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In April 2006, Hotels.nl launched their sheep advertising campaign. Although they were not the first to utilize sheep for advertisement, they were the first to do so in the
Netherlands. The sheep were equipped with royal blue waterproof blankets with the company’s logo printed on them. The insulation
138:, Bert Kuiper, fined the company 1,000 euros a day for violating the town’s ban of highway advertisement. Thanks to the sheep, in 2007, AMMA awarded Hotels.nl for having the best media stunt of the year for 2006.
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In 2012, Hotels.nl partnered with
Noordlease for customers to lease the VW Up, equipped with Hotels.nl’s logo on the side.
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As of 2018, the website is available in Dutch, English, and German. It is affiliated with over 2000 different hotels.
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on the blankets is washed in citronella, to repel parasites. Though it brought a smile, the Mayor of
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Dynamics of
International Advertising: Theoretical ad Practical Perspectives by Barbara Mueller
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Owner Kees
Eldering was short member of the Dutch alt-right political party
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416:"If We Start with Sheep, Then Next It's the Cows and Horses"
346:"Roadside sheep in middle of Netherlands billboard battle"
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190:"Advertiser Counts on Sheep to Pull Eyes Over the Wool"
324:"Genomineerd voor de Usability Award 2010: Hotels.nl"
114:, founded in 2001, is a hotel booking site for the
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248:"SKARSTERLAN SAYS ADVERTISING ON SHEEP IS BAAAAD"
486:"Privélease: nieuwe auto voor vast maandbedrag"
390:"Sheepishly blanketed in billboard advertising"
556:"Uittocht bij Forum voor Democratie houdt aan"
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581:Hospitality companies established in 2001
221:. Pittsburgh Post-Gazette. Archived from
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44:Kees Eldering and Henriëtte IJzelenberg.
586:Internet properties established in 2001
438:"AMMA's voor mediaonderzoek uitgereikt"
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460:"Samenwerking Noordlease en Hotelsnl"
392:. Times Beacon Record. Archived from
219:"Animal advertising around the world"
36:Groningen, Netherlands, November 2001
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368:"Dutch Sheep Complicit in Ad Plot"
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488:. Dagblad Noorden. Archived from
370:. Spacing Toronto. 25 April 2006
326:. Frank Watching. 20 April 2010
298:"Er gebeurt iets in Groningen!"
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440:. Mediaonderzoek. 30 May 2007
300:. Schaak Site. Archived from
462:. Privelease. Archived from
85:The Netherlands and Belgium
16:Dutch hotel booking website
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576:Dutch travel websites
348:. Honolulu Advertiser
128:Henriette IJzelenberg
104:http://www.hotels.nl/
492:on November 21, 2013
396:on November 21, 2013
225:on November 21, 2013
122:. It was founded by
304:on February 4, 2016
149:Forum for Democracy
91:Number of employees
69:Number of locations
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558:. 9 February 2018.
536:. Hotels Combined
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124:Kees Eldering
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28:Hotel Booking
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538:. Retrieved
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494:. Retrieved
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418:. Aplia Econ
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328:. Retrieved
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302:the original
277:. Retrieved
252:. Retrieved
250:. SuperVegan
227:. Retrieved
223:the original
198:. Retrieved
196:. 2006-04-24
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49:Headquarters
534:"Hotels.nl"
512:"Hotels.nl"
273:"Hotels.nl"
136:Skarsterlân
116:Netherlands
81:Area served
61:Netherlands
570:Categories
167:References
112:Hotels.nl
74:Groningen
54:Groningen
20:Hotels.nl
41:Founders
25:Industry
540:Nov 21,
518:Nov 21,
496:Nov 21,
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279:Nov 21,
275:. Olery
254:Nov 21,
229:Nov 21,
200:Nov 21,
120:Belgium
100:Website
33:Founded
542:2013
520:2013
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126:and
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59:The
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