193:
on one bottle was confusing for a consumer. Muddy Boots got the importance of brand essence but had got their design and structure wrong. With almost unanimous results, their market research on the packaging proved that too much of the beefburger was shown and that it was squashed and unappealing. It was back to the drawing board for both of them. With the help of two London design agencies, they both had brand emersions and new concepts designed. They were then set the challenge of pitching their products to the customers in a large London Tesco store. At the end of this exercise, Jo and Nick decided whether they were ready to go through to pitch to supermarkets... they were. The Singh Family pitched to Asda and Roland and
Miranda of Muddy Boots pitched to Waitrose. Both won contracts and started supplying the retailers in September 2010. The Singh Family have since had their listing increased and launched with Londis and independent retailers too. Waitrose tripled Muddy Boots's store listing in May 2012 to 90 stores (all over the UK) and their burgers are stocked by Ocado and Budgens nationwide as well.
354:
192:
helped them understand what they needed to do to be ready to pitch to a national retailer. The Singh Family needed to go back to the beginning of their branding process and recognise the most integral factors of their brand image. Loyd
Grossman helped them understand why having four different titles
394:
184:
in the United
Kingdom on Monday nights at 21:00. The first episode was aired on 10 May 2010 which saw The Singh Family and Muddy Boots try to find success in the food industry.
404:
399:
389:
164:
television documentary series first aired in 2010 based around the development of products to sell in
353:
383:
222:
236:
The brands for a children's nutritional drink and outdoor play kit are developed.
247:
The brands for scarves kitted by grannies and handmade jewellery are developed.
189:
165:
42:
349:
343:
185:
37:
221:
The brands for a chilli sauce and a gourmet beef burger are developed.
177:
118:
181:
122:
359:
298:
364:
277:
374:
161:
319:
369:
395:
Business-related television series in the United
Kingdom
128:
114:
109:
101:
96:
78:
67:
59:
51:
30:
23:
8:
375:Claire English – Special Jewellery Company
352:
20:
200:
269:
405:2010 British television series endings
400:2010 British television series debuts
7:
18:2010 British TV series or programme
14:
176:The 4 episode show was aired on
79:
68:
1:
88:
390:BBC television documentaries
421:
225:also makes an appearance.
168:shops and Supermarkets.
233:"Children and Toys"
345:High Street Dreams
278:"Mr Singh's Sauce"
255:"Home and Garden"
157:High Street Dreams
25:High Street Dreams
261:
260:
218:"Food and Drink"
153:
152:
60:Original language
52:Country of origin
412:
365:Mr Singh's Sauce
356:
331:
330:
328:
326:
316:
310:
309:
307:
305:
295:
289:
288:
286:
284:
274:
201:
149:
147:
139:
137:
110:Original release
92:
89:list of episodes
81:
70:
21:
420:
419:
415:
414:
413:
411:
410:
409:
380:
379:
340:
335:
334:
324:
322:
318:
317:
313:
303:
301:
297:
296:
292:
282:
280:
276:
275:
271:
266:
199:
174:
145:
143:
141:
135:
133:
121:
86:
47:
19:
12:
11:
5:
418:
416:
408:
407:
402:
397:
392:
382:
381:
378:
377:
372:
367:
362:
357:
339:
338:External links
336:
333:
332:
311:
290:
268:
267:
265:
262:
259:
258:
256:
253:
249:
248:
245:
242:
238:
237:
234:
231:
227:
226:
219:
216:
212:
211:
208:
205:
198:
195:
173:
170:
151:
150:
130:
126:
125:
116:
112:
111:
107:
106:
103:
99:
98:
94:
93:
83:
76:
75:
72:
65:
64:
61:
57:
56:
55:United Kingdom
53:
49:
48:
46:
45:
40:
34:
32:
28:
27:
17:
13:
10:
9:
6:
4:
3:
2:
417:
406:
403:
401:
398:
396:
393:
391:
388:
387:
385:
376:
373:
371:
368:
366:
363:
361:
358:
355:
351:
347:
346:
342:
341:
337:
321:
315:
312:
300:
299:"Muddy Boots"
294:
291:
279:
273:
270:
263:
257:
254:
251:
250:
246:
243:
240:
239:
235:
232:
229:
228:
224:
223:Loyd Grossman
220:
217:
214:
213:
209:
206:
203:
202:
196:
194:
191:
187:
183:
179:
171:
169:
167:
163:
159:
158:
131:
127:
124:
120:
117:
113:
108:
104:
100:
95:
90:
84:
77:
73:
66:
62:
58:
54:
50:
44:
41:
39:
36:
35:
33:
29:
26:
22:
16:
344:
323:. Retrieved
314:
302:. Retrieved
293:
281:. Retrieved
272:
175:
156:
155:
154:
102:Running time
31:Presented by
24:
15:
370:The Den Kit
360:Muddy Boots
320:"flibberty"
190:Nick Leslau
166:High Street
142:9 July 2010
82:of episodes
43:Nick Leslau
384:Categories
350:BBC Online
264:References
244:"Fashion"
146:2010-07-09
136:2010-05-10
105:60 minutes
97:Production
186:Jo Malone
172:Broadcast
71:of series
38:Jo Malone
210:Content
204:Episode
197:Episodes
178:BBC One
144: (
140: –
134: (
129:Release
119:BBC One
115:Network
63:English
325:14 May
304:14 May
283:14 May
207:Title
182:BBC HD
132:10 May
123:BBC HD
160:is a
327:2010
306:2010
285:2010
188:and
180:and
348:at
162:BBC
80:No.
69:No.
386::
252:4
241:3
230:2
215:1
85:4
329:.
308:.
287:.
148:)
138:)
91:)
87:(
74:1
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
