402:) when it reported a US$ 126.5 million loss. Kreeger retired in 1975, although he continued in his role as chairman of the executive committee until 1979 when he was named honorary chairman, and Peck left in 1976 after GEICO's share price had fallen from $ 42 to $ 5. To prevent GEICO from collapsing, a consortium of 45 insurance companies agreed to take over a quarter of its policies, and it was forced to issue a stock offering, thus diluting existing stockholders, to raise money to pay claims. It took five years – during which the company shrank significantly – and a massive reorganization led by
622:
2384:
49:
40:
352:-based banker Cleaves Rhea, with legal assistance from future GEICO CEO Lorimer Davidson. Based on Goodwin's experience at USAA, GEICO's original business model was predicated on the assumption that federal employees, as a group, would constitute a less risky and more financially stable pool of insureds compared to the general public.
397:
In 1974 under
Kreeger's leadership, GEICO began to insure the general public after real-time access to computerized driving records became available throughout the United States. At this time, GEICO was briefly the fifth-largest U.S. auto insurer. By 1975, it was clear that GEICO had expanded far too
548:
The "money savers" campaign enlisted actors to portray average consumers who have resorted to various humorous extremes in order to save money, such as teaching a dog to sing or teaching a group of Guinea pigs to row a boat and perform some mundane task for the consumer, and then presented switching
374:
regulation, which forced Graham-Newman to divest a portion of their holdings in 1949, resulting in GEICO becoming a publicly traded company at ~$ 27/sh. Graham-Newman's investment in GEICO eventually resulted in a position worth $ 400 million by 1972, which was by far Graham-Newman's best investment
552:
The "Happier Than...." duo features Jimmy (actor
Timothy Ryan Cole) and Ronnie (musician Alex Harvey) playing a guitar and a mandolin, respectively, on a small portable stage. They comment on a fictitious preceding event, such as a man dressed in 15th-century attire laughing as he leads a trio of
406:
and supported substantially by
Buffett, to set GEICO on the path to recovery. Alvin E. Krause, retired from GEICO, was given carte blanche by the directors to help bring about a wholesale reorganization of GEICO's underwriting operations – including promotions and dismissals. He helped nurse
463:
In
October 2023, GEICO issued a return to office mandate for employees to return to their office on specific days. Many staff have been hybrid or fully remote in recent months. In addition, the insurance company announced it will lay off 2,000 staff members, or 6% of its workforce.
348:, an insurer that specialized in insuring only military personnel. He decided to start his own company after rising as far as a civilian could go in USAA's military-dominated hierarchy. The Goodwins funded the creation of GEICO with $ 25,000 of their own money and $ 75,000 from
389:
In 1958, Goodwin retired and was succeeded by
Lorimer Davidson, who grew the company's insurance premiums at a compound rate of 16% annually from $ 40 million to $ 250 million over his tenure. Davidson retired and was replaced in 1970 by Ralph Peck (President and COO) and
739:
affirmed a US$ 1 million judgment for punitive damages in an insurance bad faith action against GEICO (specifically, bad faith refusal to settle). This was in addition to an award of $ 313,000 in compensatory damages (which GEICO had not challenged on appeal).
565:. After cutting to the duo, one says to the other, "You know, folks who save hundreds of dollars by switching to GEICO sure are happy." The other then replied, "How happy are they, (Jimmy/Ronnie)?" and in the case above, the response is "Happier than
407:
the insurance firm back to financial health. He was a director of the GEICO Corp. from 1978 to 1983, and was an honorary director at the time of his death. He was chairman of
Criterion from 1978 to 1981. Having been with GEICO since 1938.
1243:
965:
1491:
290:. The insurance agency sells policies through local agents, called GEICO Field Representatives, over the phone directly to the consumer via licensed insurance agents, and through their website. Its mascot is a
1026:
917:
517:-style narration to compare the ease of GEICO to things, famous people, or idioms. ("Could switching to GEICO really save you 15% or more on car insurance?...Is having a snowball fight with pitching great
751:
unanimously overturned the judgment and remanded the case for further proceedings because the lower courts had not given GEICO an adequate opportunity to intervene in the case to protect its interests.
258:. In addition to auto insurance, GEICO provides motorcycle, ATV, RV, boat, snowmobile, travel, pet, event, homeowner, renter, and jewelry insurance options. It is the second largest auto insurer in the
386:
graduate student under
Benjamin Graham, interviewed Lorimer Davidson (then a VP) and named GEICO "The Security I Like Best." From 1948 to 1958, GEICO's market capitalization grew almost 50 times.
993:
2435:
2420:
1405:
423:; however, the local agent program has more than 300 independent offices across the United States. GEICO is now the second-largest writer of private auto insurance in the country.
363:, and reincorporated the company as a D.C. corporation after realizing that their business model would work best in the place with the highest concentration of federal employees.
446:. The policy, which is issued through GEICO's commercial department, has received praise from insurance experts and quickly launched GEICO as the largest insurance provider for
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a bad idea?") The scene is then acted out, with typically humorous results, similar to its “Did You Know” commercials. In addition to
Johnson, other ads have included
1016:
1177:
2430:
672:, began driving the No. 13 GEICO Chevrolet in the 2017 season. In 2020, GEICO became a premier partner of the Cup Series, sharing title sponsorship rights with
472:
GEICO has many well-known ad campaigns. In 2012 GEICO spent over US$ 1.1 billion in advertising, or 6.8% of its revenue. All campaigns are made and produced by
2450:
1745:
1605:
2362:
460:
In April 2021 a data breach was reported to have exposed customers’ driver’s license numbers through GEICO's online sales application for over a month.
983:
715:
successfully sued the company for US$ 6 million after alleged discrimination based on occupation, education level, and other personal characteristics.
761:
1103:
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371:
341:
318:
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809:
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324:
GEICO manages the policies as the "insurance agent" and has a separate customer care team that handles the property and umbrella policies.
732:
In
December 2016, a federal Miami jury awarded US$ 2.7 million to a family who sued the company, claiming the company acted in bad faith.
1469:
1041:
907:
712:
1277:
833:
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1375:
1213:
863:
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938:
743:
In June 2022, a
Missouri woman was awarded US$ 5.2 million after she sued the company, alleging that she had contracted a
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744:
649:
886:
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GEICO also has presence in the PPL (Pro Pulling League) sponsoring Joe Eder and his Super Modified pulling tractor.
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2021:
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to GEICO as an easy alternative to such endeavors with the common line ".... there's an easier way to save money."
542:
2183:
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748:
630:
2259:
2099:
1715:
572:
Kash, the stack of cash that represents the money insurance customers could have saved by switching to GEICO. "
1299:
545:
among others. This campaign is also notable for the creation of the "Maxwell the Pig" commercials (see above).
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152:
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798:
Empower your investing : adopting best practices from John Templeton, Peter Lynch, and Warren Buffett
601:
306:
399:
370:'s Graham-Newman Partnership taking 50% (worth $ 712,000 at the time); this sale accidentally violated a
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1100:
691:
But in 2024, it was announced that this would be the final season for GEICO as a premier partner of the
427:
255:
121:
54:
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17:
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1021:
960:
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GEICO has long been involved in motorsports sponsorship. Since 2008, the company has sponsored the
605:
484:
Martin the GEICO Gecko is their most well-known spokesperson mascot. He is voiced by English actor
447:
391:
383:
366:
In 1948, the Rhea family sold its 75% stake of GEICO to a coalition of investors, which was led by
291:
2228:
2128:
1930:
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988:
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with speedboats!" This series is known for its viral "Hump Day" ad, showing a camel in an office.
506:
Maxwell, the GEICO "Piggy" who shouts a long "Whee" and appears in more radio and TV commercials.
477:
279:
271:
193:
95:
1511:
725:
In November 2015, a jury in Miami awarded a family US$ 14.5 million after suing the company for
1479:, National Trial Lawyers. Lawyers and Settlements. November 14, 2015. Retrieved January 9, 2017
2297:
2156:
2138:
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2062:
1915:
1817:
1526:"Geico ordered to pay $ 5.2 million to woman who contracted STD during sex in insured vehicle"
815:
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349:
251:
163:
1353:"CONFIRMED: Germain Racing to Sell Team and Leave NASCAR With No Sponsorship for 2021 Season"
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about situations in which the company assisted them, but are translated by celebrities like
526:
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110:
106:
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appeared in one such ad, shortly before his death. The tag announcer for these spots was
722:
upheld a verdict against the company for over US$ 700,000 in a breach of contract suit.
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1976:
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1938:
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638:
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585:
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379:
295:
275:
188:
2404:
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1963:
1775:
1150:"Geico data breach exposed customers' driver's license numbers for more than a month"
855:
597:
518:
500:
403:
259:
2321:
2201:
1986:
1981:
1854:
1812:
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1662:
1647:
538:
510:
457:
rated the company #20 out of 24 for overall purchase experience, with a 2/5 score.
435:
305:
Despite the presence of the word "government" in its name, GEICO has always been a
1498:, Celia Ampel. Daily Business Review. December 22, 2016. Retrieved January 9, 2017
282:
holders as of 2017. GEICO writes private passenger automobile insurance in all 50
48:
935:
2309:
2211:
2067:
2031:
1406:"Busch, Coca-Cola, GEICO, Xfinity Become Premier Partners Of NASCAR Cup. Series"
661:
626:
589:
356:
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1943:
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819:
534:
454:
283:
267:
263:
148:
65:
1512:"Calif. Appellate Court Affirms $ 1 Million Bad Faith Judgment Against Geico"
1441:, Nick Shively. Los Angeles Times. August 24, 2015. Retrieved January 9, 2017
2233:
2133:
1657:
1637:
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1154:
891:
685:
677:
665:
657:
514:
503:(from ads claiming using their website is "so easy, a caveman could do it").
485:
416:
299:
1195:"GEICO Success Highlights Advertising Dollars vs. Agent Commissions Debate"
2254:
2191:
1807:
1790:
581:
420:
2041:
1690:
1432:"Geico agrees to $ 6-million settlement in discriminatory pricing case"
681:
39:
1460:, David Langhorne. Law 360. October 1, 2015. Retrieved January 9, 2017
2303:
1822:
1725:
1710:
1583:
1410:
642:
488:
currently, though other actors have been used in the past, including
394:(Chairman and CEO), who had been one of the other investors in 1948.
984:"David Lloyd Kreeger Dead at 81; Insurance Official and Arts Patron"
747:
through having sex in a car insured by GEICO. In January 2023, the
1327:"Xfinity among four premier partners for NASCAR Cup Series in 2020"
604:
and themed commercials that always feature members of the hometown
2161:
431:
836:. United States Securities and Exchange Commission. March 1, 2021
480:. GEICO ads have featured several well-known mascots, including:
344:
employees and their families. Since 1925, Goodwin had worked for
317:
originally founded the company in 1936 to sell auto insurance to
2112:
2016:
1470:"Florida Couple Recovers $ 14.5 in Bad Faith Case Against Geico"
439:
345:
1587:
309:
and not a government agency or a government-owned corporation.
1920:
1178:"GEICO lays off 6% of workforce, prioritizes return to office"
430:
in select states, including in high-population states such as
302:. GEICO is well known in popular culture for its advertising.
1122:"Geico customers' driver's license numbers exposed in breach"
856:"GEICO At A Glance - Important Corporate Statistics - GEICO®"
489:
1300:"Germain Racing drive home Geico renewal - SportsPro Media"
1244:"Mike Wallace Switches To Geico In Unique Sponsorship Deal"
1042:"Leaked transcript shows Geico's stance against Uber, Lyft"
242:
236:
1214:"When Pigs Fly: Geico Brings Back Maxwell for Airplane Ad"
908:"Geico tops Allstate as nation's No. 2 auto insurer in 1Q"
1576:
580:
There are also GEICO ads that feature stories from GEICO
233:
1451:"Geico Loses 11th Circ. Rehearing Bid In Bad Faith Case"
1110:, J.D. Power. April 29, 2016. Retrieved January 25, 2017
204:
375:
and outperformed the rest of their portfolio combined.
684:. Germain and GEICO split at the end of 2020, but the
426:
In 2015, GEICO began offering coverage for drivers of
239:
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2268:
2247:
2182:
2147:
2121:
2098:
2055:
2006:
1956:
1908:
1901:
1875:
1756:
1676:
1621:
1489:"Lawyers Pursues Bad-Faith Claim After Geico Delay"
1376:"Geico to end NASCAR premier partnership after '24"
720:
United States Court of Appeals for the 11th Circuit
274:, which provides coverage for more than 24 million
230:
199:
187:
177:
169:
159:
142:
132:
116:
102:
79:
71:
61:
1547:"GEICO gets a chance to defend itself in STD case"
945:. GEICO official site. Accessed December 18, 2009.
737:California Court of Appeal for the Second District
415:GEICO generally deals directly with consumers via
956:"Leo Goodwin, Financier, Son of Founder of Geico"
2436:Financial services companies established in 1936
1270:"GEICO Racing to debut with Max Papis in Texas"
2421:Financial services companies based in Maryland
977:
975:
1599:
1534:. Gannett Satellite Information Network, LLC.
8:
600:. GEICO is also an official sponsor of the
32:
355:In 1937, the Goodwins relocated GEICO from
1905:
1606:
1592:
1584:
47:
38:
31:
931:
929:
927:
791:
789:
787:
785:
783:
781:
779:
777:
762:List of United States insurance companies
2426:Companies based in Chevy Chase, Maryland
936:GEICO History: An American Success Story
834:"Berkshire Hathaway Inc. 2020 Form 10-K"
620:
1697:Berkshire Hathaway Homestate Companies
1506:
1504:
1212:Gianatasio, David (December 31, 2012).
1197:. Insurance Journal. October 22, 2013.
773:
2431:American companies established in 1936
1707:Berkshire Hathaway Specialty Insurance
1201:from the original on February 8, 2014.
1120:Castronuovo, Celine (April 20, 2021).
340:to provide auto insurance directly to
219:Government Employees Insurance Company
33:Government Employees Insurance Company
18:Government Employees Insurance Company
1351:Aayush Majumdar (September 6, 2020).
1224:from the original on January 26, 2019
1072:"FAQs For Rideshare Drivers - GEICO®"
885:McWhirter, Katy (November 13, 2023).
7:
1781:International Metalworking Companies
1029:from the original on March 13, 2016.
1017:"Investors May Get Geico Settlement"
968:from the original on March 12, 2016.
920:from the original on August 6, 2015.
625:No. 13 GEICO Chevrolet SS driven by
2451:Auto insurance in the United States
2219:Kern River Gas Transmission Company
1082:from the original on March 13, 2018
1052:from the original on March 13, 2018
1040:Said, Carolyn (November 22, 2014).
982:Fowler, Glenn (November 20, 1990).
553:speed boats with the painted names
1545:Smith, Hannah (January 16, 2023).
1374:Stern, Adam (September 20, 2024).
1015:Jones, William H. (June 8, 1978).
887:"Geico home insurance review 2024"
25:
1404:Brown, Maury (December 5, 2019).
1325:Long, Dustin (December 5, 2019).
1101:"Insurance Shopping Study (2016)"
996:from the original on May 25, 2015
866:from the original on July 2, 2017
713:Consumer Federation of California
2383:
2382:
1514:, Claims Journal (May 21, 2019).
226:
1176:Frost, Jen (October 19, 2023).
576:" would play in the background.
1048:. Hearst Communications, Inc.
906:Yerak, Becky (June 13, 2013).
278:owned by more than 15 million
1:
2416:1996 mergers and acquisitions
2013:Berkshire Hathaway Automotive
1701:Kansas Bankers Surety Company
1148:Lyons, Kim (April 19, 2021).
2441:1936 establishments in Texas
1741:Berkshire Hathaway Assurance
745:sexually transmitted disease
688:is still sponsored by them.
686:spring NCS race at Talladega
668:, grandson of racing legend
332:GEICO was formed in 1936 by
173:$ 35.093 billion USD (2020)
1248:www.sportsbusinessdaily.com
941:September 13, 2008, at the
85:; 88 years ago
2467:
2224:MidAmerican Energy Company
2022:FlightSafety International
1893:RC Willey Home Furnishings
1736:National Indemnity Company
796:Chapman, Scott A. (2019).
298:, voiced by English actor
266:. GEICO is a wholly owned
2378:
1835:Precision Castparts Corp.
1494:January 10, 2017, at the
1475:January 10, 2017, at the
1456:January 10, 2017, at the
1437:January 10, 2017, at the
1106:February 2, 2017, at the
749:Supreme Court of Missouri
631:2015 Toyota/Save Mart 350
592:. Film trailer announcer
254:company headquartered in
46:
37:
2260:Oriental Trading Company
1771:Benjamin Moore & Co.
1716:Central States Indemnity
1551:ALM PropertyCasualty 360
1331:NASCAR Talk | NBC Sports
2369:Becoming Warren Buffett
2345:Poor Charlie's Almanack
2197:HomeServices of America
2173:World Book Encyclopedia
1888:Nebraska Furniture Mart
1380:Sports Business Journal
1828:Union Tank Car Company
1304:www.sportspromedia.com
634:
602:National Hockey League
574:Somebody’s Watching Me
53:GEICO headquarters in
27:Auto insurance company
1686:Alleghany Corporation
1643:Howard Graham Buffett
718:In October 2015, the
711:In October 2015, the
624:
468:Advertising campaigns
428:ridesharing companies
256:Chevy Chase, Maryland
122:Chevy Chase, Maryland
55:Chevy Chase, Maryland
1384:Advance Publications
964:. January 18, 1978.
804:. pp. 251–256.
567:Christopher Columbus
398:rapidly (during the
288:District of Columbia
1935:Vanity Fair Brands
1840:Carlton Forge Works
1355:. EssentiallySports
1306:. September 6, 2017
1022:The Washington Post
961:The Washington Post
727:insurance bad faith
652:, and later in the
641:team, first in the
606:Washington Capitals
543:Ed "Too Tall" Jones
448:ridesharing company
392:David Lloyd Kreeger
384:Columbia University
307:private corporation
292:gold dust day gecko
179:Number of employees
34:
2446:Berkshire Hathaway
2229:Northern Powergrid
2129:Ben Bridge Jeweler
1883:Jordan's Furniture
1867:Mouser Electronics
1786:ISCAR Metalworking
1615:Berkshire Hathaway
1274:www.motorsport.com
1250:. October 19, 2006
989:The New York Times
699:Pro Pulling League
635:
478:Richmond, Virginia
411:Modern development
357:San Antonio, Texas
342:federal government
319:federal government
272:Berkshire Hathaway
194:Berkshire Hathaway
96:San Antonio, Texas
2398:
2397:
2298:Coca-Cola Company
2271:company ownership
2207:Long & Foster
2157:Campbell Hausfeld
2139:Helzberg Diamonds
2085:The Pampered Chef
2063:CTB International
2002:
2001:
1916:Fruit of the Loom
1818:Marmon-Herrington
1524:Gilbert, Asha C.
811:978-1-64293-238-6
735:In May 2019, the
670:Richard Childress
654:NASCAR Cup Series
646:Nationwide Series
474:The Martin Agency
400:1973–75 recession
350:Fort Worth, Texas
250:) is an American
215:
214:
16:(Redirected from
2458:
2386:
2385:
2353:Blue Chip Stamps
2280:American Express
2248:Other businesses
1926:Russell Athletic
1906:
1668:Walter Scott Jr.
1608:
1601:
1594:
1585:
1580:
1579:
1577:Official website
1562:
1561:
1559:
1557:
1542:
1536:
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1521:
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1508:
1499:
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1480:
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1285:
1280:on July 24, 2020
1276:. Archived from
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830:
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793:
361:Washington, D.C.
249:
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211:
208:
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93:
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86:
51:
42:
35:
21:
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2401:
2400:
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2394:
2374:
2358:Wesco Financial
2327:
2292:Bank of America
2272:
2270:
2264:
2243:
2178:
2143:
2117:
2094:
2051:
1998:
1992:Tony Lama Boots
1952:
1897:
1871:
1862:Shaw Industries
1758:
1752:
1746:GUARD Insurance
1672:
1653:David Gottesman
1624:
1617:
1612:
1575:
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1571:
1566:
1565:
1555:
1553:
1544:
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1496:Wayback Machine
1487:
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1477:Wayback Machine
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1458:Wayback Machine
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1439:Wayback Machine
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1108:Wayback Machine
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1982:Justin Boots
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1648:Susan Decker
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1625:directors
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