
1186:
1185:
1184:
1181:
1178:
1175:
1169:
1168:
1150:
1147:
1144:
1141:
1140:
1107:
1104:
1101:
1098:
1097:
1068:
1065:
1064:Power-C (Zero)
1062:
1059:
1058:
1045:
1042:
1039:
1036:
1035:
1018:
1015:
1010:
1007:
1006:
981:
978:
973:
970:
969:
948:
945:
942:
939:
938:
933:
930:
927:
924:
923:
920:
917:
912:
909:
908:
883:
880:
877:
874:
873:
864:
861:
858:
855:
854:
829:
828:tropical mango
826:
821:
818:
817:
808:
805:
800:
797:
796:
787:
784:
781:
778:
777:
764:
761:
758:
755:
754:
733:
730:
725:
722:
721:
704:
701:
696:
693:
692:
671:
668:
663:
660:
659:
650:
647:
644:
641:
640:
627:
624:
621:
618:
617:
600:
597:
594:
591:
590:
587:
584:
577:
574:
545:
542:
519:
516:
470:
467:
434:
431:
429:
428:Business model
426:
389:
388:Legal disputes
386:
365:
362:
297:
294:
258:enhanced water
230:
229:
220:
216:
215:
212:
206:
205:
202:
199:
196:
195:
189:
185:
184:
181:VitaminWater10
175:
171:
170:
146:
143:
140:
139:
136:
133:
130:
129:
124:
110:
108:
104:
103:
98:
94:
93:
90:
86:
85:
76:
72:
71:
58:
54:
53:
47:
43:
42:
37:
26:
24:
14:
13:
10:
9:
6:
4:
3:
2:
3924:
3913:
3910:
3908:
3905:
3903:
3900:
3898:
3897:Sports drinks
3895:
3893:
3890:
3888:
3885:
3883:
3880:
3878:
3875:
3873:
3870:
3868:
3865:
3864:
3862:
3849:
3844:
3838:
3835:
3833:
3830:
3828:
3825:
3823:
3820:
3818:
3815:
3813:
3810:
3808:
3805:
3803:
3800:
3798:
3795:
3793:
3790:
3788:
3785:
3783:
3780:
3778:
3775:
3773:
3770:
3768:
3765:
3763:
3760:
3758:
3755:
3753:
3750:
3748:
3745:
3743:
3740:
3738:
3735:
3733:
3730:
3728:
3725:
3723:
3722:Krating Daeng
3720:
3718:
3715:
3713:
3710:
3708:
3705:
3703:
3700:
3698:
3695:
3693:
3690:
3688:
3685:
3683:
3680:
3678:
3677:Coolah Energy
3675:
3673:
3670:
3668:
3665:
3663:
3660:
3658:
3655:
3653:
3650:
3648:
3645:
3643:
3640:
3638:
3635:
3633:
3632:5-hour Energy
3630:
3629:
3627:
3623:
3617:
3614:
3612:
3609:
3607:
3604:
3602:
3599:
3597:
3594:
3593:
3591:
3589:
3585:
3579:
3576:
3574:
3571:
3569:
3566:
3564:
3561:
3559:
3556:
3554:
3551:
3549:
3546:
3544:
3541:
3539:
3536:
3534:
3533:Full Throttle
3531:
3529:
3526:
3524:
3521:
3520:
3518:
3516:
3512:
3508:
3507:Energy drinks
3501:
3496:
3494:
3489:
3487:
3482:
3481:
3478:
3465:
3464:
3460:
3458:
3457:
3453:
3451:
3448:
3446:
3443:
3439:
3436:
3435:
3434:
3431:
3429:
3426:
3425:
3423:
3419:
3413:
3410:
3406:
3403:
3402:
3401:
3398:
3396:
3393:
3391:
3388:
3386:
3383:
3381:
3378:
3376:
3373:
3371:
3368:
3366:
3363:
3361:
3358:
3356:
3353:
3351:
3348:
3346:
3343:
3341:
3334:
3332:
3329:
3327:
3324:
3322:
3319:
3317:
3314:
3313:
3311:
3309:
3304:
3300:
3290:
3289:
3285:
3279:
3278:
3274:
3268:
3267:
3263:
3257:
3256:
3252:
3251:
3249:
3247:
3243:
3237:
3234:
3232:
3229:
3227:
3224:
3222:
3219:
3217:
3214:
3213:
3211:
3207:
3198:
3195:
3190:
3187:
3182:
3179:
3172:
3169:
3168:
3164:
3161:
3156:
3153:
3152:
3150:
3146:
3141:
3127:
3124:
3122:
3119:
3117:
3114:
3112:
3109:
3107:
3104:
3103:
3101:
3099:
3094:
3088:
3085:
3083:
3080:
3078:
3075:
3074:
3072:
3068:
3062:
3059:
3057:
3054:
3052:
3049:
3047:
3044:
3042:
3039:
3038:
3036:
3032:
3026:
3023:
3021:
3018:
3016:
3013:
3011:
3010:Malvern Water
3008:
3006:
3003:
3001:
2998:
2996:
2993:
2991:
2988:
2986:
2983:
2981:
2978:
2976:
2973:
2972:
2970:
2968:Bottled water
2966:
2960:
2957:
2955:
2952:
2950:
2947:
2945:
2942:
2940:
2937:
2935:
2932:
2930:
2927:
2925:
2922:
2920:
2919:Full Throttle
2917:
2915:
2912:
2910:
2907:
2904:
2903:
2901:
2898:(17.9% stake)
2895:
2891:
2885:
2882:
2880:
2877:
2875:
2872:
2871:
2869:
2867:Sports drinks
2865:
2859:
2856:
2854:
2851:
2849:
2848:Tum-E Yummies
2846:
2844:
2841:
2839:
2836:
2834:
2831:
2829:
2826:
2824:
2821:
2819:
2816:
2814:
2811:
2809:
2806:
2802:
2799:
2798:
2797:
2794:
2792:
2789:
2787:
2784:
2782:
2779:
2777:
2774:
2772:
2769:
2767:
2764:
2762:
2759:
2757:
2754:
2752:
2749:
2747:
2744:
2742:
2739:
2737:
2734:
2732:
2729:
2727:
2724:
2722:
2719:
2718:
2716:
2712:
2706:
2703:
2701:
2698:
2696:
2693:
2691:
2688:
2686:
2683:
2681:
2678:
2676:
2673:
2669:
2666:
2665:
2664:
2661:
2659:
2656:
2652:
2649:
2648:
2647:
2644:
2642:
2639:
2637:
2634:
2632:
2629:
2627:
2624:
2622:
2619:
2617:
2614:
2612:
2609:
2607:
2604:
2602:
2599:
2597:
2594:
2592:
2589:
2587:
2584:
2582:
2579:
2577:
2574:
2572:
2569:
2566:
2564:
2561:
2559:
2556:
2554:
2551:
2549:
2546:
2544:
2541:
2539:
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235:Energy Brands
227:
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159:
156:Mike Venuti,
154:
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126:United States
121:
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31:Energy Brands
19:
3687:Demon Energy
3527:
3461:
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3412:Share a Coke
3365:Max Headroom
3286:
3275:
3264:
3253:
3046:Costa Coffee
3034:Coffee-based
2913:
2853:VitaminWater
2765:
2520:Kola Inglesa
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2301:the original
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1895:. 2023-03-07
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1697:
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1683:. 5 May 2006
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1657:. 3 May 2006
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1437:the original
1430:
1398:. Retrieved
1388:
1344:Orange Mango
1318:
1317:
1291:energy drink
1286:
1285:
1266:
1256:
1255:
1146:Gutsy (Zero)
1013:Focus (Zero)
1000:electrolytes
976:Reset (Zero)
967:electrolytes
944:Shine (Zero)
936:antioxidants
906:electrolytes
860:Go-Go (Zero)
848:electrolytes
775:antioxidants
686:electrolytes
567:
555:
547:
539:
521:
518:vitaminwater
496:
479:electrolytes
472:
452:
445:
439:
436:
419:
406:
391:
382:
380:call them."
374:
367:
347:
339:natural food
321:
299:
278:
274:
241:
234:
233:
177:VitaminWater
107:Headquarters
36:Company type
3817:Street King
3782:Rich Energy
3712:Hell Energy
3657:Beaver Buzz
3625:Independent
3466:(1961 film)
3070:Dairy-based
2796:Minute Maid
2591:Quwat Jabal
2563:Nordic Mist
2548:Mello Yello
2381:Soft drinks
2040:January 28,
2000:20 November
1803:McGraw Hill
1782:January 17,
1687:20 November
1661:20 November
1635:20 November
1520:January 16,
1443:January 17,
1309:Fruit Punch
1303:Dragonfruit
1067:dragonfruit
1044:fruit punch
879:Rise (Zero)
863:mixed berry
649:dragonfruit
626:fruit punch
487:soft drinks
459:Los Angeles
402:trade dress
327:fabrication
266:electrolyte
166:Rohan Oza,
83:Mike Repole
3861:Categories
3752:Pimp Juice
3747:Oronamin C
3742:Nae Danger
3568:Tab Energy
3563:Relentless
3528:Formula 50
3020:Topo Chico
3015:Smartwater
2975:Abbey Well
2954:Tab Energy
2949:Relentless
2914:Formula 50
2905:BPM Energy
2838:Sokenbicha
2791:Matte LeĂŁo
2781:Honest Tea
2746:Five Alive
2695:VegitaBeta
2543:Mare Rosso
2470:Fioravanti
2297:Fruitwater
2267:Fruitwater
2237:Fruitwater
2207:Fruitwater
2177:Fruitwater
2035:people.com
1899:2024-01-10
1546:2022-03-13
1400:2009-01-16
1393:. London:
1352:References
1341:Lemon-Lime
1319:fruitwater
1314:fruitwater
1257:Smartwater
1246:Smartwater
1223:Power-C â
1138:l-theanine
1103:Ice (Zero)
929:XXX (Zero)
512:monk fruit
504:Erythritol
463:BET Awards
433:Financials
377:autonomous
354:Tata Group
335:bankruptcy
305:health nut
289:Tata Group
270:Smartwater
250:Whitestone
179:SmartWater
144:Key people
112:Whitestone
40:Subsidiary
3812:Stacker 2
3727:Lipovitan
3637:Bacchus-F
3606:Kickstart
3578:Von Dutch
3450:Cola wars
3303:Campaigns
3111:Gold Spot
2959:Von Dutch
2771:Gold Peak
2751:Fruitopia
2741:Far Coast
2726:Capri-Sun
2641:Sparletta
2621:Seagram's
2606:Red Flash
2576:Pibb Xtra
2553:Mezzo Mix
2500:Iron Brew
2495:Inca Kola
2436:Coca-Cola
2307:March 13,
2277:March 13,
2247:March 13,
2217:March 13,
2187:March 13,
2113:. Glaceau
2092:March 13,
2066:March 13,
1972:March 13,
1920:13 August
1776:USA Today
1742:March 13,
1599:March 13,
1573:March 13,
1567:TheStreet
1390:The Times
1272:Gal Gadot
1264:bottles.
1216:guanabana
1134:chamomile
1056:potassium
1004:potassium
807:lemon tea
783:Essential
773:, triple
767:vitamin B
638:potassium
447:The Times
309:Vitamin C
248:based in
153:President
97:Successor
3767:Red Bull
3611:Rockstar
3121:Thums Up
3077:Fairlife
2990:Aquarius
2884:Powerade
2874:Aquarius
2786:Innocent
2756:Frutonic
2700:Victoria
2651:Chinotto
2581:Portello
2485:Frutonic
2480:Fruktime
2464:Tropical
2431:Cannings
2426:Blue Sky
1993:BBC News
1966:CBS News
1916:. Choice
1837:April 5,
1737:HuffPost
1260:20
1091:chromium
919:lemonade
803:"Vital-T
732:lemonade
728:Squeezed
690:caffeine
596:Breeze-E
469:Products
324:aluminum
264:with an
174:Products
120:New York
92:Acquired
75:Founders
50:Beverage
46:Industry
3867:50 Cent
3737:Man-new
3672:Cocaine
3667:Carabao
3647:Battery
3588:PepsiCo
3553:RAC 124
3538:Monster
3360:MagiCan
3308:slogans
3200:(23.0%)
3192:(23.2%)
3166:(19.5%)
3158:(66.5%)
3098:Bisleri
3056:Georgia
2944:RAC 124
2929:Monster
2843:Sparkle
2818:Odwalla
2766:Glaceau
2721:Ayataka
2636:Sparkle
2611:Santiba
2571:OK Soda
2510:Kia-Ora
2416:Beverly
2117:May 29,
1946:May 20,
1941:Reuters
1873:May 31,
1713:May 20,
1708:Reuters
1330:Flavors
1298:Flavors
1276:Zendaya
1225:acerola
1095:taurine
824:Refresh
794:calcium
752:calcium
678:guarana
657:taurine
646:Power-C
576:Flavors
455:50 Cent
394:PepsiCo
331:divorce
317:aquifer
296:History
281:50 Cent
242:Glacéau
237:, also
219:Website
188:Revenue
151:,
67:1996-05
65: (
57:Founded
18:Glaceau
3797:Semtex
3787:Rip It
3772:Reload
3707:G Fuel
3697:Emerge
3543:Mother
3380:MyCoke
3293:(2014)
3291:
3282:(2001)
3280:
3271:(1944)
3269:
3260:(1916)
3258:
3082:Swerve
3025:Valpre
3000:Dasani
2934:Mother
2808:Nestea
2736:Enviga
2680:Tanora
2658:Stoney
2646:Sprite
2626:Senzao
2601:RimZim
2586:Quatro
2515:Kinley
2475:Fresca
2445:Frutee
2406:Barq's
2401:Ameyal
2396:Ambasa
2373:Brands
2144:Page 2
2140:Page 1
1860:Truvia
1809:
1681:BevNET
1655:BevNET
1485:
1324:coffee
1289:is an
882:orange
871:ribose
666:Energy
623:Revive
586:Flavor
550:Choice
508:stevia
500:Truvia
441:Forbes
210:Parent
116:Queens
3837:Zevia
3832:Venom
3822:Tiger
3807:Speed
3802:Shark
3792:Rowdy
3762:Pussy
3757:Prime
3732:M-150
3717:Joose
3692:EJ-10
3682:Crunk
3662:Boost
3652:Bawls
3616:Sting
3601:Josta
3573:Vault
3558:Reign
3421:Other
3246:Legal
3197:Bambi
3184:(28%)
3174:(60%)
3126:Maaza
3116:Limca
3106:Citra
2924:Live+
2813:Oasis
2801:Cappy
2690:Vault
2663:Surge
2631:Smart
2616:Sarsi
2558:Moxie
2524:Krest
2460:Royal
2441:Fanta
2087:Slate
1867:(PDF)
1856:(PDF)
1629:(PDF)
1618:(PDF)
699:Focus
583:Label
491:water
3777:Revo
3702:Four
3642:Bang
3523:Burn
3306:and
3061:illy
2995:Ciel
2985:Arwa
2980:AdeS
2909:Burn
2858:Zico
2776:Hi-C
2761:Fuze
2705:Yoli
2685:Tiky
2668:Urge
2538:Lift
2528:Kuat
2505:Joya
2456:Kist
2411:Beat
2309:2022
2279:2022
2249:2022
2219:2022
2189:2022
2119:2013
2094:2022
2068:2022
2042:2018
2002:2015
1974:2022
1948:2009
1922:2015
1875:2010
1839:2009
1807:ISBN
1784:2009
1744:2022
1715:2009
1689:2015
1663:2015
1637:2015
1601:2022
1575:2022
1522:2009
1510:News
1483:ISBN
1445:2009
1130:iron
1087:zinc
748:zinc
510:and
489:and
398:SoBe
350:LVMH
285:LVMH
226:.com
192:US$
89:Fate
3596:Amp
3548:NOS
3087:Vio
2939:NOS
2823:Qoo
2675:Tab
2453:Icy
2449:Hit
1508:BBC
1165:B12
1136:,
1126:B12
1093:,
1083:B12
1033:B12
992:B12
959:B12
898:B12
844:B12
760:XXX
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615:B12
613:,
204:750
168:CMO
163:COO
158:CFO
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