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been a longstanding ally of the LGBTQ community and we don’t take that responsibility lightly. I’m really excited for this rebrand, especially for our community. Whether you know our company personally or not, I believe people will see this change is a more accurate reflection of our company ethos."
203:
In August 2017, the company began a year long project to change any of its products still using the term 'shemale' in their branding, with the flagship site 'Shemale Yum' being renamed as 'GroobyGirls.com' and 'Shemale.xxx' to 'Tgirls.xxx'. Marketing director
Kristel Penn, was quoted as; "Grooby has
172:
Grooby traces its roots to websites started up in 1996 by Steven Grooby. The most prominent of them was his transgender site
Shemale Yum which became an Adult Verification site and eventually a pay site. The term "shemale" is considered pejorative by the transgender community but Grooby says that at
195:
In 2008 Grooby opened the SheMaleJapan.com website to focus on
Japanese "newhalf" (ニューハーフ) transgender models. The concept for the website dated back to 2000 but it took eight years to find an appropriate producer in Japan. By late 2008 the company hosted 12 websites and employed 7 full-time
229:
hosts an annual event, the
Transgender Erotica Awards (TEA), held each February/March in Los Angeles. A representation of transgender performers and producers in mainstream adult awards ceremonies, the annual event was created to recognize achievement in the transgender
207:
By 2018 the company operates over 35 adult trans paysites and has 50 DVD releases a year. October 2018 saw the release of trans adult performer, Domino
Presley's directorial debut 'Domino Presley's House of Whores' as the first of a series, featuring Domino,
155:
online adult entertainment. It established itself as one of the pioneer companies of online adult transgender entertainment with its website Grooby Girls, "the first transsexual pay site with original content". The company owns a number of transgender
196:
employees at its Los
Angeles headquarters and 25 people worldwide. Grooby Productions produces over 2000 photo/video sets a year for web-only release and about 10 DVD releases. In late 2009, the company relocated its offices from
532:
173:
the time the site was named he didn't know any better and the site became too well branded to change the name. Other websites followed including
Ladyboy-Ladyboy in 1998 which was the first website to go to
234:. It began as a small online-only awards show, and has since grown into a well-attended event, honoring models and performers in 21 categories and attracting attention from outside of the trans community.
192:, but because of creative differences these arrangements were dissolved amicably. In 2006 the company celebrated its 10-year anniversary, which included a party thrown by Allanah Starr in New York City.
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2017 AVN Award: Best
Transsexual Sex Scene - Shemale Shenanigans, Kylie Maria & Christian XXX
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and a number of other sites featuring
Brazilian, Black, Japanese and Canadian transgender women.
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2017 AVN Award: Best
Transsexual Sex Scene - Real Fucking Girls, Jane Starr & Amarna Miller
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2017 AVN Award: Best Transsexual Sex Scene - Tranny Vice, Domino Presley & Robert Axel
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2016 AVN Award: Best Transsexual Sex Scene - The Transsexual Housewives of Hollywood
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2013 XBIZ Award: Specialty Affiliate Program of the Year - Groobybucks (Won)
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2017 XBIZ Award: Specialty Affiliate Program of the Year - Groobybucks
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2017 XBIZ Award: Trans Release of the Year - Real Fucking Girls (Won)
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2018 Xbiz Europa Award: Trans Movie of the Year - Euro-Tgirls (won)
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2018 Xbiz Award : Best Trans Studio - Grooby Productions (won)
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2018 AVN Award: Best Transsexual Movie - All My Mothers Lovers (won)
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2017 AVN Award: Best Transsexual Movie - Real Fucking Girls (Won)
295:: Best Transsexual Movie - The Transsexual Housewives of Hollywood
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716:
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628:"This Leading Trans Porn Company is Wiping Slurs From Its Site"
507:"ShemaleYum.com, Ladyboy-Ladyboy.com Run Fahrenheit 9/11 Promo"
346:
2017 AVN Award: Clever Title of the Year - Shemale Shenanigans
241:
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2017 AVN Award: Best Transsexual Movie - Shemale Shenanigans
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2017 AVN Award: Best Marketing Campaign - Real Fucking Girls
313:
2017 XBIZ Award: Adult Site of the Year - Shemale Yum (Won)
374:"Q&A With Steven Grooby, Founder of Grooby Productions"
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2017 AVN Award: Best Transsexual Movie - Trans-Tastic Four
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2017 XBIZ Award: Trans Release of the Year - Tranny Vice
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2017 AVN Award: Best Soundtrack - Shemale Shenanigans
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2012 XBIZ Award: Transsexual Studio of the Year (Won)
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XBIZ Announces Finalist Nominees for 2010 XBIZ Awards
691:"The Tranny Awards are getting a Less Offensive Name"
481:"Bring On the Tsunami: The Rising Tide of Asian Porn"
331:
2017 AVN Award: Best Transsexual Movie - Tranny Vice
319:
2017 AVN Award: Best Soundtrack - Real Fucking Girls
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For a time Grooby operated the official websites for
646:"TS Star Directed Domino Presley's House of Whores"
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585:"Grooby Productions Introduces SheMale-Japan.com"
95:Steven Grooby (Founder) Kristel Penn (Marketing)
301:2017 XBIZ Award: Trans Studio of the Year (Won)
756:"XBIZ Awards - Adult Industry's Biggest Night"
424:"Shemale Yum Celebrates a Decade of Decadence"
1254:LGBTQ-related mass media in the United States
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1279:Entertainment companies established in 1996
1264:Entertainment companies based in California
212:, Eddie Wood and the return of Jane Marie.
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1284:Mass media companies established in 1996
452:"Executive Suites : Steven Gallon"
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1274:American companies established in 1996
610:"AVN - Grooby Rebrands ShemaleYum.com"
392:
390:
1244:Transgender pornographic film studios
7:
583:Bourne, Justin (October 29, 2008).
557:Magnani, Messalina (June 1, 2001).
535:. Stopping the Hate. Archived from
397:Stuart, John (September 22, 2008).
147:in 1996 and operationally based in
1199:Erotica and pornography portal
926:American pornographic film studios
817:"2018 AVN Award Winners Announced"
533:"Exclusive Interview Steve Grooby"
14:
531:Chavalier, Meghan (May 7, 2009).
16:American pornographic film studio
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1215:
1203:
1192:
665:"Porn's taboo transsexual stars"
399:"Shemale Niche Gains Popularity"
372:Pardon, Rhett (March 29, 2015).
245:
689:Kobola, Frank (10 March 2014).
479:Lim, Gerrie (January 1, 2003).
1269:Companies based in Los Angeles
720:, Wednesday, December 16, 2009
587:. AVN Business. Archived from
561:. AVN Business. Archived from
509:. AVN Business. Archived from
483:. AVN Business. Archived from
454:. AVN Business. Archived from
426:. AVN Business. Archived from
1:
853:"1st Ever Xbiz Europa Awards"
835:"2018 Xbiz Winners Announced"
505:Meyer, Frank (July 7, 2004).
422:Fox, Bianca (July 31, 2007).
1181:Zero Tolerance Entertainment
891:Internet Adult Film Database
282:: GLBT Company of the Year
1300:
1259:Pornography in Los Angeles
222:Transgender Erotica Awards
219:
216:Transgender Erotica Awards
162:Transgender Erotica Awards
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931:
24:
1111:Red Light District Video
1056:Larry Flynt Publications
139:is a company founded in
1101:Raging Stallion Studios
149:Los Angeles, California
238:Awards and nominations
1151:Treasure Island Media
108:Pornographic websites
1021:Falcon Entertainment
966:Caballero Home Video
951:Athletic Model Guild
859:. 11 September 2018.
663:Clark-Flory, Tracy.
259:adding missing items
1166:Vivid Entertainment
1061:Lucas Entertainment
21:
1136:Third Degree Films
1031:Grooby Productions
1016:Extreme Associates
1001:Digital Playground
887:Grooby Productions
841:. 19 January 2018.
730:XBIZ Award Winners
616:. August 15, 2017.
565:on August 18, 2009
430:on August 14, 2009
257:; you can help by
137:Grooby Productions
104:Pornographic films
20:Grooby Productions
1231:
1230:
1141:Third World Media
1026:Girlfriends Films
981:Colt Studio Group
634:. 25 August 2017.
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1161:VCA Pictures
1091:Old Reliable
1086:Nova Studios
1066:Mantra Films
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991:Devil's Film
856:
847:
838:
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803:"AVN Awards"
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789:"AVN Awards"
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695:. Retrieved
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378:. Retrieved
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210:Natalie Mars
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186:Joey Silvera
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62:Headquarters
34:Company type
1146:Titan Media
1096:Pink Visual
971:Cobra Video
936:Active Duty
674:11 February
190:Gia Darling
153:transgender
81:Area served
48:Pornography
1238:Categories
1011:Evil Angel
595:2010-10-16
569:2009-07-13
543:2009-06-11
517:2010-10-16
491:2010-10-16
462:2010-10-15
434:2009-07-13
405:2009-07-13
380:2020-12-10
360:References
280:XBIZ Award
255:incomplete
91:Key people
1116:Sean Cody
976:CockyBoys
956:Bang Bros
293:AVN Award
85:Worldwide
1222:Category
1126:Sin City
1051:Kink.com
961:Brazzers
857:xbiz.com
839:xbiz.com
697:10 March
632:Vice.com
198:Honolulu
179:ladyboys
175:Thailand
100:Products
44:Industry
1156:Twistys
1071:Men.com
889:at the
821:avn.com
650:AVN.com
614:AVN.com
145:England
121:.grooby
114:Website
54:Founded
38:Private
401:. XBIZ
376:. XBIZ
227:Grooby
141:London
1171:Vixen
669:Salon
291:2016
278:2010
1210:List
735:XBIZ
717:XBIZ
699:2014
676:2012
188:and
123:.com
57:1996
261:.
119:www
1240::
855:.
837:.
819:.
764:^
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714:,
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268:)
264:(
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
