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Two-dimensional tags can be used to transform traditional marketing media (for example, print advertising, billboards, packaging and merchandising in stores or on LCDs) into gateways for accessing information online. Tags can be applied as gateways from any type of media to an internet site or online
98:
is a discontinued but still available implementation of High
Capacity Color Barcode (HCCB) using 4 colors in a 5 x 10 grid. Additionally, the code works in monochrome. The print size can be varied to allow reasonable reading by a mobile camera phone; for example, a Tag on a real estate sign might
199:
On August 19, 2013 Microsoft sent out an email notice that the
Microsoft Tag service will be terminated in two years on August 19, 2015. Scanbuy, company founded in 2000 by Olivier Attia, has been selected to support Microsoft Tag technology on the ScanLife platform beginning September 18, 2013.
78:
HCCB uses a grid of colored triangles to encode data. Depending on the target use, the grid size (total number of symbols), symbol density (the printed size of the triangles), and symbol count (number of colors used) can be varied. HCCB can use an eight-, four-, or two-color (black-and-white)
121:
When the platform was released, creation of tags for both commercial and noncommercial use was free as were the associated analytics. In 2013, the process for creating new accounts was transferred to
Scanbuy, which said that "A free plan will also be offered from ScanLife with the same basic
130:
Users can download the free
Microsoft Tag reader application to their Internet-capable mobile device with camera, launch the reader and read a tag using their phone’s camera. Depending on the scenario, this triggers the intended content to be displayed. Some
135:-equipped phones can, at the user's option, send coordinate data along with the HCCB data, allowing location-specific information to be returned (e.g. for a restaurant advertisement, a navigational map to the nearest location could be shown).
43:. Data density is increased by using a palette of 4 or 8 colors for the triangles, although HCCB also permits the use of black and white when necessary. It has been licensed by the ISAN International Agency for use in its
312:
158:
The
Microsoft Tag reader application is a free download for an Internet-capable mobile device with a camera. The Microsoft Tag reader is compatible with Internet-capable mobile devices, including many based on the
225:
is one of the few other barcode symbologies designed to take advantage of multiple colors. But, instead of encoding a single tag, it is designed to store files including multimedia, possibly along with a
79:
palette. Microsoft claims that laboratory tests using standard off-the-shelf printers and scanners have yielded readable eight-color HCCBs equivalent to approximately 3,500 characters per square inch.
143:
The
Microsoft Tag application gives people the ability to use a mobile phone's on-board camera to take a picture of a tag, and be directed to information in any form, such as text,
316:
1223:
110:
link: when read, the Tag application sends the HCCB data to a
Microsoft server, which then returns the publisher's intended URL. The Tag reader then directs the user's
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be printed large enough to be read from a car driving by, whereas a Tag in a magazine could be smaller because the reader would likely be nearer.
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barcodes will always be there. Ours is more of a niche barcode where you want to put a lot of information in a small space.'"
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313:"International Organization Licenses Microsoft's New Multicolor Bar Code Technology for Identifying Audiovisual Works"
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20:
An example of a High
Capacity Color Barcode: a Microsoft Tag referring to the HCCB article on the English Knowledge
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114:
to the appropriate website. Because of this redirection, Microsoft is also able to track users and provide Tag
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using clusters of colored triangles instead of the square pixels conventionally associated with 2D barcodes or
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like technology to encode data—however it is possible to use color images as the source material.
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62:. Quoted by BBC News in 2007, he said that HCCB was not intended to replace conventional
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features", although additional features may be available at extra cost.
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151:, Online Photos, Online Video or contact details for the publisher.
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A detailed list of all supported phones is available at
47:
standard, and serves as the basis for the
Microsoft Tag
361:
Hacking
Microsoft Tag’s HCCB: works in monochrome too!
457:
66:. "'It's more of a 'partner' barcode', he said. 'The
1972:
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1224:Global LGBTQIA+ Employee & Allies at Microsoft
379:"Microsoft Tag vs. QR Codes: The Debate Continues"
102:A Microsoft Tag is essentially a machine readable
252:, an earlier technology similar to Microsoft Tag
278:
276:
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517:
8:
857:High Capacity Color Barcode (Microsoft Tag)
91:Microsoft Tag logo indicating compatibility
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335:
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45:International Standard Audiovisual Number
495:, third-party implementation of HCCB in
288:"High Capacity Color Barcode Technology"
272:
215:are a related technology as they use a
367:. 9 January 2009. Retrieved 2010-28-10
7:
963:
341:"Colour barcode system to hit DVDs"
14:
2434:Windows Mobile Standard software
2398:
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952:
660:
644:
2128:High Heat Major League Baseball
31:) is a technology developed by
1783:Where do you want to go today?
54:The technology was created by
1:
1830:Bundling of Microsoft Windows
58:, an engineering director at
547:Automatic Car Identification
454:http://www.microsoft.com/tag
403:"Frequently Asked Questions"
315:. 2007-04-16. Archived from
1896:Alcatel-Lucent v. Microsoft
25:High Capacity Color Barcode
2450:
2194:Nokia Devices and Services
2087:Fast Search & Transfer
2027:The Blue Ribbon SoundWorks
1953:Microsoft v. United States
1945:United States v. Microsoft
1460:C/AL a.k.a Navision Attain
696:Facing Identification Mark
405:. ScanLife. Archived from
377:Nicole Hall (2011-08-10).
2393:
1931:Microsoft v. MikeRoweSoft
1016:
948:
638:
456:or the mobile phone site
1956:(2018 data privacy case)
716:Intelligent Mail barcode
2072:Double Fine Productions
1910:Microsoft v. Commission
920:Supply chain management
577:European Article Number
35:for encoding data in a
2209:Obsidian Entertainment
2102:GIANT Company Software
1125:Senior leadership team
481:Microsoft Tag homepage
383:The 60 Second Marketer
365:istartedsomething blog
343:. BBC News. 2007-04-19
92:
21:
2204:Nuance Communications
1948:(2001 antitrust case)
1709:Outercurve Foundation
1146:Carolina Dybeck Happe
1010:Microsoft Corporation
730:2D barcodes (stacked)
90:
19:
2324:Vermeer Technologies
2259:Revolution Analytics
2169:Massive Incorporated
2139:inXile Entertainment
1924:Microsoft v. Lindows
1370:Open source software
1229:Microsoft and unions
1137:Takeshi Numoto (CMO)
866:Technological issues
493:canadaduane/elm-hccb
223:Color Construct Code
204:Related technologies
2314:Twisted Pixel Games
2299:Winternals Software
1995:Activision Blizzard
1729:Activision Blizzard
1679:Digital Crimes Unit
1101:Carlos A. Rodriguez
925:Object hyperlinking
428:"Microsoft Tag FAQ"
2429:Pocket PC software
2062:Consumers Software
1903:Apple v. Microsoft
1662:Engineering groups
1400:Visual Studio Code
1072:(Chairman and CEO)
1063:Board of directors
691:CPC Binary Barcode
592:Interleaved 2 of 5
486:2015-12-23 at the
463:2010-01-14 at the
458:http://gettag.mobi
284:Microsoft Research
93:
60:Microsoft Research
22:
2411:
2410:
2389:
2388:
2329:Visio Corporation
2007:Altamira Software
1938:Microsoft v. Shah
1845:Internet Explorer
1797:Mojave Experiment
1770:
1769:
1719:Xbox Game Studios
1602:
1601:
1572:LinkedIn Learning
1550:Developer Network
1237:
1236:
1116:Padmasree Warrior
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587:Industrial 2 of 5
106:, analogous to a
2441:
2401:
2400:
2229:Playground Games
2224:Perceptive Pixel
2179:Mobile Data Labs
2159:Lionhead Studios
2052:Compulsion Games
1970:
1917:FTC v. Microsoft
1747:Microsoft campus
1611:
1246:
1076:John W. Thompson
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827:Polar coordinate
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290:. Archived from
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2309:Tellme Networks
2289:Sunrise Atelier
2117:Groove Networks
1985:Access Software
1959:
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1762:Microsoft Japan
1757:Microsoft India
1752:Microsoft Egypt
1735:
1704:.NET Foundation
1650:
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1540:Microsoft Learn
1513:
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1217:Employee groups
1212:
1185:
1120:
1081:John W. Stanton
1058:
1030:
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892:Other data tags
887:
878:Barcode printer
873:Barcode library
861:
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540:Linear barcodes
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488:Wayback Machine
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195:Discontinuation
161:Windows Phone 7
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118:to publishers.
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2184:Mojang Studios
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935:Mobile tagging
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913:Related topics
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883:Barcode reader
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475:External links
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165:Windows Mobile
140:
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127:
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112:mobile browser
108:URL shortening
84:
81:
75:
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49:mobile tagging
13:
10:
9:
6:
4:
3:
2:
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2381:ZeniMax Media
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2144:Jellyfish.com
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2100:
2098:
2095:
2093:
2090:
2088:
2085:
2083:
2080:
2078:
2075:
2073:
2070:
2068:
2065:
2063:
2060:
2058:
2055:
2053:
2050:
2048:
2045:
2043:
2040:
2038:
2035:
2033:
2030:
2028:
2025:
2023:
2020:
2018:
2015:
2013:
2010:
2008:
2005:
2001:
1998:
1997:
1996:
1993:
1991:
1988:
1986:
1983:
1981:
1980:6Wunderkinder
1978:
1977:
1975:
1971:
1968:
1966:
1962:
1955:
1954:
1950:
1947:
1946:
1942:
1940:
1939:
1935:
1933:
1932:
1928:
1926:
1925:
1921:
1919:
1918:
1914:
1912:
1911:
1907:
1905:
1904:
1900:
1898:
1897:
1893:
1892:
1890:
1888:
1884:
1876:
1873:
1871:
1868:
1866:
1863:
1862:
1861:
1858:
1856:
1853:
1851:
1850:Microsoft Bob
1848:
1846:
1843:
1841:
1838:
1836:
1833:
1831:
1828:
1827:
1825:
1823:
1819:
1812:
1808:
1805:
1801:
1798:
1794:
1791:
1787:
1784:
1780:
1779:
1777:
1773:
1763:
1760:
1758:
1755:
1753:
1750:
1748:
1745:
1744:
1742:
1738:
1730:
1727:
1725:
1724:ZeniMax Media
1722:
1720:
1717:
1716:
1715:
1712:
1710:
1707:
1705:
1702:
1700:
1699:Retail stores
1697:
1695:
1692:
1690:
1687:
1685:
1682:
1680:
1677:
1673:
1670:
1668:
1665:
1664:
1663:
1660:
1659:
1657:
1653:
1647:
1644:
1642:
1639:
1637:
1634:
1632:
1629:
1627:
1624:
1622:
1619:
1618:
1616:
1612:
1609:
1605:
1595:
1592:
1590:
1587:
1585:
1582:
1580:
1577:
1573:
1570:
1569:
1568:
1565:
1563:
1560:
1556:
1553:
1551:
1548:
1546:
1543:
1542:
1541:
1538:
1536:
1533:
1531:
1528:
1526:
1523:
1522:
1520:
1516:
1510:
1509:
1505:
1503:
1502:
1498:
1496:
1493:
1491:
1488:
1486:
1483:
1481:
1478:
1476:
1473:
1471:
1468:
1466:
1463:
1461:
1458:
1456:
1453:
1449:
1446:
1444:
1441:
1439:
1436:
1434:
1431:
1430:
1429:
1426:
1425:
1423:
1417:
1411:
1408:
1406:
1403:
1401:
1398:
1396:
1395:Visual Studio
1393:
1391:
1388:
1386:
1383:
1381:
1378:
1376:
1373:
1371:
1368:
1364:
1361:
1359:
1356:
1355:
1354:
1353:Microsoft 365
1351:
1349:
1346:
1344:
1341:
1339:
1336:
1335:
1333:
1331:
1327:
1321:
1318:
1314:
1311:
1309:
1306:
1304:
1301:
1299:
1296:
1294:
1291:
1289:
1286:
1284:
1281:
1279:
1276:
1275:
1274:
1271:
1269:
1266:
1264:
1261:
1259:
1256:
1255:
1253:
1251:
1247:
1244:
1240:
1230:
1227:
1225:
1222:
1221:
1219:
1215:
1209:
1208:César Cernuda
1206:
1203:
1200:
1198:
1195:
1194:
1192:
1190:Corporate VPs
1188:
1181:
1178:
1176:
1173:
1171:
1168:
1165:
1162:
1159:
1156:
1153:
1150:
1147:
1144:
1142:
1141:Scott Guthrie
1139:
1136:
1133:
1132:Satya Nadella
1130:
1129:
1127:
1123:
1117:
1114:
1112:
1111:Emma Walmsley
1109:
1107:
1104:
1102:
1099:
1097:
1094:
1092:
1089:
1087:
1084:
1082:
1079:
1077:
1074:
1071:
1070:Satya Nadella
1068:
1067:
1065:
1061:
1055:
1052:
1050:
1047:
1046:
1044:
1040:
1037:
1033:
1027:
1024:
1022:
1019:
1018:
1015:
1011:
1004:
999:
997:
992:
990:
985:
984:
981:
969:
961:
959:
951:
950:
947:
941:
938:
936:
933:
931:
928:
926:
923:
921:
918:
917:
915:
911:
905:
902:
900:
897:
896:
894:
890:
884:
881:
879:
876:
874:
871:
870:
868:
864:
858:
855:
854:
852:
848:
842:
839:
837:
834:
833:
831:
828:
824:
818:
815:
813:
810:
808:
805:
803:
800:
798:
795:
793:
790:
788:
785:
782:
778:
775:
773:
770:
769:
767:
764:
761:2D barcodes (
759:
753:
750:
748:
745:
743:
740:
738:
735:
734:
732:
728:
722:
719:
717:
714:
712:
709:
707:
704:
702:
699:
697:
694:
692:
689:
688:
686:
683:
679:
671:
668:
667:
663:
659:
658:
655:
652:
651:
647:
643:
642:
633:
630:
628:
625:
623:
620:
618:
615:
613:
610:
608:
605:
603:
602:Matrix 2 of 5
600:
598:
595:
593:
590:
588:
585:
583:
580:
578:
575:
573:
570:
568:
565:
563:
560:
558:
555:
553:
550:
548:
545:
544:
542:
538:
534:
527:
522:
520:
515:
513:
508:
507:
504:
498:
494:
491:
489:
485:
482:
479:
478:
474:
466:
462:
459:
455:
449:
446:
435:
434:
429:
423:
420:
409:on 2015-02-22
408:
404:
398:
395:
384:
380:
373:
370:
366:
362:
357:
354:
342:
336:
334:
330:
319:on 2007-09-28
318:
314:
308:
305:
294:on 2016-05-01
293:
289:
285:
279:
277:
273:
266:
262:
259:
257:
254:
251:
248:
246:
243:
241:
238:
237:
233:
229:
224:
221:
218:
214:
211:
208:
207:
203:
201:
194:
192:
190:
186:
182:
178:
174:
170:
166:
162:
156:
152:
150:
146:
138:
136:
134:
125:
123:
119:
117:
113:
109:
105:
100:
97:
96:Microsoft Tag
89:
83:Microsoft Tag
82:
80:
73:
71:
69:
65:
61:
57:
52:
51:application.
50:
46:
42:
38:
34:
30:
26:
18:
2189:Ninja Theory
2154:LinkExchange
2126:
1965:Acquisitions
1951:
1943:
1936:
1929:
1922:
1915:
1908:
1901:
1894:
1506:
1499:
1485:Transact-SQL
1448:Visual Basic
1419:Programming
1258:Azure Kinect
1197:Joe Belfiore
1175:Phil Spencer
1086:Reid Hoffman
856:
792:Han Xin code
448:
437:. Retrieved
431:
422:
411:. Retrieved
407:the original
397:
386:. Retrieved
382:
372:
364:
363:Long Zheng.
356:
345:. Retrieved
321:. Retrieved
317:the original
307:
296:. Retrieved
292:the original
198:
157:
153:
142:
129:
120:
101:
95:
94:
77:
56:Gavin Jancke
53:
37:2D "barcode"
28:
24:
23:
2319:Undead Labs
2269:ScreenTonic
2122:Havok Group
2112:GreenButton
2097:Forethought
2082:FASA Studio
2000:acquisition
1614:Conferences
1584:Outlook.com
1158:Kevin Scott
777:Data Matrix
747:MicroPDF417
742:GS1 DataBar
682:Post office
607:MSI Barcode
582:GS1 DataBar
256:Data Matrix
191:platforms.
181:Symbian S60
139:Application
2418:Categories
2339:VoloMetrix
2249:ProClarity
2244:Press Play
2174:Metaswitch
2012:AltspaceVR
1887:Litigation
1672:Skype unit
1594:Translator
1508:Visual J++
1490:TypeScript
1480:PowerShell
1170:Harry Shum
1164:Brad Smith
1054:Paul Allen
1049:Bill Gates
772:Aztec Code
617:Pharmacode
612:Patch Code
439:2009-01-27
413:2014-12-02
388:2014-12-02
347:2009-12-12
323:2007-04-20
298:2023-04-29
267:References
213:DataGlyphs
210:Xerox Parc
169:BlackBerry
74:Technology
2279:Simplygon
2234:PlaceWare
2057:Connectix
2047:Colloquis
2042:Clipchamp
2017:aQuantive
1973:Completed
1822:Criticism
1811:Scroogled
1790:Champagne
1775:Campaigns
1655:Divisions
1545:Channel 9
1501:Visual J#
1421:languages
1338:Clipchamp
1293:Laptop Go
812:rMQR Code
737:Codablock
433:Microsoft
116:analytics
33:Microsoft
2424:Barcodes
2403:Category
2364:AppNexus
2294:SwiftKey
2239:Powerset
2149:LinkedIn
2077:Farecast
1813:" (2012)
1806:" (2008)
1804:I'm a PC
1799:" (2006)
1792:" (2002)
1785:" (1994)
1694:Research
1567:LinkedIn
1475:Power Fx
1443:VBScript
1343:Dynamics
1330:Software
1263:HoloLens
1250:Hardware
1242:Products
1152:Amy Hood
1042:Founders
958:Category
841:ShotCode
836:MaxiCode
829:barcodes
802:MaxiCode
797:JAB Code
781:Semacode
684:barcodes
670:MaxiCode
567:Code 128
533:Barcodes
484:Archived
461:Archived
261:JAB Code
234:See also
126:Consumer
104:web link
64:barcodes
41:QR codes
2354:Xamarin
2344:VXtreme
2214:Onfolio
2164:Maluuba
2134:Hotmail
2092:Firefly
1990:Acompli
1860:Windows
1855:_NSAKEY
1740:Estates
1631:Inspire
1607:Company
1555:TechNet
1535:Copilot
1410:Xbox OS
1405:Windows
1380:Servers
1273:Surface
1268:LifeCam
1026:Outline
1021:History
968:Commons
807:QR code
787:DotCode
706:POSTNET
701:PostBar
627:Telepen
622:Plessey
572:Codabar
562:Code 93
557:Code 39
552:Code 11
245:QR code
240:Barcode
217:barcode
189:Java ME
177:Android
155:media.
2371:Yammer
2334:Vivaty
2264:RiskIQ
2107:GitHub
2067:Danger
2037:Bungie
2022:Azyxxi
1835:Clippy
1714:Gaming
1684:Garage
1667:Mobile
1646:WinHEC
1626:Ignite
1562:GitHub
1433:VB.NET
1358:Office
1303:Studio
1288:Laptop
1035:People
940:CueCat
930:Matrix
904:Bokode
817:Boxing
763:matrix
752:PDF417
721:PLANET
711:RM4SCC
597:ITF-14
250:CueCat
185:iPhone
2359:Xandr
2304:Teleo
2284:Skype
1870:Vista
1689:Press
1621:Build
1589:Store
1525:Azure
1428:BASIC
1385:Start
1363:Teams
1348:Havok
1204:(SVP)
1182:(CPO)
1166:(CLO)
1160:(CTO)
1154:(CFO)
1148:(COO)
1134:(CEO)
850:Other
654:UPC-A
145:vCard
2376:Yupi
2254:Rare
2032:Beam
1840:iLoo
1530:Bing
1470:MVPL
1320:Xbox
899:RFID
187:and
173:Java
29:HCCB
2199:npm
1641:PDC
1636:MIX
1579:MSN
1438:VBA
1390:Tay
1313:Neo
1308:Duo
1298:Pro
1278:Hub
632:UPC
497:Elm
228:URI
149:URL
133:GPS
68:UPC
2420::
1875:10
1865:XP
1495:Q#
1465:F#
1455:C#
1283:Go
430:.
381:.
332:^
286:.
275:^
183:,
179:,
175:,
171:,
167:,
163:,
147:,
1809:"
1802:"
1795:"
1788:"
1781:"
1002:e
995:t
988:v
783:)
779:(
765:)
525:e
518:t
511:v
467:.
442:.
416:.
391:.
350:.
326:.
301:.
27:(
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
