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Hardy Amies (fashion house)

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519:, the Hardy Amies brand developed to become known for its classic and beautifully tailored clothes for both men and women. Hardy's business quickly took off in the postwar years when customers, who had been deprived of couture for the preceding years, snapped up his elegant, traditional designs. Hardy was quoted at the time as saying, "A woman's day clothes must look equally good at Salisbury Station as the Ritz bar". Amies was vice-chairman of the Incorporated Society of London Fashion Designers from 1954 to 56 and chairman from 1959 to 60. 68: 709:-born designer Jacques Azagury became head of couture. In November 2008, after going bankrupt, the Hardy Amies brand was acquired by Fung Capital. Hardy Amies has been owned since 2008 by No.14 Savile Row, which in turn is owned by Fung Capital which is the private investment holding company of the Fung family, who are separately the controlling shareholders of publicly listed Li & Fung Limited and Trinity Limited. 656:. The association began in 1950 when Amies made several outfits for then Princess Elizabeth's royal tour to Canada. Although the couture side of the Hardy Amies business was traditionally less financially successful, the award of a Royal Warrant as an official dressmaker in 1955 gave his house respectability and publicity. One of his best-known creations is the gown he designed in 1977 for 216: 130: 27: 593:
swinging London c. 1968 rather than the imagined future. The stewardesses' uniforms, designed by Hardy Amies, look like the uncomfortable unisex pant suits that were being promoted in the late 1960s. An epic science fiction film, it demonstrated the immense range of Amies' design ability and was nominated for four
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Amies was successful in business by being able to commercially extract value from his designs while not replicating his brand to the point of exploitation. Amies was one of the first European designers to venture into the ready-to-wear market when he teamed up with Hepworths in 1959 to design a range
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retained roles they held in the 1960s as Hotel receptionists and air stewardesses. The women wore space-age travelling hats while carrying handbags. According to 'Setting the Scene' by Robert S. Sennett (Harry N. Abrams, Inc., Publishers, 1994), many design elements of the film seem to reflect
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In 2018 Hardy Amies went into administration for the second time, and a buyer was being sought for its operations and intellectual property rights in 2019. The company had been operating at a loss for some time. The Savile Row store was closed in March 2019 and the space taken over by
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in 1989, Amies held the Warrant until his death in 2003. He gave up visiting The Queen himself in 1990 so that his Design Director, Ken Fleetwood, could create for the Queen until 1996. The House of Hardy Amies was still designing for her under Design Director Jon Moore until 2002.
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Amies' mother's contacts in the fashion world and his flair for writing secured him his first job in fashion. It was his vivid description of a dress, written in a letter to a retired French seamstress, which brought Hardy to the attention of the owner of the Mayfair couture house
495:"This officer is far tougher both physically and mentally than his rather precious appearance would suggest. He possesses a keen brain and an abundance of shrewd sense. His only handicap is his precious appearance and manner, and these are tending to decrease." 584:, the standard attire was a business-as-usual approach to corporate fashion. There were no neck-ties as they were in zero gravity. The Russian women scientists wore dark conservative clothing, reflecting their own conservative values. Although Kubrick's 475:
At the outbreak of World War II, he was recruited into military intelligence because of his fluent German and French. He listed among his accomplishments on his application mountaineering, shooting, boxing and sketching. Amies saw service in the
422:. His father was mortified when Blumenfeld suggested his son travel around Europe to gain some worldly experience. After spending three years in France and Germany, learning the languages, working for a customs agent, as an English tutor in 705:, which had already purchased Hepworths, who distributed the Hardy Amies line. Amies purchased the business back in 1981. In May 2001, Amies sold his business to the Luxury Brands Group. He retired at the end of the year when 1183: 401:, and his mother was a saleswoman for Madame Gray at Machinka & May, London. In his teens he adopted his mother's maiden name (Hardy); and always cited her as the inspiration for his chosen professional path. 683:
Amies's strict male dress code – with commandments on everything from socks to the summer wardrobe – made compelling reading: When in July 2009, the Hardy Amies designer archive was opened on Savile Row, the
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at the age of 25 in 1934. In 1937, he scored his first success with a Linton tweed suit in sage green with a cerise overcheck called 'Panic.' 'Panic' was to be his debut in the fashion bible
430:, Germany, Amies returned to England, where in 1930, he became a sales assistant in a ceramic wall-tile factory, after which he secured a trainee position as a weight machine salesman with 464:. By the late 1930s, Hardy was designing the entire Lachasse collection. His second celebration creation was 'Made in England,' a biscuit-coloured checked suit for the Hollywood ingénue 588:
wardrobe was practical, it still reflected the mid-1960s slender look. The military and spacecraft uniforms were as common as they are now, with no dramatic changes. American women in
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or SOE. Posted to SOE Headquarters in Baker Street in London, Amies was put in charge of the Belgium section and worked with the various Belgian resistance groups organising
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in London. The runway show was a first on many levels as it was both the first-time music was played and for the designer to accompany models on the catwalk.
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portrait, which he said was "immortalised on a thousand biscuit tins." An estimated 500 million people watched the day of events on television.
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A man should look as if he has bought his clothes with intelligence, put them on with care and then forgotten all about them.
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founded the house in 1946. He was one of the pioneers of the ready-to-wear menswear market in the 1950s and 1960s.
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The fashion house has changed ownership several times throughout its history and, for a time, was the property of
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of menswear. In 1961, Amies made fashion history by staging the first men's ready-to-wear catwalk shows at the
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Amies also undertook design for work wear, which developed from designing special clothes for England's
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Hardy Amies was located at 14 Savile Row from 1946, until early 2019 when the store closed permanently.
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On 12 November 1945, Virginia, the Countess of Jersey (erstwhile Hollywood film star and the first Mrs.
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Amies was commissioned to create high-profile specialized clothing for customers, including the British
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did not regard a dressmaker as suitable military material, but his training report stated:
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Amies' work was seen in a handful of other films of the 1960s: he dressed
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In 2018, the company went into administration for a second time. The
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magazine on men's fashion, in 1964, Amies published the book
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Amies is best known to the British public for his work for
393:(17 July 1909 – 5 March 2003), was born Edwin Amies in 147: 1033:"Hardy Amies fashion house falls into administration" 731: 729: 158:, and by adding encyclopedic content written from a 760: 758: 371:took over the space in June as its flagship store. 302: 282: 260: 249: 241: 233: 225: 767:"Exclusive: Hardy Amies Savile Row store closes" 690: 8: 570:In 1967, Amies was commissioned by director 208: 977: 975: 515:Although Savile Row is the home of English 55:Learn how and when to remove these messages 832:"Hardy Amies - Victoria and Albert Museum" 701:In May 1973, Hardy Amies Ltd. was sold to 468:. He left Lachasse in 1939 and joined the 214: 207: 935: 933: 855: 853: 196:Learn how and when to remove this message 178:Learn how and when to remove this message 112:Learn how and when to remove this message 1241:Clothing companies of the United Kingdom 321:specializing in modern luxury menswear. 75:This article includes a list of general 725: 484:assignments. Amies rose to the rank of 1271:Clothing companies established in 1946 1261:Savile Row Bespoke Association members 558:. In 1974, Amies was entered into the 139:contains content that is written like 1266:British companies established in 1946 7: 1276:Design companies established in 1946 1078:Hardy Amies abandons to its heritage 673:Having written a regular column for 574:to design the costumes for his film 397:, London. His father worked for the 969:Jon Moore Design Director 1996-2002 861:"No rescue for Hardy Amies company" 367:store was closed in March 2019 and 1256:Clothing companies based in London 81:it lacks sufficient corresponding 14: 36:This article has multiple issues. 1031:Busby, Mattha (9 January 2019). 982:Chilvers, Simon (31 July 2009). 658:Queen Elizabeth's Silver Jubilee 128: 66: 25: 1012:. Retail Week. 11 November 2008 984:"How to dress like Hardy Amies" 765:Whelan, Grace (14 March 2019). 717:in June as its flagship store. 560:International Best Dressed List 44:or discuss these issues on the 1281:1946 establishments in England 1184:Hardy Amies Guide Mens Fashion 1123:Hardy Amies Guide Mens Fashion 1: 1286:Clothing companies of England 791:glbtq: arts: Amies, Sir Hardy 1179:Victoria & Albert Museum 945:Victoria & Albert Museum 834:. 4 May 2009. Archived from 686:Victoria & Albert Museum 478:Special Operations Executive 315:Hardy Amies London (Limited) 863:. BBC News. 10 October 2008 548:Oxford University Boat Club 490:Major General Colin Gubbins 1302: 1096:The Hardy Amies Exhibition 544:1972 British Olympic squad 378: 209:Hardy Amies London Limited 546:; and groups such as the 213: 1144:The ABC of Men's Fashion 1069:Hardy Amies Style Advice 696: 460:and was photographed by 796:31 October 2014 at the 741:www.retailgazette.co.uk 668: 96:more precise citations. 1217:51.511028°N 0.140444°W 1186:feature in GQ Magazine 697:Hardy Amies' ownership 694: 599:National Film Registry 404:Amies was educated at 1156:The Englishman's Suit 681:ABC of Men's Fashion. 577:2001: A Space Odyssey 566:2001: A Space Odyssey 552:London Stock Exchange 399:London County Council 346:2001: A Space Odyssey 160:neutral point of view 16:British fashion house 1222:51.511028; -0.140444 1107:designer profile at 1089:designer profile at 669:ABC of men's fashion 641:The Grass is Greener 621:The Alphabet Murders 432:W & T Avery Ltd. 416:, the editor of the 410:Cambridge University 1251:High fashion brands 1213: /  923:Library of Congress 889:1 June 2012 at the 688:reissued the book. 290:(Managing Director) 220:Hardy Amies in 2017 210: 152:promotional content 1134:, Cambridge, 1948. 1109:The New York Times 654:Queen Elizabeth II 648:Queen Elizabeth II 526:Commercial success 488:. SOE's commander 486:lieutenant colonel 351:Queen Elizabeth II 154:and inappropriate 812:. 12 January 2016 631:The Amorous Prawn 517:bespoke tailoring 499:No. 14 Savile Row 452:Managing director 312: 311: 297:(Design Director) 206: 205: 198: 188: 187: 180: 122: 121: 114: 59: 1293: 1228: 1227: 1225: 1224: 1223: 1218: 1214: 1211: 1210: 1209: 1206: 1170:Official website 1125:reviewed inside 1056: 1055: 1053: 1051: 1028: 1022: 1021: 1019: 1017: 1006: 1000: 999: 997: 995: 979: 970: 967: 961: 960: 958: 956: 947:. Archived from 937: 928: 927: 914: 908: 899: 893: 879: 873: 872: 870: 868: 857: 848: 847: 845: 843: 828: 822: 821: 819: 817: 806: 800: 788: 782: 781: 779: 777: 762: 753: 752: 750: 748: 733: 611:Two for the Road 513:Hardy Amies Ltd. 446:on Farm Street, 414:R. D. Blumenfeld 406:Brentwood School 298: 291: 218: 211: 201: 194: 183: 176: 172: 169: 163: 141:an advertisement 132: 131: 124: 117: 110: 106: 103: 97: 92:this article by 83:inline citations 70: 69: 62: 51: 29: 28: 21: 1301: 1300: 1296: 1295: 1294: 1292: 1291: 1290: 1231: 1230: 1221: 1219: 1215: 1212: 1207: 1204: 1202: 1200: 1199: 1166: 1161: 1158:, London, 1994. 1152:, London, 1984. 1146:, London, 1964. 1140:, London, 1954. 1100:The Independent 1064: 1062:Further reading 1059: 1049: 1047: 1030: 1029: 1025: 1015: 1013: 1008: 1007: 1003: 993: 991: 981: 980: 973: 968: 964: 954: 952: 939: 938: 931: 916: 915: 911: 900: 896: 891:Wayback Machine 880: 876: 866: 864: 859: 858: 851: 841: 839: 830: 829: 825: 815: 813: 808: 807: 803: 798:Wayback Machine 789: 785: 775: 773: 764: 763: 756: 746: 744: 735: 734: 727: 723: 699: 671: 650: 572:Stanley Kubrick 568: 556:Crown Wallpaper 528: 501: 448:Berkeley Square 383: 377: 341:Stanley Kubrick 317:was a UK-based 296: 289: 285: 275: 267: 221: 202: 191: 190: 189: 184: 173: 167: 164: 145: 133: 129: 118: 107: 101: 98: 88:Please help to 87: 71: 67: 30: 26: 17: 12: 11: 5: 1299: 1297: 1289: 1288: 1283: 1278: 1273: 1268: 1263: 1258: 1253: 1248: 1243: 1233: 1232: 1197: 1196: 1187: 1181: 1172: 1165: 1164:External links 1162: 1160: 1159: 1153: 1147: 1141: 1135: 1129: 1120: 1111: 1102: 1093: 1084: 1075: 1065: 1063: 1060: 1058: 1057: 1023: 1001: 971: 962: 929: 909: 894: 874: 849: 823: 801: 783: 754: 743:. 14 June 2019 724: 722: 719: 715:Hackett London 698: 695: 670: 667: 649: 646: 626:Joan Greenwood 595:Academy Awards 567: 564: 562:Hall of Fame. 540:1966 World Cup 527: 524: 500: 497: 470:House of Worth 379:Main article: 376: 373: 369:Hackett London 310: 309: 304: 300: 299: 286: 283: 280: 279: 277:United Kingdom 262: 258: 257: 251: 247: 246: 243: 239: 238: 235: 231: 230: 229:Privately Held 227: 223: 222: 219: 204: 203: 186: 185: 156:external links 136: 134: 127: 120: 119: 74: 72: 65: 60: 34: 33: 31: 24: 15: 13: 10: 9: 6: 4: 3: 2: 1298: 1287: 1284: 1282: 1279: 1277: 1274: 1272: 1269: 1267: 1264: 1262: 1259: 1257: 1254: 1252: 1249: 1247: 1244: 1242: 1239: 1238: 1236: 1229: 1226: 1195: 1191: 1188: 1185: 1182: 1180: 1176: 1173: 1171: 1168: 1167: 1163: 1157: 1154: 1151: 1148: 1145: 1142: 1139: 1136: 1133: 1130: 1128: 1124: 1121: 1119: 1115: 1112: 1110: 1106: 1103: 1101: 1097: 1094: 1092: 1088: 1085: 1083: 1082:The Telegraph 1079: 1076: 1074: 1070: 1067: 1066: 1061: 1046: 1042: 1038: 1034: 1027: 1024: 1011: 1005: 1002: 989: 985: 978: 976: 972: 966: 963: 951:on 4 May 2009 950: 946: 942: 941:"Hardy Amies" 936: 934: 930: 925: 924: 919: 913: 910: 907: 903: 898: 895: 892: 888: 885: 884: 878: 875: 862: 856: 854: 850: 838:on 4 May 2009 837: 833: 827: 824: 811: 805: 802: 799: 795: 792: 787: 784: 772: 768: 761: 759: 755: 742: 738: 732: 730: 726: 720: 718: 716: 710: 708: 704: 693: 689: 687: 682: 678: 677: 666: 663: 659: 655: 647: 645: 643: 642: 637: 633: 632: 627: 623: 622: 617: 613: 612: 607: 606:Albert Finney 602: 600: 596: 591: 587: 583: 579: 578: 573: 565: 563: 561: 557: 553: 549: 545: 541: 536: 534: 525: 523: 520: 518: 514: 510: 506: 498: 496: 493: 491: 487: 483: 479: 473: 471: 467: 463: 459: 458: 453: 449: 445: 439: 437: 433: 429: 425: 421: 420: 419:Daily Express 415: 411: 407: 402: 400: 396: 392: 388: 382: 374: 372: 370: 366: 361: 359: 354: 352: 348: 347: 342: 338: 334: 329: 327: 322: 320: 319:fashion house 316: 308: 305: 301: 295: 287: 281: 278: 274: 270: 266: 263: 259: 256: 252: 248: 244: 240: 236: 232: 228: 224: 217: 212: 200: 197: 182: 179: 171: 161: 157: 153: 149: 143: 142: 137:This article 135: 126: 125: 116: 113: 105: 95: 91: 85: 84: 78: 73: 64: 63: 58: 56: 49: 48: 43: 42: 37: 32: 23: 22: 19: 1205:51°30′39.7″N 1198: 1155: 1149: 1143: 1137: 1131: 1127:The Guardian 1126: 1117: 1116:obituary at 1108: 1099: 1090: 1081: 1073:The Guardian 1072: 1048:. 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Hardy Amies
Savile Row
London
W1
United Kingdom
Mehmet Ali
Luxury goods
fashion house
Hardy Amies
World cup
Olympic
Stanley Kubrick
2001: A Space Odyssey
Queen Elizabeth II

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