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is the encouraged involvement of media consumers in a story through ordinary social interaction. A story may be shared through discourse within a fan group. Hypersociability lessens the need for a publisher to offer fixed media. Instead, storytellers hope that fans will build on the story
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or through direct conversation. The principle of hypersociability is most widely used in
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characterized by an unusual willingness to converse with others.
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deliberately incorporated elements of hypersociability for
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Jones et al., "Hypersociability in
Williams Syndrome,"
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Convergence
Culture: Where Old and New Media Collide
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25:themselves either over the
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18:transmedia storytelling
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39:Yu-Gi-Oh!
150:, 2000).
131:, 2005).
123:(eds.),
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