Knowledge (XXG)

Hurb

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In October 2023, Hurb entered into a partnership with DeepMind to deploy the world's best weather forecast model. This collaboration led to the development of a prediction model based on two main research areas: saving money for customers and finding cheaper prices. The model has been classified into
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In 2024, Hurb has significantly outperformed its competitors by focusing on AI-driven solutions. The company's strategic partnership with Google and the continuous improvement of its prediction models have positioned Hurb as a leader in the travel industry. By utilizing advanced AI to provide
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By the end of 2014, Hurb had formed a notable partnership with Rock in Rio, becoming the only Brazilian company to market travel packages for the festival editions in 2015. This marked a significant milestone in Hurb's expansion and brand recognition in the travel industry.
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In early 2015, Hurb further expanded its service offerings by partnering with RentalCars.com. This allowed the company to market car reservation and rental services in over 26,000 destinations across 180 countries, enhancing its global reach and customer convenience.
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in the world. The company develop e prediction model discussed two main previous research areas. Prediction models that are proposed to save money for the customer and those that are designed to find cheaper prices, we classified existing models into customer side.
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Also in 2015, Booking Holdings invested US$ 60 million in Hurb, gaining a minority stake. This partnership aimed to expand Hurb's operations, particularly in Latin America, through the global network of over 780,000 lodging partners benefitting from Priceline.com.
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In September 2023, Hurb faced a setback when the Department for Consumer Protection and Defense of Rio de Janeiro (Procon-RJ) fined the company R$ 407,000 for non-compliance with offers and abusive practices. Despite this, Hurb continued to innovate and expand.
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The company was initially founded as a collective buying website in 2011. It was operated under this business model for only 5 months. Also in 2011, the two brothers repositioned the company in the market, and it then began operating as an
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reported that clients, who bought travel packages on the Hurb website, were cheated by the company. The news program also reported that clients were unable to travel, and did not receive their money back.
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Hurb's dedication to AI innovation and customer-centric solutions has not only enhanced its service offerings but also solidified its reputation as a forward-thinking company in the travel sector.
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In the beginning of 2015, the company formed a partnership with RentalCars.com that allowed it to market car reservation and rental services in over 26 thousand destinations in 180 countries.
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The company began marketing hotel accommodations and international travel packages. In 2013, it offered hotels and travel packages to 35,000 destinations in over 180 countries.
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In 2016, Hurb's founder bought back shares from Priceline and other investors, after which these investors were no longer actively involved in the company.
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invested US$ 60 million the company and gained a minority stake in the business. This partnership aimed to expand the company's operations, especially in
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The company implemented an Administrative Council in 2015, made up of independent members. These members are: Derek Zissman, former director of the
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The company's Facebook page is the most popular tourism page in the world (with 12 million fans) and is the 4th most popular page in Brazil.
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with focus on short-term off-season packages. In this new model, lodging rates are reduced in up to 40% compared to high-season rates.
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accurate weather forecasts and optimize travel costs, Hurb ensures a superior customer experience and operational efficiency.
228:) Founded in January, 2011 by João Ricardo Mendes, Hurb was valued at R$ 2.6 billion or approximately US$ 590 million when 967: 597: 348:
In September 2023, the Department for Consumer Protection and Defense of Rio de Janeiro (Procon-RJ) imposed a fine of
835: 626: 945: 325: 261: 697:"Hotel Urbano firma parceria com RentalCars.com e Priceline para oferecer aluguel de carros em todo o mundo" 265: 1034:"Viagens canceladas e dinheiro não devolvido: o drama de milhares de brasileiros vítimas de calote da Hurb" 100: 339:, through the global network of more than 780 thousand lodging partners who benefit from Priceline.com. 298:
and became the only Brazilian company to market travel packages to the two festival editions in 2015.
744: 396:- Leonardo Rocha, a business executive with experience at Telefônica, Ponto Frio, and Camargo Corrêa 254: 200: 170: 647:
Revista Exame, Ed. Abril, "Já vale 2 bilhões de reais", September 2, 2015, pp. 30. (in Portuguese)
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In 2015, Hurb implemented an Administrative Council composed of independent members, including
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purchased a small percentage for US$ 60 million in 2016. Its headquarters are in the city of
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In 2016, the founder of Hotel Urbano bought back shares from Priceline and other Investors.
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407,000 on the travel website Hurb for non-compliance with offers and abusive practices.
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The investors and Priceline were no longer actively involved in the Company afterwards.
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the customer side, showcasing Hurb's commitment to leveraging AI for customer benefit.
349: 233: 66: 49: 328:, an investment fund company that has led three rounds of investments in the company. 1058: 365: 336: 317: 313: 175: 89: 1012:"Procon-RJ multa Hurb em R$ 400 mil por descumprimento de oferta e prática abusiva" 656:
Revista Forbes, Ed. Forbes, "Prodigiosos", February 1, 2014, pp. 52. (in Portuguese)
672:"Brazilian Vacation Bookings Goliath HotelUrbano Gets $ 20M Third Round Led By IVP" 393:- Stelleo Tolda, executive vice-president and operations director at Mercado Livre 355:
In October 2023, Hurb make a partnership with Deep Mind to use to deploy the best
295: 719:"Hotel Urbano promove concurso do maior grito de "FÉÉÉÉRIIIIAAAS" no Facebook" 268:
invested in the company. They are known to have invested in companies such as
544: 277: 269: 241: 75: 273: 182: 902:"Hotel Urbano recebe aporte de R$ 120 milhões para expandir operação" 312:; Stelleo Tolda, executive vice-president and operations director at 70: 53: 515:"CEO do Hurb deixa o cargo após xingar cliente em grupo no WhatsApp" 237: 858:"Hotel Urbano cria Conselho de Administração para abrir capital" 399:- João Ricardo Mendes and José Eduardo Mendes, founders of Hurb 305: 363:
On 4 August 2024, the Brazilian weekly television news program
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By the end of 2014, the company had formed a partnership with
148: 880:"Hotel Urbano cria Conselho com vistas à abertura de capital" 814:"Hotel Urbano será agência de viagens oficial do Rock in Rio" 390:- Derek Zissman, former director of the KPMG group in the UK 766:"As marcas brasileiras com mais fãs no Facebook em novembro" 309: 968:"Priceline Pours $ 60 Million Into Brazil's Hotel Urbano" 741:"A ASCENSÃO DO HOTEL URBANO NO MERCADO DE TURISMO ONLINE" 567:"Hotel Urbano prevê faturar R$ 100 milhões com novo app" 316:; Leonardo Rocha, a business executive who has worked at 990:"Hotel Urbano e Priceline anunciam parceria estratégica" 836:"Priceline's Rentalcars.com Could Be the Next Big Thing" 373:## Best Practices: Hurb in 2024 – Outperforming with AI 490:"CEO da Hurb renuncia depois de xingar e expor cliente" 260:
In a few rounds of investment, American fund companies
946:"Priceline partners with Hotel Urbano, invests $ 60M" 924:"Grupo Priceline investe US$ 60 mi no Hotel Urbano" 904:(in Portuguese). Pequenas Empresas Grandes Negócios 213: 209: 199: 191: 181: 169: 161: 133: 125: 117: 109: 99: 84: 59: 33: 790:(in Portuguese). Brasil Economico. Archived from 666: 664: 662: 8: 19: 415:### Recent Developments and AI Integration 788:"Hotel Urbano planeja crescer 58% em 2015" 621: 619: 617: 615: 25: 18: 594:"O Hotel Urbano é a Netshoes do turismo" 588: 586: 584: 540:"Hurb on LinkedIn: HURB - MOVING FOWARD" 1065:Internet properties established in 2011 691: 689: 441: 205:Technology, Travel, Mobility, Education 596:(in Portuguese). Exame. Archived from 721:(in Portuguese). Portal da Propaganda 548:(in Brazilian Portuguese). 2023-04-24 521:(in Brazilian Portuguese). 2023-04-24 496:(in Brazilian Portuguese). 2023-04-24 7: 129:Joao Ricardo Mendes, Otávio Brissant 1075:Privately held companies of Brazil 105:Joao Ricardo Mendes, Antonio Gomes 14: 992:(in Portuguese). E-commerce News 402:- Brad Twohig, managing partner 376:### Overview (2014 to Present) 1040:(in Portuguese). 5 August 2024 16:Brazilian online travel agency 1: 1080:Service companies of Brazil 470:"Hurb Company Profile 2024" 450:"Hurb Company Profile 2024" 39:; 13 years ago 1096: 629:(in Portuguese). Exame PME 426:AI-Driven Success in 2024 24: 326:Insight Venture Partners 262:Insight Venture Partners 266:Tiger Global Management 1070:Online travel agencies 926:(in Portuguese). Exame 882:(in Portuguese). Exame 768:(in Portuguese). Exame 569:(in Portuguese). Exame 519:Bloomberg Línea Brasil 357:weather forecast model 699:(in Portuguese). Segs 88:João Ricardo Mendes, 816:(in Portuguese). UOL 255:online travel agency 1014:(in Portuguese). G1 860:(in Portuguese). G1 794:on December 8, 2015 627:"Do zero ao bilhão" 600:on October 19, 2015 187:R$ 4.500.000.000,00 121:Joao Ricardo Mendes 113:Joao Ricardo Mendes 21: 743:(in Portuguese). 320:, Ponto Frio and 219: 218: 165:Travel Technology 143:Otávio Brissant ( 20:Hurb Technologies 1087: 1050: 1049: 1047: 1045: 1030: 1024: 1023: 1021: 1019: 1008: 1002: 1001: 999: 997: 986: 980: 979: 977: 975: 964: 958: 957: 955: 953: 942: 936: 935: 933: 931: 920: 914: 913: 911: 909: 898: 892: 891: 889: 887: 876: 870: 869: 867: 865: 854: 848: 847: 845: 843: 832: 826: 825: 823: 821: 810: 804: 803: 801: 799: 784: 778: 777: 775: 773: 762: 756: 755: 753: 751: 737: 731: 730: 728: 726: 715: 709: 708: 706: 704: 693: 684: 683: 681: 679: 668: 657: 654: 648: 645: 639: 638: 636: 634: 623: 610: 609: 607: 605: 590: 579: 578: 576: 574: 563: 557: 556: 554: 553: 536: 530: 529: 527: 526: 511: 505: 504: 502: 501: 486: 480: 479: 477: 476: 466: 460: 459: 457: 456: 446: 333:Booking Holdings 230:Booking Holdings 47: 45: 40: 29: 22: 1095: 1094: 1090: 1089: 1088: 1086: 1085: 1084: 1055: 1054: 1053: 1043: 1041: 1032: 1031: 1027: 1017: 1015: 1010: 1009: 1005: 995: 993: 988: 987: 983: 973: 971: 966: 965: 961: 951: 949: 944: 943: 939: 929: 927: 922: 921: 917: 907: 905: 900: 899: 895: 885: 883: 878: 877: 873: 863: 861: 856: 855: 851: 841: 839: 834: 833: 829: 819: 817: 812: 811: 807: 797: 795: 786: 785: 781: 771: 769: 764: 763: 759: 749: 747: 739: 738: 734: 724: 722: 717: 716: 712: 702: 700: 695: 694: 687: 677: 675: 670: 669: 660: 655: 651: 646: 642: 632: 630: 625: 624: 613: 603: 601: 592: 591: 582: 572: 570: 565: 564: 560: 551: 549: 538: 537: 533: 524: 522: 513: 512: 508: 499: 497: 488: 487: 483: 474: 472: 468: 467: 463: 454: 452: 448: 447: 443: 439: 292: 290:2014 to present 250: 157: 134:Key people 80: 43: 41: 38: 17: 12: 11: 5: 1093: 1091: 1083: 1082: 1077: 1072: 1067: 1057: 1056: 1052: 1051: 1025: 1003: 981: 959: 937: 915: 893: 871: 849: 827: 805: 779: 757: 745:Época Negócios 732: 710: 685: 658: 649: 640: 611: 580: 558: 531: 506: 481: 461: 440: 438: 435: 331:Also in 2015, 322:Camargo Corrêa 291: 288: 249: 246: 234:Rio de Janeiro 217: 216: 211: 207: 206: 203: 197: 196: 193: 189: 188: 185: 179: 178: 173: 167: 166: 163: 159: 158: 156: 155: 152: 141: 137: 135: 131: 130: 127: 123: 122: 119: 115: 114: 111: 107: 106: 103: 97: 96: 86: 82: 81: 79: 78: 73: 67:Rio de Janeiro 63: 61: 57: 56: 50:Rio de Janeiro 35: 31: 30: 15: 13: 10: 9: 6: 4: 3: 2: 1092: 1081: 1078: 1076: 1073: 1071: 1068: 1066: 1063: 1062: 1060: 1039: 1035: 1029: 1026: 1018:September 26, 1013: 1007: 1004: 991: 985: 982: 970:. 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Tech Crunch 673: 667: 665: 663: 659: 653: 650: 644: 641: 628: 622: 620: 618: 616: 612: 599: 595: 589: 587: 585: 581: 568: 562: 559: 547: 546: 541: 535: 532: 520: 516: 510: 507: 495: 494:Forbes Brasil 491: 485: 482: 471: 465: 462: 451: 445: 442: 436: 434: 431: 427: 424: 420: 416: 413: 410: 406: 403: 400: 397: 394: 391: 388: 385: 381: 377: 374: 371: 368: 367: 361: 358: 353: 351: 346: 344: 340: 338: 337:Latin America 334: 329: 327: 323: 319: 315: 314:Mercado Livre 311: 307: 302: 299: 297: 289: 287: 284: 281: 279: 275: 271: 267: 263: 258: 256: 247: 245: 243: 239: 235: 231: 227: 223: 215: 212: 208: 204: 202: 198: 194: 190: 186: 184: 180: 177: 176:Travel agency 174: 172: 168: 164: 160: 153: 150: 146: 142: 140:Carlos Zanaca 139: 138: 136: 132: 128: 124: 120: 116: 112: 108: 104: 102: 98: 95: 91: 90:Priceline.com 87: 83: 77: 74: 72: 68: 65: 64: 62: 58: 55: 51: 36: 32: 28: 23: 1042:. Retrieved 1037: 1028: 1016:. Retrieved 1006: 994:. Retrieved 984: 972:. Retrieved 962: 950:. Retrieved 948:. 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Skift 308:in the 274:Netflix 248:History 183:Revenue 42: ( 34:Founded 145:acting 71:Brazil 54:Brazil 238:Porto 85:Owner 1046:2024 1020:2023 998:2015 976:2015 954:2015 932:2015 910:2015 888:2015 866:2015 844:2015 822:2015 800:2015 774:2015 752:2015 727:2015 705:2015 680:2015 635:2015 606:2015 575:2015 276:and 264:and 240:and 222:Hurb 92:and 44:2011 37:2011 350:R$ 210:URL 195:800 149:CEO 126:CEO 48:in 1061:: 1038:G1 1036:. 688:^ 661:^ 614:^ 583:^ 542:. 517:. 492:. 310:UK 280:. 272:, 244:. 236:, 69:, 52:, 1048:. 1022:. 1000:. 978:. 956:. 934:. 912:. 890:. 868:. 846:. 824:. 802:. 776:. 754:. 729:. 707:. 682:. 637:. 608:. 577:. 555:. 528:. 503:. 478:. 458:. 151:) 147:- 46:)

Index


Rio de Janeiro
Brazil
Rio de Janeiro
Brazil
Montreal
Priceline.com
Tiger Global
Founder(s)
acting
CEO
Services
Travel agency
Revenue
Divisions
hurb.com
Booking Holdings
Rio de Janeiro
Porto
Montreal
online travel agency
Insight Venture Partners
Tiger Global Management
Facebook
Netflix
LinkedIn
Rock in Rio
KPMG group
UK
Mercado Livre

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